Magnet House
Magnet House is a privately held Perth CBD nightclub, operating Friday and Saturday nights since 2020 under Club Capitol Pty Ltd. It hosts resident DJ programming and touring live acts, monetises through cover charges, bar sales, VIP bottle service, and gift cards, and serves general nightlife consumers, VIP patrons, and live music fans.
- Company typePrivate
- Founded2020
- HeadquartersPerth, Australia
- Headcount1–10
- GTM type—
- OfferingServices
What Magnet House does
Magnet House is a privately held nightclub venue located at 393 Murray Street in the Perth CBD, Western Australia, operating under Club Capitol Pty Ltd since approximately 2020. The venue opens every Friday and Saturday from 9pm until late and is part of the broader 393 Murray entertainment complex, which also includes Amplifier Bar and The Edison Late Night Bar. Its core product is a single-venue late-night experience built around a dedicated dance floor and stage, hosting both resident DJ programming (notably the Friday 'Colours' night spanning commercial house, hip-hop, R&B, baile, jersey, garage, and trance) and touring national and international live acts across genres such as metalcore, progressive metal, hip-hop, reggae, and indie rock.
The business monetises across five streams: cover charges and entry fees (including free entry before 11pm via RSVP/guest list), bar sales of liquor and cocktails, premium VIP bottle service starting at $385 per bottle with a dedicated host and booth hire, table service at $100 per hour (2-hour minimum) with QR-code drink delivery, and complex-wide gift cards. Distribution is conducted through on-site walk-in sales, online VIP and table bookings, third-party event ticketing platforms (Megatix, Destroy All Lines), and a mobile application (Maggie's App) that distributes exclusive VIP offers.
Customer acquisition is community-led and event-driven, executed through an established 'Maggie' brand personality distributed across Facebook, Instagram, and TikTok, supplemented by an email newsletter signup that captures name, email, date of birth, and phone. The business serves three primary segments: general adult nightlife consumers, premium/VIP customers seeking bottle service and exclusive booths, and live music fans attending touring-act events. No external funding, private equity, or venture capital backing is indicated; ownership is local Australian private ownership via Club Capitol Pty Ltd, holding Nightclub License 6070007625.
Magnet House firmographics
Firmographics- Name
- Magnet House
- Legal name
- Club Capitol Pty Ltd
- Website
- https://magnethouse.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magnet House is a privately held Perth CBD nightclub, operating Friday and Saturday nights since 2020 under Club Capitol Pty Ltd. It hosts resident DJ programming and touring live acts, monetises through cover charges, bar sales, VIP bottle service, and gift cards, and serves general nightlife consumers, VIP patrons, and live music fans.
- Ownership category
- akta.pro rank
Magnet House industry classification
Industry- Product category
- Nightclub & Hospitality
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightclubs & Dance Clubs (THAFAEAC)
- akta.pro secondary industries
- Nightclubs (Dance Clubs) (MPAGAIAA), Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH)
Keywords
Where Magnet House is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Magnet House business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Cover charges and entry fees: Door entry fees for general admission, with free entry before 11pm for guest list registrants and discounted entry for RSVP bookings. Revenue from cover charges on regular weekend nights and ticketed event nights.
- Bottle service and VIP packages: Premium bottle service starting at $385 per bottle, including 3 hours free booth hire, dedicated private host, and custom signage. Upsell opportunities include additional hour of booth hire, magnum bottles, and shooters.
- Table service: Booth hire at $100 per hour with 2-hour minimum, includes exclusive booth hire and QR code drink delivery service at standard menu prices.
- Bar sales - liquor and beverages: On-site bar sales including cocktails (e.g., $19 Ciroc martinis), spirits, beers, and other beverages. Subject to third-party credit card surcharge.
- Gift cards: Gift cards sold for use across the 393 Murray complex including Magnet House, Amplifier Bar, and The Edison Late Night Bar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Bottle service starting at $385 per bottle |
| One time/ perpetual license | Multi-year contract | Table service at $100 per hour (2-hour minimum) |
| Freemium | Pay-as-you-go | Free entry before 11pm with RSVP/guest list |
| Unit Pricing | Pay-as-you-go | $19 Ciroc martinis during special events |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Magnet House product offering
Product offeringCore offering
Magnet House is a nightclub venue in Perth, Western Australia, operated by Club Capitol Pty Ltd. The venue hosts themed night events, offers VIP booth and premium bottle service, sells gift cards, and operates a mobile app called Maggie's App that provides exclusive VIP offers and promotions to patrons.
