What Smith & Noble does

Smith & Noble is a U.S.-based retailer and manufacturer of custom window treatments, founded in 1987 and headquartered in Corona, California. The company specializes in made-to-order blinds, shades, shutters, draperies, and curtains, with a product portfolio spanning six blind categories, ten shade categories, seven curtain/drapery products, three shutter lines, and motorized options. Operations are built around a custom-manufacturing supply chain delivering measured-to-fit window coverings rather than off-the-shelf retail inventory.

The company's primary go-to-market is a free in-home design consultation model, executed through a field sales force of nearly 800 Design Consultants who conduct on-site measurement, design advising, and installation. Customers are primarily residential homeowners, with a secondary To-The-Trade program serving interior designers and trade professionals. Revenue is generated via one-time product sales with quote-based pricing, supplemented by financing options. The firm is now a brand within 3 Day Blinds following an acquisition that consolidated U.S. operations under the 3 Day Blinds parent company.

The business is operationally scaled, with 251–500 corporate employees supporting a workforce that has reportedly served over one million customers and manufactured "millions" of window treatments. Sales channels are primarily domestic in-home consultation and e-commerce, with social media and content marketing driving top-of-funnel demand. No AI/ML capabilities, software products, API offerings, or recurring SaaS revenue streams are evident in the source material.

Name

Smith & Noble

Website

https://smithandnoble.com

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

251–500 employees

Short description

Smith & Noble is a U.S. custom window treatment retailer and manufacturer serving residential homeowners and trade professionals via in-home design consultations, custom manufacturing, and installation of blinds, shades, shutters, and draperies.

Ownership category

akta.pro rank

Product category

Window Treatments / Custom Window Coverings

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI)

Keywords

• Custom window treatments
• Window blinds shades
• Custom shutters drapery
• In-home design consultation
• Motorized window coverings

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Window Treatments: The company manufactures and sells high-quality custom window treatments including blinds, shades, shutters, and draperies. Revenue is generated through one-time product sales with professional installation services included or available as an add-on. Customers can schedule free in-home design consultations, and orders are fulfilled and installed by the company's design consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smith & Noble designs, manufactures, and installs custom window treatments including blinds, shades, shutters, curtains, draperies, and motorized variants for residential customers. The company sells through free in-home design consultations performed by a field force of nearly 800 Design Consultants who measure, recommend, and professionally install the products. Sales are quote-based, with financing options offered, and fulfillment is handled through custom manufacturing.

Product overview

Smith & Noble is a custom window treatment company that has merged with 3 Day Blinds. The company offers a comprehensive portfolio of window coverings including six categories of blinds (Blackout Blinds, Faux Wood Blinds, Mini Blinds, Wood Blinds, Vertical Blinds, and Patio Door Blinds), ten types of window shades (Roman Shades, Roller Shades, Cellular Shades, Sheer Shades, Zebra Shades, Woven Wood Shades, Solar Shades, Soft Roman Shades, Bamboo Shades, and Vertical Cellular Shades), curtains and drapes (Drapery Panels, Cornices and Valances, Sheer Curtains, Pinch Pleat Curtains, Linen Curtains, Curtain Hardware, and Blackout Curtains Drapes), interior shutters (Interior Shutters, Faux Wood Shutters, and Wood Shutters), and motorized options (Motorized Drapes and Motorized Shades). The company operates through an in-home design consultation model with design consultants serving residential customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Blackout Blinds Light-blocking window blinds designed to completely darken rooms, suitable for bedrooms and media rooms.
• Faux Wood Blinds Window blinds made from composite materials that mimic the appearance of wood while offering enhanced durability and moisture resistance.
• Mini Blinds Compact horizontal slat blinds offering basic light control and privacy at an affordable price point.
• Wood Blinds Premium window blinds crafted from natural wood, providing warmth and classic aesthetic appeal.
• Vertical Blinds Long vertical slat blinds designed for sliding doors and large windows, allowing easy access and light control.
• Patio Door Blinds Specialized window treatments for patio doors combining functionality with aesthetic appeal.
• Roman Shades Fabric window shades that fold into elegant pleats when raised, offering a sophisticated look with soft light filtering.
• Roller Shades Simple cylindrical window shades that roll up and down, offering clean lines and customizable fabric options.
• Cellular Shades Honeycomb-structured window shades providing excellent insulation and energy efficiency alongside light control.
• Sheer Shades Light-filtering window treatments combining fabric vanes with sheer backing for elegant light diffusion.
• Zebra Shades Dual-layer window shades with alternating sheer and opaque stripes for adjustable light and privacy control.
• Woven Wood Shades Natural textured window shades crafted from woven woods, grasses, and bamboos for an organic aesthetic.
• Solar Shades Sun-protecting window shades designed to filter sunlight while preserving outdoor views.
• Soft Roman Shades Gentle fabric window shades with soft folding that create a relaxed, inviting ambiance.
• Bamboo Shades Eco-friendly window treatments made from natural bamboo for a tropical, sustainable aesthetic.
• Vertical Cellular Shades Vertical-oriented cellular shades combining insulation with modern styling for large windows and doors.
• Drapery Panels Custom fabric curtain panels offering decorative window treatment with light control options.
• Cornices and Valances Decorative top-of-window treatments in box or shaped styles for adding architectural interest.
• Sheer Curtains Lightweight, translucent fabric curtains providing soft daylight diffusion while maintaining privacy.
• Pinch Pleat Curtains Tailored curtains with pinched pleats at the top creating elegant, formal draping.
• Linen Curtains Natural fiber curtains made from linen fabric offering a casual, textured elegance.
• Curtain Hardware Decorative and functional mounting hardware including rods, brackets, and rings for curtain installation.
• Blackout Curtains Drapes Light-blocking curtain panels designed for complete darkness and enhanced privacy.
• Interior Shutters Premium in-home window shutters providing classic architectural styling with adjustable louver control.
• Faux Wood Shutters Durable synthetic shutters replicating wood aesthetics with superior resistance to moisture and warping.
• Wood Shutters Authentic natural wood shutters offering premium quality and timeless appeal.
• Motorized Drapes Automated curtain and drape systems controllable via remote or smart home integration for convenience.
• Motorized Shades Automated window shade systems with motorization for easy operation and smart home compatibility.
• Free In-Home Design Consultation Free in-home design consultation and professional measurement service delivered by Smith & Noble / 3 Day Blinds Design Consultants, intended to drive conversion of custom window treatment orders for residential customers.
• To-The-Trade Program Dedicated program for interior designers and trade professionals to source custom window coverings for client projects, with dedicated phone line (800) 246-1990 and email [email protected].

