Magic Radio Switzerland

What Magic Radio Switzerland does

Magic Radio Switzerland is a non-profit association (Association Magic Radio) operating a digital radio station specializing in electronic dance music, founded in 2007 and headquartered in Thônex, Geneva. The station curates a portfolio of internationally recognized DJ and producer shows including A State of Trance (Armin van Buuren), Glitterbox Radio (Defected Records), Transitions (John Digweed), Hexagon Radio (Don Diablo), Protocol (Nicky Romero), Sugar Radio (Robin Schulz), and I AM HOUSE (Crystal Waters), serving Swiss electronic music enthusiasts in Geneva, Lausanne, and expanding Romandie regions.

The technical platform combines DAB+ digital terrestrial broadcasting (Geneva canal 10D, Lausanne canal 8C, Neuchâtel/Yverdon-les-Bains canal 10A, plus Citycable 5B), cable/IPTV distribution via Swisscom Blue TV, Sunrise TV, Netplus, and Citycable, dedicated iOS and Android applications, and internet streaming delivered through Infomaniak's infrastructure. Content is free to access across all channels with replay and podcast capabilities, and the brand is a registered Swiss trademark.

The organization is funded through a three-stream model: advertising (via mrgroup.ch), annual association memberships at CHF 50 per member supporting operational independence, and voluntary donations processed via Twint and PayPal. With only 6 employees handling administration, music scheduling, and technical operations, Magic Radio operates as a lean community-supported broadcaster rather than a venture-scale business, with no external funding, no M&A activity, and no publicly disclosed revenue figures.

Name

Magic Radio Switzerland

Legal name

Association Magic Radio

Website

https://magicradio.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Radio Switzerland is a non-profit association operating a multi-platform digital radio station in Geneva, Lausanne, and expanding Romandie regions, specializing in curated electronic and dance music programming from international DJs via DAB+, cable/IPTV, mobile apps, and internet streaming.

Ownership category

akta.pro rank

Product category

Digital Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Digital radio broadcasting
• Electronic music streaming
• DAB+ radio station
• Dance music radio
• Internet radio station

Headquarters

HQ city

Thônex

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advertising Revenue: The website features advertising slots ('Pub') and mentions 'Publicité' section linking to mrgroup.ch, indicating commercial advertising as a primary revenue stream for the radio station.
2. Association Membership Fees: Magic Radio operates as 'Association Magic Radio' and generates revenue through annual membership fees of CHF 50 per member, with option for larger contributions. Members receive priority event notifications, newsletters, and occasional benefits.
3. Donations: Accepts voluntary donations from listeners via Twint QR codes and PayPal, supporting the radio's operations and independence.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

Magic Radio Switzerland is a non-profit association-based digital radio station that broadcasts electronic and dance music programming across multiple distribution platforms. The station produces and curates radio shows featuring internationally renowned DJs and syndicated branded programs, delivering live and on-demand audio content to listeners via DAB+ terrestrial radio, cable/IPTV networks, native mobile applications, and web streaming.

