Naluri Life
Naluri Life is a Southeast Asia digital health platform that delivers workplace wellness, EAP, and chronic disease management programs to employers, insurers, and individuals across Singapore, Malaysia, Indonesia, Thailand, and the Philippines via AI-augmented coaching and licensed practitioners.
- Company typePrivate
- Founded2017
- HeadquartersKuala Lumpur, Malaysia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Naluri Life does
Naluri Life (operating as 'Naluri') is a Southeast Asia-focused digital health company that delivers workplace wellness, Employee Assistance Programme (EAP), and chronic disease management solutions to enterprises, insurers and individual consumers. Founded in 2017 and headquartered in Singapore with operating entities across Malaysia, Indonesia, Thailand and the Philippines, the company offers a multi-domain platform covering mental health, physical health, diet and nutrition, financial health and career wellbeing through mobile app, web portal, AI-assisted coaching (Coach Luna) and licensed-practitioner consultations. Its core products — EAP, the Chronic Disease Management Programme (CDMP) with modules for mental health, obesity, diabetes, hypertension and cholesterol, plus Performance Coaching, Mental Health First Aid training and crisis support — are monetized primarily through B2B annual subscriptions (PEPM basis) to employers and embedded B2B2C distribution with regional insurers (Tune Protect, Prudential, AIA, Lippo General Insurance), alongside a smaller direct-to-consumer subscription channel. The platform is HIPAA, GDPR and ISO/IEC 27001 certified and is supported by an enterprise customer base of more than 200 corporations (including Petronas, AIA, MAS, PwC, Duopharma and Viatris) with over one million members reached cumulatively across markets. Naluri has raised approximately US$19.8 million across six funding rounds from 2018 through August 2025, with investors including Integra Partners, PRUKSA, Bertelsmann Investments, TELUS Global Ventures, Sumitomo Corporation Equity Asia, Duopharma Biotech, 500 Global and Global Founders Capital, plus support from Malaysia's Dana Penjana program.
Naluri Life firmographics
Firmographics- Name
- Naluri Life
- Legal name
- Naluri Hidup Sdn Bhd
- Website
- https://naluri.life
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Naluri Life is a Southeast Asia digital health platform that delivers workplace wellness, EAP, and chronic disease management programs to employers, insurers, and individuals across Singapore, Malaysia, Indonesia, Thailand, and the Philippines via AI-augmented coaching and licensed practitioners.
- Ownership category
- akta.pro rank
Naluri Life industry classification
Industry- Product category
- Digital Health Services
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Naluri Life is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices5 records
Markets served
Naluri Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- B2B Enterprise Subscriptions (Employers): Naluri charges employers a recurring subscription fee to deploy its digital health programs (EAP, Chronic Disease Management, Performance Coaching) to their workforce. Pricing is typically per-employee-per-month (PEPM) or tiered by program bundle and company size. Revenue is recurring as long as the employer contract is maintained.
- B2B2C Insurance Embed (Insurers): Naluri embeds its digital health coaching and chronic disease management programs into insurance products and corporate health plans, billed on a per-member basis or through contract fees with insurance company partners. This channel expands reach through the insurer's existing corporate client base.
- Individual Self-Pay Subscriptions: Individuals can subscribe directly to Naluri's platform for personalized health coaching, assessments, and content. This direct-to-consumer stream provides recurring subscription revenue from individual members.
- Consultation and Coaching Services: Naluri offers paid consultations with health coaches, nutritionists, and mental health practitioners, providing one-on-one coaching sessions as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employer Programs — EAP and Chronic Disease Management bundled or sold separately |
| Subscription | Annual | Insurance-Linked Programs — embedded into corporate health insurance products |
| Subscription | Monthly | Individual Subscriptions — direct access to platform, assessments, and coaching |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Naluri Life product offering
Product offeringCore offering
Naluri Life operates a digital health platform delivering structured employee wellness programs — primarily an Employee Assistance Programme (EAP) and a Chronic Disease Management Programme (CDMP) covering mental health, obesity, diabetes, hypertension, and cholesterol. The platform combines a mobile app, web portal, AI-powered coaching companion (Luna), and licensed practitioner support to serve employers, insurers, and individuals across Southeast Asia through subscription-based access.
