Rock Church
Rock Church is a multi-site non-profit Christian church founded in 2000 by Pastor Miles McPherson in San Diego, operating six campuses across San Diego County and Oahu, Hawaii, plus online streaming, and serving congregants with worship services, children's, student, marriage, financial, and disaster response ministries funded primarily by tithes and offerings.
- Company typePrivate
- Founded2000
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rock Church does
Rock Church is a non-profit, multi-site Christian church headquartered at 2277 Rosecrans St in San Diego's Point Loma neighborhood, founded in 2000 by former San Diego Chargers NFL player and Master of Divinity graduate Miles McPherson. The organization operates six physical campuses—five across San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) plus one in Oahu, Hawaii—augmented by online streaming (sdrock.online), a YouTube sermon archive, and a mobile application. Worship services are delivered in English at most campuses with a dedicated Spanish-language service (Rock Church Español) at Chula Vista.
The church operates a broad portfolio of ministries targeting every life stage: Rock Kids (children, infants through 5th grade, including Rock Kids Online and Rock Kids Live on the Brushfire platform), student ministries (middle school, high school, young adults), Marriage Ministry (premarital classes, coaching, annual getaways at $750-850/couple), Rock Financial Life (biblical stewardship education), Counseling Support with external referrals, Rock Community Chaplains, and a Disaster Response Ministry that coordinates with Crisis Response International, the Billy Graham Evangelical Association Rapid Response Ministry, and the San Diego County Office of Emergency Services. Operations are managed on the Rock RMS church management platform for member tracking, check-in, and registrations.
The revenue model is donation-based, with tithes and offerings (collected online, via mobile app, and in-person) functioning as recurring subscription-like contributions, supplemented by nominal fees on selected programs (Marriage Prep at $100/couple plus materials, DivorceCare at $25, Encounter Experience at $25, child dedication free with required class). Most ministry programming is free. The organization reaches members through a community-led growth motion relying on word-of-mouth, life groups, campus events, and service opportunities, with marketing channels spanning Facebook, Instagram, YouTube, email, and content/blog. Headcount is reported at 51-100 employees, and the church has no parent company, subsidiaries, or external investors, operating as an independent religious non-profit.
Rock Church firmographics
Firmographics- Name
- Rock Church
- Legal name
- Rock Church
- Website
- https://sdrock.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rock Church is a multi-site non-profit Christian church founded in 2000 by Pastor Miles McPherson in San Diego, operating six campuses across San Diego County and Oahu, Hawaii, plus online streaming, and serving congregants with worship services, children's, student, marriage, financial, and disaster response ministries funded primarily by tithes and offerings.
- Ownership category
- akta.pro rank
Rock Church industry classification
Industry- Product category
- Religious Services
- NAICS
- Religious Organizations (8131)
- akta.pro primary industry
- Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)
- akta.pro secondary industry
- Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)
Keywords
Where Rock Church is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Rock Church business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tithes and Offerings: Members contribute through regular tithes and offerings, which form the primary source of church funding. Donations can be made online, through mobile app, or in-person during services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Marriage Getaway - 24th Annual event at La Quinta Resort |
| One time/ perpetual license | Multi-year contract | Marriage Prep Course |
| One time/ perpetual license | Pay-as-you-go | DivorceCare Support Group |
| One time/ perpetual license | Pay-as-you-go | Encounter Experience |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Rock Church product offering
Product offeringCore offering
Rock Church operates multi-site Christian worship services across six campuses in San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) and Oahu, Hawaii, with online streaming. The church delivers a portfolio of ministry programs including children's ministry (Rock Kids), marriage support, financial stewardship (Rock Financial Life), counseling, chaplaincy, and disaster response, funded primarily through member tithes and offerings.
