Magic Yacht Charters

What Magic Yacht Charters does

Magic Yacht Charters is a Vancouver, British Columbia-based luxury yacht charter company, founded circa 2004 and operated as a privately held, founder-owned Canadian business. The company operates a fleet of three vessels — the Magic Spirit (a 3-level yacht with capacity for up to 350 guests, positioned as the largest charter boat on the West Coast), the Magic Charm (a 2-level yacht rebuilt in 2018 with capacity for up to 175 guests), and the Magic Hornblower (currently under renovation and not available until further notice, capacity for 92 guests). All vessels are docked at the Westin Bayshore Marina in Coal Harbour, providing access to Vancouver's principal waterways including Burrard Inlet, Indian Arm, Stanley Park, English Bay, and Bowen Island. The company serves three primary customer segments: corporate events (conference cruises, staff parties, holiday parties, networking events for 10–400 guests), private celebrations (weddings, birthdays, engagements, anniversaries, family reunions, graduations, celebrations of life), and public/seasonal themed cruises (Halloween, Carol cruises, Valentine's Day, Pride, Canada Day, New Year's Eve).

The revenue model is transactional and quote-driven, not platform- or subscription-based. Pricing is built around a 3-hour base charter (CAD 5,050–9,295 depending on vessel, day of week, and group size) with hourly extensions (CAD 1,000–1,300/hour), plus a 5% fuel surcharge, GST, optional outside catering fees (CAD 15/person galley fee), and labor surcharges. Onboard revenue is generated through Executive Chef-prepared West Coast fusion cuisine and fully licensed bar services with cash, host, or drink-ticket options, subject to an 18% service charge. Cancellation fees of CAD 10 per person apply within 72 hours of departure, and full payment is required at booking. The business carries no proprietary technology platform, no AI capabilities, and no public-facing API; bookings are captured via a website inquiry form and phone/email, then handled by a small sales and events team.

The go-to-market motion is sales-led and direct: quote-based event planning with a named sales contact (Alysha), supported by email newsletters (active since at least 2020), Facebook, Instagram, and YouTube channels, plus event-based seasonal demand generation. The company employs approximately 16 people, including captains, deckhands, executive chefs, kitchen staff, servers, and bartenders, and is reported to have already booked 60% of 2022 charter inventory as of November 2021 with near-full capacity on Honda Celebration of Light fireworks evenings.

Name

Magic Yacht Charters

Legal name

Magic Yacht Charters

Website

https://magicyachtcharters.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Yacht Charters is a Vancouver-based luxury yacht charter company operating a fleet at Westin Bayshore Marina, hosting corporate events, weddings, private celebrations, and seasonal themed cruises for groups of 10 to 350 guests.

Ownership category

akta.pro rank

Product category

Yacht Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Water Transportation (4400), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA), Cruise Yacht Charters (Private Crewed) (THAEADAG), Specialty-Themed Private Cruises (Wellness, Diving, Culinary, etc.) (THAEAEAG), Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ)

Keywords

• Yacht charter services
• Event cruise hosting
• Wedding cruises
• Corporate event cruises
• Luxury vessel rentals

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Charter Rentals: Time-based charter fees for yacht rentals. Base 3-hour charters with optional additional hours. Pricing varies by vessel size (Magic Spirit larger = higher rate) and day of week (midweek discounts available). Plus 5% fuel surcharge and GST.
2. Food and Beverage: Catering services with freshly prepared onboard cuisine, bar service (alcoholic and non-alcoholic beverages). 18% service charge applies to pre-ordered food and beverage. Cash bar, host bar, or drink ticket options available.
3. Cancellation Fees: $10 per person transaction fee for cancellations within 72 hours of departure. Full payment required at booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Magic Yacht Charters rents out luxury motor yachts (Magic Spirit for up to 350 guests and Magic Charm for up to 175 guests) on a time-based charter basis from Vancouver's Coal Harbour. Charters are bundled with onboard catering prepared by Executive Chefs, licensed bar service, and event customization (decor, entertainment, menus) for corporate events, weddings, private celebrations, and themed public cruises.

