MaestraMusicOrg
Maestra Music, Inc. is a 501(c)(3) nonprofit that operates free online directories connecting women, nonbinary, and other underrepresented musicians and theatre professionals with hiring producers and contractors across the musical theatre industry, supported by mentorship, workshops, and advocacy programs funded through donations and grants.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MaestraMusicOrg does
Maestra Music, Inc. is a 501(c)(3) nonprofit organization founded informally in 2017 by composer and music director Georgia Stitt and incorporated in January 2019, headquartered in New York City. The organization was created to address the structural invisibility of women and gender-expansive musicians in the musical theatre industry, originally sparked by the difficulty of hiring an all-female band for a Broadway production. Maestra operates three free, searchable online directories: the Maestra Directory (~2,900 members) for women and gender-expansive musicians, the RISE Theatre Directory (~3,900 members) for all non-acting theatre professionals from underrepresented backgrounds, and the Directory of Shows (~200 works) for original musicals by Maestra members. Hiring professionals such as producers, contractors, general managers, and artistic directors use these directories to source diverse talent across roles including composers, music directors, conductors, orchestrators, arrangers, rehearsal pianists, songwriters, music assistants, lyricists, transcribers, music producers, pit musicians, and sound designers.
Maestra does not build proprietary software. Its technology infrastructure consists of a WordPress-based website, email newsletters (a weekly Monday newsletter plus the monthly "On The RISE" RISE newsletter), Zoom for live delivery, Vimeo On Demand and YouTube for the Maestra Replay workshop library (125+ workshops), Facebook for regional and affinity group communities, and QGiv and Benevity for donations and corporate matching. Surrounding the directories, Maestra runs an integrated program stack: a six-month Mentorship cohort, First Takes reading sessions, Maestra Care (community support), Regional and Affinity Groups (including Maestra MDs, Maestra Moms, Student Maestras, Maestra Pride, and Maestra Composers/Lyricists), the annual Amplify fundraising concert, and the Maestra Replay on-demand video library. RISE Theatre, launched in 2023 with the Miranda Family Foundation, extends the mission into a broader DEIA coalition with 45+ Network Partners.
Revenue is generated entirely through individual donations (including the $10/month minimum Continuo recurring program), foundation grants (NYSCA, She Angels Foundation, ASCAP Foundation), and tiered corporate sponsorships (Champion $25,000+, Partner $10,000–$24,999, Angel $5,000–$9,999, Leader $1,000–$2,499), with the annual Amplify concert serving as the primary fundraising event. Financials are not publicly disclosed. The organization operates with a lean 7-person staff supplemented by consultants, and is governed by a Board of Directors including Board President Laura Ivey, Secretary Emily Grishman, and Treasurer Paige Price. Notable recognition includes the 2023 Obie Award, Variety's 2023 "Ten To Watch On Broadway" for RISE Theatre, a video PSA at the 2023 Tony Awards, and a curated panel for the NYC Mayor's Office of Media and Entertainment's 2024 New York Music Month.
MaestraMusicOrg firmographics
Firmographics- Name
- MaestraMusicOrg
- Legal name
- Maestra Music, Inc.
- Website
- https://maestramusic.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maestra Music, Inc. is a 501(c)(3) nonprofit that operates free online directories connecting women, nonbinary, and other underrepresented musicians and theatre professionals with hiring producers and contractors across the musical theatre industry, supported by mentorship, workshops, and advocacy programs funded through donations and grants.
- Ownership category
- akta.pro rank
MaestraMusicOrg industry classification
Industry- Product category
- Performing Arts Nonprofit / Theatre Industry Equity Services
- NAICS
- Professional Organizations (81392), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)
Keywords
Where MaestraMusicOrg is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MaestraMusicOrg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: Maestra relies primarily on individual donations from members, allies, and supporters. Donations can be made as one-time gifts or as recurring monthly contributions through the Continuo program (minimum $10/month). According to the 2024 Annual Report expense breakdown, 68% of expenses go to programs, 18% to fundraising, and 14% to administration.