Product overview
Rock Church is a multi-site Christian church with campuses across San Diego and Oahu, offering in-person and online worship services. The church provides a comprehensive portfolio of ministry programs including Rock Kids (children's ministry with online and campus-based options), Marriage Ministry (premarital, enrichment, and coaching), Rock Financial Life (financial stewardship), Counseling Support, Chaplains Ministry, and Disaster Response. Spiritual formation is delivered through the Discipleship Pathway including LIFE Class, Encounter Experience, and water baptism. Rock Church also offers Spanish-language services through Rock Church Español at its Chula Vista campus.
Differentiator
Problem solved
Functional benefit
Brands
- Rock Financial Life (RFL): A ministry that teaches how to handle money and possessions in a healthy, biblical way that sets people free from financial stress and bondage.
- Rock Kids
- Marriage Ministry
Products and services
- Rock Kids (Children's Ministry) Children's ministry offering age-appropriate Bible teaching, worship, and activities for infants through 5th graders during Sunday services, with online and live interactive streaming options for remote participation.
- Marriage Ministry Comprehensive marriage support program for couples and families offering premarital classes, marriage mentors, marriage getaways, enrichment events, coaching, and DivorceCare support groups.
- Rock Financial Life (RFL) Financial stewardship ministry that teaches how to handle money and possessions in a biblical way through courses, webinars, financial coaching, and resources.
- Counseling Support Pastoral care and counseling services offering professional counselor referrals, healing ministry, marriage coaching, and benevolence assistance to members and community.
- Chaplains Ministry Rock Community Chaplains program providing care to community members and workplace employees through crisis intervention, support groups, and disaster response deployments.
- Disaster Response Ministry Emergency preparedness and disaster relief services providing community training, disaster response teams, and partnerships with organizations for local and international disaster relief.
- Rock Church Español Spanish-language worship services and ministry programs held at the Chula Vista campus at 1:15PM, providing a complete Spanish-language church experience for the Spanish-speaking community.
- Discipleship Pathway Structured spiritual formation pathway including LIFE Class, water baptism, Encounter Experience, Just 1 evangelism training, Groups, and serve opportunities.
- Worship Services at Campus Locations Sunday worship services held across six campuses in San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) and Oahu, Hawaii, with live online streaming available.
Companies that use Rock Church
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Rock Church technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rock Church partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Crisis Response International (CRI)coreRock Church partners with CRI for national and international disaster responses. CRI manages operations, resources, and volunteers to assist victims of disaster and crisis. Operations vary by disaster size and scope, with the goal of comforting hearts and turning people to Jesus through demonstrations of service, mercy, and love. Rock Community Chaplains serve alongside CRI in deployment efforts.
- Convoy of HopecoreFaith-based nonprofit organization that empowers others to live with greater independence and freedom from poverty, disease, and hunger. Rock Church collaborates with Convoy of Hope on community outreach and disaster relief initiatives.
- Billy Graham Evangelical Association (BGEA) Rapid Response MinistrycoreMinistry of crisis-trained volunteer chaplains who deploy in the aftermath of disasters to respond to emotional and spiritual needs of victims. BGEA Rapid Response Team shares Jesus Christ in the midst of crisis, with chaplains demonstrating the compassion of Jesus and appropriately sharing God's hope.
- 211 San DiegominorResource and information hub connecting people with community, health, and disaster services in San Diego County. Rock Church refers community members to 211 for comprehensive resource access.
- LISTOS CaliforniaminorEmergency preparedness campaign empowering communities and individuals to get informed, ready, and involved. Rock Church participates in this initiative to prepare communities for disasters like wildfires, earthquakes, and floods through the Listos California program.
- Hopestart InternationalminorChild sponsorship organization that Rock Kids partners with to sponsor Sabrina Felix from Haiti. Monthly sponsorship of $100 provides housing, nutritious food, loving care, and education to help develop her into a positive contributor to her community.
- ElderHelp of San DiegominorOrganization providing personalized services and information to help seniors remain independent and live with dignity. Rock Church partnered during COVID-19 to distribute groceries and essentials to home-bound seniors in San Diego and El Cajon.
