SPORT 2000 Sélestat

What SPORT 2000 Sélestat does

SPORT 2000 Sélestat is a single physical retail outlet operating under the SPORT 2000 France banner in Sélestat, France, staffed by 16 employees. The store is part of the SPORT 2000 France network of 625 stores, which is itself operated by Céraclès Coopérative, providing the unit with centralized procurement, brand positioning, and a shared national e-commerce platform that constitutes the core of its omni-channel operating model.

The product offering spans fashion, footwear, and equipment across multiple sporting disciplines, including running, hiking, tennis, fitness, cycling, swimming, and team sports. The store also carries specialized sub-brand assortments — notably S2 Sneakers Specialist for sneakers and streetwear, Mondovélo for cycling, and WAS We Are Select — which extend the addressable assortment into distinct category verticals within the physical footprint.

Revenue mechanics are based on standard retail transactions at the store level combined with the network e-commerce channel, with promotional activity (seasonal SOLDES offering up to 50% discounts) used to drive traffic and clear inventory. The customer base is local and regional retail consumers; no B2B contracts, institutional accounts, or anchor customer concentrations are indicated. The unit competes in a fragmented French specialty sporting goods market where it draws scale, brand, and buying-power advantages from network membership while competing for local share against both other specialty chains and general sporting goods retail.

Name

SPORT 2000 Sélestat

Legal name

Sport 2000 France

Website

https://maereservation.sport2000.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPORT 2000 Sélestat is a single multi-category sporting goods retail store located in Sélestat, France, operating under the SPORT 2000 France banner and serving local consumers across running, hiking, tennis, fitness, cycling, swimming, and team sports segments.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Full-Line Sporting Goods Superstores (CRAMABAA)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Sporting goods retail
• Athletic footwear
• Sports apparel
• Ski rental services
• Sporting equipment

Headquarters

HQ city

Eglington

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Product Sales: One-time product sales of sporting goods, apparel, footwear, and accessories across multiple sports categories including running, football, fitness, hiking, swimming, skiing, tennis, and more. Revenue generated through direct consumer transactions on e-commerce platform and in physical retail stores.
2. Ski Rental Services: Online ski rental service through dedicated platform (location-ski.sport2000.fr) offering seasonal equipment rentals to customers.
3. Gift Cards (e-Carte cadeau): Digital gift card sales through dedicated platform (cartecadeau.sport2000.fr) providing another revenue stream from consumer purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SPORT 2000 Sélestat is a French sporting goods retailer operating as part of the Céraclès Coopérative network, selling athletic apparel, footwear, and equipment across 20+ sport categories including running, football, fitness, hiking, swimming, and skiing. The retailer carries 150+ brands such as Nike, Adidas, Puma, The North Face, Asics, Salomon, and Hoka, and complements product sales with ski rental services, a loyalty program, and digital gift cards.

Product overview

SPORT 2000 is a French online sports retailer operated as part of the Céraclès Coopérative network with 625 physical stores across France. The core product is the Sport 2000 Online Store (e-commerce platform) which offers sports equipment, footwear, and apparel across multiple categories including Running, Football, Fitness, Hiking/Trekking, Swimming, Ski, and many other sports. The company provides complementary services including an online Ski Rental Service, a Loyalty Program with benefits like free delivery and returns, and eGift Cards. The platform features over 150 sports brands including Nike, Adidas, Puma, Asics, The North Face, Lacoste, New Balance, Under Armour, Hoka, Salomon, and others.

Differentiator

Problem solved

Functional benefit

Brands

• S2 Sneakers Specialist: Specialized sneaker retail concept under the Sport 2000 network.
• Mondovélo
• WAS We Are Select
• Sport 2000 Montagne
• Espace Montagne

