What Magic Mike Live does

Magic Mike Live is a private live entertainment production company that operates a 360-degree theatrical show combining world-class dance, acrobatics, live music, and comedy. The brand and creative direction originate with Channing Tatum as creator and co-director, with the show inspired by and directly tied to the Magic Mike film trilogy (2012, 2015, 2023). The company is legally organized as Magic Mike Live International at the global level, with separate operating entities in the US (Mike's Big Apple, LLC) and UK (Mike's Mobile Revue London Ltd). Resident productions currently run at Sahara Las Vegas and at the Theatre at Hippodrome Casino in London, with an international tour preview scheduled at Aylesbury Waterside Theatre in August 2026 and a flagship 425-seat in-the-round venue planned for 268 West 47th Street, New York, opening January 28, 2027.

The core product is a 90-minute performance delivered on a 360-degree stage, supported by integrated hospitality (lounges, bars, dining) at each venue via partners such as Authentic Hospitality (Greenlight, NYC), Hippodrome Casino venues (Heliot Steak House, Archive & Myth, Permission Lounge), and Sahara Las Vegas. There is no proprietary software platform; the technical stack is a live production system combining choreography, scenic, lighting, sound, costume, and aerial design under a credited creative team. Ticketing and reservation rails run through Ticketmaster (Las Vegas, New York), ATG Tickets (London and tour), direct online sales on owned regional websites, and a dedicated group sales function. Marketing relies on paid digital advertising across Google, Meta, TikTok, Snapchat, LinkedIn, Pinterest, and programmatic partners, supplemented by PR, social, email/SMS, and co-marketing with venue hosts.

Revenue is generated through a direct-to-consumer, one-time ticket-sale model plus food and beverage transaction fees from partnered lounges and bars. Pricing tiers include standard tickets, VIP Luxe packages (best seats, complimentary beverages, concierge, meet-and-greet), a $75 meet-and-greet add-on, and 10+ group bookings at a 10% discount, with optional pre- or post-show dining. The primary customer segment is female groups and couples seeking celebration, hen-night, girls'-night-out, and date-night experiences, with a secondary segment of corporate and group event organizers. The company has 57 employees and operates across North America and Europe.

Name

Magic Mike Live

Legal name

Magic Mike Live International

Website

https://magicmikelive.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Magic Mike Live produces a 360-degree theatrical live entertainment show featuring dance, acrobatics, and comedy, created and co-directed by Channing Tatum. The private company operates resident productions in Las Vegas and London and is opening a flagship New York venue in January 2027, serving female audiences and groups seeking celebration and date-night experiences.

Ownership category

akta.pro rank

Product category

Live Theatrical Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live entertainment shows
• Theatrical performances
• Adult entertainment revues
• Ticket sales services
• VIP experience packages

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Entertainment Ticket Sales: Primary revenue from sale of tickets to live entertainment performances. Offers standard tickets, VIP Luxe packages, and group bookings with pricing tiers.
2. Hospitality and F&B: Revenue from food and beverage service through partnered lounges and bars at each venue location, including signature cocktails and table reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Magic Mike Live is a live theatrical entertainment production featuring world-class dancing, acrobatics, live music, and comedy performed in 360-degree in-the-round venues. The company sells tickets to performances across permanent venues in Las Vegas, London, and New York, plus touring locations, offering standard admission, VIP Luxe packages, meet-and-greet add-ons, and group bookings supported by on-site hospitality (lounges, bars, dining).

