Magister

What Magister does

Magister is a Dutch student administration software platform developed and operated by Schoologica B.V., headquartered in Leeuwarden, Netherlands. The platform serves secondary education (VO) and MBO institutions across the Netherlands, providing a unified system for managing grades, schedules, attendance, homework, communication, and student welfare. Magister's product architecture centers on Magister MX — an integrated platform augmented by specialized modules: Magister Zorg (student care), Magister Learn (personalized learning), Magister To Do (task management), Magister Join (communication/enrollment), Magister Inzicht (analytics), and Magister Kluisjes (locker management), plus MX sub-modules Cijfertijd (grading), Aanmelden (admissions), and Verantwoording & Verzuim (accountability and absence tracking). The platform is accessible via web (Magister Web), desktop application for Windows and macOS (Magister Desktop via RDP), and native mobile apps for iOS and Android.

The technology stack integrates with key Dutch education infrastructure including DUO (statutory data exchange), Microsoft 365/Teams, Turnitin (Similarity) for plagiarism detection, Facet for digital exams, and Zermelo for scheduling. The platform holds ISO 27001 and ISAE 3402 (formerly SAS 70) certifications, GDPR compliance with Privacy Covenant Education adherence, and the EduV Keurmerk quality mark for secure educational data exchange.

Magister operates on a B2B SaaS model with annual subscription licensing to schools (pricing is quote-based and not publicly disclosed), augmented by professional services revenue including Academy training (in-person at Ede, on-site, and online), consulting engagements (Check-up, Quickscan, Deepscan, temporary application management), and add-on module subscriptions (e.g., Turnitin Similarity). Go-to-market is direct enterprise sales to school management, supported by a self-service support portal, mobile app store distribution, and content marketing via the Magister Journaal video series. Schoologica B.V. is a subsidiary of Sanoma Learning B.V., part of Finland's Sanoma media and learning conglomerate, providing institutional backing and cross-border strategic positioning within European educational technology.

Name

Magister

Legal name

Schoologica B.V.

Website

https://magister.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Magister (Schoologica B.V.) is a Dutch student administration software platform serving secondary education (VO) and MBO institutions in the Netherlands, delivering grade, attendance, scheduling, and communication tools via web, desktop, and mobile under Sanoma Learning ownership.

Ownership category

akta.pro rank

Product category

Education Management Software (Student Information System)

NAICS

Other Schools and Instruction (6116), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Classroom Assessment & Grading (Formative/Summative) (EDAJAFAC), eLearning & Microlearning Module Development (EDAGAKAD)

Keywords

• Student administration software
• School management platform
• Education technology software
• Learning management system
• Educational data management

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing: Magister generates revenue through software licensing subscriptions to schools. Schools pay for access to the Magister student administration platform, with the product serving as a digital system for managing grades, schedules, attendance, and communication.
2. Professional Services - Training: Magister offers various training programs for application administrators, teachers/mentors, care and absence officers, and administrative staff. Training is provided at central locations, on-site at schools, and online. Certification is provided for completing certain courses.
3. Consulting Services: Services include Check-up, Quickscan, Deepscan, and temporary application management to help schools optimize their Magister setup and address capacity or knowledge gaps.
4. Additional Modules: Optional paid modules such as plagiarism detection (Similarity) available for an additional fee, with schools able to request quotes through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Magister is an integrated student administration platform (leerlingadministratiesysteem) for Dutch secondary education (VO) and MBO institutions. The platform centralizes grades, schedules, attendance, homework, and communication among teachers, students, and parents, and is delivered via web (Magister MX), desktop application (Windows/macOS), and native mobile apps (iOS/Android). It is augmented by optional modules covering care/welfare (Zorg), personalized learning (Learn), task management (To do), enrollment (Join), analytics (Inzicht), locker management (Kluisjes), grade management (Cijfertijd), and absence tracking (Verantwoording & Verzuim).

Product overview

Magister is a comprehensive, integrated education management platform for Dutch schools, operating as a unified product ecosystem rather than standalone modules. The core platform Magister MX serves as the central student administration system, providing grades, schedules, homework, and attendance management for students, teachers, and parents. This core is augmented by specialized modules including Magister Zorg (care monitoring), Magister Learn (personalized learning), Magister To do (task management), Magister Join (communication), Magister Inzicht (analytics), and Magister Kluisjes (locker management). Additional MX sub-modules include Cijfertijd (grade management), Anmelden (enrollment), and Verantwoording & Verzuim (accountability and absence). The platform is accessible via web, desktop app (Windows/macOS), and mobile app (iOS/Android). Schoologica B.V., part of Sanoma Learning B.V., develops and maintains the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Magister MX: Innovative platform for student administration, exam coordination and application management
• Magister Zorg
• Magister To do
• Magister Join
• Magister Learn
• Magister Inzicht
• Magister Kluisjes

