Mad Science Of West New Jersey

What Mad Science Of West New Jersey does

Mad Science Of West New Jersey is a privately operated franchise location of Mad Science Group Inc., providing hands-on science education programs for children across 10 New Jersey counties (Burlington, Camden, Hunterdon, Gloucester, Mercer, Middlesex, Monmouth, Ocean, Somerset, Warren) and 3 Pennsylvania counties (Bucks, Montgomery, Philadelphia). Headquartered at 1580 Reed Road, Suite C in Pennington, NJ, the franchise employs 18 people and operates under the registered Mad Science® trademarks licensed from Mad Science Licensing Inc.

The company's core products are six program categories: birthday party packages (live science shows with science-themed loot bags), after-school programs (6- or 8-week weekly sessions), summer and vacation camps (both in-person and virtual), special event assemblies for student bodies, curriculum-correlated STEM workshops for preschools and elementary schools, and grant-funded programs compatible with ESSR and EANS federal recovery funds. The underlying delivery model is on-site, in-person instruction by trained 'Mad Scientists' using standardized curriculum-correlated content; virtual camps extend this model through materials delivery and live video interaction. Pricing is not publicly disclosed; customers are directed to call or request a callback.

Mad Science Of West New Jersey generates revenue through a mix of one-time fees (birthday parties, assemblies), recurring program fees (after-school series, camps), and workshop fees (hourly or series-based). Go-to-market is event-driven and community-led, targeting parents, schools, and community organizations via the website, social media (Facebook, Twitter, YouTube, Instagram), email newsletter, direct school outreach, and word-of-mouth referrals. The franchise currently operates under Mad Science Group Inc. as its strategic parent and is actively hiring instructors to expand program delivery capacity.

Name

Mad Science Of West New Jersey

Legal name

Mad Science Of West New Jersey

Website

https://madscienceofnj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad Science Of West New Jersey is a franchise location of Mad Science Group Inc. delivering hands-on science education programs—birthday parties, after-school programs, camps, assemblies, and workshops—to children, parents, and schools across 13 counties in New Jersey and Pennsylvania.

Ownership category

akta.pro rank

Product category

Children's STEM Enrichment Services

NAICS

Sports and Recreation Instruction (611620)

akta.pro primary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

akta.pro secondary industry

Science Camps & Field Programs (Nature, Space, Marine, Geology) (EDAMABAB)

Keywords

• Children's science education
• STEM after-school programs
• Science birthday parties
• Hands-on science workshops
• Elementary STEM enrichment

Headquarters

HQ city

Pennington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Birthday Party Packages: One-time fee birthday party packages with optional add-ons and ready-to-go science-themed loot bags. Parents book parties for their children which include a live science show and party activities.
2. After-School Programs: Weekly after-school programs running for 6 or 8 weeks at local schools, billed per session series. Interactive educational programs for children.
3. Summer and Vacation Camps: Seasonal camp programs during summer and vacation periods, with in-person and virtual camp options. Camps are capped in size to maintain personal experience.
4. School Assemblies and Special Events: One-time school assembly shows and special events for schools and organizations, providing educational entertainment for entire student bodies.
5. Science Workshops: Hourly or series-based curriculum-correlated science workshops for schools, available as 1-hour, 3-hour, or weekly series formats.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mad Science Of West New Jersey is a franchise of Mad Science Group Inc. that delivers hands-on science enrichment programs for children across the Pennington, New Jersey area. The business offers birthday parties, after-school programs, summer and vacation camps, special event assemblies, science workshops, and grant-funded programs, targeting parents/families, schools/districts, and community organizations.

Product overview

Mad Science Of West New Jersey is a hands-on science education service provider offering a portfolio of programs for children. The core offerings consist of Birthday Parties (live science shows with take-home loot bags), After School Programs (weekly 6-8 week sessions), Summer & Vacation Camps (in-person and virtual options), Special Event Assemblies (school-wide science shows), Science Workshops (curriculum-correlated hands-on sessions for preschools and elementary students), and Grant Funded Programs (ESSR/EANS-compatible offerings). These programs serve families, schools, and organizations across Burlington, Camden, Hunterdon, Gloucester, Mercer, Middlesex, Monmouth, Ocean, Somerset, and Warren Counties in NJ and Bucks, Montgomery, and Philadelphia Counties in PA. All programs feature interactive, educational science activities designed to make learning fun for children.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Parties

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mad Science Group Inc. National franchisor of the Mad Science brand. Comparable as the parent company that defines the curriculum, brand standards, and franchise economics under which the subject franchise operates.
• Steve Spangler Science: Established science education brand producing hands-on experiment kits, live event programming, and school assemblies. Comparable as a broader incumbent in children's hands-on science, though stronger on products/curriculum licensing than local service delivery.

Regional players

• Liberty Science Center: Jersey City-based science center offering school assemblies, field-trip programming, and camps for NJ students. Comparable as a science-education provider in the same NJ geography, competing for district enrichment budgets and school assembly slots.
• NJ Audubon: New Jersey-based conservation nonprofit delivering nature and science education programs, including school field trips and summer camps. Comparable as a regional hands-on science program provider for NJ schools and families, though focused on environmental sciences.
• Curious-on-Hudson: Lower-Hudson Valley provider of STEAM enrichment, after-school classes, and camps for K–8 children. Comparable in format and audience, but primarily serves Westchester/Orange/Rockland counties rather than NJ/PA, limiting direct head-to-head overlap.

Direct peers

• Snapology: Franchise delivering STEAM enrichment (science, robotics, engineering) through after-school programs, camps, and birthday parties. Directly comparable program mix, franchise model, and K–6 family target audience.
• Destination Science: Operator of science-focused summer camps and after-school enrichment for K–6 students. Directly comparable delivery model (in-person camps plus assemblies) and overlapping customer base of parents and schools.
• Engineering For Kids: Franchised STEM enrichment provider offering after-school programs, summer camps, birthday parties, and classroom workshops for elementary-age children. Closely aligned model in curriculum-correlated hands-on STEM enrichment.
• Club SciKidz: National provider of science-themed summer camps, after-school programs, and birthday parties for elementary-aged children. Direct competitor in the same hands-on science enrichment category with comparable program formats and target families.

Emerging players

• KiwiCo: Subscription-based STEAM activity kit company serving children and families at home. Comparable in the hands-on science/kits category but operates via shipped kits rather than on-site delivered programs; competes for the same parent wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MadScienceWNJ
• YouTubeyoutube.com/user/MadScienceWNJ
• Facebookfacebook.com/MadScienceWNJ
• Instagraminstagram.com/madscienceofwnj
• LinkedInlinkedin.com/company/mad-science-of-west-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Science Of West New Jersey