PhotoBox
- Company typePrivate
- Founded-
- HeadquartersKragujevac, Serbia
- Headcount1–10
- GTM typeB2C
- OfferingServices
PhotoBox firmographics
Firmographics- Name
- PhotoBox
- Website
- https://magicno.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PhotoBox industry classification
Industry- Product category
- Event Photo Booth Services
- NAICS
- One-Hour Photofinishing (812922), Photofinishing (81292)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro industry
- Party Photography & Videography ServicesEvent Signage, Props & Custom InstallationsCorporate Event Rentals (Furniture, Staging, Tents)
Keywords
Where PhotoBox is headquartered
LocationHeadquarters
- HQ city
- Kragujevac
- HQ country
- Serbia
- HQ region
- Europe
Offices1 record
Markets served
PhotoBox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental Services: The company generates revenue through rental of photobooth and magic mirror equipment for events. Packages include equipment usage time (2-4 hours), unlimited photo sessions, professional support, and customizable photo templates. Additional fees apply for extra services like guest books, branded frames, and red carpet setups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum - Basic 2-hour rental package |
| Unit Pricing | Pay-as-you-go | Optimum - Optimal 3-hour rental package |
| Unit Pricing | Pay-as-you-go | Fleksimum - Flexible 4-hour rental package |
| Unit Pricing | Pay-as-you-go | Maksimum - Premium 4-hour rental package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PhotoBox product offering
Product offeringCore offering
PhotoBox rents interactive photobooth and magic-mirror equipment to event hosts in Serbia. The company delivers the hardware, sets it up on site, supplies an attendant, provides unlimited photo prints within 15 seconds, customizable photo templates, props, and digital copies, with optional add-on services such as guest books, branded photo frames, and red carpet experiences.
Product overview
PhotoBox offers two core photobooth products: the Photobooth Foto Ogledalo (Photo Mirror), an interactive mirror with reflective glass and touch screen that photographs guests while they view themselves, and the PhotoBox Foto Kabina (Photo Cabin), a compact open-concept booth occupying just 1 square meter for larger groups. Both products deliver photos within 15 seconds and offer social sharing capabilities. The portfolio is structured around four rental packages (Minimum, Optimum, Fleksimum, Maksimum) ranging from €190-€300 based on duration and included services. Additional add-ons include guest books, custom branding frames, and red carpet experiences. Standard services across all packages include photo customization, unlimited photos, digital delivery, props, and professional on-site support.
Differentiator
Problem solved
Functional benefit
Products and services
- Photobooth Foto Ogledalo (Photo Mirror) Interactive magic mirror with reflective glass and a touch screen that photographs guests while they view themselves. Photos are delivered within 15 seconds with customizable frames, fun on-screen animations during capture, touch-screen signature capture printed on the photo, and social media/email sharing options. Targeted at event hosts seeking a premium interactive entertainment experience.
- PhotoBox Foto Kabina (Photo Cabin) Compact open-concept photobooth occupying just one square meter of space, designed for photographing larger groups. Features a built-in touch-screen monitor for ease of use and delivers photos within 15 seconds. Suitable for small venues and a variety of event types.
- Guest Book (Knjiga gostiju) Add-on Additional service in which an extra photo is printed during each capture session and collected in a unique memory book where guests also leave messages alongside their photographs. Sold as a discrete add-on to the core photobooth rental.
- Branding Photo Frame (Okvir za slikanje) Add-on Custom-designed photo frame created to capture the host's brand or event theme on every printed photograph. Sold as a discrete add-on for promotional and branded events.
- Red Carpet Experience (Crveni tepih) Add-on Red carpet addition that decorates the photo area and creates a glamorous atmosphere for guests, adding charm to all photographs. Sold as a discrete add-on to the core photobooth rental.
Companies that use PhotoBox
Customer profileSegments1 record
Ideal customer profiles2 records
PhotoBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
PhotoBox partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
PhotoBox competitors and assessment
Company assessmentBroad incumbents
- Snappy Snaps: UK high-street photo printing and photofinishing chain that has expanded into event and on-site photo services. Comparable to PhotoBox in the consumer photo printing and event-imaging space, though Snappy Snaps operates at much larger scale and through a retail storefront model rather than purely event rental.
- PhotoMe Group: PhotoMe is a France-listed global operator of self-service photobooths and identity photo kiosks across Europe and beyond. While it focuses on unattended, coin-operated booths in public spaces rather than the event-rental model, it is the largest pure-play photobooth operator and shapes customer expectations and competitive dynamics in the category PhotoBox competes in.
Emerging players
- LumaBooth: Photobooth software platform for Windows and iPad used by event rental companies worldwide to run open-air booths and magic mirrors. Comparable to PhotoBox in powering interactive event photo experiences, though LumaBooth is a software vendor to the category rather than a direct rental peer.
- Simple Booth: US-based photobooth hardware and software platform (Halo landScape, Halo Classic) targeted at event rental businesses. Comparable to PhotoBox as a participant in the same event photobooth ecosystem, though Simple Booth is primarily a software/hardware vendor to rental operators rather than a direct rental competitor.
- DSLR Booth: Provider of photobooth software and hardware kits that event rental companies use to power their booths. Comparable to PhotoBox as an enabling technology in the event photobooth category, though DSLR Booth sells tools to operators like PhotoBox rather than competing directly with end-customer rental services.
Direct peers
- Pixster Photo Booths: US-based photobooth rental company offering open-air booths, mirror booths, and branded activations for weddings and corporate events. Closely comparable to PhotoBox across product format, target customer, and service bundles, though operating in a different geography and at larger scale.
- Magic Mirror Photo Booth: UK and international operator specializing in the magic mirror photobooth format that PhotoBox's Foto Ogledalo directly competes with. Comparable in product type, interactive touch-screen experience, and event-rental delivery model.
- The Photo Booth Co. UK-based photobooth and magic mirror rental company serving weddings, corporate events, and private parties. Directly comparable to PhotoBox in product mix (open booth + magic mirror), target customer (event hosts), and rental-based service model, though it operates in a more mature and competitive UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PhotoBox social profiles
Digital presencePhotoBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhotoBox leadership team
Management profileNumber of profiles
PhotoBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhotoBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhotoBox
What does PhotoBox do?
PhotoBox rents interactive photobooth and magic-mirror equipment to event hosts in Serbia. The company delivers the hardware, sets it up on site, supplies an attendant, provides unlimited photo prints within 15 seconds, customizable photo templates, props, and digital copies, with optional add-on services such as guest books, branded photo frames, and red carpet experiences.
Is PhotoBox a public or private company?
PhotoBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PhotoBox founded?
PhotoBox was founded in -1. It employs 1 to 10 people.
Where is PhotoBox based?
PhotoBox is headquartered in Kragujevac, Serbia, in the Europe region.
How does PhotoBox make money?
One revenue line is on record: equipment Rental Services.
Who are PhotoBox's main competitors?
Broad incumbents on record are Snappy Snaps and PhotoMe Group. Emerging players are LumaBooth, Simple Booth and DSLR Booth. Direct peers are Pixster Photo Booths, Magic Mirror Photo Booth and The Photo Booth Co..
Does PhotoBox have an API?
No public API is recorded for PhotoBox.
What industry is PhotoBox in?
PhotoBox's product category is Event Photo Booth Services. Its primary akta.pro industry code is HSACACAH, Party Photography & Videography Services, with a secondary code of HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 812922 and its SIC code is 7384.