MAGMA SPORT
Magma Sport is an Italian manufacturer of technical sportswear, activewear, and streetwear, producing in-house at a 50+ seamstress workshop in Manocalzati (Avellino). It serves Italian sports clubs through multi-year technical sponsorships and consumers via e-commerce, retail, and the MagmaS streetwear sub-brand.
- Company typePrivate
- Founded-
- HeadquartersManocalzati, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MAGMA SPORT does
Magma Sport (legal entity: Magma Group S.r.l.) is an Italian sportswear manufacturer founded in 2018 and headquartered in Manocalzati, in the province of Avellino. The company designs, produces, and customizes technical sportswear, activewear, accessories, and streetwear, operating an integrated model that spans from fabric technology development to end-consumer retail. Its proprietary Hydrowear technical fabric (water-repellent, anti-mold, antibacterial, tear-resistant, with recycled fiber content) is developed in-house and deployed as a differentiating feature across club partnership kits. Production is anchored by an internal workshop employing 50+ specialized seamstresses, supporting rapid turnaround (15 days for limited editions) and flexible customization for team identity, player names, and special editions.
The business runs a hybrid B2B/B2C model. B2B revenue comes from multi-season technical sponsorship contracts with Italian sports clubs spanning football (Serie B and lower divisions), futsal, basketball, rugby, handball, and karate; these agreements typically bundle matchwear, training kits, staff apparel, youth gear, and fan merchandise, and increasingly include management of the partner club's official physical and digital stores. B2C revenue flows through the magmasport.it e-commerce site, the Magma Store in Avellino, and authorized resellers. Pricing spans budget accessories from €5.97 to premium technical kits at €250+ per complete team box, with B2B contracts negotiated on a quote basis. The MagmaS sub-brand extends the company into urban streetwear via capsule collections. Geographic focus is domestic (Italy), with a sales agent network covering Campania and five northern regions, and no disclosed international expansion or external funding.
MAGMA SPORT firmographics
Firmographics- Name
- MAGMA SPORT
- Legal name
- Magma Group S.r.l.
- Website
- https://magmasport.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magma Sport is an Italian manufacturer of technical sportswear, activewear, and streetwear, producing in-house at a 50+ seamstress workshop in Manocalzati (Avellino). It serves Italian sports clubs through multi-year technical sponsorships and consumers via e-commerce, retail, and the MagmaS streetwear sub-brand.
- Ownership category
- akta.pro rank
MAGMA SPORT industry classification
Industry- Product category
- Sportswear Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports & On-Field Performance Apparel (CRAAAEAE)
- akta.pro secondary industries
- Team Sports Equipment & Uniforms Retail (CRAMABAE), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Team Sports Equipment & Apparel Distribution (CRAOAJAA)
Keywords
Where MAGMA SPORT is headquartered
LocationHeadquarters
- HQ city
- Manocalzati
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
MAGMA SPORT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- B2C Sportswear Sales: Direct retail sales to consumers through e-commerce platform and physical store. Products include technical sportswear, activewear, sportswear, accessories, and streetwear.
- B2B Technical Sponsorship & Uniform Supply: Partnership agreements with sports clubs for design, production, and supply of technical uniforms, training kits, and official matchwear. Includes store management for partner clubs.
- Club Store Management: Operation of official physical and digital stores for partner sports clubs, managing merchandising and fan merchandise.
- Customization Services: Customization of sportswear and technical apparel for clubs and organizations, including personalized names, numbers, and team branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories (Bags, Socks, Equipment) |
| Unit Pricing | Pay-as-you-go | Sportswear & Activewear |
| Unit Pricing | Multi-year contract | Team/Kit Packages |
| Unit Pricing | Pay-as-you-go | Promotional/Discounted Items |
| Other | Multi-year contract | B2B Custom Orders |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
MAGMA SPORT product offering
Product offeringCore offering
MAGMA SPORT is an Italian sportswear manufacturer and retailer that designs, produces, and customizes technical sportswear, activewear, accessories, and streetwear under its own brands. The company supplies customized team kits (matchwear, training apparel, staff gear, youth equipment, and fan merchandise) to professional and amateur sports clubs through multi-season technical sponsorship agreements, and sells its branded sportswear directly to consumers through e-commerce, a physical retail store, and the MagmaS streetwear sub-brand. All production is 100% Made in Italy in an in-house workshop using the proprietary Hydrowear technical fabric.