Product overview

Magic Radio Switzerland is a non-profit association-based internet radio station specializing in electronic dance music, house music, and trance. The core offering consists of live radio streaming via web player and mobile applications (iOS and Android), digital broadcast via DAB+ in Geneva, Lausanne, and Neuchâtel regions, and distribution through Swiss cable/IPTV providers (Swisscom Blue TV, Sunrise TV, Netplus, Citycable). The station produces and distributes a portfolio of weekly branded radio shows featuring international DJs and artists, including Glitterbox Radio (Defected Records), Crystal Waters' I AM HOUSE, Selected Radio, Asteon & Shooma's Vibora Radio, Night Shift Radio, AbSoulute Beach, Sunny Galaxy, Up All Night Radio, and collaborations with top-tier producers like Armin Van Buuren (A State of Trance), John Digweed (Transitions), Don Diablo (Hexagon Radio), Nicky Romero (Protocol), and Robin Schulz (Sugar Radio). The association model offers membership (CHF 50/year) supporting station independence and infrastructure development.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Radio Streaming (Web Player) Real-time electronic and dance music radio stream accessible from any web browser via the official website; free to listeners; powered by Infomaniak streaming infrastructure.
• Magic Radio iOS Application Native iOS mobile application that streams Magic Radio's live electronic and dance music programming; available on the Apple App Store; free to download and use.
• Magic Radio Android Application Native Android mobile application that streams Magic Radio's live electronic and dance music programming; available on Google Play; free to download and use.
• DAB+ Digital Radio Broadcast Terrestrial digital radio broadcast via DAB+ covering French-speaking Western Switzerland (Geneva, Lausanne, Neuchâtel); free over-the-air reception for listeners with DAB+-enabled radios.
• Cable/IPTV Distribution Distribution of Magic Radio's live stream through major Swiss cable and IPTV providers including Swisscom Blue TV, Sunrise TV Box, Netplus/Netbox, and Citycable; available to subscribers of these TV services.
• Association Membership Paid annual membership to the Magic Radio Switzerland non-profit association at CHF 50 per year; members gain the right to participate in the general assembly and support the station's editorial independence.
• Podcast/Replay Content On-demand podcast and replay access to Magic Radio shows and previously aired programming, allowing listeners to catch up on missed content.

Quantifiable outcome

• DAB+ coverage in Geneva (Canal 10D) and Lausanne (Canal 8C) regions with expansion to Neuchâtel and Yverdon-les-Bains
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core.

• Defected RecordscoreStrategic or Co-development PartnerDefected Records provides the Glitterbox Radio show and Defected In The House Radio Show to Magic Radio. Defected is a world-class house music label and the Defected In The House show is consistently ranked #1 music podcast on iTunes, featuring exclusive mixes from top DJs.
• SelectedcoreStrategic or Co-development PartnerSelected. Sessions is a weekly one-hour radio show of handpicked house music broadcast from Berlin headquarters. Presented by Dimitra Zina, it includes 'Release Of The Week' and exclusive premieres. The show is broadcast on more than 30 radio stations worldwide.
• Hexagon Records / Don DiablocoreStrategic or Co-development PartnerDon Diablo's Hexagon Radio show is featured on Magic Radio. Don Diablo is a prominent Dutch DJ and producer known for releases on Axtone, Size, Spinnin', and Columbia Records, with collaborations including Example and remixes for Ed Sheeran.
• Armin Van Buuren / A State of TrancecoreStrategic or Co-development PartnerA State of Trance presented by Armin Van Buuren, the world's most popular DJ, is broadcast on Magic Radio. The show has been on air since 2001 and attracts over 30 million weekly listeners in nearly 100 countries, showcasing the most innovative trance and progressive music.
• Protocol Recordings / Nicky RomerocoreStrategic or Co-development PartnerNicky Romero's Protocol Radio show is featured on Magic Radio. Nicky Romero is an Amsterdam-based global superstar and label boss of Protocol Recordings, known for chart-topping records and productions for Rihanna, Britney Spears, David Guetta, Calvin Harris, and Avicii.
• Robin Schulz / Lausbuben RecordscoreStrategic or Co-development PartnerRobin Schulz's Sugar Radio show is broadcast on Magic Radio. Robin Schulz is a German record producer, musician and DJ whose remixes have achieved Grammy nominations and international chart success. He co-founded Lausbuben Records.
• John Digweed / TransitionscoreStrategic or Co-development PartnerTransitions, the groundbreaking electronic music show presented by John Digweed, is broadcast on Magic Radio. The show is so successful it is now broadcast in 50 countries worldwide and has spawned four internationally best-selling mix compilation CDs.
• Phil Loraine / House TrainedcoreStrategic or Co-development PartnerPhil Loraine's House Trained show and House Trained Records label are featured on Magic Radio. Phil Loraine is a label manager and DJ who has performed at major venues including Ministry of Sound, and launched the House Trained night in London which Mixmag rated as '#1 top night in London'.
• Crystal Waters / I AM HOUSEcoreStrategic or Co-development PartnerCrystal Waters' I AM HOUSE Radio show is broadcast on Magic Radio. Crystal Waters is one of the most influential voices in dance music with 12 #1 Billboard Dance Singles. Her I AM HOUSE show reaches over 10.2 million listeners across 69 stations in 30 countries plus 2 million via SiriusXM Utopia.
• José Sanchez / Night Shift RadiocoreStrategic or Co-development PartnerJosé Sanchez's Night Shift Radio is featured on Magic Radio. José Sanchez is a Luxembourg-based DJ who began his career in 1996 and has performed at major LGBT+ events across Europe including Paris Bear Pride and Rome Bear Mondays.
• Asteon and Shooma / Vibora RadiocoreStrategic or Co-development PartnerAsteon and Shooma's Vibora Radio show is featured on Magic Radio. Asteon (formerly Nikola) is a Hungarian producer who was ranked in DJ Mag's Top 150 and has released on Defected, Axtone, Armada, Spinnin', Ministry of Sound, Warner Music, and Strictly Rhythm.
• Gabriel Deb / Sunny GalaxycoreStrategic or Co-development PartnerGabriel Deb's Sunny Galaxy radio show is featured on Magic Radio. Gabriel Deb is a DJ and producer whose show features soulful, deep, progressive, and classic house music with a bright galactic touch, broadcast on stations worldwide and available on streaming platforms.
• InfomaniakcoreTechnology or IntegrationInfomaniak provides streaming infrastructure for Magic Radio's internet radio streams. The live player URL (magicradio.ice.infomaniak.ch) indicates use of Infomaniak's ice streaming services for high-quality audio delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Fun Radio: Major French dance/electronic music radio with DAB+ presence in Switzerland. Broader commercial incumbent competing in the same electronic music category with significantly larger budget.
• NRJ Switzerland: Mainstream Swiss radio with electronic-leaning nighttime programming and broad DAB+ coverage across all Swiss regions. Significantly larger distribution but broader format.

