Magpies Sporting Club Mackay

What Magpies Sporting Club Mackay does

Magpies Sporting Club Mackay is a not-for-profit community sporting and social club established in 1984, headquartered at 1 Glenella Road, Glenella in Mackay, Queensland, Australia. The club operates a multi-venue hospitality and gaming complex that includes Centro Restaurant (a full-service all-day dining venue), Hub Café Bar (barista coffee and light bites), Magpies Sportsbar (live sports, TAB, and Keno), Players Lounge (the region's largest gaming floor with 210 poker machines operating until 4am daily), and Skys Function Venue (weddings, corporate events, and celebrations). The club serves approximately 20,000 members plus walk-in general public customers, and supports nine affiliated sporting clubs spanning AFL, Basketball, Cricket, Dog Obedience, Football (Soccer), Netball, Junior Rugby League, Senior Rugby League, and Touch Football.

The business model is diversified across five revenue streams: food and beverage (transaction-based dining across three outlets), gaming operations (poker machine play), membership subscriptions (recurring), function hire (one-time venue licensing), and sports club affiliations. Pricing is unit-priced with member and guest tiers across menu items (e.g., $15 lunch specials, $18 steak promotions, $25–$47 mains) and promotional cadence including Steak Days, Twosdays, Parmy Passport, and Kids Eat Free to drive repeat visitation. Go-to-market is community-led, leveraging a free courtesy bus covering 18+ Mackay suburbs, a multi-channel social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest), and active community programming.

Distribution is omnichannel-light, centered on the single physical club premises with direct reservations, online booking, and a membership portal. The club runs community-facing programs including the Magpies Community Grants (three grant categories distributing over $172K since 2022), the Membership Pledge (donating $2 per new membership to one of four charities), and a Community Program supporting schools and non-profits. Since 2015, the club has reported over $18.2 million in cumulative community contributions. Operationally the club employs 36 staff across its venues; its head chef and operational leadership are visibly named on the website. Magpies is not listed on any public exchange, has no parent company, and operates as an independent community-owned organization governed by a board of directors.

Name

Magpies Sporting Club Mackay

Legal name

Magpies Sporting Club Mackay

Website

https://magpiesmackay.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Magpies Sporting Club Mackay is a not-for-profit community sporting and social club established in 1984, operating a multi-venue hospitality and gaming complex (restaurant, café, sportsbar, 210-machine gaming lounge, and function venue) serving 20,000 members and supporting nine affiliated sports clubs across the Mackay region.

Ownership category

akta.pro rank

Product category

Hospitality and Gaming Club Services

NAICS

Sports Teams and Clubs (711211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Club hospitality services
• Sports club dining
• Gaming lounge operations
• Function venue hire
• Community sporting clubs

Headquarters

HQ city

Mackay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage: Multiple dining outlets including Centro Restaurant (full service), Hub Café Bar (coffee and light bites), and Sportsbar. Revenue from menu sales, drinks, and daily specials promotions.
2. Gaming Operations: Players Lounge with 210 poker machines operating until 4am daily. Revenue from gaming machine operations with various player promotion programs.
3. Membership: Club membership program with approximately 20,000 members. Membership provides access to exclusive promotions, dining discounts, and member-only events.
4. Functions and Events: Venue hire for weddings, corporate events, and celebrations. Skys Function Venue and function spaces available for private bookings.
5. Sports Club Affiliations: Supporting 9 affiliated sporting clubs including AFL, Basketball, Cricket, Dog Obedience, Football (Soccer), Netball, Junior and Senior Rugby League, and Touch Football.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Magpies Sporting Club Mackay is a community sporting and social club operating multiple hospitality and entertainment venues under one roof, including Centro Restaurant (full-service dining), Hub Café Bar (coffee and light bites), Magpies Sportsbar (live sports and TAB/Keno), Players Lounge (210 poker machines, open until 4am), and Skys Function Venue. The club also supports 9 affiliated sporting clubs and runs a community grants program.

Product overview

Magpies Sporting Club Mackay is a hospitality and sporting club established in 1984, offering a multi-venue experience centered around dining, entertainment, and community support. The club operates Centro Restaurant (full-service dining), Hub Café Bar (coffee and light bites), Magpies Sportsbar (live sports and betting), and a Players Lounge (poker machines). Additional offerings include Skys Function Venue for events, a courtesy bus service, membership program with approximately 20,000 members, and community grants program supporting local sport and charities. The club proudly supports 9 affiliated sporting clubs including AFL, Rugby League, Basketball, Cricket, Netball, and Football.