Product overview
Magma Sport is an Italian sports apparel company founded in 2018, specializing in the production and customization of technical sportswear, activewear, sports equipment, and accessories. The company operates primarily as a B2B2C model, serving sports clubs and teams through technical sponsorships and customization services, while also selling directly to consumers through its e-commerce platform and physical Magma Store. The product portfolio spans five main categories: ACCESSORI (bags, socks, gloves, headwear, equipment), SPORTSWEAR (hoodies, jackets, t-shirts, tracksuits), ACTIVEWEAR (technical athletic wear including karate uniforms), and STREETWEAR under the MagmaS sub-brand. The company has developed proprietary Hydrowear technology featuring water-repellent, anti-mold, anti-bacterial, and tear-resistant properties with recycled fibers. Magma Sport serves professional and amateur sports clubs through partnerships, managing official stores and producing customized team kits including match jerseys, training apparel, staff gear, youth equipment, and fan merchandise. The MagmaS streetwear sub-brand extends the company's reach into urban fashion through capsule collections like 'Around the World' featuring global city themes.
Differentiator
Problem solved
Functional benefit
Brands
- MagmaS: Streetwear sub-brand of Magma Sport, offering urban fashion collections like 'Around the World' and 'Flow of consciousness', and fashion partnerships with sports clubs.
Products and services
- Magma Sport Accessories (Accessori) Accessories line including bags, backpacks, socks, gloves, headwear, and sports equipment sold through e-commerce and retail to consumers and partner clubs.
- Magma Sport Sportswear Line Casual sportswear including hoodies, jackets, t-shirts, polo shirts, pants, shorts, and tracksuits priced €18-€70 for individual consumers.
- Magma Sport Activewear Line Technical athletic wear including hoodies, jackets, pants, shorts, t-shirts, polo shirts, sports kits, and karate uniforms for athletes and clubs.
- MagmaS Streetwear Sub-brand Urban streetwear sub-brand of Magma Sport offering fashion-oriented apparel including capsule collections like 'Around the World' and 'Built from Silence', and G-Pocket/G-Pocket 2.0 garments.
- Club Technical Sponsorship & Uniform Supply Multi-season technical sponsorship agreements with professional and amateur sports clubs for design, production, and supply of customized matchwear, training kits, youth apparel, and fan merchandise. Typical term is 3 seasons (e.g., 2026/2027-2028/2029).
- Club Store Management Service Operation of official physical and digital stores for partner sports clubs, managing merchandising, fan merchandise, and retail execution.
- Customization Services (Personalizzazione) Customization and personalization services for team uniforms and individual products, including names, numbers, patches, and team-specific designs.
- Extended Size Range (4XS-4XL) Sportswear Sportswear and activewear produced in an inclusive size range from 4XS to 4XL, available across the product line.
- Size Guide Tool Online size guide tool that helps customers identify the correct sizing by measuring chest, waist, hips, and inseam.
Quantifiable outcome
- Production turnaround for limited edition items in 15 days
- +1 more outcomes
Companies that use MAGMA SPORT
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
MAGMA SPORT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MAGMA SPORT partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- US Livorno 1915coreThree-season technical sponsorship (2026/2027-2028/2029) for Serie B football club. Includes supply of matchwear, training kits, staff apparel, youth team gear, and fan merchandise. Agreement also includes management of official physical and digital store for the club.
- US Avellino 1912coreMulti-season technical partnership with Serie B football club. Magma provides matchwear, training kits, and technical apparel. 'Roots 1912' collection concept celebrating club heritage and territory identity.
- FC PistoiesecoreThree-season technical sponsorship (2026/2027-2028/2029) for Serie D club. Partnership includes training and match kits with Hydrowear technology, youth sector gear, and merchandise for fans.
- Cavese 1919coreThree-season partnership starting 2026/2027 for Serie D club. Comprehensive technical sponsorship including matchwear, training gear, youth apparel, and fan merchandise. Respects club's 100+ year history and white-blue identity.
- Real Sesto Calcio a 5majorExclusive technical sponsor for Serie A2 Futsal club. Includes streetwear (MagmaS brand) for representation occasions. Represents northward geographic expansion from company's Campania base.
- Unicusano Avellino BasketcoreTechnical partnership and fashion collaboration. 'Built from Silence' collection concept with felpa and pantalone in verde foresta color. Combines artisanal fabric care with basketball performance requirements.
- Avellino BasketcoreLimited edition 'Unico Amore' jersey collaboration for San Valentino. Special edition jersey with 'Amo Avellino' front text and 'Unico Amore' back slogan, celebrating city and patron saint.
- Sandro AbatemajorOfficial matchwear supplier for futsal club's 2025/26 season. Home, away, and third kit shirts and shorts with team customization.
- Rugby BeneventomajorSpecial edition matchwear celebrating 60th anniversary of the rugby club. Limited edition design with double fabric construction and historical tribute on side panels.
- FC Magma NapoliminorOfficial matchwear supplier for the club's 25/26 season. Home and away jerseys with player customization (Matthew, Reginaldo retro editions).
- Bracciante PromotionminorPartnership for Magma Karate Pro Superchampion event at PalaSele di Eboli. Company sponsored with informational and display stands for technical karate apparel and sportswear.
- ASD Puck Avellino HandballminorYouth sports sponsorship for Under 16 Male and Female handball teams. Supports talent development and healthy lifestyle promotion among young athletes.
