Magneti Marelli Parts & Services

What Magneti Marelli Parts & Services does

Magneti Marelli Parts & Services, legally Marelli Aftermarket Italy S.p.A., is the aftermarket division of global automotive components manufacturer Marelli. Founded in 1919 and headquartered in Corbetta (Milan), Italy, the company supplies OE-quality and equivalent-quality spare parts, professional workshop equipment, lubricants, and performance products to independent automotive aftermarket workshops, body shops, distributors, and fleet operators across Europe, South America, and selectively in the Middle East and Africa. The product portfolio spans 30+ lines including lighting, ignition coils, shock absorbers, brake components, filters, wiper blades, transmission components, LPG injectors, spark and glow plugs, rear-view mirrors, and rotating machines, with coverage claims of up to 99% of the European vehicle parc in shock absorbers and 95-96% in glow plugs and spark plugs.

The company monetizes primarily through one-time wholesale parts sales via an international distributor network and country-specific e-commerce storefronts, complemented by hardware sales of professional diagnostic equipment (Visual Plus, Data Plus, Data Box), Alaska A/C service stations, and Wall Box EV charging stations. A recurring revenue component is delivered through the Checkstar authorized workshop franchise (launched 2005), which provides standardized branding, training, marketing support, and incentive programs to qualified workshops and body shops worldwide. The sub-brand Elaborazioni 1919 (performance tuning, launched 2019) and Oiltek lubricants extend the portfolio into enthusiast and consumables segments. Strategic execution is anchored by Project 5.0, a 2023-launched digital transformation covering supply chain, CRM, warranty management, and pricing optimization, with full implementation targeted by end of 2024.

The company's go-to-market is multi-channel: a wholesale distributor network across 13+ countries, the Checkstar workshop franchise, direct participation in major European aftermarket trade shows (Automechanika Frankfurt, Autopromotec, Motortec), motorsport sponsorships in F1, WEC, and Superbike, and PR-driven industry positioning through IAAF Annual Awards sponsorship. The unit operates with 321 employees and is led by CEO Stefano Sancassani. While specific financial figures are not publicly disclosed, the breadth of the product range, geographic footprint, and reliance on Marelli's OE manufacturing base suggest a mid-sized aftermarket distribution business with a structural advantage in OE-equivalent parts quality.

Name

Magneti Marelli Parts & Services

Legal name

Marelli Aftermarket Italy S.p.A.

Website

https://magnetimarelli-parts-and-services.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

251–500 employees

Short description

Magneti Marelli Parts & Services is the aftermarket division of Marelli, supplying OE-quality spare parts, professional workshop equipment, lubricants, and performance products to independent workshops, body shops, and distributors across 13+ countries via its Checkstar franchise network.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Other Motor Vehicle Parts Manufacturing (33639), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (336330), All Other Miscellaneous General Purpose Machinery Manufacturing (333998)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Aftermarket Tools, Equipment & Garage Accessories Manufacturing (Jacks/Lifts/Diagnostic Tools/Compressors) (IMACANAM)

akta.pro secondary industry

Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD)

Keywords

• Automotive spare parts
• Aftermarket parts distribution
• Workshop diagnostic equipment
• Vehicle lighting components
• Automotive workshop network

Headquarters

HQ city

Corbetta (Milan)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Spare Parts Sales: Sale of automotive spare parts across electric/electronic, mechanical, bodywork, and maintenance categories. Products include OE and equivalent quality parts for cars and commercial vehicles.
2. Workshop Equipment and Diagnostics: Sale of professional workshop equipment including diagnostic tools (Visual Plus, Data Plus, Data Box), A/C charging stations (Alaska), and specialized instruments.
3. Lubricants and Technical Fluids: Sale of Oiltek motor oils and related technical fluids through the spare parts distribution network.
4. Checkstar Workshop Network: Network of authorized workshops and body shops accessing exclusive benefits, training, and branded services through the Magneti Marelli Checkstar franchise.
5. Performance Parts (Elaborazioni 1919): High-performance and customization products for enthusiasts including throttle pedal modules, air filters, braking systems, lowering springs, exhausts, and engine modules for selected vehicle brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Magneti Marelli Parts & Services sells OE-quality automotive spare parts across electric/electronic, mechanical, bodywork, and maintenance categories to the independent aftermarket. The company also distributes professional workshop equipment (diagnostic tools, A/C service stations, EV charging stations), Oiltek lubricants, and operates the Checkstar authorized workshop network worldwide. Profiling from parent Marelli's OE manufacturing expertise, the portfolio spans over 30 product lines covering up to 99% of European vehicles.