Product overview

Magic Yacht Charters operates as a luxury yacht charter fleet based in Vancouver, BC, offering event hosting services aboard three vessels: Magic Spirit (the flagship, accommodating up to 350 guests), Magic Charm (a 2-level yacht for up to 175 guests), and Magic Hornblower (currently unavailable). The company specializes in corporate events, weddings, and private celebrations through various service offerings including conference cruises, staff parties, holiday events, and public holiday cruises. All food and beverage services are provided onboard by executive chefs, with fully licensed bars and extensive menu customization options including dietary accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Spirit: The largest charter boat on the West Coast, a 3-level yacht with panoramic windows, 3000sq ft sundeck, capacity up to 350 guests.
• Magic Charm
• Magic Hornblower

Products and services

• Magic Spirit Yacht Charter Time-based rental of the Magic Spirit, a 3-level luxury yacht accommodating up to 350 cocktail guests or 275 seated, equipped with twin V12 Detroit Engines, panoramic windows, and a 3000 sq ft sundeck. Used for corporate events, weddings, private celebrations, and public cruises.
• Magic Charm Yacht Charter Time-based rental of the Magic Charm, a sleek 2-level yacht rebuilt in 2018, seating up to 120 guests in the main dining room or accommodating 175 guests cocktail-style. Features unobstructed sightlines, panoramic windows, and central air conditioning.
• Magic Hornblower Yacht Charter Charter of the Magic Hornblower, an intimate vessel with capacity for 92 passengers, featuring a wrap-around deck, elegant dining room with large round tables, and modern lounge. Currently not available until further notice.
• Corporate Event Cruises Charter service package for corporate clients hosting business events including conferences, staff parties, holiday parties, and networking events for groups of 10 to 400 guests, with onboard catering and bar services.
• Wedding Cruises Charter service package for weddings, offering ceremonies and receptions aboard Magic Spirit or Magic Charm with onboard catering and event planning support.
• Private Event Cruises Charter service package for personal celebrations including birthdays, engagement parties, celebration of life ceremonies, family reunions, anniversaries, and graduation parties.
• Public Event Cruises Themed public charter cruises including Halloween, Christmas carol, Valentine's Day, Pride, Canada Day, and New Year's Eve cruises, often tied to seasonal occasions and fireworks viewing.
• Onboard Cuisine and Bar Services Bundled onboard catering and bar services featuring West Coast fusion cuisine prepared by Executive Chefs, with fully licensed bars offering cash bar, host bar, and drink ticket options. Includes 18% service charge on pre-ordered food and beverage.
• Event Customization Services Customization services including décor selection, entertainment booking (live bands, DJs, lounge singers, photobooths), and menu personalization to accommodate dietary restrictions and preferences.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adventures AbroadminorOthersMagic Yacht Charters is listed alongside Adventures Abroad on their website as part of a travel company network. Adventures Abroad is described as specializing in 'International Small Group Tours'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Y.CO: International luxury yacht charter, sales, and management company. Comparable in offering crewed luxury yacht experiences for private events and corporate functions, but with a global footprint and significantly larger vessel portfolio than Magic Yacht Charters.
• Burgess Yachts: Global luxury yacht charter broker and management company with a portfolio far exceeding Magic Yacht Charters in scale. Comparable in core offering (luxury crewed yacht charter for private events) but operates globally and serves ultra-high-net-worth clientele at much larger vessel sizes.
• Fraser Yachts: Worldwide luxury yacht charter and sales company with established presence in crewed superyacht experiences. Comparable in luxury charter business model and target market segment, though serving a more international and superyacht-oriented clientele.
• Northrop & Johnson: Global luxury yacht charter and brokerage firm serving private clients with crewed superyacht charters worldwide. Comparable in crewed luxury charter model and corporate/private event hosting, though operating at a much larger scale and broader geography.

Emerging players

• CharterWorld: Online luxury yacht charter broker connecting customers to crewed yachts globally. Comparable in core offering (crewed luxury charters for private events), though operating as a broker rather than an owner-operator and at a smaller scale than Magic Yacht Charters' direct fleet.

Direct peers

• Harbour Cruises Vancouver: Operates dining and event cruises from Coal Harbour and Granville Island on Vancouver waters, including private charter options. Most directly comparable regional competitor given overlapping service area, customer base (corporate events, weddings), and event cruise model.
• Majestic Cruises Vancouver: Vancouver-based operator of chartered dining cruises and private boat events on Burrard Inlet and surrounding waters. Directly comparable in service category, geography, and target customer (private events, corporate groups) at a smaller scale.
• Vancouver Party Boats: Local operator offering private chartered boat experiences for parties and corporate events in Vancouver harbour. Similar service offering and customer segment, though typically with smaller vessels and less premium positioning.
• Blue Pacific Yacht Charters: Vancouver-area yacht charter operator offering private and corporate event cruises on BC waters. Closely comparable in product offering, target market, and geographic footprint, though at a smaller fleet scale than Magic Yacht Charters.
• AquaVista 360 Yacht Charters: Local Vancouver luxury yacht charter operator providing corporate and private event cruises on similar waters. Comparable in business model and event hosting focus, competing for the same Vancouver event charter clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHc0dGmPN8EgOvpLbHq3o2Q
• Facebookfacebook.com/magicyachtsbc
• Instagraminstagram.com/magicyachtsvancouver
• LinkedInlinkedin.com/company/magic-yacht-charters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Yacht Charters