- I.I.S. AmatucciminorEducational collaboration for 'Laboratorio di Didattica Innovativa' program. 360-degree video production of Magma's Italian manufacturing process for student training in fashion and textile studies.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MAGMA SPORT competitors and assessment
Company assessmentDirect peers
- Joma: Spanish sportswear brand with strong Italian and European football club penetration, producing team kits, training wear, and footwear. Comparable to Magma Sport in the team-sponsorship B2B model and multi-sport product range, though operating at larger scale and broader international footprint.
- Erreà: Italian sportswear brand producing team uniforms, technical apparel, and accessories, with strong penetration in Italian amateur and professional clubs. Comparable to Magma Sport in product offering (technical team kits), customer base (sports clubs), and geographic focus on Italy.
- Macron: Italian technical sportswear manufacturer headquartered in Bologna, producing team kits, training wear, and accessories for football, basketball, rugby and other sports clubs across Europe. Directly comparable to Magma Sport as a Made-in-Italy specialist competing for the same Italian and European club sponsorship deals, but at significantly larger scale.
- Legea: Italian sportswear company producing team kits, training wear, and accessories primarily for Italian and Southern European football clubs. Comparable to Magma Sport in customer type (regional football clubs), Made-in-Italy positioning, and team-uniform value proposition.
- Zeus Sport: Italian technical sportswear manufacturer founded in Campania, producing team uniforms and accessories for football, basketball, volleyball and amateur sports clubs. Closely comparable to Magma Sport in regional Italian roots, B2B team-kit business model, and Made-in-Italy positioning.
- Kappa (BasicNet): Historic Italian sportswear brand under BasicNet that produces technical kits, football apparel, and teamwear; widely used by Serie A/B clubs and European national federations. Directly comparable to Magma Sport in Made-in-Italy team kit manufacturing and club sponsorship business, though at much larger scale and broader international reach.
Broad incumbents
- Puma: Global sportswear brand with a team-sports division serving football clubs and national federations across Europe. Comparable to Magma Sport as an incumbent competing for club sponsorships, but at far larger scale and with a much broader consumer product portfolio.
- Adidas Team Sports: Global sportswear incumbent with extensive football and team-kit business across Serie A and major European leagues. Comparable as a competitor in the team-sponsorship space, though Adidas operates as a broad incumbent with much larger scale and broader product lines.
- Nike Team Sports: Global athletic apparel giant with a large team-sports division supplying kits and technical apparel to top European football and basketball clubs. Indirectly comparable to Magma Sport as a competitor for high-profile club sponsorships, but with vastly broader product portfolio, global brand, and financial scale.
Regional players
- Hummel: Danish sportswear brand with strong presence in Northern European football and handball, producing team kits and technical apparel. Comparable to Magma Sport in the team-kit B2B sponsorship model and multi-sport product range, but operating primarily in Northern Europe rather than Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MAGMA SPORT social profiles
Digital presenceMAGMA SPORT compliance and trust
Trust signalCompliance1 record
MAGMA SPORT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAGMA SPORT leadership team
Management profileNumber of profiles
Profiles4 records
MAGMA SPORT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAGMA SPORT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAGMA SPORT
What does MAGMA SPORT do?
MAGMA SPORT is an Italian sportswear manufacturer and retailer that designs, produces, and customizes technical sportswear, activewear, accessories, and streetwear under its own brands. The company supplies customized team kits (matchwear, training apparel, staff gear, youth equipment, and fan merchandise) to professional and amateur sports clubs through multi-season technical sponsorship agreements, and sells its branded sportswear directly to consumers through e-commerce, a physical retail store, and the MagmaS streetwear sub-brand. All production is 100% Made in Italy in an in-house workshop using the proprietary Hydrowear technical fabric.
Is MAGMA SPORT a public or private company?
MAGMA SPORT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAGMA SPORT founded?
MAGMA SPORT was founded in -1. It employs 1 to 10 people.
Where is MAGMA SPORT based?
MAGMA SPORT is headquartered in Manocalzati, Italy, in the Europe region.
How does MAGMA SPORT make money?
Four revenue lines are on record. B2C Sportswear Sales are the primary driver. The others are B2B Technical Sponsorship & Uniform Supply, club Store Management and customization Services.
Who are MAGMA SPORT's main competitors?
Direct peers on record are Joma, Erreà, Macron, Legea, Zeus Sport and Kappa (BasicNet). Broad incumbents are Puma, Adidas Team Sports and Nike Team Sports. Hummel is listed as a regional player.
Does MAGMA SPORT have an API?
No public API is recorded for MAGMA SPORT.
What industry is MAGMA SPORT in?
MAGMA SPORT's product category is Sportswear Manufacturing. Its primary akta.pro industry code is CRAAAEAE, Team Sports & On-Field Performance Apparel, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 339920 and its SIC code is 3949.