Madrone Care Network

What Madrone Care Network does

Madrone Care Network is a community-based specialty palliative care provider headquartered in Ukiah, California, serving eight Northern California counties (Del Norte, Humboldt, Mendocino, Lake, Santa Clara, Shasta, Siskiyou, and Trinity). Founded in 2019 by a team that spun off from Adventist Health Ukiah Valley Hospital's inpatient palliative care program, the organization delivers 24/7 interdisciplinary care in patients' homes and via video or telephone, combining physicians, physician assistants, nurses, social workers, chaplains, community health workers, and patient care coordinators under its branded "Madrone Way" approach.

The core offering consists of two services: a Continuity Care Service providing ongoing symptom management, care coordination, healthcare system navigation, advance care planning, and 24-hour on-call support alongside disease-directed treatment; and One-Time Provider-to-Provider Consultations delivering expert case reviews to referring clinicians. There is no proprietary technology platform — service delivery relies on human clinical staff, standard telehealth tools, and a referral-driven intake process managed by an Outreach Navigator.

The business model is fee-for-service reimbursement from insurance payers. The organization is in-network with Partnership HealthPlan of California (the primary Medi-Cal insurer in Mendocino and Lake Counties) for Continuity Palliative Care benefits, and also bills Blue Shield of California, Healthnet, and Medicare, with a self-pay option. The go-to-market is community-led, dependent on referrals from primary care providers, specialists, case managers, hospitals, and self-referrals across the regional footprint. By end of Calendar 2023, the organization employed 38 people and served over 130 active patients, having grown from a two-person team bootstrapped via friends-and-family loans in a single county to a multi-county, multi-payer clinical operation.

Name

Madrone Care Network

Legal name

Madrone Care Network

Website

https://madronecare.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Madrone Care Network is a community-based palliative care provider delivering 24/7 interdisciplinary in-home and telehealth services to seriously ill patients across eight Northern California counties, reimbursed through Medi-Cal, Medicare, and commercial payer partnerships.

Ownership category

akta.pro rank

Product category

Community-Based Palliative Care

NAICS

Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Community palliative care
• Home-based palliative care
• Palliative care services
• Serious illness care
• Telehealth palliative care

Headquarters

HQ city

Ukiah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement (Partnership HealthPlan of California): Madrone Care Network primarily generates revenue through insurance reimbursement, serving patients covered by Partnership HealthPlan of California (the Medi-Cal insurer in Mendocino and Lake Counties) with Continuity Palliative Care benefits, Blue Shield of California, and Healthnet. Care is provided as a covered benefit under these payer relationships.
2. Medicare Reimbursement: Medicare is listed as an accepted payment type on the referral form, indicating revenue generation through Medicare reimbursement for eligible palliative care services.
3. Self-Pay: Self-pay option is available for patients without insurance coverage or who prefer to pay out of pocket, providing an additional revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Madrone Care Network is a community-based specialty palliative care program delivering in-home and telehealth visits by an interdisciplinary clinical team across 8 Northern California counties. Services include pain and symptom management, healthcare system navigation, care coordination, advance care planning, and social, emotional, and spiritual support for patients with serious illness. Care is available 24/7 and can be provided alongside any disease-directed treatment.

Product overview

Madrone Care Network is a community-based specialty palliative care program offering a unified service model centered on in-home and video-based care delivery. The organization provides two primary service offerings: Continuity Care Service (ongoing 24/7 support including navigation, symptom management, and coordination) and One-Time Provider-to-Provider Consultations (single expert reviews). Both services are delivered by an interdisciplinary team of physicians, physician assistants, nurses, social workers, chaplains, community health workers, and patient care coordinators, operating across eight northern California counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Community-Based Palliative Care Home and community-based specialty palliative care program providing 24/7 support through interdisciplinary team visits in-person or via video conference, for patients with serious illness across 8 Northern California counties.
• Continuity Care Service Ongoing care coordination service including healthcare system navigation, pain and symptom management, nurse coordination, social work assistance, and 24-hour on-call availability.
• One-Time Provider-to-Provider Consultations Single consultation service where providers review patient cases and deliver care recommendations to referring healthcare providers.

