What Wonderfruit does

Wonderfruit is the operator of an annual five-day cultural festival held at The Fields at Siam Country Club in Chonburi, Thailand, running 3-7 December 2026. The festival combines art, music, wellness, culinary programming, and nature into a single multi-venue immersive experience targeted at culturally-minded consumers in Southeast Asia. The company is privately held under Scratch First Co., Ltd., a Thai-registered private limited company, with no disclosed external investors and headcount of 11-50 employees.

The core technology stack consists of an RFID wristband system that functions as access pass, cashless payment instrument, and identity verification across festival grounds, supported by a digital platform (wonderfruit.co and mobile app) for ticket sales, accommodation bookings, vendor applications, and community engagement. Distribution is exclusively direct-to-consumer with no third-party ticketing intermediaries. The festival operates a fully cashless payment policy and emphasizes sustainability through a no-single-use-plastics framework.

Revenue is generated across six streams: tiered ticket sales (5-Day Full Pass and Weekend Pass), three accommodation tiers (General Camping at THB 1,500, Boutique Camping glamping, and Slow Wonder luxury cabins at THB 235,000 co-created with Slowness Group), vendor and brand partner participation fees spanning F&B, retail, wellness, and artistic categories, and ticketed satellite events including Chapters Kyoto (22-25 October 2026), Camp Wonder (18-23 December 2026), Field.D (20 December 2026), and Din Daen (29-31 January 2027). Marketing relies on organic social channels (Instagram, Facebook, SoundCloud), email newsletter, and pre-sale registration campaigns, with the Pineapple Eyes community serving as the core loyalty layer.

Name

Wonderfruit

Legal name

SCRATCH FIRST CO., LTD.

Website

https://wonderfruit.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wonderfruit operates an annual five-day cultural festival in Chonburi, Thailand combining art, music, wellness, and nature, serving culturally-minded Southeast Asian consumers through tiered tickets, three accommodation products, satellite events, and a vendor participation platform.

Ownership category

akta.pro rank

Product category

Cultural Festival Events

NAICS

All Other Amusement and Recreation Industries (71399), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Glamping Resorts & Luxury Camping (THAMAJAC)

akta.pro secondary industry

Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC)

Keywords

• Cultural festival events
• Music and arts festivals
• Festival accommodation services
• Wellness and nature events
• Festival ticketing services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Direct ticket sales for the main festival event (3-7 December 2026). Tickets are sold as 5-Day Full Passes or Weekend Passes with tiered pricing. All ticket purchases are non-refundable.
2. Boutique Camping Accommodation: Premium on-site accommodation options including Pavilion Tents (Classic and Suite variants) in The Grove and The Hideaway locations, with 24-hour reception, private facilities, and guest-only amenities.
3. General Camping: Budget camping option at THB 1,500 covering facilities including bathrooms, showers, and water refill stations for attendees bringing their own tents.
4. Slow Wonder Premium Cabins: Luxury cabin accommodation at THB 235,000 per cabin for 5 nights, featuring 27 sqm private cabins with air conditioning, organic bedding from Omazz, and access to exclusive village amenities including Jungle House and The Beach.
5. Vendor and Partner Fees: Fees collected from F&B vendors, retail vendors, wellness practitioners, installation artists, and brand partners who apply and pay to participate at the festival. Application deadlines and vendor guidelines are published annually.
6. Chapter Events: Separate ticketed events including Chapters Kyoto (22-25 October 2026), Camp Wonder (18-23 December 2026), Field.D (20 December 2026), and Din Daen (29-31 January 2027) offering scaled festival experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wonderfruit is an annual five-day cultural festival held at The Fields at Siam Country Club in Chonburi, Thailand, combining music, art installations, wellness programming, and culinary experiences. The festival operates on a tiered model of ticketed access (5-Day Full Pass, Weekend Pass) and three on-site accommodation tiers ranging from budget General Camping to luxury Slow Wonder Cabins. Wonderfruit also operates satellite events including Chapters Kyoto, Camp Wonder, Field.D, Din Daen, and Open Fields, with all ground transactions handled via RFID wristband cashless payment.

Product overview

Wonderfruit is an annual five-day cultural festival held at The Fields at Siam Country Club in Chonburi, Thailand (3-7 December 2026), celebrating wonder through art, culture, music, and nature. The festival operates a multi-tiered offering structure comprising the core Wonderfruit Festival event, supplemented by three distinct accommodation tiers: General Camping (budget, bring-your-own-tent), Boutique Camping (premium glamping with pavilion tents and amenities), and Slow Wonder (luxury cabins in partnership with Slowness). Beyond the main festival, Wonderfruit extends its brand through sister events including Chapters Kyoto (intimate Japan gathering), Camp Wonder (Buddhist-rooted family event), Field.D (sonic exploration), and Din Daen (Thai medicine village). The company also facilitates vendor participation across F&B, retail, wellness, culinary, and artistic categories, runs the Intermission talent initiative, and publishes the annual Wonder Report. All transactions operate via a cashless wristband system with RFID technology.

