Magazine B

What Magazine B does

B Media Company (비미디어컴퍼니주식회사) operates Magazine B, an independent Seoul-based publication founded in 2011 that profiles premium lifestyle brands through long-form editorial coverage. The core product is a monthly magazine built around single-brand deep dives featuring names such as LEMAIRE, Blue Bottle Coffee, MUJI, Astier de Villatte, and Arc'teryx, with photography and storytelling as central editorial components. The technology stack is not explicitly disclosed beyond a website maintained with design partner BATON.

The company operates a direct-to-consumer e-commerce model with global shipping to 150+ countries, supplemented by physical distribution through stockist partners. Revenue is generated across four streams: one-time sales of magazine issues and books, branded merchandise and event tickets, and a recurring newsletter subscription. Marketing is conducted organically across Instagram, Facebook, YouTube (B Cast), and Spotify (B Playlist), with no paid acquisition or enterprise B2B channel disclosed. The customer base consists of anonymous global consumers (design, fashion, and culture enthusiasts) purchasing via the e-commerce storefront; no enterprise customers, named accounts, or institutional buyers are reported. The organization is privately held by representative director Kim Myeong-su with no disclosed external investors, parent company, or funding rounds.

Name

Magazine B

Legal name

비미디어컴퍼니주식회사 (B Media Company)

Website

https://magazine-b.co.kr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

B Media Company operates Magazine B, a Seoul-based independent publisher selling in-depth brand-profile magazines, books, merchandise, and a paid newsletter direct-to-consumers worldwide, targeting design and lifestyle enthusiasts.

Ownership category

akta.pro rank

Product category

Independent Print Magazine Publishing

NAICS

Periodical Publishers (51312), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Independent print magazine
• Brand editorial content
• Lifestyle publication
• Curated brand storytelling
• Consumer publishing

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Magazine Sales: Sale of branded magazine publications featuring brand profiles and editorial content
2. Book Sales: Sale of books and editorial publications
3. Goods & Merchandise: Sale of branded merchandise and goods
4. Newsletter Subscription: Newsletter subscription service for subscribers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Magazine B publishes a monthly independent print magazine that profiles a single premium brand per issue (such as LEMAIRE, Blue Bottle Coffee, MUJI, Astier de Villatte, and Arc'teryx) with deep editorial storytelling, photography, and cultural context. The magazine is sold direct-to-consumer globally alongside companion books, branded merchandise and event tickets, and a recurring email newsletter subscription.

Product overview

Magazine B is a publication company offering a unified magazine subscription product with complementary book publications, merchandise (Goods & Tickets), and a newsletter service. The core offering is the monthly magazine, which is supported by additional media products including books and subscription newsletters.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BATONminorOthersBATON is referenced as the website development and design partner (site by BATON), providing web development services for the Magazine B platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Gentlewoman: Bi-annual fashion and lifestyle magazine featuring in-depth profiles of modern women, with a premium design sensibility and global DTC distribution. Comparable editorial depth and brand-focused storytelling.
• Monocle: Independent media brand publishing a print magazine covering design, culture, brands, and lifestyle with a curated editorial voice and global DTC distribution. Highly comparable to Magazine B in format, audience, and premium positioning.
• Holiday Magazine: Revived heritage travel and lifestyle magazine covering design, culture, and brands through premium photography and editorial. Comparable in its premium global DTC positioning and brand storytelling format.
• Cereal Magazine: Independent lifestyle and design magazine featuring minimalist editorial on brands, interiors, and travel. Comparable in aesthetic, single-topic-per-issue editorial approach, and DTC global distribution model.
• Apartamento Magazine: Independent magazine covering design, interiors, and the lives of creative personalities with a similar premium, niche editorial approach and international DTC subscription model.
• Kinfolk Magazine: Quarterly lifestyle magazine focused on design, interiors, fashion, food, and culture, with strong visual storytelling and a global subscription base. Directly comparable editorial approach and premium lifestyle audience.
• Arcade Magazine: Independent art and design magazine featuring brands and creators with premium print production and DTC global subscription model. Closely aligned with Magazine B's editorial positioning and target audience.

Emerging players

• Toiletpaper Magazine: Independent art and design magazine with a distinctive visual editorial approach and global distribution. Comparable as a design-led independent publication with international audience appeal and DTC commerce.
• Drift Magazine: Independent print publication focused on coffee culture, food, and design with global DTC distribution. Comparable as a niche independent lifestyle publication serving design-conscious global audiences.

Broad incumbents

• Wallpaper*: Established design, architecture, fashion, and lifestyle magazine with much larger scale and broader coverage than Magazine B. Overlaps significantly in audience and editorial territory but operates as a mainstream incumbent with advertising-driven revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MagazineB
• Facebookfacebook.com/Brand.Magazine.B
• Instagraminstagram.com/magazine.b
• LinkedInlinkedin.com/company/magazine-b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magazine B