Camberwell Magpies Cricket Club

What Camberwell Magpies Cricket Club does

Camberwell Magpies Cricket Club Inc. is a community cricket club based at Camberwell Sports Ground in Melbourne's inner east, incorporated under Victorian law (ABN 53 384 003 065). The current entity was formed on 4 February 1996 through the merger of the Collingwood Cricket Club (founded September 1905) and the Camberwell Cricket Club (founded February 1864), with cricket heritage tracing back more than 160 years. The club operates four senior XIs in Victorian Premier Cricket across First through Fourth grades, with First and Second XI matches hosted at Camberwell Sports Ground and Third/Fourth XI at Watson Park in Ashburton, and offers a complete age-group pathway: Woolworths Cricket Blast entry-level program (ages 5-8), junior teams from U10s through U16s in the Eastern Cricket Association, a joint girls cricket program with Wycliff Cricket Club (ages 9-15) in the Eastern Girls and Women's Cricket Association, and a Dowling & U18's Pathway Program for elite junior development.

The club runs no proprietary technology systems; its operational stack is built on Wix for the website (camberwellmagpies.com.au), PlayHQ for Cricket Australia registration, and standard social channels (Facebook, Twitter, Instagram, YouTube) supported by a member newsletter called 'The Swoop'. The revenue model combines recurring player memberships (Platinum, Gold, Silver tiers; Ryder Birch Club), 3-year tiered corporate sponsorships (Gold $5,000, Silver $2,500, Bronze $1,000, Player Partner $500) with McQueen Financial Group as principal partner, an annual CMCC Monster Draw raffle ($4,000 first prize at $50 per ticket), and tax-deductible donations via the Australian Sports Foundation. Customer segments span junior cricketers (boys/mixed), junior girls cricketers, senior Premier Cricket players, corporate sponsors, and club supporters/members.

Since the 1996 merger the club has won five lower-grade premierships and a first Cricket Victoria Club Championship in 2016/17; the 2024/25 season saw all four senior teams reach finals for the first time in years, while the 2025/26 season ended 10th in the Club Championship with only the 2nd XI remaining in finals. The club has produced Australian representatives Matthew Elliott, Matthew Wade and Andrew Fekete, and currently fields a coaching staff including Senior Head Coach David Alleyne, Fast Bowling Specialist Anthony Stubbs, 2x Sheffield Shield winner Paul Jackson as Spin Bowling & Batting Specialist, and Head of Pathway Ben Ryan (joined 2021-22 from ANU Cricket Club, Cricket ACT and Cricket PNG). Governance is by co-presidents Mark Graven and Tim Nelson.

Name

Camberwell Magpies Cricket Club

Legal name

Camberwell Magpies Cricket Club Incorporated

Website

https://camberwellmagpies.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Camberwell Magpies Cricket Club is a community cricket club in Melbourne's inner east that runs four senior teams in Victorian Premier Cricket and a full junior pathway from Woolworths Cricket Blast (ages 5-8) through U16s and a joint girls program with Wycliff CC, serving players, members and local corporate sponsors.

Ownership category

akta.pro rank

Product category

Community Cricket Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community cricket club
• Junior cricket programs
• Premier cricket competition
• Cricket player pathway
• Sports club membership

Headquarters

HQ city

Camberwell

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from senior and junior players. Tiers include Platinum, Gold, Silver memberships and Ryder Birch Club members. The club offers various membership categories with different benefits.
2. Corporate Sponsorship: Tiered sponsorship packages (Gold Partner $5000, Silver Partner $2500, Bronze Partner $1000, Player Partner $500) providing signage, memberships, event invitations, and marketing benefits to sponsors over 3-year terms.
3. CMCC Monster Draw Raffle: Annual raffle with prizes including $4000 first prize, $750 second prize, and $250 third prize. Tickets sold at $50 each.
4. Australian Sports Foundation Donations: Tax-deductible donations through the Australian Sports Foundation Special Purpose Fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Camberwell Magpies Cricket Club is a community-based amateur cricket club operating senior teams in Victorian Premier Cricket and a comprehensive junior development pathway. The club sells annual player memberships (Platinum, Gold, Silver tiers), corporate sponsorship packages (Gold $5,000, Silver $2,500, Bronze $1,000, Player Partner $500), and delivers cricket programs from Woolworths Cricket Blast (ages 5–8) through junior age-group teams (U10–U16), a joint girls cricket program, the Dowling & U18's elite pathway, and four senior Premier Cricket teams. The club also operates a merchandise shop, an annual Monster Draw raffle fundraiser, and The Swoop club newsletter.