Differentiator

Problem solved

Functional benefit

Brands

• Wonderfruit Chapters: A series of small, intimate gatherings curating deeper explorations of Mind, Nature and Sound in different locations globally.
• Camp Wonder
• Slow Wonder
• Boutique Camping
• General Camping
• Intermission
• The Pineapple Eyes

Products and services

• Wonderfruit Festival Annual five-day cultural festival exploring wonder through art, culture, music, and nature, with ticketed access via 5-Day Full Pass or Weekend Pass and continuous 24-hour programming.
• General Camping Budget camping option where attendees bring their own tents to designated shaded areas, with access to communal showers, restrooms, charging stations, and water refill stations at THB 1,500 for 5 days and 4 nights.
• Boutique Camping Premium glamping accommodation village with Pavilion Tents (Classic and Suite variants) in The Grove and The Hideaway locations, featuring 24-hour reception, private bathrooms, guest-only restaurant and bar, padel courts, and lakeside lounge.
• Slow Wonder Cabins Luxury accommodation in private 27 sqm cabins at THB 235,000 per cabin for 5 nights, featuring Daikin air conditioning, Omazz organic mattresses, private bathroom with hot water, 17 sqm balcony, and access to Jungle House restaurant and The Beach. Maximum 2 guests per cabin.
• Chapters Kyoto Separate ticketed satellite event under the Wonderfruit Chapters brand, offering a small intimate gathering in Japan rooted in a focused exploration of Mind, Nature and Sound through cultural expressions.
• Camp Wonder Separate ticketed satellite event exploring play and presence for all ages, rooted in Buddhist teaching, held at Wonderfruit's The Fields venue.
• Field.D Separate ticketed satellite event described as an evening of open discovery for the sonically curious, set in The Fields.
• Din Daen Separate ticketed satellite event built on the foundations of Thai medicine and folk wisdom, presented as a modern village experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Slowness (Slowness Group)coreStrategic or Co-development PartnerCo-creation partner for Slow Wonder premium accommodation village. Slowness is a hospitality group focused on experiential stays that conceived and operates the Slow Wonder Cabin concept within Wonderfruit. The partnership integrates Slowness's hospitality philosophy with Wonderfruit's festival ecosystem, offering guests refined stillness experiences with locally-inspired design, organic bedding, and curated wellness amenities.
• OmazzsupportingOthersLuxury mattress and bedding supplier providing organic bedding for Slow Wonder Cabins. Omazz specializes in organic latex mattresses and sleep accessories, contributing to the premium accommodation experience.
• DaikinsupportingOthersAir conditioning provider for Slow Wonder Cabins, ensuring climate comfort in Thailand's warm environment through Daikin air conditioning units.
• Ab Rogers DesigncoreStrategic or Co-development PartnerArchitecture and design firm responsible for designing Jungle House - the lakeside clubhouse and restaurant within the Slow Wonder village. Ab Rogers Design brings experiential hospitality design to create the social hub connecting The Beach and Jungle House facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burning Man: Annual multi-day cultural festival combining art installations, music, and community-driven programming with on-site camping in a temporary venue. Operates a similar festival-resort hybrid model and is the closest philosophical comparable to Wonderfruit's multidisciplinary, ethos-driven format.
• Outside Lands: San Francisco multi-day music, art, and food festival. Comparable to Wonderfruit in blending music with culinary, art, and cultural programming, though without the camping component.
• WOMAD: Multi-disciplinary world arts and music festival with on-site camping. Directly comparable to Wonderfruit's programming ethos around cultural fusion, sustainability, and multidisciplinary art/music/wellness experiences.
• Coachella: Large multi-day music and arts festival offering tiered camping/lodging packages (general car camping, premium glamping, safari tents). Comparable to Wonderfruit in combining headliner-driven music programming with on-site accommodation tiers and luxury upgrades.
• Glastonbury Festival: Iconic multi-day UK festival combining music, performing arts, and cultural programming with extensive on-site camping. Comparable to Wonderfruit in scale, camping-centric operation, and broad cultural programming beyond pure music.
• Tomorrowland: Belgian multi-day music festival with on-site camping/dreamVille and tiered accommodation including premium packages. Comparable to Wonderfruit in festival + on-site accommodation monetization and global attendee base.
• Primavera Sound: European multi-day music and arts festival with strong brand identity. Comparable to Wonderfruit in combining curated music programming with art installations and cultural experiences.

Regional players

• Fuji Rock Festival: Japan's largest outdoor music festival with extensive on-site camping. Direct regional comparable for Wonderfruit's Chapters Kyoto expansion and demonstrates the East Asian appetite for multi-day camping-festival formats.
• ZoukOut: Singapore-based multi-day dance music festival. Comparable as a Southeast Asian festival brand operating at scale in the same regional traveler pool that Wonderfruit targets.

Emerging players

• Secret Solstice: Multi-day music festival in Iceland combining music programming with luxury add-on experiences (glacier parties, lava tunnel dining). Comparable to Wonderfruit's premium experiential layering and tiered accommodation approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wonderfruitfest
• Instagraminstagram.com/wonderfruit
• Xx.com/Wonderfruitfest
• LinkedInlinkedin.com/company/scratch-first

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wonderfruit