- Foundation and Corporate Grants: Maestra receives grants from foundations including the New York State Council on the Arts (NYSCA), She Angels Foundation, ASCAP Foundation, and others. Corporate sponsors also contribute, as evidenced by the Supporters page listing sponsors at Champion ($25,000+), Partner ($10,000–$24,999), and Angel ($5,000–$9,999) tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Directory Membership |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
MaestraMusicOrg product offering
Product offeringCore offering
Maestra Music is a 501(c)(3) nonprofit that maintains free online directories (Maestra Directory, RISE Theatre Directory, Directory of Shows) connecting women, gender-expansive, and other underrepresented musicians and theatre professionals with hiring producers and contractors. Beyond the directories, the organization delivers a coordinated set of community programs — a six-month Mentorship program, First Takes reading sessions, Maestra Care support services, Regional and Affinity Groups, the annual Amplify fundraiser concert, and the Maestra Replay video library — funded through individual donations, foundation grants, and corporate sponsorships.
Product overview
Maestra is a nonprofit organization offering a suite of interconnected programs focused on equity in the musical theatre industry. Its core offerings include three directory products: the Maestra Directory (for women and gender-expansive musicians), the RISE Theatre Directory (for all non-actor theatre professionals), and the Directory of Shows (for original musical works by members). Supporting programs include Mentorship (six-month mentoring partnerships), First Takes (reading sessions and master classes), Maestra Care (community support), Regional and Affinity Groups, Amplify (annual fundraiser), and Maestra Replay (video library of 125+ technical workshops). The RISE Theatre program extends the mission by centralizing DEIA resources industry-wide.
Differentiator
Problem solved
Functional benefit
Products and services
- Maestra Directory A free, searchable online database of 2,995+ women and gender-expansive musicians working in the musical theatre industry, allowing producers, contractors, and industry professionals to search and hire diverse talent as composers, music directors, orchestrators, conductors, arrangers, rehearsal pianists, songwriters, music assistants, lyricists, transcribers, music producers, pit musicians, and music educators.
- RISE Theatre Directory A free, comprehensive personnel directory modeled after the Maestra Directory, open to all theater professionals except actors. Serves as a LinkedIn-style platform for administrative, backstage, and creative artists from underrepresented backgrounds (people of color, women, trans, nonbinary, deaf, and disabled theatre professionals) to be discovered and hired.
- Directory of Shows
Quantifiable outcome
- All-male orchestra pits on new Broadway musicals dropped from 25% to 0% since Maestra's founding (2017–2024)
- +4 more outcomes
Companies that use MaestraMusicOrg
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
MaestraMusicOrg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
MaestraMusicOrg partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Miranda Family FundflagshipIn 2023, in partnership with the Miranda Family Foundation, Maestra launched RISE Theatre, a program that centralizes toolkits, initiatives, and resources from organizations fighting to effect change in the American theater. The Miranda Family Fund is a founding contributor and the primary financial/backing partner for the RISE Theatre initiative.
- MUSEcoreMUSE is a nonprofit community partner that collaborated with Maestra and Arts Ignite in 2021 to collect data, centralize information, and host industry-wide conversations about equity in the theatre. MUSE is committed to creating diversity within music departments of the theatre industry through access, internships, mentorships, and support for historically marginalized people of color. MUSE also co-markets its directory alongside Maestra's on the Maestra website.
- Arts IgnitecoreArts Ignite is a nonprofit community partner that partnered with Maestra and MUSE in 2021 to collect data, centralize information, and host industry-wide conversations about equity in the theatre. Arts Ignite was founded by Broadway Music Director Mary-Mitchell Campbell.
- BenevityminorMaestra uses Benevity for corporate matching gift contributions, allowing donors to recommend employer matches. This is a platform partnership that enables corporate philanthropy.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MaestraMusicOrg competitors and assessment
Company assessmentDirect peers
- MUSE: MUSE is a nonprofit dedicated to creating diversity within music departments of the theatre industry, focusing on historically marginalized musicians of color. It is explicitly named as a Maestra community partner that co-markets its directory on the Maestra website.
