Magenta Wellness

What Magenta Wellness does

Magenta Wellness, which rebranded to Singapore Assurance Healthcare Pte. Ltd. in 2025, operates a B2B employer wellness benefits platform headquartered in Singapore (8 Burn Road, Trivex, #12-09). The company aggregates occupational and outpatient healthcare services — including Work Pass and pre-employment medical check-ups, out-patient care packages, work injury case management, corporate vaccination programs (Influenza, COVID-19, Hepatitis A/B), executive health screening, COVID-19 testing, and 24/7 teleconsultation — through a panel described as the largest network of screening centres in Singapore and Yangon, Myanmar.

The underlying technology consists of three role-specific portals: an HR Benefits Management Portal for real-time expenditure tracking and benefit-limit setting, an Employee App on iOS and Android for service access, and a Provider Portal that enables clinic merchants to submit claims via a two-step workflow. The platform's distinguishing functional capabilities are real-time clinic visit records, cost and consumption dashboards, and online delivery of employment medical check-up reports.

The business model is a pure Pay-If-Used, usage-based revenue structure: clients are invoiced monthly only for services actually consumed by employees, with no sign-up fees, hidden fees, minimum headcount, or contract period. Customers range from one-person businesses to multi-thousand-employee enterprises, distributed across industries including F&B, Oil & Gas engineering, construction, precision engineering, and clinics. Go-to-market is direct B2B sales supported by website demo requests, personal consultations with wellness consultants, and word-of-mouth referrals. The company operates with approximately 5 employees and no disclosed external funding.

Name

Magenta Wellness

Legal name

Singapore Assurance Healthcare Pte. Ltd.

Website

https://magenta-wellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Singapore-based B2B healthcare platform (formerly Magenta Wellness, now Singapore Assurance Healthcare) that aggregates occupational and outpatient wellness services for employers of all sizes via a three-portal ecosystem under a Pay-If-Used model.

Ownership category

akta.pro rank

Product category

Employee Wellness Benefits Platform

NAICS

Health and Welfare Funds (525120), Insurance and Employee Benefit Funds (5251)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Employee wellness benefits
• Occupational health services
• Corporate healthcare platform
• Work injury management
• Outpatient care packages

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Pay-If-Used Healthcare Services: Revenue generated based on actual consumption of healthcare services by employees. Clients are invoiced monthly for services actually utilized during the month. No fees charged for vouchers or commitments - only when services are consumed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Magenta Wellness operates a B2B employer wellness benefits platform that aggregates Work Pass medical check-ups, out-patient care packages, work injury case management, vaccination services, executive health screening, COVID-19 testing, and 24/7 teleconsultation across a curated network of clinics and merchants in Singapore and Yangon. Employers access these services through an HR Benefits Management Portal, an Employee mobile app, and a Provider Portal for clinics, with monthly usage-based invoicing and no contract period.

Product overview

Magenta Wellness (now Singapore Assurance Healthcare Pte. Ltd.) operates a unified employer wellness benefits platform that aggregates multiple healthcare services. The platform consists of core services including Work Pass Check-Up Services, Out-Patient Care Package, Work Injury Case Management, Vaccination Services, Executive Health Screening, Covid Testing, and Employment Medical Check-up Reports. Supporting the core services are three portal platforms: the HR Benefits Management Portal for employers to track real-time expenditures and manage benefit limits, the Employee App for employees to access services, and the Provider Portal for clinic merchants to manage claims. The platform operates on a 'Pay-If-Used' model where employers are only charged for actual service consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Pass Check-Up Services Platform for Work Permit, S-Pass, Employment Pass, and other Occupational Health check-ups delivered across the largest network of screening centres in Singapore and Yangon, for employers needing pre-employment and ongoing occupational medical examinations.
• Out-Patient Care Package One-price out-patient coverage bundling consultation and medication, providing cost predictability and savings for employers across a panel of clinics.
• Work Injury Case Management Management of work-related injuries through a panel of clinics whose doctors handle minor to moderate cases such as lacerations, foreign body in the eye, minor fractures, abscess drainage, and wound management, with specialist routing when needed.
• Vaccination Services Corporate vaccination management covering Influenza, COVID-19, and Hepatitis A and B vaccinations for employers.
• Executive Health Screening Corporate health screening programs including onsite health screening packages and premium health screening options for executives.
• COVID-19 Testing COVID-19 testing solutions for companies including PCR swab tests, pre-departure serology and PCR testing, and Antigen Rapid Tests for events.
• Employment Medical Check-up Reports Platform Online delivery of Work Permit, S-Pass, Employment Pass, pre-employment, and occupational health check-up reports (including audiometry, mercury, lead, and malaria parasite checks) to employers via the SAH platform.
• 24/7 Teleconsultation Round-the-clock teleconsultation services provided to employees as part of the wellness benefits offering.
• HR Benefits Management Portal Web portal at client.m-w.app/login for HR teams to track employee clinic visit records in real time, set benefit limits, and view cost and consumption charts for corporate benefits management.
• Employee App Mobile application for employees to access wellness benefits and services, available on iOS (apps.apple.com/sg/app/m-w-app/id1609439998) and Android (play.google.com/store/apps/details?id=com.mwellapp).
• Provider Portal Web portal at provider.m-w.app/ for partner clinics and merchants to submit claims via a two-step process and manage service delivery.

Quantifiable outcome

• Over 25% reduction in out-patient costs reported by Oil & Gas Engineering Firm client in 2019

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Raffles Medical Group: Large established healthcare group in Singapore with extensive clinic network serving employer occupational health, health screening, and corporate wellness needs - a broad incumbent with overlapping capabilities in the same market.
• Healthway Medical: Established Singapore healthcare group with a network of clinics offering corporate health screening, occupational medicine, and employer wellness programs - a broad incumbent competing across multiple service lines.

Emerging players

• Naluri: Digital health platform providing employer-sponsored mental health, lifestyle coaching, and chronic condition management - an emerging player with partial overlap on the wellness coaching and preventive care dimensions.
• Speedoc: Singapore-based on-demand healthcare platform offering house-call doctors, teleconsultations, and corporate health services to employers - an emerging player competing in adjacent employer healthcare delivery.
• Doctor Anywhere: Regional telehealth and corporate wellness platform offering virtual consultations, chronic disease management, and mental health services to employers - an emerging player with partial overlap, particularly competing on the teleconsultation and outpatient services.
• Wellteq Digital Health: Corporate wellness platform offering employee health screening, wearables integration, and wellness coaching to employers across Asia-Pacific - an emerging player with overlapping preventive care and corporate wellness focus.

Direct peers

• Doctor World: Singapore-based corporate healthcare platform providing teleconsultation, panel clinic access, and employer wellness benefits with usage-based pricing - a closely comparable direct peer in product and model.
• IHP (Integrated Health Plans): Singapore-based third-party administrator for employer-sponsored health benefits offering panel clinic networks, claims management, and wellness programs - a direct peer in employer benefits administration with similar B2B model.
• Fullerton Health: Singapore-headquartered corporate healthcare provider offering occupational health, work injury management, health screening, and employer wellness programs across the region - directly competing in the same product categories as Magenta Wellness.
• MHC Asia Group: Provider of corporate health screening, occupational health services, and employee wellness programs to employers in Singapore - a direct competitor targeting the same employer customer base with similar service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/magentawellness
• LinkedInlinkedin.com/company/magenta-wellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magenta Wellness