Differentiator

Problem solved

Functional benefit

Products and services

• Magic Mike Live Show Performance 90-minute live theatrical entertainment performance featuring dance, acrobatics, live music, and comedy, performed in 360-degree in-the-round venues for adult audiences (primarily women and groups) seeking celebration or night-out experiences.
• VIP Luxe Experience Premium ticket package including best seats, complimentary beverages, personal concierge, lounge access, and exclusive cast meet-and-greet, offered to individual consumers seeking an elevated live entertainment experience.
• Meet and Greet Add-on $75 per-person add-on enabling post-show meet-and-greet with cast, complimentary drink, photo gallery, souvenir lanyard, and merchandise discount.
• Group Tickets (10+ Guests) Discounted ticket bundles (10% off, including Luxe tier) for groups of 10+ with dedicated booking support and optional pre- or post-show dinner, targeted at celebration organizers and corporate event buyers.
• Hospitality and F&B Service Food and beverage service at partnered lounges and bars at each venue location, including signature cocktails and table reservations, supporting the pre- and post-show hospitality experience.

Quantifiable outcome

• Described as 'ONE OF THE BEST EXPERIENCES LONDON HAS TO OFFER' by Glamour Magazine UK
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hippodrome Casino (London)coreStrategic or Co-development PartnerHost venue for Magic Mike Live London production. The Theatre at Hippodrome Casino houses the show with access to casino facilities, parking, and integrated dining options including Heliot Steak House, Archive & Myth, and Permission Lounge.
• Sahara Las VegascoreStrategic or Co-development PartnerHost venue for Magic Mike Live Las Vegas production. Located at the All-New Sahara Las Vegas property featuring seven dining experiences, casino facilities, and integrated hospitality offerings.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for Las Vegas and New York venues. Processes ticket sales with variable per-ticket fees for credit card processing and box office operations.
• ATG TicketscoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for London and Aylesbury tour venues. Handles online ticket sales with £2.50 restoration levy per ticket.
• Authentic HospitalityminorStrategic or Co-development PartnerHospitality partner for New York venue's Greenlight lounge, collaborated with legendary team behind Pebble Bar, Jac's on Bond and Ray's. Provides food and beverage service.
• Google Marketing PlatformminorGTM or Marketing PartnerDigital advertising partnership for targeted advertising campaigns and campaign performance reporting.
• Facebook/MetaminorGTM or Marketing PartnerSocial media advertising partnership for targeted advertisements based on user engagement with website content.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• X Burlesque: Las Vegas resident adult theatrical show combining burlesque and dance. Comparable in being a ticketed Las Vegas theatrical experience with an adult/empowerment positioning, though female-forward rather than male revue.
• Absinthe: High-grossing Las Vegas variety/acrobatic show similarly combining acrobatics, comedy, and audience interaction in an intimate venue. Comparable adult variety-show positioning targeting tourist and group segments.
• Blue Man Group: Resident theatrical show combining comedy, music, and multimedia in circular venues. Comparable in production format (in-the-round style staging) and audience-targeting approach to premium group bookings.
• Cirque du Soleil: Globally dominant live entertainment operator with multiple resident shows and touring productions. Comparable as a premium live theatrical experience operator with international venue footprint and brand-led differentiation.
• Le Rêve – The Dream: Wynn Las Vegas resident aquatic theatrical show. Comparable as a premium ticketed resident Las Vegas production with acrobatic, theatrical, and dance elements, targeting tourists and special-occasion guests.

Emerging players

• Crazy Horse Paris: Iconic Parisian cabaret and female revue with international touring. Comparable brand-led artistic live entertainment with a premium positioning and female-celebration audience, though narrower geographic reach.

Direct peers

• Thunder from Down Under: Australian male revue show with a flagship Las Vegas residency and touring engagements. Same commodity — live male dance entertainment — targeting the same group-celebration and female-night-out customer segments.
• La Bare: Established male revue show in Las Vegas with a similar 360-degree staging format and female-celebration positioning. Direct competitor for tourist and group-outing segments in the Las Vegas market.
• Hunk-O-Mania: Long-running New York-based male revue show that competes head-to-head for the NYC female-group and bachelorette audience that Magic Mike Live is targeting with its 2027 425-seat venue.
• Chippendales: The most established male revue show globally, with long-running Las Vegas and touring productions. Direct competitor in the same male-dance entertainment category targeting female audiences and group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magicmikelive

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Mike Live