- Arts Ignite: Arts Ignite is a nonprofit founded by Broadway Music Director Mary-Mitchell Campbell that partners with Maestra and MUSE on data collection and equity conversations in theatre. It operates in the same DEIA-in-theatre space with overlapping mission and audiences.
- Black Theatre Coalition: Black Theatre Coalition is a nonprofit advocating for Black representation across all areas of the Broadway industry. It is structurally similar to Maestra: identity-focused, coalition-building, and partnering with major Broadway funders for systemic change.
- The Lilly Awards: The Lilly Awards celebrate and advocate for women in theatre, founded in 2010 by Julia Jordan, Marsha Norman, and Theresa Rebeck. It shares Maestra's women-in-theatre mission but is awards-focused rather than directory/community-focused.
Broad incumbents
- Broadway Cares/Equity Fights AIDS: Broadway Cares/Equity Fights AIDS is one of the Broadway community's most prominent charitable organizations and a Champion-level donor and RISE founding contributor. It is a fellow equity-focused theatre nonprofit at much larger scale.
- Theatre Communications Group (TCG): TCG is the national organization for the American theatre, serving a broad membership of theatres, theatre professionals, and supporters. It overlaps with Maestra's professional-association function for theatre makers but at a much wider industry scope.
- TDF (Theatre Development Fund): TDF is a nonprofit dedicated to accessibility, affordability, and advocacy in theatre. It overlaps with Maestra's access-and-equity mission for theatre professionals and audiences but at a longer-established and broader institutional scale.
- The Broadway League: The Broadway League is the national trade association for the Broadway industry and a founding contributor of RISE Theatre. It operates at the industry-wide level rather than the equity-niche level Maestra serves.
- American Theatre Wing: American Theatre Wing is a Broadway industry nonprofit (Tony Awards originator) and a founding contributor of RISE Theatre. It is a broader industry institution that overlaps Maestra's equity-advocacy and professional-development missions at a portfolio level.
Emerging players
- Asian American Performers Action Coalition (AAPAC): AAPAC is a New York-based coalition of Asian American theatre professionals advocating for equity and visibility. Like Maestra, it produces data and advocacy around representation in the Broadway industry, but focused on a different identity dimension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MaestraMusicOrg social profiles
Digital presenceMaestraMusicOrg financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaestraMusicOrg leadership team
Management profileNumber of profiles
Profiles15 records
MaestraMusicOrg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaestraMusicOrg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaestraMusicOrg
What does MaestraMusicOrg do?
Maestra Music is a 501(c)(3) nonprofit that maintains free online directories (Maestra Directory, RISE Theatre Directory, Directory of Shows) connecting women, gender-expansive, and other underrepresented musicians and theatre professionals with hiring producers and contractors. Beyond the directories, the organization delivers a coordinated set of community programs — a six-month Mentorship program, First Takes reading sessions, Maestra Care support services, Regional and Affinity Groups, the annual Amplify fundraiser concert, and the Maestra Replay video library — funded through individual donations, foundation grants, and corporate sponsorships.
Is MaestraMusicOrg a public or private company?
MaestraMusicOrg is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MaestraMusicOrg founded?
MaestraMusicOrg was founded in 2017. It employs 1 to 10 people.
Where is MaestraMusicOrg based?
MaestraMusicOrg is headquartered in New York, United States, in the North America region.
How does MaestraMusicOrg make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are foundation and Corporate Grants.
Who are MaestraMusicOrg's main competitors?
Direct peers on record are MUSE, Arts Ignite, Black Theatre Coalition and The Lilly Awards. Broad incumbents are Broadway Cares/Equity Fights AIDS, Theatre Communications Group (TCG), TDF (Theatre Development Fund), The Broadway League and American Theatre Wing. Asian American Performers Action Coalition (AAPAC) is listed as an emerging player.
Does MaestraMusicOrg have an API?
No public API is recorded for MaestraMusicOrg.
What industry is MaestraMusicOrg in?
MaestraMusicOrg's product category is Performing Arts Nonprofit / Theatre Industry Equity Services. Its primary akta.pro industry code is MPAIAIAD, Cloud Collaboration & Remote Recording Platforms. Its NAICS code is 81392 and its SIC code is 8600.