Product overview

The Camberwell Magpies Cricket Club is a community cricket organization offering a comprehensive cricket pathway from entry-level junior programs through to senior Victorian Premier Cricket. The club's core products include the Woolworths Cricket Blast program for children aged 5-8, a Junior Cricket Program with teams from U10 to U16 (fielding up to 10 teams), a Girls Cricket Program conducted jointly with Wycliff Cricket Club, and a Dowling & U18's Pathway Program for elite junior development. The club also operates four Senior XI teams competing in Victorian Premier Cricket, a CMCC Shop for memberships and merchandise, The Swoop Newsletter for club communications, and various fundraising initiatives including the annual Monster Draw raffle.

Differentiator

Problem solved

Functional benefit

Brands

• The Swoop: Club newsletter name
• CMCC Academy

Products and services

• Woolworths Cricket Blast
• Junior Cricket Program
• Girls Cricket Program
• Dowling & U18's Men Pathway Program
• Senior Cricket (First XI, Second XI, Third XI, Fourth XI)
• Corporate Sponsorship Packages
• CMCC Club Memberships (Platinum, Gold, Silver, Ryder Birch)
• CMCC Monster Draw Raffle
• CMCC Shop

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• McQueen Financial GroupcoreGTM or Marketing PartnerPrincipal and Naming Rights Partner of the Camberwell Magpies Cricket Club. Provides suite of financial services including structure, taxation, investment, cash flow, superannuation, insurances, estate planning, lending. Located in Commonwealth Bank building CBD.
• KookaburracoreGTM or Marketing PartnerIconic Australian-owned cricket apparel, protective gear and bat brand with over 120 years of experience. Apparel Sponsor of the club. Past associations with Ricky Ponting and AB De Villiers.
• FightMNDminorStrategic or Co-development PartnerCharity Partner of CMCC since 2014. FightMND founded to find treatments and cure for Motor Neurone Disease, inspired by Neale Daniher. CMCC hosts annual Minus T20 charity fundraiser against Melbourne Cricket Club since 2019.
• Melbourne City ToyotaminorGTM or Marketing PartnerAustralia's largest Toyota fleet dealer and Victoria's #1 Toyota retailer with locations in Camberwell, Heidelberg, South Melbourne and CBD. Provides VIP pricing and benefits to club members; Spin to Win promotions.
• Bendigo Bank (Ashburton, Canterbury, Surrey Hills & Balwyn Community Bank)minorGTM or Marketing PartnerCommunity Bank branches committed to returning profits to local communities. Part of Australia's fifth biggest retail bank. Proud banking partner of CMCC.
• Biggin Scott BoroondaraminorGTM or Marketing PartnerBoutique real estate firm in Hawthorn East serving Camberwell, Balwyn, Hawthorn, Kew, Mont Albert, Canterbury, Ashburton, Glen Iris areas.
• Physioworks Health GroupminorImplementation/ SI/ Consulting PartnerPhysiotherapy and Allied Health Care partner. Sponsors CMCC Academy. Operates network of four clinics in south-east Melbourne including Camberwell at 518 Camberwell Road (800m from home ground). Provides care in General & Sport Physiotherapy, Massage Therapy & Exercise Physiology.
• Chemist Warehouse CamberwellminorGTM or Marketing PartnerGold Partner for 3 years. Stocks medications, cosmetics, vitamins and babycare products at low prices. Located at 551-553 Riversdale Road, Camberwell. Part-owner Bruno Cristafi supports the club.
• Australian Venue CominorGTM or Marketing PartnerHospitality group managing over 30 Melbourne venues including secret cocktail bars, rooftop oases, and corner pubs. Merchants of fun keeping members informed of next big venues.
• Hark MediaminorGTM or Marketing PartnerSilver level partner. Print & Digital Communications delivering innovative print and design solutions. Director Anthony Hall is a CMCC Life Member with 20 years' experience in print and design industry.
• Ark CapitalminorGTM or Marketing PartnerHelps investors and borrowers build wealth through property investment and funding solutions. Executive Director Shane Wakelin expressed delight in joining Magpies cricket family.
• Nelson Career AdvisorsminorGTM or Marketing PartnerProvides practical support for school to university/work transitions. Services include career preferences, strengths, pathways, subject selection, resume development, interview confidence. Contact: Emma Nelson.