Product overview

Magneti Marelli Parts & Services is an Italian automotive aftermarket company offering a comprehensive portfolio of products and services organized into core categories: Spare Parts (OE Marelli and equivalent quality), Checkstar Workshop Network (authorized global workshop franchise), Equipment (professional diagnostic tools and workshop solutions), Catalogues (digital documentation), Lubricants (Oiltek motor oils), and Elaborazioni 1919 (high-performance tuning). The spare parts division covers electric/electronic components (rotating machines, ignition, sensors), mechanical parts (shock absorbers, brakes, transmission), bodywork (lighting, mirrors), and maintenance items (filters, wiper blades, bulbs, spark/glow plugs). Equipment includes diagnostic solutions (Visual Plus, Data Plus, Data Box), A/C service stations (Alaska), Wall Box EV chargers, and workshop furniture. The portfolio leverages OE Marelli technology and expertise while serving the independent aftermarket with over 30 product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Checkstar: A network of authorized workshops and body shops offering vehicle maintenance and repair services under quality standards established since 2005.
• Oiltek
• Elaborazioni 1919
• Alaska

Products and services

• Automotive Spare Parts Comprehensive range of OE Marelli spare parts and equivalent quality parts for the independent aftermarket, covering electric/electronic, mechanical, bodywork, and maintenance categories for cars and commercial vehicles.
• Checkstar Workshop Network Exclusive global network of authorized workshops and body shops offering vehicle maintenance and repair services under the Magneti Marelli brand with standardized quality, training, and marketing support.
• Professional Workshop Equipment Professional workshop equipment including diagnostic tools (Visual Plus tablet, Data Plus VCI, Data Box VCI), Alaska A/C service stations, Wall Box EV charging stations, and workshop furniture for independent workshops.
• Oiltek Lubricants Premium motor oils under the Oiltek brand including Performance line for modern engines and Expert line for traditional engines, with DPF and SCR compatibility, produced in Italy and available in multiple formats.
• Elaborazioni 1919 Performance Parts High-performance tuning products for enthusiasts including throttle pedal modules, air filters, braking systems, lowering springs, exhaust systems, and engine modules for selected vehicle brands.
• Transmission Components Range OEM-quality transmission components including driveshafts, CV joints, and CV boot kits for cars and light commercial vehicles.
• LPG Injector Range Twelve part numbers for LPG/bi-fuel injectors covering Alfa Romeo, Dacia, Fiat, Lancia, Opel, and Renault models with 50% extended lifespan and EMC/LPG certifications.
• Shock Absorbers Full Range Full range of shock absorbers covering up to 99% of European vehicles with applications for 58 car manufacturers, including gas and hydraulic models with HS, FSD, SDC, and Lifter systems.
• Automotive Lighting Spare Parts OE lighting spare parts including halogen, xenon, LED, adaptive LED, LED matrix, and laser high beams with certified micrometric precision validated by BMW and Audi.