Direct peers

• Radio Meuh / Meuh TV: French electronic and chill music radio station broadcasting from the Jura region with cross-border Swiss/French audience overlap. Similar niche positioning and DAB+/online distribution model.
• DI.FM (Digitally Imported): Internet radio platform specializing in electronic music sub-genres (house, trance, techno, drum & bass) with multi-channel streaming. Most direct global peer to Magic Radio's electronic-music-only DAB+/internet radio offering.
• SomaFM: US-based listener-supported commercial-free internet radio network with multiple electronic music channels (Groove Salad, Suburbs of Goa, etc.). Similar non-commercial/association-like model with listener donations.
• Rinse FM: UK-based electronic music radio station with DAB coverage and online streaming, featuring DJ-led programming across house, bass, and dance genres. Comparable as a niche electronic station with multi-platform distribution.
• Radio FG: France-based electronic and dance music radio station broadcasting on FM, DAB+, and online. Similar positioning as a national/regional dance music station with multi-channel electronic programming.

Regional players

• Yes FM (Geneva): Swiss French-language radio with electronic music programming broadcasting in similar western Swiss markets (Geneva, Lausanne). Competes for the same local DAB+ audience.
• Couleur 3: Swiss French-language public radio (RTS) with significant electronic music programming and youth-focused alternative content. Direct Swiss competitor for electronic music listeners.

Others

• Infomaniak Radio: Swiss cloud and streaming infrastructure provider that powers Magic Radio's internet stream. Strategic technology partner and adjacent infrastructure player in the Swiss broadcasting stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MagicRadioCH
• Facebookfacebook.com/MagicRadioSwitzerland
• Instagraminstagram.com/MagicRadioCH
• LinkedInlinkedin.com/company/magic-radio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Radio Switzerland