MAGIA

What MAGIA does

MAGIA is a privately held, Jaipur-based direct-to-consumer women's fashion label founded in December 2021 by Mahima Gambhir, a King's College London and Paris-educated founder. The company produces handcrafted, hand-embroidered ready-to-wear garments (dresses, co-ord sets, shirts, jackets, jeans, trousers, skirts, and tops) using natural fabrics such as linen, cotton denim, and silk-velvet, embellished with motifs like butterflies, florals, and crystal drops. Production is anchored in a network of skilled Jaipur artisans and operates on a made-to-order basis, eliminating finished-goods inventory and reducing waste while supporting piece uniqueness.

The business is monetized entirely through unit-priced direct product sales on its Shopify-powered e-commerce website (magiaofficial.com), with prices spanning Rs. 1,890 to Rs. 17,780 (~$22 to ~$213). No physical retail, wholesale, or third-party marketplace channels exist; international shipping is enabled through Shiprocket. Customer acquisition runs primarily through Instagram (shopmagiaofficial), email newsletters, and a 10% first-order discount code. The company is founder-owned with 51-100 employees, no disclosed external funding, no M&A activity, and no partnerships, positioning it as a bootstrapped, founder-led artisanal brand.

Operationally, MAGIA differentiates on hand-embroidery craftsmanship and a slow-fashion made-to-order model rather than on technology. Its core technology stack is a standard Shopify storefront with Shiprocket logistics and WhatsApp-based customer service; there are no proprietary AI, data, or platform capabilities. The product roadmap is evidenced by themed seasonal collections (Sea La Vie, Festive Edit '25, Tutti Frutti, LUMI, Bloom, The Denim Issue, Soirée) that suggest an evolving merchandising cadence but a single-market, single-channel operating footprint.

Name

MAGIA

Legal name

Magia

Website

https://magiaofficial.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

MAGIA is a Jaipur-based, founder-owned DTC fashion label producing hand-embroidered, made-to-order women's ready-to-wear clothing sold exclusively through its Shopify e-commerce website. It serves fashion-conscious women seeking artisanal occasion wear and statement pieces priced from Rs. 1,890 to Rs. 17,780.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM)

Keywords

• Handcrafted fashion
• Women's clothing
• Hand-embroidered apparel
• Made-to-order garments
• Artisan womenswear

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time purchase of handcrafted garments sold directly through their e-commerce website. Products are made-to-order, crafted after customer places an order, reducing inventory costs and waste. Price points range from approximately Rs. 1,890 to Rs. 17,780 (~$22 to ~$213 USD) across their product categories including dresses, co-ord sets, tops, shirts, jackets, jeans, trousers, and skirts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Direct-to-consumer women's fashion brand selling handcrafted, hand-embroidered garments made-to-order by artisans in Jaipur, India, through a Shopify-powered e-commerce website.

Product overview

MAGIA is a ready-to-wear fashion label founded in December 2021 by Mahima Gambhir, specializing in handcrafted and hand-embroidered clothing for women. The brand offers a comprehensive portfolio organized by product categories (Tops, T-Shirts, Shirts, Jackets & Blazers, Shorts & Skirts, Jeans, Trousers, Dresses & Jumpsuits, Co-ord Sets) and thematic collections (Sea La Vie, Festive Edit '25, Tutti Frutti, LUMI, SS '24, Bloom, The Denim Issue, Summer Edit, Soirée, High Summer, Primo, Best Sellers, Final Pieces). The signature craftsmanship approach emphasizes handmade production and hand-embroidered elements created by skilled artisans in Jaipur, with a made-to-order model that reduces waste. Products range from premium denim pieces with crystal embellishments and floral beadwork to 100% natural linen garments with intricate hand embroidery, spanning everyday basics to occasion-wear dresses and coordinated sets.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Raw Mango: A premium Indian textile and apparel brand centered on traditional hand-weaving and craft preservation. Comparable to MAGIA in artisanal craftsmanship narrative and women's occasion wear, though Raw Mango's positioning skews more heritage-luxury versus MAGIA's contemporary occasion-wear.
• Sabyasachi: India's most prominent luxury fashion house, known globally for hand-embroidered bridal and occasion wear. Comparable to MAGIA in craft-driven women's occasion wear and Indian artisanal production, though operating at a far higher price point and scale with global flagship retail.
• Ritu Kumar: One of India's largest heritage designer brands offering women's apparel with extensive hand-embroidery and traditional craftwork. Comparable to MAGIA in women's occasion wear and craft-led DNA, though Ritu Kumar operates at much greater scale with extensive retail and wholesale presence.
• Anita Dongre: An established Indian luxury designer offering women's apparel, accessories, and jewelry with significant hand-craftsmanship. Comparable to MAGIA as a designer-led women's occasion-wear brand with Indian artisan roots, though Anita Dongre operates at a much larger scale with multiple product categories and global retail presence.

Direct peers

• Pero: An Indian women's wear brand focused on handcrafted textiles and slow-fashion positioning with artisan partnerships across India. Directly comparable to MAGIA in made-to-order and hand-embroidery emphasis, premium-but-accessible pricing, and DTC-driven customer base.
• Bodice: An Indian contemporary womenswear label focused on thoughtful, craft-driven ready-to-wear with a DTC channel and artisanal production. Comparable to MAGIA in designer-led women's apparel, Indian craft orientation, and DTC-first distribution.
• Masaba (House of Masaba): An Indian contemporary fashion label founded by a celebrity designer, offering women's apparel across occasion and pret lines. Highly comparable to MAGIA in target customer (fashion-forward Indian women), price tier, DTC-led model, and signature design-driven identity.
• Nicobar: An Indian modern lifestyle and apparel brand positioned at the intersection of design, craft, and conscious living. Comparable to MAGIA in DTC-led model, premium design positioning, and appeal to design-conscious Indian women seeking alternatives to fast fashion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/shopmagiaofficial
• LinkedInlinkedin.com/company/magiaofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIA