Destroy All Lines
Destroy All Lines is Australia's largest independent concert and event promoter, organizing concert tours, operating owned festival brands (Good Things, Knotfest Australia, New Bloom), and running a 45+ artist booking agency for Australian alternative acts across Australia and New Zealand.
- Company typePrivate
- Founded2003
- HeadquartersBrunswick, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Destroy All Lines does
Destroy All Lines (legal entity: DAL Touring Pty Ltd) is an independent Australian concert and event promotion company founded in 2003 and headquartered in Brunswick, Victoria. The company operates as a vertically integrated live entertainment platform, promoting concert tours and festivals across Australia and New Zealand, operating owned festival brands (including Good Things Festival, Knotfest Australia, New Bloom Festival, Hellbound, Cvltfest, and Monolith), and running the Destroy All Lines Agency, which represents 45+ Australian alternative and heavy music acts. In 2023, the company expanded into comedy and podcasting and added pro wrestling events, extending its portfolio beyond music into broader live entertainment.
The company's revenue model is transaction-based, earning fees on ticket sales promoted through its own website and a network of third-party ticketing partners including Ticketek, Ticketmaster, Oztix, Moshtix, and TryBooking. Ticket prices range from $29.90 for regional club shows to $269.90 for Good Things Festival 3-day passes, with headline tour tickets reaching $159.90. Demand generation is driven by a presale email mailing list system, and the company targets three customer segments: live music fans (B2C), Australian alternative/heavy acts seeking representation (B2B), and international touring acts seeking Australian market access (B2B).
The company has no disclosed technology platform beyond its website and standard ticketing integrations; it is fundamentally an operations- and relationships-driven business rather than a technology company. Strategic distribution advantages include long-standing venue partnerships (Enmore Theatre, Palais Theatre, The Gov, Astor Theatre, Fortitude Music Hall), multi-platform ticketing relationships, and a 20+ year track record of promoting major international acts (Fall Out Boy, Deftones, Slipknot, Bring Me The Horizon, James Blunt, Megadeth). The company remains privately held with no disclosed external investment.
Destroy All Lines firmographics
Firmographics- Name
- Destroy All Lines
- Legal name
- DAL Touring Pty Ltd
- Website
- https://destroyalllines.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Destroy All Lines is Australia's largest independent concert and event promoter, organizing concert tours, operating owned festival brands (Good Things, Knotfest Australia, New Bloom), and running a 45+ artist booking agency for Australian alternative acts across Australia and New Zealand.
- Ownership category
- akta.pro rank
Destroy All Lines industry classification
Industry- Product category
- Concert & Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where Destroy All Lines is headquartered
LocationHeadquarters
- HQ city
- Brunswick
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Destroy All Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Ticket Sales & Event Promotion: Revenue generated through promoting and organizing concert tours, festival appearances, and boutique events. The company facilitates ticket sales through their platform and partnered ticketing companies, earning revenue from event promotion and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Good Things Festival General Admission |
| Transaction based/ take rate | Pay-as-you-go | Regional Tour Tickets |
| Transaction based/ take rate | Pay-as-you-go | Headline Show Tickets |
| Transaction based/ take rate | Pay-as-you-go | Festival Sideshow Tickets |
| Transaction based/ take rate | Pay-as-you-go | Comedy Event Tickets |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Destroy All Lines product offering
Product offeringCore offering
Destroy All Lines is an independent concert and event promoter that organizes and markets national concert tours, multi-day music festivals, and boutique events across Australia and New Zealand on behalf of international recording artists. It also operates an artist booking agency representing 45+ Australian alternative acts and runs owned festivals including Good Things Festival, Knotfest Australia, New Bloom Festival, and Hellbound.
Product overview
Destroy All Lines is an independent Australian-owned concert and event promoter offering a comprehensive live entertainment platform. The company operates as a unified platform consisting of: (1) Concert & Tour Promotion - organizing live music events across Australia and New Zealand with international and domestic artists; (2) Festival Events - managing multiple branded festivals including Good Things Festival (Australia's largest annual rock/metal festival), Knotfest Australia, New Bloom Festival, and Hellbound cruise; (3) Artist Agency & Booking - representing over 40 Australian alternative music acts; (4) Comedy & Podcast Division - launched in 2024 for comedic events; and (5) Pro Wrestling Events - including Japan Pro Wrestling and Renegades of Wrestling. The company also promotes boutique festivals like Cvltfest and Monolith prog rock festival.
Differentiator
Problem solved
Functional benefit
Brands
- Good Things Festival: Australia's largest annual rock/metal festival launched in 2018
- Knotfest Australia
- New Bloom Festival
- Cvltfest
- Monolith
- Destroy All Lines Agency
Products and services
- Concert & Tour Promotion Promotion and organization of live music concerts and national tours across Australia and New Zealand on behalf of international and Australian artists, including venue booking, ticketing, marketing, and tour logistics.
- Good Things Festival Australia's largest annual rock/metal festival operated across multiple cities (Melbourne, Sydney, Brisbane), featuring international and local acts with 3-day general admission passes at $269.90.
- Knotfest Australia Heavy metal festival operated in Australia in partnership with Slipknot and TEG, premiered in 2023.
- New Bloom Festival Modern punk rock oriented boutique festival organized by Destroy All Lines.
- Hellbound Heavy music cruise festival event operated by Destroy All Lines.
- Cvltfest Annual boutique festival curated by Alpha Wolf and promoted by Destroy All Lines.