Products and services

• Sport 2000 Online Store French online sports retailer offering a wide range of sports equipment, footwear, and apparel for men, women, and children across multiple sports disciplines.
• Ski Rental Service Online ski rental service allowing customers to rent ski equipment through the Sport 2000 website.
• eGift Cards Digital gift card service for purchasing sports products online.
• Running Sports Range Running gear including clothing (T-shirts, leggings, shorts, bras, jackets, sweats, pants), shoes, and accessories.
• Football Sports Range Football equipment including jerseys, shoes, balls, and accessories from major clubs and national teams (PSG, OM, Bayern, Juventus, Liverpool, Manchester City, Barcelona, Real Madrid).
• Fitness Sports Range Fitness equipment and apparel including weights, gym mats, elastic bands, jump ropes, water bottles, and sports clothing.
• Ski Sports Range Alpine skiing equipment including clothing, footwear, after-ski boots, helmets, masks, gloves, and hats.
• Hiking/Trekking Sports Range Hiking and trekking gear including clothing, footwear, accessories, hiking poles, and backpacks.
• Swimming Sports Range Swimming gear including swimsuits, goggles, swim caps, nose clips, towels, fins, and swimming shoes.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Céraclès CoopérativecoreStrategic or Co-development PartnerCéraclès is the parent cooperative organization for the Sport 2000 retail network in France. The cooperative coordinates the banner, purchasing, marketing, and support services for member stores including Sport 2000, S2 Sneakers Specialist, Mondovélo, and WAS We Are Select.
• S2 Sneakers SpecialistcoreChannel Partner/ Reseller/ DistributorSpecialized store concept within the Sport 2000 network focusing on sneakers and footwear. Operates as part of the Céraclès Coopérative network alongside main Sport 2000 stores.
• MondovélocoreChannel Partner/ Reseller/ DistributorSpecialized bicycle and cycling store concept within the Sport 2000 network. Operates as part of the Céraclès Coopérative network with dedicated cycling product assortment.
• WAS We Are SelectcoreChannel Partner/ Reseller/ DistributorSpecialized urban fashion and streetwear store concept within the Sport 2000 network. Operates as part of the Céraclès Coopérative network targeting fashion-conscious consumers.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Foot Locker: Global athletic footwear and apparel retailer with French stores and online operations. Comparable on athletic footwear assortment and sneaker-focused consumer overlap with SPORT 2000's S2 concept.
• Zalando: Leading European online fashion and lifestyle platform with a dedicated sports category. Competes with sport2000.fr on online sporting goods assortment and delivery convenience across France.
• JD Sports: Large UK-listed sports fashion retailer with a growing French store footprint and strong e-commerce. Competes on athletic footwear and sports apparel assortment across similar brand partners and target consumers.

Others

• Amazon France: Dominant online marketplace carrying the same sporting goods brands as SPORT 2000. Functions as an indirect competitor on price discovery, assortment breadth, and fulfillment speed for French consumers.

Emerging players

• Alltricks (Decathlon-owned): French online specialist in cycling, running, and outdoor sports equipment. Comparable to SPORT 2000's cycling, running and outdoor categories with a digital-first distribution model.
• Nike France (direct): Nike's owned retail and e-commerce in France disintermediates multi-brand retailers like SPORT 2000 by offering full Nike ranges direct. Comparable product categories (running, football, training) and increasingly overlapping target consumer.

Direct peers

• Decathlon: French-headquartered global sporting goods retailer with 2,000+ stores and a vertically integrated private-label model. Direct competitor in multi-sport generalist retail across France with overlapping assortment in running, football, fitness, hiking, swimming, and ski categories.
• Courir: France-based footwear-focused retail chain with strong sneaker assortment and growing e-commerce. Comparable to SPORT 2000's S2 Sneakers Specialist sub-brand on product positioning and target customer.
• Intersport: European sporting goods retail cooperative operating a large network of multi-brand stores in France. Directly comparable cooperative-style structure and multi-sport assortment targeting the same French consumer base as SPORT 2000.
• Go Sport: French multi-brand sporting goods retailer with nationwide store presence and e-commerce platform. Comparable full-line sporting goods assortment and omni-channel model serving French sports consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sport2000france
• YouTubeyoutube.com/user/Sport2OOOFrance
• Facebookfacebook.com/SPORT2000France
• Instagraminstagram.com/sport2000fr/?hl=fr
• Pinterestpinterest.fr/Sport2000France/_created
• TikToktiktok.com/@sport2000france?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/sport-2000-s%C3%A9lestat

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT 2000 Sélestat