Магия штор & Обои. Дизайн студия

What Магия штор & Обои. Дизайн студия does

Магия штор & Обои is a privately held design studio based in Odesa, Ukraine, operating since approximately 2006. The company specializes in custom curtain design, in-house sewing, and installation, complemented by designer wallpapers, curtain rod systems, home textiles, and stretch ceilings with art printing. Its core technology is custom manual sewing production with author supervision from sketch through installation, supported by proprietary techniques in blackout curtains, lace rigid lambrequins, electric curtain track systems, and Italian-style cord-controlled drapery.

The studio sources fabrics directly from 50+ European and Asian factories (notably via a partnership with Turkey's Makro Fabrics) without intermediaries, offering over 20,000 fabric options across budget, standard, and luxury tiers. Distribution runs through multiple physical showrooms in Odesa (Marselskaya, Sakharova, TC Atrium) and one in Kryzhanovka village, supplemented by free on-site designer visits across Odesa Oblast. The business operates a sales-led go-to-market model centered on field consultations, measurements, and turnkey project delivery.

Revenue is generated through one-time project sales (custom curtain sewing, wallpaper sales, home textiles), installation services, and B2B partnership commissions paid to interior designers and architects. The studio serves residential homeowners as the primary segment, with secondary segments in hospitality/commercial (hotels, restaurants, cafes), corporate offices, and partner interior designers. Pricing is project-based and tiered, with average window treatments starting around $300-500 USD equivalent for budget tier and scaling to luxury; discounts are offered for whole-house orders and bundled wallpaper + curtain packages. The company claims 2,500+ completed projects and 95% client referral rates, though these are self-reported.

Name

Магия штор & Обои. Дизайн студия

Legal name

Магия Штор и обоев

Website

https://magiya-shtor.od.ua

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Магия штор & Обои is an Odesa-based private design studio offering custom curtain design and sewing, designer wallpapers, and interior textile services to residential homeowners, hospitality, corporate clients, and partner interior designers in Odesa Oblast, Ukraine.

Ownership category

akta.pro rank

Product category

Custom Window Treatments & Interior Textiles

NAICS

Curtain and Linen Mills (31412), Interior Design Services (541410), Paint and Wallpaper Retailers (44412)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

akta.pro secondary industries

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Custom curtain design
• Designer wallpaper sales
• Window treatment services
• Interior textile studio
• Custom curtain sewing

Headquarters

HQ city

Odesa

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Curtain Design and Sewing: The primary revenue stream involves designing, customizing, and sewing curtains to order for residential and commercial clients. Pricing varies by fabric choice, accessories, dimensions, and complexity of work. The studio offers budget, standard, and luxury (Люкс) tiers. The final cost depends on fabric selection, hardware, accessories, dimensions, and labor complexity.
2. Designer Wallpaper Sales: Sale of premium designer wallpapers from European and American brands, including photo wallpapers with custom photoprinting. Wallpapers are sold both from stock and on order. The studio also bundles wallpaper purchases with curtain orders, offering discounts on the combined package.
3. Installation and Mounting Services: Installation of curtain rods/systems and curtain hanging services provided by the studio's own qualified installers. The studio partners with Будвер for general installation services.
4. Home Textiles and Accessories: Sale of decorative pillows, bedspreads, throws, cushion covers, tablecloths, chair covers, curtains, bed linen, towels, and other textile items, both custom-made to order and available from stock.
5. Interior Design Consulting: Designer visits to customer premises for consultation, measurements, visualization, and project development. Includes author supervision and project management through to completion. Commission arrangements are also offered to partner interior designers and architects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The studio designs, custom-sews, sells, and installs curtains (classic, hi-tech, art deco, Roman, roll, French, Japanese, loft, eco-style, blackout, velvet, Italian), designer wallpapers from European/American brands, curtain rod systems (manual and electric), home textiles, and stretch ceilings with art printing. It offers a turnkey service — free designer home visits with measurements and project sketches, in-house custom manufacturing with author supervision, professional installation, and post-installation care (cleaning, ironing, rehanging) under written guarantee.

Product overview

Магия штор & Обои is a design studio offering custom-made curtains and wallpapers in Odesa, Ukraine. The core offering includes over 20,000 fabric options for curtains across various styles (classic, art deco, Roman, roll, French, Japanese, loft, eco-style), complemented by designer wallpapers from European and American brands. The studio provides a complete 'turnkey' service from designer consultation and free on-site measurements through custom manufacturing in their own production facility to professional installation. Additional products include curtain rod systems, accessories, home textiles, stretch ceilings with art printing, and blackout and velvet curtain collections. The company positions itself from budget to luxury class, sourcing fabrics directly from European and Asian factories without intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Curtains (Шторы) Custom-made curtains in styles including classic, hi-tech, art deco, Roman, roll, French, Japanese, loft, and eco-style; range from budget to luxury class; available in specialty variants such as blackout, velvet, and Italian-style adjustable drapery.
• Roman and Roller Blinds (Римские и рулонные шторы) Practical lift-up roller blinds and Roman shades for offices, balconies, terraces, and pergolas; available with manual or electric motor control; outdoor aluminum reflexol variants offered for weather protection.
• Curtain Rod Systems (Карнизные системы) Curtain rod systems including profile (1-, 2-, 3-track) variants, manual and electric control options, metal and wood pipes; full installation service provided.
• Wallpapers (Обои для стен)