Product overview
Magnet House operates as a single nightclub venue offering live music events, DJ performances, and VIP hospitality services. The venue hosts a weekly Friday night event called 'Colours' featuring various music genres. Premium offerings include VIP booths with bottle service and table service options. The venue is part of the 393 Murray complex, with associated venues Amplifier Bar and The Edison Late Night Bar, and offers a dedicated mobile app for VIP offers.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnet House Nightclub The core Magnet House nightclub venue in Perth offering nightlife entertainment, bar service, and live music for adult patrons.
- Colours (Friday Night Event)
Companies that use Magnet House
Customer profileSegments3 records
Ideal customer profiles2 records
Magnet House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnet House partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Magnet House competitors and assessment
Company assessmentOthers
- Destroy All Lines: Australian concert promoter that books and tickets many of the touring metal/rock acts at Magnet House (e.g., Psycroptic, Holding Absence); a key upstream programming partner rather than a direct competitor.
Direct peers
- Amplifier Bar: Sister venue co-located with Magnet House within the 393 Murray Street complex; same operator, shared liquor license and gift card program, targeting an overlapping Perth CBD late-night audience.
- The Court Hotel Perth: Perth multi-room venue combining a live music/band room with a nightclub-style late-night space; directly comparable operating model in the same Perth market.
- Marquee Sydney: Sydney CBD nightclub built around premium bottle service, VIP tables, and touring DJ/artist programming — the same revenue model and customer experience Magnet House targets in Perth.
- Ivy Sydney: Sydney nightclub and pool club venue with VIP table service, bottle packages, and touring event programming; comparable premium-nightclub positioning in a larger Australian market.
- Revolver Upstairs: Long-running Melbourne late-night venue combining bar, dance floor, and live/DJ programming — structurally similar operating model to Magnet House's weekend club-plus-events format.
- The Edison Late Night Bar: Third venue within the 393 Murray complex, sharing gift card program and customer base with Magnet House; offers late-night bar service adjacent to the nightclub offering.
- Air Nightclub Perth: Perth CBD nightclub competing for the same Friday/Saturday nightlife audience, offering a similar mix of DJs, themed nights, and VIP table service in the same local market.
Broad incumbents
- ALH Group: Australia's largest on-premise hotel and nightclub operator (owned by Woolworths Group); broad incumbent offering overlapping venue, bar, and late-night entertainment at scale across Australia.
Regional players
- Metropolis Fremantle: WA-based nightclub and live entertainment venue in Fremantle; comparable live-music-plus-club operating model to Magnet House but serving Perth's secondary nightlife hub.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Magnet House social profiles
Digital presenceMagnet House compliance and trust
Trust signalCompliance1 record
Magnet House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnet House leadership team
Management profileNumber of profiles
Magnet House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnet House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnet House
What does Magnet House do?
Magnet House is a nightclub venue in Perth, Western Australia, operated by Club Capitol Pty Ltd. The venue hosts themed night events, offers VIP booth and premium bottle service, sells gift cards, and operates a mobile app called Maggie's App that provides exclusive VIP offers and promotions to patrons.
Is Magnet House a public or private company?
Magnet House is a private company. It is classified as unknown and is currently operating.
When was Magnet House founded?
Magnet House was founded in 2020. It employs 1 to 10 people.
Where is Magnet House based?
Magnet House is headquartered in Perth, Australia, in the Oceania region.
How does Magnet House make money?
Five revenue lines are on record. Cover charges and entry fees are the primary driver. The others are bottle service and VIP packages, table service, bar sales - liquor and beverages and gift cards.
Who are Magnet House's main competitors?
Destroy All Lines is listed as an others. Direct peers are Amplifier Bar, The Court Hotel Perth, Marquee Sydney, Ivy Sydney, Revolver Upstairs, The Edison Late Night Bar and Air Nightclub Perth. ALH Group is listed as a broad incumbent. Metropolis Fremantle is listed as a regional player.
Does Magnet House have an API?
No public API is recorded for Magnet House.
What industry is Magnet House in?
Magnet House's product category is Nightclub & Hospitality. Its primary akta.pro industry code is THAFAEAC, Nightclubs & Dance Clubs, with a secondary code of MPAGAIAA, Nightclubs (Dance Clubs). Its NAICS code is 71131 and its SIC code is 7900.