Quantifiable outcome

• Significantly improves patient quality of life and reduces symptom burden for seriously ill patients.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Resolution Care (Humboldt County)coreStrategic or Co-development Partner · 1 December 2019Steve Franey (Chief Financial Officer of Resolution Care) agreed to support the development of community-based palliative care services in Mendocino County. Resolution Care served as an early collaborator and mentor, helping the team establish the service before Mendocino Care Network became independent. This partnership was foundational to the organization's founding.
• West Business Development CompanyminorImplementation/ SI/ Consulting PartnerProvided invaluable small business support to the founding team, helping with the operational and business development aspects of launching the organization.
• Partnership HealthPlan of CaliforniacoreStrategic or Co-development PartnerThe Medi-Cal insurer in Mendocino and Lake Counties provided critical support and payer partnership as the organization transitioned from Mendocino Care Network to Madrone Care Network. Partnership HealthPlan enabled the patient census to grow by covering Continuity Palliative Care benefits for its members, making the organization viable as a covered benefit.
• Adventist Health Ukiah Valley Medical CentercoreStrategic or Co-development PartnerIn 2012, Adventist Health Ukiah Valley Hospital administration supported the development of an inpatient palliative care program, sending a team to North Carolina to learn from established specialists. Though the hospital later separated from the program, Adventist Health (through its Ukiah Valley Medical Center) remained a key anchor institution in the community, and several team members (including Dr. Norma Marks) practiced there. The hospital's emergency department is also mentioned in staff bios.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• VITAS Healthcare: Largest single-source provider of hospice and palliative care in the United States (a Chemed Corporation subsidiary), delivering in-home specialty care to patients with serious illness. Comparable in-home, interdisciplinary specialty palliative service model; vastly larger national footprint and broader payer relationships.
• Compassus: National provider of hospice, palliative, and home health services across more than 30 states, serving patients with serious illness in home and facility settings. Comparable interdisciplinary care model for seriously ill patients, but operates at multi-state scale with broader service lines.
• Empath Health: Integrated non-profit provider of hospice, palliative, and home health services with a focus on chronic disease and serious-illness management. Comparable home-based, interdisciplinary palliative delivery model to Madrone, though with broader service breadth and significantly larger patient census.
• Aspire Health (Optum): One of the largest community-based palliative care providers in the United States, now part of Optum (UnitedHealth Group). Operates in-home palliative care teams across many states; comparable care model and population served as Madrone, but at vastly greater national scale and with deep payer integration.

Direct peers

• Resolution Care: Community-based palliative care organization based in Humboldt County, California, operating an in-home and telehealth interdisciplinary care model. Resolution Care is Madrone's closest peer — same model, same geography, and is the founding mentor of Madrone Care Network.

Regional players

• Sutter Health: Northern California integrated health system that operates palliative care and home-based complex care programs in overlapping Northern California geographies. Competes with Madrone for seriously ill patient referrals within its owned PCP/specialist network in markets adjacent to Madrone's service area.
• Hospice East Bay: Bay Area community-based hospice and palliative care provider delivering in-home services across Contra Costa and Alameda counties with adjacent reach into Northern California communities. Comparable in-home specialty care model for seriously ill patients, though operating in a more urban geography than Madrone's rural footprint.
• Providence Health & Services: West Coast Catholic health system with palliative care, hospice, and home health programs across California, Oregon, and Washington. Comparable community-based palliative service model; Steve Franey (Madrone COO) has prior ties to Providence's Oregon palliative care steering committee.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MadroneCare
• LinkedInlinkedin.com/company/mendolake-madronecarenetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madrone Care Network