Magnolia Church

What Magnolia Church does

Magnolia Church is a 501(c)-equivalent nonprofit religious organization founded in 1955 in Riverside, California, adjacent to California Baptist University. The church operates a 100,000 square foot campus serving nearly 1,000 resident members through a comprehensive cradle-to-grave ministry model. Its core products are weekly worship services — English at 9:30 and 11:00 AM Sundays, and Spanish (Magnolia Español) at 11:00 AM in El Loft with live YouTube streaming — supported by age-segmented programs including MagKIDS (infants through 6th grade), Magnolia Students (7th-12th grade), Young Adults, Men's, Women's, MarriedLife, and Senior Adult ministries. Spiritual formation is structured around a four-step Discipleship Path (Connect, Grow, Serve, Go) operationalized through Life Groups (10-25 people) and D-Groups (3-6 same-gender), plus Care Ministry programs covering GriefShare, food assistance, and the recently launched Mental Wellness Program.

The underlying technology stack is built on commodity third-party SaaS rather than proprietary systems: One Church Software handles forms, event registration, group sign-ups, and check-in; TextInChurch powers email subscriptions; YouTube hosts live streams. Magnolia offers no public API and has no documented AI/ML capabilities. Digital giving operates through a text-to-give SMS keyword system (833-429-6700) and an online portal supporting seven designated funds.

The business model relies on voluntary tithes and offerings from a distributed base of individual donors, supplemented by small program fees (e.g., $20 GriefShare workbook with scholarship options) and designated contributions routed to benevolence, domestic missions, and international outreach. The church markets through a multi-channel approach combining its website, segmented social media presence (Instagram, Facebook, YouTube per ministry), email/text communications, live streaming, and in-person events. Geographic scope spans local (Inland Empire), regional (California/West Coast), and international (Mexico, South Asia) outreach under an Acts 1:8 framework.

Name

Magnolia Church

Legal name

Magnolia Church

Website

https://magonline.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Church is a 70-year-old nonprofit Southern Baptist congregation in Riverside, CA, serving nearly 1,000 members across all life stages through bilingual English/Spanish worship, age-segmented ministries, small groups, and community outreach programs funded by voluntary tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Other Individual and Family Services (624190), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE), Faith-Based & Mission Service Programs (EDAIAGAI)

Keywords

• Religious services
• Worship ministry
• Faith formation
• Community outreach
• Discipleship programs

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Tithes and Offerings: Primary revenue stream from voluntary tithes and offerings given by congregation members during Sunday services and through online/text giving channels. The church encourages 'faithful giving' and 'generous' contributions to support the mission of leading people to become authentic followers of Jesus Christ.
2. Designated Fund Contributions: Donors can designate contributions to specific funds including General Budget, Benevolence, California Missions Offering (CMO), Embrace South Asia, Student Scholarships, Lottie Moon Offering for International Missions, and Annie Armstrong Offering for North American Missions.
3. Program Fees: Some programs charge nominal fees for materials, such as $20 for GriefShare workbook. Scholarships are available for those who cannot afford fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Magnolia Church is a Southern Baptist congregation that provides weekly Sunday worship services in English and Spanish, alongside age-specific ministry programs for children, students, young adults, men, women, married couples, and senior adults. Its core deliverable is spiritual formation and discipleship through preaching, worship, small groups (Life Groups and D-Groups), sacraments (Baptism), membership classes (Connect Class), and a four-step Discipleship Path. Community-facing services include benevolence and food assistance, GriefShare support groups, and mental wellness discussions.

Product overview

Magnolia Church offers a comprehensive suite of ministry programs and services organized as a unified church experience. The core offerings include Sunday worship services (English at 9:30 & 11:00 AM; Spanish at 11:00 AM), with related programming organized into distinct ministry areas: MagKIDS (infants-6th grade), Magnolia Students (7th-12th grade), Young Adults Ministry (18-late 20s), and Senior Adult Ministry (55+). Additional programs include Worship & Arts (production, choir, photography), Men's Ministry, Women's Ministry, MarriedLife couples groups, Care Ministry (mental wellness, grief support, food assistance), and outreach/mission trips following the Acts 1:8 strategy. Spiritual formation pathways include Life Groups, D-Groups, Baptism, Connect Class, and Discipleship Path. The church also offers online giving with multiple donation methods. All programs work together under the unified mission of leading people to become authentic followers of Jesus Christ.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Worship Services (English & Spanish)

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• GenSendminorStrategic or Co-development PartnerPartnership with GenSend program for young adult mission experiences. GenSend sends students on both summer-long experiences and shorter experiences during school breaks. Magnolia Church young adults partner with this organization for mission trip opportunities.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Saddleback Church: Large Southern Baptist-affiliated congregation in Lake Forest, CA with comparable cradle-to-senior ministry programming, multiple worship services, and community outreach; one of the most direct institutional comparables for a California SBC church of Magnolia's scale.
• North Coast Church: Multi-site Southern Baptist-affiliated church in Oceanside, CA offering comparable English services, children's and student ministry structure, and small-group discipleship similar to Magnolia's Life Groups and D-Groups.
• The Crossing Church: Costa Mesa, CA evangelical church with a similar weekend services model, dedicated student ministry, and digital streaming infrastructure targeting a Southern California congregant base.
• Rock Church: San Diego-based evangelical congregation with multiple services, Spanish-language ministry, student programs, and benevolence outreach — comparable in scope, geography, and bilingual mission strategy.
• Bayside Church: Large Sacramento-area, California-based evangelical church with multiple campuses, comprehensive family ministry, and small-group focus — directly comparable in mission programming and California geographic footprint.
• Faith Chapel: Mid-sized evangelical congregation in the Inland Empire / Southern California region with comparable Sunday services model, community benevolence programs, and family ministry focus.

Regional players

• Real Life Church: Southern California evangelical church operating in Valencia and surrounding areas with comparable cradle-to-college ministry programming and digital streaming; serves an adjacent but not identical geography.

Others

• GenSend: Strategic mission partner organization referenced by Magnolia for young adult mission experiences; relevant peer as a denominational missions infrastructure provider rather than a direct church competitor.

Broad incumbents

• Churchome (formerly Christ Embassy): Multi-site church with strong digital presence and streaming-first distribution, providing a useful benchmark for how a mid-sized congregation can extend reach beyond a single physical campus.
• Calvary Chapel: Network of hundreds of Calvary Chapel congregations across the U.S. with similar Bible-teaching, small-group, and family ministry models; serves as a broader incumbent comparator for mid-sized non-denominational-to-evangelical churches.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MagnoliaEspañol
• Facebookfacebook.com/MagEspanol
• Instagraminstagram.com/magespanol
• LinkedInlinkedin.com/company/magnoliachurchriverside

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Church