Magnetic Fields Festival

What Magnetic Fields Festival does

Magnetic Fields Festival is an India-based music and arts festival producer operating out of Rajasthan. Founded in 2013 (festival operations began at Alsisar Mahal around 2015), the company runs multi-day, multi-stage electronic and experimental music events in heritage venues, with eight distinct stages at its upcoming Nomads 2026 edition spanning stepwells, rooftops, and palatial spaces. Its core products are the flagship Magnetic Fields Festival and the newly launched Magnetic Fields Nomads sub-brand, the latter being staged at a new 21st-century architectural venue in Khetri, Rajasthan on February 13-15, 2026 after a decade at Alsisar Mahal.

The business generates revenue through two principal streams: direct-to-consumer ticket sales via owned websites (magneticfields.in and nomads.magneticfields.in), distributed exclusively through pre-registration and staggered information release; and a layered sponsorship program under which lifestyle, beverage (alcohol and beer), and fashion brands purchase stage-naming and experiential rights. The 2026 Nomads event features ten named sponsors including Bud (Budweiser) on the BUDx East Stage, Jameson on the Connects West Stage and Club, Ray-Ban on the Easy Picnic and Puqaar stages, and Corona on the Sundowner and Yurt stages. Marketing is community-led, primarily through Instagram and a pre-registration email/newsletter funnel, with an emphasis on exclusivity and direct audience ownership.

The company's go-to-market is event-driven and tightly curated, serving a primary B2C segment of music and culture enthusiasts seeking heritage-venue experiences and a secondary B2B segment of consumer brands seeking visibility among a high-engagement audience. Operating with a lean team of nine employees, the organization relies on a content-led, scarcity-driven ticketing approach and signals a strategic pivot from a single annual flagship to a broader portfolio of 'extraordinary events and projects that breathe life into heritage spaces.'

Name

Magnetic Fields Festival

Website

https://magneticfields.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnetic Fields Festival is an India-based music and arts festival producer that curates multi-day, multi-stage electronic music events in heritage venues across Rajasthan, selling tickets directly to consumers and partnering with beverage and lifestyle brands for stage sponsorships.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival events
• Live music curation
• Cultural heritage experiences
• Electronic music festival
• Festival ticketing services

Headquarters

HQ city

Khetri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Festival Ticket Sales: Primary revenue from selling tickets to the Magnetic Fields Festival and Magnetic Fields Nomads events. The 2026 edition sold out completely, indicating strong demand and revenue generation through direct consumer ticket purchases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Magnetic Fields Festival organizes and operates an annual multi-day music and arts festival in Rajasthan, India, featuring curated lineups of international and Indian electronic, live, and experimental artists across multiple stages set in heritage venues. The festival sells tickets directly to consumers and partners with lifestyle and alcohol brands (such as Bud, Jameson, Ray-Ban, and Corona) for stage sponsorships, operating under a "leave no trace" philosophy.

Product overview

Magnetic Fields Festival is a single, unified music festival product that operates as an annual event. The festival features a core multi-stage format with distinct venue experiences including heritage spaces like stepwells and palaces. The company is transitioning from its decade-long Alsisar Mahal location to a new Khetri, Rajasthan venue for its 'Magnetic Fields Nomads' edition (February 13-15, 2026). The product centers on curated artist lineups across 8 distinct stages, with integrated sponsorship from brands like Bud, Jameson, Ray-Ban, Corona, and Hoegaarden.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Fields Festival An annual multi-day music and arts festival featuring electronic, live, and experimental music across multiple stages in heritage spaces in Rajasthan, India. Targeted at music and culture enthusiasts seeking curated festival experiences.
• Magnetic Fields Nomads A new edition of the Magnetic Fields festival held at Khetri, Rajasthan, featuring multiple branded stages (BUDx East Stage, Jameson Connects West Stage, Ray-Ban Easy Picnic, The Stepwell, Corona Sundowner, Ray-Ban Puqaar, Jameson Connects Club, Corona Yurt) and a curated roster of international and Indian electronic, live, and experimental music artists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Budweiser (Bud)minorGTM or Marketing PartnerBud is a major sponsor of Magnetic Fields Nomads 2026, presenting the BUDx East Stage - described as 'The home of the dance'.
• JamesonminorGTM or Marketing PartnerJameson sponsors the Jameson Connects West Stage and The Jameson Connects Club, featuring world-class live and electronic music performances.
• Ray-BanminorGTM or Marketing PartnerRay-Ban sponsors the Ray-Ban Easy Picnic and Ray-Ban Puqaar stages, featuring curated musical journeys.
• CoronaminorGTM or Marketing PartnerCorona sponsors the Corona Sundowner and Corona Yurt stages, with music for golden hour and disco ball experiences.
• HoegaardenminorGTM or Marketing PartnerHoegaarden is listed as a supporting sponsor of the Magnetic Fields Nomads festival.
• RefugeminorGTM or Marketing PartnerRefuge is listed as a supporting sponsor of the Magnetic Fields Nomads festival.
• SkrapminorGTM or Marketing PartnerSkrap is listed as a supporting sponsor of the Magnetic Fields Nomads festival.
• TatvaminorGTM or Marketing PartnerTatva is listed as a supporting sponsor of the Magnetic Fields Nomads festival.
• VedicaminorGTM or Marketing PartnerVedica is listed as a supporting sponsor of the Magnetic Fields Nomads festival.
• SepoyminorGTM or Marketing PartnerSepoy is listed as a supporting sponsor of the Magnetic Fields Nomads festival.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Burning Man (USA): Iconic immersive community-driven festival with a 'leave no trace' philosophy and experimental ethos similar to Magnetic Fields' positioning. Comparable on community-led, anti-mainstream brand identity and curated experience design.
• Tomorrowland (Belgium): Global benchmark for large-scale electronic music festivals with extensive brand partnerships and multi-stage production. Provides a reference point for the upper bound of festival scale and sponsor monetization in electronic music.

Direct peers

• Lollapalooza India (BookMyShow Live): Multi-stage music festival operated in India by BookMyShow Live, targeting a similar premium, brand-sponsored music audience. Comparable on ticketing model, multi-stage format, and Indian festival market positioning.
• Outlook Origins (Croatia): European bass/electronic music festival with heritage-venue programming and a strong community-driven brand. Comparable on electronic/experimental music focus and immersive heritage-site format.
• Wonderfruit (Thailand): Boutique Asian multi-day festival combining electronic music with art, wellness, and sustainability in a heritage/rural setting. Closest international peer on curated boutique positioning and immersive experience design.
• Sunburn Festival: India's largest electronic music festival, also based in India and competing for the same premium electronic-music audience with major brand sponsorships. Directly comparable on product (multi-stage electronic music festival), geography, and customer segment.
• NH7 Weekender (Only Much Louder): Long-running Indian multi-genre music festival operated by Only Much Louder, with similar heritage-venue programming and curated lineups. Closest historical Indian peer to Magnetic Fields in terms of festival DNA.
• Echoes of Earth: Boutique Indian music festival focused on curated electronic, live, and experimental music in a heritage/outdoor setting. Directly comparable on format, scale, and Indian curated-festival positioning.
• Dekmantel Festival (Netherlands): Curated boutique electronic/experimental music festival with strong brand identity and a focus on musical programming quality. Comparable on experimental electronic curation and premium festival positioning.
• VH1 Supersonic: Multi-day Indian electronic and hip-hop music festival with brand sponsorships and tiered ticketing. Comparable on electronic-music focus, Indian geography, and sponsor-driven monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/magneticfieldsfestival
• LinkedInlinkedin.com/company/magnetic-fields-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Fields Festival