• Monaco's Continental DeliminorGTM or Marketing PartnerSilver level partner and sponsor of Under 16 Premier team. Family-run Italian delicatessen at 525 Camberwell Road. Open seven days a week. Supports future stars of the club.
• Shanklin CafeminorGTM or Marketing PartnerLocated at 500 Tooronga Rd, Hawthorn East. Provides cafe favourites with a touch of brilliance. Open 7 days, 7am-3pm. Members asked to mention club name.
• Mimi's Pizza & PastaminorGTM or Marketing PartnerCamberwell favourite for family, friends or dates. Pizza and pasta in shopping strip restaurant. True supporter of local community. App available for quick ordering.
• Yarra Valley HilltopminorGTM or Marketing PartnerHome grown producer in Yarra Valley. Provides fresh juices and gourmet fruit jams. Supplies canteen with juices; planned jam for afternoon tea scones.
• Silvan AustraliaminorGTM or Marketing PartnerFounded 1962, one of Australasia's leading sprayers and rural merchandise manufacturers. Brands include Selecta and Sherlock (wheelbarrows). Available through Bunnings.
• Sherlock Wheelbarrows & CartsminorGTM or Marketing PartnerAustralian-made wheelbarrows and carts designed to last longer. Over 50 years providing quality products for gardeners and tradies. Spare parts readily available.
• Lumus ImagingminorGTM or Marketing PartnerHealthcare imaging services with locations in Blackburn South, Richmond and Prahran. Passionate about caring for health and wellbeing. Formerly Healthcare Imaging Services.
• Snack HQminorGTM or Marketing PartnerPlayer sponsor for Tom Nelson 2025/26. Appears in Q&A Corner section of newsletter.
• RefilminorGTM or Marketing PartnerPlayer sponsor for Tom Scott 2025/26.
• Wycliff Cricket ClubcoreStrategic or Co-development PartnerJoint operation of girls cricket teams in Eastern Girls and Women's Cricket Association competitions. Girls aged 9-15 participate in combined program with home games at Anderson Park.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kingston Hawthorn Cricket Club: Victorian Premier Cricket club with senior and junior teams in Melbourne's southeast. Directly comparable peer operating under the same Premier Cricket governance framework.
• St Kilda Cricket Club: Victorian Premier Cricket fielding multiple senior grades with a full junior pathway. Closely comparable operating model — community-based cricket club with sponsorships, memberships, and pathway programs.
• Carlton Cricket Club: Inner-Melbourne Premier Cricket club operating four senior XIs and a junior development program — directly comparable in structure, competition tier, and community-club model to CMCC.
• Melbourne Cricket Club: The largest and most historic cricket club in Victoria, competing in Victorian Premier Cricket and fielding multiple senior XIs. CMCC's annual Minus T20 against MCC is direct evidence of competitive overlap in the same Premier Cricket ecosystem.
• Fitzroy Doncaster Cricket Club: Inner-east Melbourne Premier Cricket club. Comparable in junior pathway scale, multi-grade senior competition, and community-base sponsorship approach. Notably, ex-CMCC staff have previously coached at Fitzroy Doncaster.
• Wycliff Cricket Club: Eastern suburbs cricket club that jointly operates the girls' cricket program with CMCC. Direct strategic operating partner and comparable in junior/community cricket focus.
• Prahran Cricket Club: Victorian Premier Cricket club with a similar multi-grade senior setup and active junior section. Directly comparable peer in terms of competition tier and community-club operating model.
• Northcote Cricket Club: Inner-north Melbourne Premier Cricket club with senior and junior teams. Shares CMCC's structure of community-led operations and a pathway producing representative players.
• Old Xaverians Cricket Club: Premier Cricket club with multiple senior teams and a strong junior program; comparable in operating model, community base, and competition tier to CMCC.

Broad incumbents

• Cricket Victoria: The governing body for cricket in Victoria that runs Premier Cricket, junior competitions, and the Club Championship. Not a direct competitor, but the umbrella organisation that CMCC competes within and is accredited by.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/magpiescmcc
• YouTubeyoutube.com/channel/UCGtuKmIozkGbUHBSYTpgAjA
• Facebookfacebook.com/MagpiesCMCC
• Instagraminstagram.com/magpiescmcc
• LinkedInlinkedin.com/company/camberwell-magpies-cricket-club

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camberwell Magpies Cricket Club