Product overview
Naluri Life operates as a comprehensive digital health platform offering a unified ecosystem of workplace wellness solutions. The core portfolio centers on the Employee Assistance Programme (EAP), which provides mental health support, consultations, and crisis intervention, paired with the Chronic Disease Management Programme (CDMP) addressing five chronic conditions: mental health, obesity, diabetes, hypertension, and cholesterol. Additional offerings include performance coaching, Mental Health First Aid training, and employee emergency support. The platform serves three distinct segments—employers, insurers, and individuals—through sub-branded implementations. Luna, an AI companion, augments the human coaching team by providing conversational mental health support and assessment interpretation. The architecture combines licensed practitioner consultations with AI-driven personalization to deliver holistic mental and physical health outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Assistance Programme (EAP) Comprehensive workplace wellness solution for employers addressing employee mental health and physical wellness through structured coaching, consultations, and crisis support services.
- Chronic Disease Management Programme (CDMP) Structured care program preventing and managing chronic conditions including mental health, obesity, diabetes, hypertension, and cholesterol through personalized health coaching.
- Performance Coaching and Training Expert-led training programs developing people leadership capabilities and organizational performance skills for employer clients.
- Mental Health First Aid Training Certified training program equipping employees with skills to recognize and respond to mental health crisis situations in the workplace.
- Employee Emergency and Crisis Support Immediate support services for employees experiencing acute mental health crises or workplace emergencies.
- Consultations One-on-one coaching sessions with licensed practitioners across mental health, nutrition, fitness, and financial wellness domains, available to individuals and employer-sponsored members.
Quantifiable outcome
- Up to 5x return on investment for employer clients deploying Naluri programs
- +3 more outcomes
Companies that use Naluri Life
Customer profileNamed customers13 records
Segments3 records
Naluri Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Naluri Life partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- 500 GlobalminorAccelerator and VC firm listed as a supporter/collaborator on Naluri's website, indicating an accelerator or startup ecosystem relationship.
- IMU (International Medical University)minorMalaysian university listed as a supporter/collaborator on Naluri's website, suggesting academic collaboration in research or clinical validation.
- Medtech Innovator AsiaminorAsia-focused health tech accelerator and ecosystem program that Naluri participates in or collaborates with, listed as a supporter on the company website.
- MVP (Maverick Venture Partners)minorListed as a supporter and collaborator on Naluri's website, indicating a venture ecosystem or advisory relationship.
- Fullerton HealthminorPan-Asian healthcare provider listed as a supporter and collaborator on Naluri's website, indicating a referral or service delivery partnership.
- NTI (National Training Institute)minorListed as a supporter and collaborator on Naluri's website, suggesting a training or certification partnership.
- Pathology AsiaminorDiagnostic and pathology services provider listed as a supporter on Naluri's website, potentially enabling integrated health tracking and clinical data sharing.
- InnoquestminorListed as a supporter on Naluri's website, indicating a partnership in health technology or consulting services.
- Lippo General InsuranceminorIndonesian insurance provider listed as a supporter on Naluri's website, indicating a potential channel partnership to embed digital health coaching into insurance products.
- Aman HealthminorHealthcare and insurance services provider listed as a supporter on Naluri's website, suggesting a distribution or product integration partnership in the health/wellness space.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Naluri Life competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is a global leader in employer-sponsored mental health benefits, offering EAP, therapy, and coaching to enterprise workforces. It is the most direct competitor to Naluri's employer channel and is actively expanding into Asia-Pacific.
- Modern Health: Modern Health provides a global mental health platform for employers and insurers, combining therapy, coaching, and self-guided digital content. Comparable business model and target customer segment to Naluri's EAP and CDMP offerings.
