Name

Magical Maths

Legal name

Firstlight Tutors Ltd

Website

https://magicalmathsclub.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Supplementary Primary Education Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Problem-Solving & Enrichment Classes (Non-competition) (EDAMAEAB)

akta.pro secondary industries

Math Games, Puzzles & Recreational Math Programs (EDAMAEAM), Online Math Enrichment Platforms & Courses (EDAMAEAF), Mathematics Instruction (School-Delivered) (EDAJAFAG)

Keywords

• Primary maths education
• After-school maths clubs
• Maths enrichment programmes
• Holiday education camps
• Supplementary maths tutoring

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. After School Club Fees: Recurring subscription payments for after-school maths clubs held at primary schools. Payments can be weekly, monthly, or yearly. Sessions are recurring on an ongoing basis until cancelled.
2. Holiday Camp Fees: Fees for school holiday camps offering immersive maths learning experiences with global themes, activities, arts and crafts, and cookery.
3. Magical Maths Online: Online learning platform provided free to after-school club members, with optional paid access for additional online learning content.
4. Franchise Fees: Franchise opportunities for running Magical Maths in new areas, with 'high earning potential' as marketed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Magical Maths delivers after-school maths enrichment programmes, holiday camps, and an online learning portal for primary school children (Reception to Year 6) in the UK. The programmes use themed characters (Professor Poopenshtinken, Mathemagician, Maths Detective) and structured weekly content (Maths Genius Training, Mathletes Training, Puzzles & Games) to make maths engaging, with sessions hosted on-site at partner primary schools. The company also runs a franchise model allowing independent operators to deliver Magical Maths in new areas.

Product overview

Magical Maths is a supplementary maths education provider for primary school children, operating a portfolio of three interconnected programmes: School Clubs (after-school themed maths sessions delivered at local primary schools), Magical Holiday Camps (week-long themed holiday programmes with global travel themes), and Magical Maths Online (a digital companion platform extending learning from home). The programmes are designed to complement school curriculum and make maths engaging through gamification, magic tricks, detective themes, and interactive games.

Differentiator

Problem solved

Functional benefit

Products and services

• Magical Maths School Clubs After-school maths programme exclusively for local primary schools in the UK, featuring themed weekly sessions including Maths Genius Training, Maths Detective Training, Mathemagician Training, Mathletes Training, and Puzzles & Games. Includes mind-blowing assemblies and follow-up clubs delivered by trained 'Mathemagician's Assistants'. Targeted at primary school children from Reception to Year 6.
• Magical Holiday Camps Week-long holiday camps held at primary schools during school breaks where children 'travel' to different countries each week through themed activities, indoor and outdoor games, Governor Globetrotter's Learning Zones, arts and crafts, and cookery. Targeted at primary school children from Reception to Year 6.
• Magical Maths Online Online learning zone providing supplementary digital resources that complement the in-person school club sessions, accessible via parent login. Free access for after-school club members with optional paid access for additional online learning content. Includes Parent Pages for progress tracking.
• Magical Maths Franchise Franchise opportunity for individuals to run Magical Maths in their local area. Marketed with 'high earning potential', 'flexible hours', and positioned as a 'life changing opportunity' for those seeking to leave a 9-5 job. Includes training, brand, curriculum, and operational support.

Quantifiable outcome

• Tens of thousands of children helped annually to enjoy maths more
• +1 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Prime Minister's wife (Mrs Murty)minorOthersMrs Murty assisted Professor Poopenshtinken during the Downing Street visit for the Lessons at 10 initiative, helping deliver magical maths activities to students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• First Class Learning: UK franchise tutoring network supporting primary and secondary children in maths and English. Closely comparable on English-language franchise model, after-school enrichment positioning, and primary-age audience — operates in the same channel as Magical Maths.
• Mathnasium: Global math-only enrichment franchise operating after-school centres with a branded proprietary method. Directly comparable to Magical Maths on target audience (primary-aged children), recurring subscription model, and franchise-led expansion, though at much larger scale.
• Explore Learning: UK-based after-school maths and English tutoring provider with centre-based delivery. Same customer profile (UK primary-age children), same school/parent channel, and a subscription-style membership model — directly overlapping with Magical Maths' core club offering.
• NumberWorks'nWords: Franchised maths and English tuition provider with after-school centres. Directly comparable on mathematics enrichment, centre-based delivery, subscription model, and franchise-led growth into UK and global markets.
• Kumon: Global franchise-based maths (and English) supplementary education programme. Closely comparable model: after-school worksheet-based learning, recurring fees, school-based delivery, and franchise expansion — but anchored to a global brand with longer operating history.

Emerging players

• Times Tables Rock Stars: Widely adopted UK primary-school maths game platform. Competes for the same parent/teacher attention and pupil engagement in primary maths, but as a low-cost digital tool rather than a paid enrichment club — a potential substitute for Magical Maths' engagement promise.
• Doodle Learning: UK-based online maths and English platform for primary children. Comparable end-user (primary school children seeking to improve confidence) and aligned to UK curriculum, but delivered via digital subscription rather than in-person school clubs — overlapping with Magical Maths Online.
• Whizz Education: Online maths tutoring and learning platform with strong UK primary school presence. Comparable on curriculum-aligned delivery to primary-age children and school procurement channel, but operating via digital rather than in-person entertainment-education.

Others

• First Tutors: UK tutoring directory connecting parents with private tutors. Not a direct competitor but addresses the same parent need (improving child's maths performance), and represents a channel alternative parents may choose over a paid enrichment club.

Broad incumbents

• Mathletics: Globally used online maths platform for primary schools. Targets the same UK primary audience through school procurement rather than parent direct, but competes for the same curriculum-time and parent wallet as Magical Maths' school-based clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magicalmathsclub
• Instagraminstagram.com/magicalmathsclubs
• LinkedInlinkedin.com/company/magical-maths2018

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magical Maths