Quantifiable outcome

• Shock absorbers cover up to 99% of vehicles on the road in Europe with applications for 58 car manufacturers
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Buren HallumminorChannel Partner/ Reseller/ Distributor · 29 May 2024Dutch distributor that collaborated with Magneti Marelli Checkstar to organize incentive trips for Dutch workshops, including the Monaco F1 Grand Prix experience.
• 3D Beta (Beta Utensili Group)coreStrategic or Co-development Partner · 14 June 2023Collaboration on the Magneti Marelli Checkstar Limited Edition equipped workshop panel. 3D Beta specializes in modern workshop architecture, creating products for Ducati, Automobili Lamborghini, MV Agusta, and Yamaha. Limited edition of 250 items.
• SCAMEcoreTechnology or Integration · 2 March 2023Collaboration on Wall Box charging station development for electric and plug-in hybrid vehicles. SCAME contributed electrical safety expertise (IEC/EN 61851-1 and IEC/EN 61439-7 compliance) for two models: 7.4 kW and 22 kW charging stations.
• Team Ducati Aruba RacingcoreStrategic or Co-development PartnerMotorsport sponsorship of Nicolò Bulega competing in World Superbike Championship on Ducati Panigale V4 R. Checkstar logo featured prominently on rider's helmet.
• Ferrari Hypercar TeamcoreStrategic or Co-development PartnerPartnership through brand ambassador Antonio Giovinazzi, driver for Ferrari Hypercar stable. Sponsorship includes WEC Championship activities and 24 Hours of Le Mans victories.
• WES (World e-Bike Series)minorGTM or Marketing PartnerMagneti Marelli Checkstar as Official Partner for the e-Mountain Bike Cross-Country World Cup recognized by UCI. Showcases Hybrid & Electric concept and workshop network to enthusiast audience.
• Alfa Romeo F1 Team ORLENcoreStrategic or Co-development PartnerParent company Marelli's involvement in Formula 1 through Alfa Romeo F1 Team ORLEN, demonstrated at events like Autopromotec 2022.
• Ducati MotoGP (Lenovo Team)coreStrategic or Co-development PartnerParent company Marelli's technical partnership with Ducati MotoGP team, showcased at trade events as part of Marelli Motorsport presence.
• IAAF (Independent Automotive Aftermarket Federation)minorGTM or Marketing PartnerPrincipal sponsorship of IAAF Annual Awards and Dinner 2023, one of the biggest events in the UK Aftermarket calendar, raising over £26,000 for charitable donations.
• Middle East and Africa DistributorsminorChannel Partner/ Reseller/ DistributorFirst Middle East and Africa Marketing Forum held in Dubai (June 2024) with distributors from Lebanon, Jordan, Saudi Arabia, Egypt, and Kuwait to strengthen business relationships and present products/services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hella (FORVIA): Hella, now part of FORVIA, is a leading European OE and aftermarket lighting and electronics supplier with an established workshop partner network (Hella Service Partner), directly comparable to Magneti Marelli's lighting franchise and Checkstar model.
• Denso Aftermarket: Denso's aftermarket division distributes OE-quality ignition, rotating electrical, filtration, and HVAC components to the European independent aftermarket, competing head-to-head with Magneti Marelli Parts & Services' ignition, rotating machines, and filter ranges.
• DRiV (Tenneco): DRiV's aftermarket business, featuring Monroe, Walker, and Fel-Pro brands, supplies ride control, exhaust, and engine components to the European independent aftermarket, competing directly with Magneti Marelli Parts & Services' shock absorbers and other mechanical product lines.
• Mahle Aftermarket: Mahle's aftermarket division supplies engine components, filtration, and thermal management products to the European independent aftermarket, directly comparable to Magneti Marelli Parts & Services' filter, ignition, and rotating equipment offerings.
• Valeo Service: Valeo's aftermarket business supplies OE-quality lighting, wiper blades, transmission components, and electronics to the European independent aftermarket, directly overlapping with Magneti Marelli Parts & Services' lighting, wiper, and drivetrain product lines.
• Brembo: Brembo is a leading OE and aftermarket brake systems supplier with a comparable premium positioning, competing directly with Magneti Marelli Parts & Services' brake discs and pads range across the European independent aftermarket.
• Continental / VDO Automotive Aftermarket: Continental's aftermarket division supplies OE-quality spare parts, diagnostic tools, and workshop equipment across braking, electronics, and sensors, overlapping directly with Magneti Marelli Parts & Services' core product lines and customer segments.
• ZF Aftermarket: ZF's aftermarket division supplies drivetrain, chassis, and suspension components under Sachs, Lemförder, and TRW brands, competing directly with Magneti Marelli Parts & Services' shock absorbers, transmission components, and steering product lines.
• Bosch Automotive Aftermarket: World's largest automotive aftermarket parts and equipment supplier, offering spare parts, diagnostic tools, and workshop services across nearly identical categories to Magneti Marelli Parts & Services and serving the same independent workshop and distributor base.
• NGK Spark Plugs Europe: NGK is a global leader in OE and aftermarket spark plugs, glow plugs, and ignition components, directly competing with Magneti Marelli Parts & Services' ignition product lines and vying for the same European circulating park coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MagnetiMarelliCheckstar
• LinkedInlinkedin.com/company/magneti-marelli-parts-and-services
• Instagraminstagram.com/magnetimarellicheckstar/?hl=en

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magneti Marelli Parts & Services