Magnet Media GmbH

What Magnet Media GmbH does

Magnet Media GmbH is a B2B social media and content marketing agency headquartered in Essen, North Rhine-Westphalia, operating under the tagline "Agentur für B2B-Kommunikation und Content-Marketing." The firm delivers professional services across social media strategy, content creation (text, image, video), paid social advertising (Meta, TikTok, LinkedIn), community management, image-film production, and social-media recruiting campaigns. Its stated client base of more than 20 brands includes enterprise and public-sector names such as Deutsche Telekom, E.ON, Regionalverband Ruhr, Sparkasse Essen, Rot-Weiss Essen, Intersport Voswinkel, and MOHAG, alongside SMB engagements such as Bäcker Peter and Pohlmann Steuerberatung.

The agency monetizes through project-based fees and multi-year retainers, with custom quotes issued after a free initial consultation; no packaged pricing tiers are disclosed. It operates a sales-led GTM augmented by an active owned-media presence across Instagram, TikTok, LinkedIn, Facebook, YouTube and an educational blog, and it manages more than €100,000 in annual client advertising spend. Magnet Media is a privately held German GmbH (HRB 32046, Amtsgericht Essen), founder/management-owned by Julian Kühn, with no disclosed external funding and a nine-person team that combines content, performance, copywriting and videography specialists with more than ten years of collective social-media experience.

Name

Magnet Media GmbH

Legal name

Magnet Media GmbH

Website

https://magnetmedia.marketing

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnet Media GmbH is a nine-person B2B social media and content marketing agency in Essen, Germany, delivering strategy, content creation, paid social, and recruiting campaigns to enterprise, public-sector, and SMB clients such as Deutsche Telekom, E.ON, and Sparkasse Essen.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Social media marketing
• Content marketing services
• B2B communication agency
• Performance marketing services
• Video production services

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Social Media Agency Services: Professional agency services including social media strategy development, content creation (photo, video, graphics), ad campaign management, and ongoing account management. Revenue is generated through project-based fees and retainer contracts for ongoing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Magnet Media GmbH is a social media and content marketing agency that delivers strategic consulting, content creation (text, image, and video), paid social advertising management, community management, and recruiting campaigns for B2B companies and regional brands in Germany. Services are sold via free initial consultation followed by project-based or retainer contracts, and the agency leverages more than 10 years of accumulated social media experience to produce channel-optimized content that drives follower growth, leads, and sales.

Product overview

Magnet Media GmbH is a social media and content marketing agency based in Essen, Germany, operating under the tagline 'Agentur für B2B-Kommunikation und Content-Marketing.' The company does not appear to offer a standalone SaaS product, platform, or software offering. Its core business is professional agency services delivered directly to clients, encompassing social media strategy and consulting, content creation (text, image, and video), social media advertising (Meta Ads, TikTok Ads, LinkedIn Ads), image films and video production, community management, and recruiting campaigns. Services are tailored to individual client needs rather than delivered through a packaged product or subscription platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategy & Consulting Strategic consulting on social media presence and content marketing for B2B companies and regional brands in Germany, beginning with a free initial consultation (kostenlose Beratung) and tailored to client goals.
• Content Creation (Text, Image, Video) Channel-optimized creation of text, image, and video content tailored to each client's brand and social media goals, delivered by a multidisciplinary team including content marketing managers, copywriters, and videographers.
• Social Media Advertising Management Management of paid social advertising campaigns across platforms including Meta Ads, TikTok Ads, and LinkedIn Ads for B2B clients and regional brands.
• Image Film and Video Production Production of image films, recruiting reels, recap trailers, and branded video content for clients such as Kampmann & Co., EWG, and Sparkasse Essen.
• Social Media Recruiting Campaigns Social media recruiting and employer branding campaigns that drive applicant flow, exemplified by the Bäcker Peter campaign that produced 19 applications in 3 days with 13 EUR ad spend, and campaigns for Sparkasse Essen and Pohlmann Steuerberatung.
• Community Management Community building and engagement on social platforms, including TikTok community development demonstrated for Intersport Voswinkel and ongoing account management across client social channels.

Quantifiable outcome

• Bäcker Peter achieved 19 job applications in 3 days with only 13 EUR in advertising spend through authentic social media recruiting content
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Palmer HargreavesminorOthersCommunication agency listed as a partner. Nature of partnership not explicitly detailed in available sources.
• Behrends MarketingminorOthersMarketing consulting firm specializing in strategic marketing listed as a partner.
• sensational.marketingminorGTM or Marketing PartnerDigital B2B marketing agency listed as partner. Likely collaborates on B2B marketing projects or shares expertise.
• Trendsformers GroupminorStrategic or Co-development PartnerAgency for digital brand development and innovative communication listed as a strategic partner.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: Major German creative and digital agency with social media and content marketing capabilities across B2B and consumer; broader incumbent that occasionally overlaps Magnet Media's SME and regional clients.
• Dept: Global digital agency network with significant German operations delivering social, content, and performance marketing at enterprise scale; competes for the same client wallet as Magnet Media but with a much broader service portfolio.
• Scholz & Friends: German creative agency with social/content capabilities for brand and employer communications; broader incumbent serving some of the same enterprise categories Magnet Media targets.
• Serviceplan Group: Largest German independent agency group offering fully integrated digital, social, and content services; operates at a vastly larger scale than Magnet Media and competes for similar enterprise briefs.
• Heimat (TBWA\Heimat): Berlin-based creative and digital agency offering social, content, and integrated marketing; a broader incumbent that competes for enterprise social mandates comparable to Magnet Media's Deutsche Telekom-type work.

Direct peers

• TLGG: Berlin-based digital communications agency focused on social media strategy, content, and brand communications for B2B clients — closely comparable to Magnet Media's positioning as a B2B social media agency, though at materially larger scale.
• UDG United Digital Group: Hamburg-based digital marketing agency delivering social media, content production, and performance marketing for enterprise clients; comparable offering and German market to Magnet Media.
• Pilot Group: Hamburg digital agency providing content marketing, social media, and employer branding services to B2B clients — directly overlapping Magnet Media's recruitment and B2B content offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@magnetmediagmbh4109
• Facebookfacebook.com/magnetmediaessen
• LinkedInlinkedin.com/company/magnet-media-gmbh
• Instagraminstagram.com/magnetmediaessen.de
• TikToktiktok.com/@magnetmedia_agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnet Media GmbH