Products and services

• Magister MX Core student administration platform for Dutch secondary education (VO) and MBO institutions. Provides an all-in-one environment connecting teachers, students, and parents with access to grades, schedules, homework, attendance records, and enrollment management.
• Magister Zorg Care and welfare monitoring module that helps educators support students who need extra attention and supports implementation of pupil development plans (OPP) for tailored education (passend onderwijs).
• Magister Learn Modern learning environment that enables personalized education through customized learning paths and progress tracking for both teachers and students.
• Magister To do Task management module providing a consolidated overview of all assignments and homework to help students work more efficiently.
• Magister Join Enrollment and admission management module for handling student registration and information centrally.
• Magister Inzicht Analytics and insights module providing school leadership with reporting and decision support for policy, organization, and accountability.
• Magister Kluisjes Digital locker management module for managing school lockers, assignment to students, key-return tracking, and rental period/fee administration.
• Cijfertijd Grade management functionality within Magister MX for efficient recording and tracking of student grades and examination results.
• Verantwoording & Verzuim Accountability and absence management module within Magister MX for registering attendance, measures, and student absence with enhanced validation controls.
• Similarity (Turnitin) Plagiarism detection module integrated in Magister ELO under Assignments, providing source matching, AI writing detection, and similarity scoring for student submissions.
• Magister Academy Training services for application administrators, teachers/mentors, care and absence officers, and administrative personnel, delivered at central locations, on-site at schools, and online, with certification for selected courses.
• Magister Services Consulting services including Check-up (one-day quality assessment), Quickscan, Deepscan, temporary application management (Applicatiebeheer), and Overstappen (migration services) to help schools optimize their Magister setup.

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Turnitin (Similarity)coreTechnology or Integration · 1 January 2024Starting school year 2024-2025, Magister partnered with Turnitin for Similarity (formerly SimCheck) plagiarism detection services. This replaces the previous Urkund integration. The partnership provides comprehensive plagiarism checking with source matching, AI writing detection, and detailed feedback capabilities integrated directly into Magister ELO > Assignments. Customer data is migrated from Urkund, and teachers experience minimal change in workflow.
• Microsoft 365 / Microsoft TeamscoreTechnology or IntegrationMagister integrates with Microsoft 365 services including Microsoft Teams for video conferencing and online lessons, and Microsoft OneDrive for Business for document storage. Schools can link their Microsoft accounts to Magister for seamless access to these productivity tools within the educational workflow. The Teams integration allows teachers to add online lesson links to homework assignments.
• DUO (Dienst Uitvoering Onderwijs)coreTechnology or IntegrationMagister integrates with DUO (Education Implementation Service) for data exchange required for Dutch educational reporting and compliance. This includes examination data, student enrollment data, and other statutory reporting requirements that Dutch schools must fulfill.
• Sanoma LearningflagshipOthersMagister is a product of Schoologica B.V., which is part of Sanoma Learning B.V. Sanoma is a major Finnish media company that acquired and integrates various educational technology businesses across Europe.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PowerSchool: PowerSchool is the global incumbent leader in K-12 student information systems, offering the same SIS, gradebook, and analytics capabilities Magister provides, but at a vastly larger, multi-national scale.
• Infinite Campus: Infinite Campus is a major US-based K-12 SIS serving districts with student information, gradebook, and analytics modules — a comparable broad-incumbent SIS competitor to Magister's functionality.
• Microsoft Education (Microsoft 365 Education): Microsoft 365 Education is a productivity and collaboration platform deeply integrated with Magister via Teams/OneDrive; it competes at the broader education technology layer with overlapping classroom, communication, and collaboration capabilities.
• Skyward (Education Software Solutions): Skyward is a large US K-12 administration platform covering student management, gradebook, and ERP — overlapping with Magister's student administration and grade-management core.

Direct peers

• ParnasSys (Topicus): ParnasSys by Topicus is a Dutch student administration platform primarily serving primary education (PO) but with VO presence, addressing the same SIS use cases (grades, attendance, communication) for Dutch schools as Magister.
• Zermelo: Zermelo is a Dutch rostering/scheduling software widely used in secondary education, integrated with Magister today but functionally adjacent — overlapping in school operations workflow that schools buy as part of educational administration.
• Somtoday: Somtoday is the primary direct competitor to Magister in Dutch secondary education (VO), offering a similar student information system with grades, schedules, attendance, and parent communication. Both compete head-to-head for the same Dutch school segment.

Emerging players

• ManageBac (Faria Education Group): ManageBac is an SIS/LMS focused on international and IB schools globally, addressing similar student information, gradebook, and learning workflow needs as Magister for schools worldwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schoolmaster-bv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magister