Quantifiable outcome

• 100% of customers remain satisfied with services and completed work (based on studio's own claims)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Будвер (Budver)minorChannel Partner/ Reseller/ Distributor · 1 October 2021Будвер is an Odesa-based platform connecting customers with verified local craftspeople and service providers, including curtain and curtain rod installation specialists. The studio refers its customers to Будвер for installation services, and Budver features the studio's installation partner listings on its website. The partnership is cross-promotional, with both businesses linking to each other on their respective websites.
• RaschminorChannel Partner/ Reseller/ DistributorGerman wallpaper brand distributed through the studio. Rasch is one of several European and American wallpaper brands featured in the studio's wallpaper catalog, sold both from stock and on order.
• AdaWall (Адавол)minorChannel Partner/ Reseller/ DistributorTurkish wallpaper brand of European quality standard. The studio highlights AdaWall as offering good value — price-quality ratio, with stock available in Ukraine. The brand holds ISO 9001:2015, 10002:2014, 14001:2015, OHSAS 18001:2007, and CE certifications.
• MarburgminorChannel Partner/ Reseller/ DistributorGerman premium wallpaper brand represented in the studio's catalog alongside other European and American wallpaper brands.
• Makro Fabrics (Макро Текстиль)coreStrategic or Co-development PartnerMakro Fabrics is a Turkish textile company representing collections from the best Turkish and European curtain fabric factories. The partnership provides the studio with direct access to factory-direct curtain fabrics without intermediaries, with stock held in Turkey and efficient logistics. The compact 25-rail system contains 65 designs across color palettes. The studio describes this partnership as a key supply chain advantage, enabling competitive pricing and quality control.
• Heimtextil FrankfurtminorStrategic or Co-development PartnerThe studio regularly participates in the annual Heimtextil Frankfurt trade fair (Germany, January), the world's most important home textiles and interior decoration exhibition, sourcing new collections, observing trends, and maintaining relationships with European fabric suppliers.
• EVTEX Istanbul (International Textile Exhibition)minorStrategic or Co-development PartnerAnnual international textile exhibition held in Istanbul, Turkey. The studio attends EVTEX to source new curtain fabric collections and maintain relationships with Turkish fabric suppliers, including Makro Fabrics.

Scale indicators5 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Smith & Noble: Custom window coverings company providing design services, custom fabrication, and installation. Closely aligned service model, product offering, and premium positioning to Магия штор.
• The Shade Store: US custom window treatment retailer offering free in-home design consultations, custom manufacturing, and professional installation. Mirrors Магия штор's turnkey service model and product category almost exactly.
• Elitis: French high-end manufacturer and editor of wallpapers, fabrics, and textile furnishings for interiors. Directly comparable premium textile and wallpaper positioning that overlaps with the studio's curated assortment.

Emerging players

• Pottery Barn: Home furnishings retailer offering curtain, bedding, and home textile collections with design services. Comparable curated home textile retail positioning but focused on ready-made rather than fully custom work.
• West Elm: Modern home furnishings retailer with curated curtain and textile lines plus in-store and virtual design services. Comparable premium-curated textile positioning to Магия штор, though operating at retail scale rather than custom manufacturing.

Broad incumbents

• IKEA: Mass-market home furnishings retailer with extensive curtain, blind, and textile offerings. Competes in the same category but on standardized, ready-made SKUs versus the studio's custom design focus.
• JYSK: Scandinavian home furnishings chain with curtain and home textile lines, operating retail locations across Ukraine. Competes in the same category at mass-market price points against the studio's premium positioning.
• Hunter Douglas: Global market leader in custom window coverings (blinds, shades, shutters) with design services and broad product portfolio. Operates in the same window-treatment category but at much greater scale and breadth than the Odesa studio.
• Leroy Merlin: Home improvement retailer with curtain, wallpaper, and window treatment offerings and a presence in Ukraine. Overlaps with the studio's product categories but serves a broader DIY/home-improvement shopper.

Others

• Création Baumann: Swiss textile manufacturer specializing in interior textiles, curtains, drapes, and acoustic solutions. Adjacent rather than directly competing, operating as a B2B supplier whose products can be specified within the studio's projects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/magiashtor
• LinkedInlinkedin.com/company/%D0%BC%D0%B0%D0%B3%D0%B8%D1%8F-%D1%88%D1%82%D0%BE%D1%80-%D0%BE%D0%B1%D0%BE%D0%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Магия штор & Обои. Дизайн студия