- Spring Health: Spring Health delivers precision mental healthcare to employers and health plans, integrating assessments, therapy, coaching, and medication management. Directly comparable to Naluri's whole-person, employer-sponsored model.
- HealthHero: HealthHero is a European digital health company combining teleconsultations, mental health, and chronic condition management sold to insurers and employers. Highly comparable business model and target buyer segments to Naluri, though geographically distinct.
Broad incumbents
- Headspace Health: Headspace Health (formed via merger of Headspace and Ginger) offers consumer and B2B mental health, mindfulness, and coaching solutions to employers and health plans. A broad incumbent with overlapping wellness content and employer distribution.
- Calm Health: Calm is a leading consumer mental wellness and meditation platform that has expanded into employer benefits. Comparable in mental wellness content delivery and enterprise B2B motion, though with broader consumer-first positioning.
Regional players
- Doctor Anywhere: Doctor Anywhere is a Southeast Asia-based telehealth and digital health platform serving employers, insurers, and consumers across Singapore, Malaysia, Thailand, Vietnam, and the Philippines. A regional peer operating in similar SEA markets with overlapping employer and insurer GTM motions.
- Speedoc: Speedoc is a Singapore-headquartered digital health platform offering on-demand doctor house calls, teleconsultations, and chronic disease management across Southeast Asia. Comparable regional footprint and chronic care focus, with overlapping enterprise and insurer distribution.
Emerging players
- Wellbeats: Wellbeats is a corporate wellness platform offering on-demand fitness, mindfulness, and nutrition content to employers. Comparable in the employer-wellness channel and content-led delivery, with a narrower wellness-only scope versus Naluri's clinical offerings.
- Welltec (Wellthy / Wellable-style adjacent): Wellable is a corporate wellbeing platform that aggregates fitness, mindfulness, and chronic condition programs for employer benefits. Adjacent to Naluri's employer wellness channel with overlapping target buyers but a less clinical, more marketplace-style offering.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Naluri Life social profiles
Digital presenceNaluri Life compliance and trust
Trust signalCompliance3 records
Naluri Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naluri Life leadership team
Management profileNumber of profiles
Naluri Life subsidiaries and ownership
Company hierarchySubsidiaries6 records
Naluri Life funding detail
Funding detailFunding overview
Funding rounds6 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naluri Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naluri Life
What does Naluri Life do?
Naluri Life operates a digital health platform delivering structured employee wellness programs — primarily an Employee Assistance Programme (EAP) and a Chronic Disease Management Programme (CDMP) covering mental health, obesity, diabetes, hypertension, and cholesterol. The platform combines a mobile app, web portal, AI-powered coaching companion (Luna), and licensed practitioner support to serve employers, insurers, and individuals across Southeast Asia through subscription-based access.
Is Naluri Life a public or private company?
Naluri Life is a private company. It is classified as venture growth investor backed and is currently operating.
When was Naluri Life founded?
Naluri Life was founded in 2017. It employs 101 to 250 people.
Where is Naluri Life based?
Naluri Life is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Naluri Life make money?
Four revenue lines are on record. B2B Enterprise Subscriptions (Employers) is the primary driver. The others are B2B2C Insurance Embed (Insurers), individual Self-Pay Subscriptions and consultation and Coaching Services.
Who are Naluri Life's main competitors?
Direct peers on record are Lyra Health, Modern Health, Spring Health and HealthHero. Broad incumbents are Headspace Health and Calm Health. Regional players are Doctor Anywhere and Speedoc. Emerging players are Wellbeats and Welltec (Wellthy / Wellable-style adjacent).
Does Naluri Life have an API?
No public API is recorded for Naluri Life.
What industry is Naluri Life in?
Naluri Life's product category is Digital Health Services. Its primary akta.pro industry code is HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN), with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 62 and its SIC code is 8090.