The Madison Club

What The Madison Club does

The Madison Club is a private, members-only luxury residential community located in La Quinta, California, in the Coachella Valley between the Santa Rosa and San Jacinto Mountains. It is operated by Discovery Land Company, LLC and functions as a unified lifestyle product combining a Tom Fazio-designed championship golf course (spanning over 150 acres with 120 acres of landscaping across 18 holes) with a members-only clubhouse, private day spa and fitness facility, and an outdoor pursuits program offering hiking, horseback riding, mountain biking, tennis, and pickleball. The community also delivers Discovery's signature hospitality including fine dining, craft cocktails, and family-oriented social programming. Its residential component comprises four distinct real estate products: 19 Addison Mizner-inspired villas priced $4.85M-$17.95M, five ~1,000 sq ft concierge-serviced Clubhouse Suites, premium Homesites from $4.5M to $15.5M, and Custom Homes ranging $12M to $29M (up to 17,003 sq ft and 11 bedrooms).

The company serves ultra-high-net-worth individuals and families seeking an exclusive private residential community with world-class golf, wellness, and recreational amenities in a sophisticated family-oriented environment. Its customer base is concentrated in a single horizontal segment (affluent families with secondary use cases around golf) with a go-to-market built on direct personal consultation via phone and email, supported by a website (madisonclubca.com) and Instagram presence. The business model combines three revenue streams: recurring private club membership subscriptions, one-time real estate sales across four price tiers, and transactional revenue from on-site dining, spa, fitness, and recreational services. No revenue or membership figures are publicly disclosed, and operations are supported by 61 employees under the founder-led private ownership of Discovery Land Company, LLC.

Name

The Madison Club

Legal name

Discovery Land Company, LLC

Website

https://madisonclubca.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Madison Club is a private, members-only luxury residential community in La Quinta, California, operated by Discovery Land Company. It offers ultra-high-net-worth families a Tom Fazio-designed championship golf course, spa and wellness amenities, outdoor pursuits, and luxury real estate across villas, custom homes, homesites, and clubhouse suites.

Ownership category

akta.pro rank

Product category

Luxury Private Club & Residential Community

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Private club membership
• Luxury residential community
• Championship golf course
• Luxury real estate
• Spa wellness services

Headquarters

HQ city

La Quinta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Private Club Membership: Exclusive membership to the club providing access to all amenities including golf, spa, wellness, dining, and recreational facilities. Members and their families enjoy the community's services and unparalleled recreational amenities.
2. Real Estate Sales: Sale of luxury residences within the community including custom homes, villas, clubhouse suites, and homesites. Properties range from $4.5M to $29M. The club facilitates property transactions within this exclusive residential community.
3. Club Amenities and Services: Revenue from on-site dining, spa treatments, fitness services, outdoor pursuits activities, and other recreational amenities offered to members and their guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Madison Club is a private, members-only luxury residential community that sells club membership (entitling access to a Tom Fazio-designed championship golf course, members-only clubhouse, spa and wellness facility, outdoor pursuits, and fine dining) along with luxury residential real estate including custom homes, homesites, villas, and clubhouse suites priced from $4.5M to $29M. Membership pricing is not publicly disclosed and requires direct inquiry.

Product overview

The Madison Club is a private, members-only luxury residential community operated by Discovery Land Company. The offering is a unified lifestyle product combining world-class recreational amenities with exclusive residential real estate. Core offerings include a Tom Fazio-designed championship golf course, a full-service spa and fitness facility, outdoor pursuits (hiking, mountain biking, tennis, pickleball), and members-only lifestyle programming featuring fine dining. The residential component offers four distinct real estate products: Custom Homes (luxury estates ranging from 6,985-17,003 sq ft), Homesites (premium lots from .50-1.5 acres), Clubhouse Suites (five 1,000 sq ft concierge-serviced units), and Villas (nineteen Addison Mizner-inspired luxury homes). The community is positioned as the finest family-oriented residential enclave in Coachella Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf (Championship Course)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tom FaziocoreStrategic or Co-development PartnerTom Fazio is the renowned golf course architect who designed The Madison Club's championship golf course. Fazio's commitment to enhancing each community's unique characteristics and innate beauty makes him a natural partner for Discovery Land Company. The Madison Club is described as a crown jewel in their combined portfolio of award-winning members-only golf courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Tradition Golf Club: Private gated golf community in La Quinta combining a championship golf course with luxury home sites. Comparable small-footprint, member-driven, golf-anchored residential model in the immediate Madison micro-market.
• PGA West: Multiple-course golf and country club community in La Quinta featuring private and resort courses, clubhouses, and attached real estate. Comparable bundle of membership access, championship golf, and integrated residential product in the same local market.
• Kukio Golf Resort & Private Club: Sister Discovery Land Company community on Hawaii's Big Island, offering members-only golf, clubhouse, spa, and luxury residential product. Operates under the same DLC operating playbook and member-experience philosophy as The Madison Club.
• The Vintage Club: Private luxury golf and country club located in Indian Wells, immediately adjacent to La Quinta in the Coachella Valley, serving UHNW members with championship golf, clubhouse, spa, and tennis. It is the most direct competitor for both membership initiation and luxury home purchase.
• Hideaway Golf Club: Private member-owned golf club in La Quinta with two courses and on-site luxury real estate, located within miles of Madison. Closely comparable in geographic setting, member profile, and bundled golf-plus-residential offering.
• Bighorn Golf Club: Ultra-exclusive private golf and country club in Palm Desert, California, featuring two championship courses and luxury residential estates. It competes directly with Madison for UHNW Coachella Valley members and premium real estate buyers.
• Indian Wells Country Club: Long-established private country club in Indian Wells, California, with golf, tennis, dining, and a residential component. Comparable membership-style operating model serving a similar Coachella Valley demographic.
• Makena Golf & Beach Club: DLC-affiliated private club in Maui, Hawaii, providing members-only golf, beach, dining, and luxury residences. Operates on the identical Discovery members-only service model as Madison and shares brand DNA.
• Bakers Bay Golf & Ocean Club: Another Discovery Land Company members-only community in the Bahamas with golf, beach, and luxury residential product. Sister asset under DLC that reflects the same proprietary operational and member-experience standards.

Broad incumbents

• Discovery Land Company: Parent operating company and developer of The Madison Club and a broader portfolio of 20+ members-only luxury residential communities. Relevant as the platform that controls Madison's positioning, capital, and long-term strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madisonclubca
• LinkedInlinkedin.com/company/the-madison-club-discovery-land-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Madison Club