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• SelectBlinds: Online direct-to-consumer retailer of custom blinds, shades, and shutters. Comparable custom window-treatment assortment and US-market focus, differentiated by self-service e-commerce versus Smith & Noble's consultation-led sales.
• 3 Day Blinds: Smith & Noble's acquirer and now operating parent. Operates an identical custom window-treatment retail model with in-home design consultants, same product categories (blinds, shades, shutters, drapery), and overlapping US customer base — making it the most directly comparable peer.
• The Shade Store: Direct-to-consumer custom window-treatment retailer offering made-to-measure shades, blinds, drapery, and shutters. Highly comparable custom product line, premium price positioning, and trade/designer program — directly competes with Smith & Noble in the made-to-order segment.
• Blinds.com: Online-first custom window-treatment retailer offering blinds, shades, shutters, and drapery with configurator-driven ordering. Comparable custom product line but competing via digital self-service rather than in-home consultation — the primary disruptive peer to Smith & Noble's field-sales model.
• Budget Blinds: Franchise-based custom window-treatment retailer using in-home consultations and broad product assortment (blinds, shades, shutters, drapery). Closely comparable GTM motion to Smith & Noble's design-consultant-led sales and nationwide US coverage.

Broad incumbents

• Wayfair: Mass-market online home-furnishings retailer carrying a large assortment of blinds, shades, curtains, and drapery including custom options. Competes with Smith & Noble for online demand and represents the broader e-commerce shift threatening consultation-led custom window-treatment sales.
• Springs Window Fashions: Major US manufacturer and brand owner (Graber, Bali, Nanik) of custom blinds, shades, and shutters. Comparable custom window-treatment manufacturing scale and multi-channel distribution through dealers and retailers that overlap with Smith & Noble's product set.
• Hunter Douglas: Long-established, large-scale manufacturer and retailer of custom window treatments (blinds, shades, shutters). Comparable in custom product breadth, premium positioning, and dealer network distribution model that mirrors Smith & Noble's in-home consultation approach.
• Levolor: Established national brand of custom and ready-made blinds, shades, and shutters sold through home centers and dealers. Comparable product categories and US market presence, though distributed more through retail partners than direct consultation.

Emerging players

• Lutron Electronics: Leading provider of motorized shades, blinds, and drapery systems integrated with smart-home controls. Directly comparable in the motorized/smart window-treatment category that Smith & Noble highlights as a premium growth segment, and a likely partner/component supplier as well as competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/3dayblinds
• Facebookfacebook.com/smithandnoble
• YouTubeyoutube.com/user/official3dayblinds
• Pinterestpinterest.com/3dayblinds
• Xx.com/smith_and_noble
• LinkedInlinkedin.com/company/smith-noble

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith & Noble