- Artist Agency & Booking Booking and management services for Australian alternative music acts, representing a roster of 45+ artists including Alpha Wolf, Northlane, Polaris, Ocean Grove, and Make Them Suffer.
- Comedy & Podcast Division Division handling comedic events and podcast programming, including shows by comedians such as Maria Bamford and Masood Boomgaard.
- Pro Wrestling Events Events division delivering pro wrestling events including Japan Pro Wrestling and Renegades of Wrestling.
Quantifiable outcome
- Australia's largest independent concert and event promoter with 20+ years of operation
- +2 more outcomes
Companies that use Destroy All Lines
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Destroy All Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Destroy All Lines partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- TEGcoreIn 2023, Destroy All Lines partnered with TEG and heavy metal juggernauts Slipknot for the Australian premiere of Knotfest festival. This partnership brought the major international festival brand to Australian audiences through TEG's infrastructure and DAL's promoter expertise.
- SlipknotflagshipStrategic partnership with Slipknot to launch Knotfest Australia in 2023, positioning DAL as the premier promoter for major international heavy metal touring acts. The partnership leverages Slipknot's brand recognition with DAL's Australian market expertise.
- Good Things FestivalflagshipGood Things Festival is DAL's owned and operated annual rock/metal festival, launched in 2018 and now Australia's largest annual rock/metal festival. The company invests heavily in this proprietary event brand as a cornerstone of their business.
- Venues and TheatrescoreLong-standing relationships with Australian venues including The Gov (Adelaide), Enmore Theatre (Sydney), Palais Theatre (Melbourne), Astor Theatre (Perth), Fortitude Music Hall (Brisbane), and many more. These partnerships enable DAL to book shows across their touring network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Destroy All Lines competitors and assessment
Company assessmentDirect peers
- Secret Sounds: Australian independent concert promoter and festival operator (Splendour in the Grass, Falls Festival). Secret Sounds is a direct competitor in both boutique festival operations and concert promotion, with significant overlap in alternative and indie genres.
- Unified Music Group: Australian music group spanning label, artist management, and live event promotion. Unified represents a comparable integrated model combining artist representation with concert promotion, competing with DAL's agency-plus-promotion structure.
- Chugg Entertainment: Major Australian concert promoter founded by Michael Chugg, now part of TEG. Chugg Entertainment directly competes with DAL for international artist routing in Australia and represents many of the same mid-to-top-tier global touring acts.
- Handsome Tours: Australian independent concert promoter focused on alternative, indie, and rock acts. Handsome Tours directly competes with DAL for mid-tier international artist routing and operates in similar venue and ticketing ecosystems.
- Frontier Touring: Australia's largest concert promoter and most direct competitor to DAL. Frontier Touring is the long-established market leader in bringing international touring acts to Australia and New Zealand, operating head-to-head with DAL for the same artists, venues, and festival dates.
- Mushroom Group: Australian diversified music and events company with promoter, agency, and festival operations (Laneway Festival, etc.). Mushroom Group is a comparable integrated music platform with overlapping artist representation and live event operations.
Broad incumbents
- TEG (Ticketek Entertainment Group): Asia-Pacific's largest live entertainment and ticketing company, which is both a DAL partner (Knotfest Australia) and a major competitor through owned promoters Frontier Touring, Chugg Entertainment, and Secret Sounds. TEG operates ticketing, venues, and promotion at scale that dwarfs DAL.
- AEG Presents: Global live entertainment promoter and venue operator. AEG Presents is a broad incumbent competing in the same international artist routing market as DAL, with significantly larger scale and integrated venue infrastructure.
- Live Nation Australia: Australian arm of the world's largest live entertainment company. Live Nation is a broad incumbent that competes for major international tours and operates festivals and venues across Australia, with significantly larger scale and artist relationships than DAL.
Regional players
- Eccles Entertainment: New Zealand concert promoter with a similar profile to DAL across alternative and rock genres. Eccles represents the closest cross-Tasman peer, though operating primarily in NZ rather than Australia where DAL is anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Destroy All Lines social profiles
Digital presenceDestroy All Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destroy All Lines leadership team
Management profileNumber of profiles
Destroy All Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destroy All Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destroy All Lines
What does Destroy All Lines do?
Destroy All Lines is an independent concert and event promoter that organizes and markets national concert tours, multi-day music festivals, and boutique events across Australia and New Zealand on behalf of international recording artists. It also operates an artist booking agency representing 45+ Australian alternative acts and runs owned festivals including Good Things Festival, Knotfest Australia, New Bloom Festival, and Hellbound.
Is Destroy All Lines a public or private company?
Destroy All Lines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Destroy All Lines founded?
Destroy All Lines was founded in 2003. It employs 11 to 50 people.
Where is Destroy All Lines based?
Destroy All Lines is headquartered in Brunswick, Australia, in the Oceania region.
How does Destroy All Lines make money?
One revenue line is on record: ticket Sales & Event Promotion.
Who are Destroy All Lines's main competitors?
Direct peers on record are Secret Sounds, Unified Music Group, Chugg Entertainment, Handsome Tours, Frontier Touring and Mushroom Group. Broad incumbents are TEG (Ticketek Entertainment Group), AEG Presents and Live Nation Australia. Eccles Entertainment is listed as a regional player.
Does Destroy All Lines have an API?
No public API is recorded for Destroy All Lines.
What industry is Destroy All Lines in?
Destroy All Lines's product category is Concert & Event Promotion. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 711320 and its SIC code is 7900.