Magic Dream
Magic Dream is a privately held Paris-based magic specialty retailer operating a physical boutique near the Eiffel Tower and a global e-commerce site, selling magic tricks, playing cards, books, accessories, and video-on-demand learning content to amateur and professional magicians, cardists, instructors, and collectors across Europe and North America.
- Company typePrivate
- Founded2004
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Magic Dream does
Magic Dream is an independent Paris-based magic specialty retailer founded circa 2004, operating a single physical boutique at 16 rue George Bernard Shaw in the 15th arrondissement and a global e-commerce storefront at magicdream.fr. Its catalog spans physical and digital magic tricks, specialty playing cards (including cardistry and marked decks), instructional books, accessories, gift cards, and video-on-demand learning content, available in French and English across EUR, USD, and GBP; the company also runs a proprietary own-brand line, Magic Dream Label, with 183 SKUs curated or produced in-house. The business serves hobbyist and professional magicians, cardists, magic instructors teaching children, and collectors of playing cards, with secondary exposure to family/gift-giving demand.
The company monetizes through one-time product sales (with unit prices ranging from under €5 to over €400 for premium props), a €30/year MD+ premium loyalty subscription that adds 10% discounts, private sales, a Discord community, and at least six annual Zoom conferences, plus digital gift cards and paid VOD downloads/streams. Customer acquisition relies on organic social media (Instagram, Facebook, YouTube, TikTok), a content blog, and community-driven live events — including recurring Meet & Magic in-store sessions and the annual Rendez-Vous convention — while retention is reinforced by the MD+ program and children's magic workshops.
Magic Dream is privately held, self-funded, and operates with no disclosed external investors, parent company, subsidiaries, partnerships, M&A activity, or institutional funding rounds; no management team, headcount, or revenue figure is publicly disclosed. Its competitive position rests on twenty-plus years of brand reputation in the French magic community, a curated exclusive content library, a hybrid online/physical retail model, and a recurring community engagement layer, rather than on proprietary technology.
Magic Dream firmographics
Firmographics- Name
- Magic Dream
- Legal name
- Magic Dream
- Website
- https://magicdream.fr
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magic Dream is a privately held Paris-based magic specialty retailer operating a physical boutique near the Eiffel Tower and a global e-commerce site, selling magic tricks, playing cards, books, accessories, and video-on-demand learning content to amateur and professional magicians, cardists, instructors, and collectors across Europe and North America.
- Ownership category
- akta.pro rank
Magic Dream industry classification
Industry- Product category
- Magic Specialty Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
- akta.pro secondary industry
- Puzzle Books & Brain Teasers Retail (CRALALAL)
Keywords
Where Magic Dream is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Magic Dream business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Magic Dream generates primary revenue through the sale of physical magic products including magic tricks, playing cards, books, DVDs, and accessories. Products range from beginner-level items to professional-grade magic props, with prices typically ranging from under $20 to over $400 for premium items.
- MD+ Loyalty Membership: Annual loyalty program subscription at €30/year providing 10% discount on all products, access to exclusive conferences via Zoom (minimum 6 per year), private sales, and access to a secret MD+ content space with over 120 exclusive videos.
- Gift Cards: E-gift cards sold in variable amounts, providing flexible gifting options for customers.
- Video on Demand (VOD): Streaming video content for learning magic, including instructional videos, tutorials, and performances available in English and French.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MD+ Loyalty Card - Annual membership with premium benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Magic Dream product offering
Product offeringCore offering
Magic Dream is a Paris-based magic boutique that retails magic tricks, specialty playing cards, instructional books, streaming videos, and magic accessories to amateur and professional magicians, cardists, and families. The company operates a flagship physical store near the Eiffel Tower and a global e-commerce platform (magicdream.fr) offering multi-language support (French/English) and multi-currency checkout (EUR/USD/GBP), complemented by a premium MD+ loyalty program providing exclusive content, private sales, and Zoom conferences.
Product overview
Magic Dream is a Paris-based magic specialty retailer operating both a physical boutique near the Eiffel Tower and an e-commerce platform. The product portfolio centers on magic performance products including physical and digital magic tricks (3696+ tours), specialty playing cards (1466+ decks), instructional books (927+ titles), and streaming video content (5533+ VOD items), complemented by 505+ accessories. The company also sells gift cards and offers its own proprietary Magic Dream Label line with 183 exclusive products. A premium MD+ loyalty program (€30/year) provides members with discounts, monthly Zoom conferences, private sales, and exclusive video content. The business additionally provides children's magic workshops and hosts regular Meet & Magic events with professional magicians, positioning itself as a comprehensive resource for both amateur and professional magicians.