Differentiator

Problem solved

Functional benefit

Brands

• Magpies Community Grants: Financial assistance program providing grants three times yearly to local sporting champions and community charities in three categories: Local Sporting Champions (Men in Sports), Time to Shine (Women in Sport), and Thriving Communities.
• Magpies Community Program
• Membership Pledge Program

Products and services

• Centro Restaurant Full-service restaurant offering all-day dining from 12pm-8:30pm, 7 days a week. Features an all-day menu with full table service, including regular specials like steak days, Sunday roasts, Twosdays deals, and seasonal promotions. Delivers over 2,000 meals per week.
• Hub Café Bar Café and bar offering barista-made coffee, smoothies, light bites, and homemade treats. Open from 8:30am until late daily. Features a selection of sweet treats baked fresh on-site.
• Magpies Sportsbar Sports bar featuring live sporting action on big screens, TAB betting facilities, and Keno gaming. Open from 10am until late everyday. Hosts promotions including Come in Spinner, Lucky Loser, and Free Friday Snacks.
• Players Lounge Gaming lounge featuring 210 of the latest poker machines, open until 4am every day. The largest Players Lounge in the region with regular promotions including Gaming Entries multipliers and jackpot events.
• Skys Function Venue Function venue at Magpies Sporting Club used for events, weddings, corporate functions, and celebrations. Accommodates various group sizes for special occasions.
• Club Membership Program Club membership program with approximately 20,000 members offering exclusive deals, dining specials, gaming promotions, birthday rewards, and the ability to support affiliated sporting clubs. New members can designate a charity for a $2 donation per membership.
• Magpies Community Grants Program Community initiative providing financial assistance three times a year to local sporting champions and community organisations. Includes Local Sporting Champions (Men in Sport Grant), Time to Shine (Women in Sport Grant), and Thriving Communities Grant categories. Has granted over $172,000 since inception in 2022.
• Magpies Courtesy Bus Free transport service for members and guests covering North Mackay, Mount Pleasant, Glenella, Slade Point, Andergrove, Beaconsfield, Rural View, Eimeo, Blacks Beach, Richmond, Bucasia, Shoal Point, Mackay Harbour, West Mackay, East Mackay, South Mackay, Ooralea and Paget. Operating 7 days a week with extended hours on weekends.

Quantifiable outcome

• $18,215,305.95 in community contributions since 2015
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Magpies AFL ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella, participating in regional AFL competitions
• Magpies Basketball ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella
• Magpies Cricket ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella
• Magpies Dog Obedience ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella
• Magpies Crusaders United Football ClubcoreOthersAffiliated football (soccer) club operating under the Magpies sporting umbrella
• Magpies Netball ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella
• Magpies Junior Rugby League ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella for junior rugby league
• Magpies Senior Rugby League ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella for senior rugby league
• Magpies Touch Football ClubcoreOthersAffiliated sports club operating under the Magpies sporting umbrella
• CQ RescueminorOthersOne of four charities receiving $2 donations from each new membership through the Membership Pledge program
• Grapevine GroupminorOthersOne of four charities receiving $2 donations from each new membership through the Membership Pledge program
• Mackay Pet RescueminorOthersOne of four charities receiving $2 donations from each new membership through the Membership Pledge program
• Kidney Support NetworkminorOthersOne of four charities receiving $2 donations from each new membership through the Membership Pledge program
• Mackay Meteors BasketballminorOthersLocal basketball team sponsored by Magpies, with players visiting Centro Restaurant

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dolphins Leagues Club: Gold Coast community leagues club combining F&B, gaming, functions, and amateur sports affiliations. Comparable operating model and member-based revenue structure to Magpies in a Queensland market.
• Surfers Paradise RSL Club: Queensland community RSL club with dining outlets, gaming, function facilities, and affiliated sporting clubs. Closely comparable multi-vertical hospitality-and-gaming operating model in a Queensland regional market.
• Norths Leagues & Services Club: Brisbane-based community sporting and services club offering dining outlets, poker machine gaming, functions, and affiliated amateur sports clubs. Closely comparable model and member value proposition to Magpies, with a metropolitan Queensland footprint.
• Brothers Leagues Club Ipswich: Large Queensland community sporting club with multi-venue F&B, poker machine gaming, and multiple affiliated amateur sports clubs. Operates an almost identical member-based hospitality and gaming model to Magpies, with a regional Queensland footprint.
• Wests Leagues Club (Macarthur): Regional NSW community leagues club with F&B outlets, poker machine gaming, function venues, and multiple affiliated sports clubs. Closely mirrors the Magpies member-based, multi-vertical hospitality model in a regional Australian market.
• Brisbane Broncos Leagues Club: Queensland sporting/leagues club combining F&B, gaming, functions, and amateur sports affiliations under a sporting brand. Direct comparable in operating model and member-driven economics.
• Canterbury League Club: Sydney metropolitan community league club with multiple F&B outlets, extensive poker machine gaming, function venues, and sports affiliations. Operates the same multi-revenue hospitality-and-gaming model as Magpies, anchored on a large member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MagpiesMackay
• YouTubeyoutube.com/@MagpiesmackayAu
• Facebookfacebook.com/MagpiesMackay
• LinkedInlinkedin.com/company/magpies-sporting-club-mackay
• Instagraminstagram.com/magpiesmackay
• TikToktiktok.com/@magpiesmackay
• Pinterestpinterest.com.au/MagpiesMackay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magpies Sporting Club Mackay