MADMA urbanism+landscape

What MADMA urbanism+landscape does

MADMA urbanism+landscape is a private, internationally operating landscape architecture and urban design practice headquartered in Rotterdam, Netherlands, founded in 2018 and employing 7 people. The firm delivers landscape design, public space design, and large-scale urban masterplanning for municipal governments, real estate developers, and educational/financial institutions across the Netherlands, Russia, Ukraine, the Czech Republic, the United Kingdom, and Montenegro. Its work is grounded in a stated philosophy that sustainability and biodiversity are foundational rather than end goals, and that landscapes should evoke the full spectrum of human emotion, including joy and reflection; notable work includes crematorium landscapes that blur mourning and daily life (Crematorium Westgaarde, Crematorium Zaanstad for PC Uitvaart) and themed gardens such as Scarlet Garden (MR Group) and UNIT.City Main Plaza (UDP, Kyiv).

The firm has built a portfolio of named proprietary design concepts, including 'The Rainbow' (a 4 km landscape strip at Skolkovo Gardens), the 'Bento Box' landscape concept (UNIT.City), the WA Lamp street-lighting fixture, and the Granite Air bench manufactured by Factory Furniture. It pursues business primarily through open international design competitions (with recorded first-prize wins at Presnensky Val Moscow, Black Meadow/Ostrava, and Skolkovo Gardens, and finalist status at IFC Moscow) and through direct engagement with public and private clients. Revenue is generated via professional services fees for design and masterplanning commissions, supplemented by distribution of proprietary landscape objects via partners such as iPro (WA lamp) and Factory Furniture (Granite Air).

MADMA's underlying technology is design-led rather than software-led: spatial design, biophilic principles, sustainable landscape treatments, and interdisciplinary collaboration with recurring partners MASA architects, Maxwan, ARUP, APEX, Arteza, Juurlink+Geluk, Pegasus, and Witteveen+Bos. The practice is led by design principal Hiroki Matsuura, and large strategic commissions (e.g., the 80 km Moscow River corridor vision with Genplan and ARUP; the 460 ha IFC Moscow for Sberbank) position it at the intersection of landscape architecture and city-scale strategic planning.

Name

MADMA urbanism+landscape

Legal name

MADMA urbanism+landscape

Website

https://madma.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MADMA urbanism+landscape is a 7-person, Rotterdam-based landscape architecture and urban masterplanning practice serving municipal, developer, and institutional clients across Europe and the CIS through award-winning competition entries and proprietary design concepts.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

akta.pro primary industry

Urban Planning & Master Planning (BPAHAKAD)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Regional & Land Use Planning (BPAHAKAE), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Landscape architecture services
• Urban design masterplanning
• Public space design
• Sustainable landscape design
• Urban masterplanning services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Landscape Architecture Services: Design and consulting fees for urban and landscape design projects, including masterplanning, public space design, residential development landscapes, and specialized landscape elements such as gardens, parks, and memorial spaces.
2. Urban Masterplanning: Comprehensive urban planning and design services for large-scale residential, commercial, and mixed-use developments, including strategic vision documents for river corridors and innovation districts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MADMA urbanism+landscape is an international, interdisciplinary practice that provides landscape architecture and urban design services for public spaces, gardens, residential developments, innovation districts, and memorial sites. The firm develops masterplans, strategic visions for large-scale urban developments, and public realm designs that integrate nature into urban environments. In addition to design services, MADMA creates proprietary landscape furniture products such as the WA lamp and Granite Air bench.

Product overview

MADMA urbanism+landscape is an international, interdisciplinary landscape and urban design practice based in Rotterdam, Netherlands. The company's offerings comprise three interconnected service categories: (1) Landscape Design Services covering gardens, crematorium landscapes, and themed garden designs; (2) Urban Design & Masterplanning including large-scale residential developments, innovation parks, and strategic city visions; and (3) Public Space Design for plazas, waterfronts, and community spaces. Additionally, MADMA offers proprietary landscape furniture products including the WA lamp (street lighting fixture) and GRANITE AIR (granite bench). Their philosophy integrates sustainability and biodiversity as foundational principles rather than end goals, creating landscapes that evoke emotional responses and serve deeper human purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services
• Urban Design & Masterplanning
• Public Space Design
• WA Lamp
• Granite Air Bench

Quantifiable outcome

• Preserved 4,000 mature trees in New Yuzhno-Sakhalinsk renovation
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major, supporting and minor.