Differentiator
Problem solved
Functional benefit
Brands
- Magic Dream Label: The company's own product line featuring magic tricks, playing cards, books, and videos created or curated by Magic Dream. Contains 183+ products including tricks, card games, books, and DVDs.
- MD+
- MD
Products and services
- Magic Tricks (Tours de Magie)
Quantifiable outcome
- 733 Google Reviews with positive ratings
- +2 more outcomes
Companies that use Magic Dream
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Magic Dream technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magic Dream partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Magic Dream competitors and assessment
Company assessmentBroad incumbents
- Bicycle Cards: Iconic playing-card manufacturer (USPCC) with strong brand recognition across cardistry and magic. Comparable as a core upstream brand Magic Dream resells and as a benchmark for the playing-card segment of the catalog.
- Ellusionist: Long-established playing-card and magic-effects brand with its own DTC storefront. Comparable both as a supplier of Magic Dream's catalog and as a direct competitor for playing-card and beginner trick sales online.
- Theory11: Premium playing-card brand and producer of magic-related products with strong DTC e-commerce. Comparable as a brand carried by Magic Dream and as a competing supplier of high-end playing cards to the same collector/pro audience.
- Amazon: Generalist marketplace that carries many of the same magic tricks, playing cards, and beginner kits at low prices. Comparable as a competitive channel that Magic Dream must differentiate against through curation, expertise, and community.
Direct peers
- Penguin Magic: Long-running US-based online magic shop with deep catalog of tricks, downloads, and instructional videos, plus a community/forum. Direct comparable on DTC magic retail and digital learning.
- Murphys Magic: UK-based magic retailer with a large online catalog and strong reputation among European magicians. Closely comparable on geographic positioning and product breadth, serving a partially overlapping international customer base.
- Mayette Magie Moderne: Historic French magic retailer founded in the 19th century, with a Paris presence and curated catalog of tricks, books, and playing cards. The most direct French domestic competitor with overlapping customer base and event programming.
- Marchand de Trucs: Independent French magic shop with online sales of tricks, cards, and accessories. Overlaps directly with Magic Dream on the French-language amateur and pro magician segment.
- Vanishing Inc. One of the largest online magic retailers globally, selling tricks, playing cards, books, and downloads to amateur and professional magicians. Closely comparable to Magic Dream in catalog mix (tricks, VOD, books, accessories) and customer base.
Regional players
- Alakazam Magic: UK-based magic retailer and distributor with a large online catalog of tricks, cards, and downloads. Comparable on product breadth and customer base but primarily serves the UK rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Magic Dream social profiles
Digital presenceMagic Dream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Dream leadership team
Management profileNumber of profiles
Magic Dream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Dream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Dream
What does Magic Dream do?
Magic Dream is a Paris-based magic boutique that retails magic tricks, specialty playing cards, instructional books, streaming videos, and magic accessories to amateur and professional magicians, cardists, and families. The company operates a flagship physical store near the Eiffel Tower and a global e-commerce platform (magicdream.fr) offering multi-language support (French/English) and multi-currency checkout (EUR/USD/GBP), complemented by a premium MD+ loyalty program providing exclusive content, private sales, and Zoom conferences.
Is Magic Dream a public or private company?
Magic Dream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Magic Dream founded?
Magic Dream was founded in 2004. It employs 1 to 10 people.
Where is Magic Dream based?
Magic Dream is headquartered in Paris, France, in the Europe region.
How does Magic Dream make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are MD+ Loyalty Membership, gift Cards and video on Demand (VOD).
Who are Magic Dream's main competitors?
Broad incumbents on record are Bicycle Cards, Ellusionist, Theory11 and Amazon. Direct peers are Penguin Magic, Murphys Magic, Mayette Magie Moderne, Marchand de Trucs and Vanishing Inc.. Alakazam Magic is listed as a regional player.
Does Magic Dream have an API?
No public API is recorded for Magic Dream.
What industry is Magic Dream in?
Magic Dream's product category is Magic Specialty Retail. Its primary akta.pro industry code is CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming), with a secondary code of CRALALAL, Puzzle Books & Brain Teasers Retail. Its NAICS code is 45912 and its SIC code is 5945.