- Leave It To UsminorNationwide movement of college students shopping for senior citizens. Rock Church Young Adults Ministry partnered with Leave It To Us during COVID-19 crisis to assist seniors with grocery shopping and delivery.
- Rock RMScoreChurch management software platform used by Rock Church for member tracking, check-in systems, family registration, and church operations.
- BrushfirecoreEvent registration and streaming platform used by Rock Church for Rock Kids Live broadcasts, event registration, and online experiences.
- Center for Enriching RelationshipsminorChristian counseling agency with multiple San Diego locations offering low-cost, sliding scale fee services. Referred to church members seeking professional counseling support.
- San Diego County Office of Emergency ServicescoreRock Church collaborates with the Office of Emergency Services to coordinate disaster response efforts in harmony with community needs, receiving guidance on emergency protocols and preparedness programs.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Rock Church competitors and assessment
Company assessmentDirect peers
- North Point Ministries: Atlanta-based multi-campus church network known for pioneering the multisite model and digital content distribution; directly comparable operating model (multiple physical campuses + online) to Rock Church.
- Elevation Church: Multi-site megachurch based in North Carolina with numerous physical locations and a strong digital presence, comparable in model to Rock Church — congregation-led growth via campuses, online streaming, and charismatic lead-pastor brand.
- Summit Church: North Carolina multi-site church with comparable ministry structure (kids, students, marriage, outreach) and similar campus count, similar community-led GTM motion.
- Gateway Church: Texas-based multi-campus church with strong digital streaming, children's ministry, and outreach programs — similar operating model to Rock Church with comparable ministry portfolio breadth.
- NewSpring Church: South Carolina-based multi-campus church with comparable size and structure; similar children/student ministry programs and online streaming model to Rock Church.
- Christ Fellowship Church: Large multi-site church in South Florida with extensive children's ministry, outreach programs, and digital presence — directly comparable operating model to Rock Church.
- Saddleback Church: One of the largest U.S. multi-site churches with campuses across multiple states and regions; directly comparable scale and multi-site strategy to Rock Church.
Broad incumbents
- Bethel Church: California-based megachurch with extensive online media content and worship broadcasting — broader international reach but similar ministry model and California regional base.
- Lakewood Church: Larger Houston-based megachurch and broadcast operation with much greater scale; comparable ministry categories but operates at significantly larger size than Rock Church.
Others
- Convoy of Hope: Faith-based disaster relief and humanitarian organization that Rock Church partners with for community outreach; serves as ecosystem partner rather than direct competitor but occupies adjacent space in faith-based services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rock Church social profiles
Digital presenceRock Church financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock Church leadership team
Management profileNumber of profiles
Profiles8 records
Rock Church funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock Church M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock Church
What does Rock Church do?
Rock Church operates multi-site Christian worship services across six campuses in San Diego County (Point Loma, San Marcos, El Cajon, Chula Vista, City Heights) and Oahu, Hawaii, with online streaming. The church delivers a portfolio of ministry programs including children's ministry (Rock Kids), marriage support, financial stewardship (Rock Financial Life), counseling, chaplaincy, and disaster response, funded primarily through member tithes and offerings.
Is Rock Church a public or private company?
Rock Church is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rock Church founded?
Rock Church was founded in 2000. It employs 51 to 100 people.
Where is Rock Church based?
Rock Church is headquartered in San Diego, United States, in the North America region.
How does Rock Church make money?
One revenue line is on record: tithes and Offerings.
Who are Rock Church's main competitors?
Direct peers on record are North Point Ministries, Elevation Church, Summit Church, Gateway Church, NewSpring Church, Christ Fellowship Church and Saddleback Church. Broad incumbents are Bethel Church and Lakewood Church. Convoy of Hope is listed as an others.
Does Rock Church have an API?
No public API is recorded for Rock Church.
What industry is Rock Church in?
Rock Church's product category is Religious Services. Its primary akta.pro industry code is BPAGAJAA, Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues), with a secondary code of BPAGAJAG, Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling). Its NAICS code is 8131.