• MASA architectscoreStrategic or Co-development PartnerLong-standing collaborative partnership on major projects including Skolkovo Gardens, Tushino Triangle, Post-Olympic Masterplan Sochi, SML Senezh Management Lab, and multiple Moscow developments. MASA architects serves as lead architecture partner while MADMA provides landscape architecture services.
• MaxwancoreStrategic or Co-development PartnerCollaboration on multiple international competitions and projects including Skolkovo Gardens, Black Meadow (Ostrava), This is my street! (UK), IFC Moscow, and various urban design projects.
• ArtezamajorStrategic or Co-development PartnerLandscape engineering partner on Skolkovo Gardens and The Green Ring projects in Moscow.
• APEXmajorStrategic or Co-development PartnerCollaboration partner on SML Senezh Management Lab and CCC+ (Rublyovo-Arkhangelskoye) projects.
• ARUPmajorTechnology or IntegrationEngineering consultancy collaborating on Moscow River strategic vision (80km corridor) and IFC Moscow project.
• GenplanmajorStrategic or Co-development PartnerMoscow government planning authority collaborating on the 80km Moscow River strategic vision project.
• Juurlink [+] GeluksupportingTechnology or IntegrationCollaboration on The Green Ring and Moscow River projects, providing landscape and planning expertise.
• PegasussupportingTechnology or IntegrationProject development partner on Moscow River and IFC Moscow projects.
• TPO ReservesupportingTechnology or IntegrationPartner on Post-Olympic Masterplan Sochi (Imeretinka 2.0) project.
• Ebben Tree NurserysupportingTechnology or IntegrationNetherlands-based tree nursery collaborating on Tree Ring project (21 tree species based on tree horoscope) and Tushino Triangle.
• Factory FurnituresupportingTechnology or IntegrationUK manufacturer producing the Granite Air bench designed for the Amstelvista project in Amsterdam.
• Witteveen+BossupportingTechnology or IntegrationCivil engineering consultants on Post-Olympic Masterplan Sochi (Imeretinka 2.0).
• Strijkers StudiomajorStrategic or Co-development PartnerDesign partner on Crematorium Westgaarde project, providing architectural and interior design services.
• Studio BouwhavensupportingTechnology or IntegrationArchitectural advice and total engineering services for Crematorium Zaanstad project in Zaandam.
• Beloded LandscapingsupportingChannel Partner/ Reseller/ DistributorLocal Ukrainian landscaping partner for UNIT.City projects (Main Plaza, Business Park, Main Entrance) in Kyiv.
• ExpolightsupportingTechnology or IntegrationLighting design partner for UNIT.City projects (Main Plaza and Main Entrance) in Kyiv, Ukraine.
• iProminorChannel Partner/ Reseller/ DistributorDistribution partner for WA lamp product, a street lamp design inspired by Japanese aesthetics.
• OFERTA DialogsupportingTechnology or IntegrationPartner on New Yuzhno-Sakhalinsk renovation masterplan project in Russia.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SWA Group: Large landscape architecture, urban design, and planning firm delivering masterplans and public spaces globally. Comparable on the urbanism + landscape design mix; differentiated mainly by greater scale and longer operating history.
• Sasaki Associates: Interdisciplinary design practice spanning landscape architecture, urban planning, and urban design. Matches MADMA on the urbanism + landscape intersection and on masterplanning for large mixed-use developments.
• OLIN: Philadelphia-based landscape architecture, urban design, and planning firm operating at a similar boutique scale, blending masterplanning and public-realm design with a founder-driven creative voice.
• James Corner Field Operations: Founder-led landscape architecture and urban design practice known for landmark projects (High Line, Fresh Kills, Seattle Central Waterfront). Comparable through competition-led growth, signature design IP, and use of landscape to drive urban regeneration.
• West 8: Rotterdam-based landscape architecture and urban design practice with a near-identical profile to MADMA: Dutch HQ, international competition-led growth, signature large-scale public-realm and waterfront projects. Directly comparable on geography, scale, and design philosophy.
• Gross Max: London- and Edinburgh-based landscape architecture studio that similarly grew through competition wins (including many EU cultural-capital and public-realm bids) and operates as a small partner-led practice with international projects.

Broad incumbents

• MVRDV: Rotterdam-based architecture and urbanism firm with global competition wins (including in Russia and Eastern Europe) and a multidisciplinary design culture. Overlaps with MADMA on urban planning scale and competition-led positioning, but operates as a broader incumbent.

Regional players

• ASPECT Studios: Melbourne-based landscape architecture and urban design practice with global project reach; comparable on integration of landscape design with masterplanning and emphasis on biodiversity-driven design.
• KCAP: Rotterdam/Zurich-based architecture and urban planning firm. Comparable on Dutch origin, international competition participation, and masterplanning for large mixed-use and waterfront developments — though more architecture-led than landscape-led.

Emerging players

• SLA (Stig Andersson): Copenhagen-based landscape architecture and urban design studio similar in size and design-led philosophy to MADMA, working on nature-based urban interventions across Northern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/madma-urbanism-landscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADMA urbanism+landscape