Mahalia Jackson Theatre-Arts

What Mahalia Jackson Theatre-Arts does

The Mahalia Jackson Theatre-Arts operates a 2,100-seat performing arts venue located in Louis Armstrong Park, New Orleans, Louisiana, branded as "An ATG Entertainment Venue." The venue functions as a live entertainment destination hosting touring Broadway productions, concerts, comedy shows, and family performances, serving the New Orleans metropolitan area and broader Gulf South regional market. Past performers include Diana Ross, Bryan Adams, Evanescence, Lil Baby, and John Mulaney, establishing the theater as one of the city's premier cultural venues. The current forward calendar lists nine upcoming events running through March 2027, including Broadway tours (Rocky Horror Picture Show), concerts (TajMo, Outlander in Concert, Legend of Korra, My Hero Academia in Concert, Carpenters Songbook), comedy (Terry Fator, Anthony Jeselnik), and family entertainment (Bluey's Big Play).

The venue is operated by ATG Tickets US LLC, a subsidiary of ATG Entertainment, which functions as both parent operator and distribution partner. ATG Tickets serves as the official box office platform, handling online ticket sales, group sales, and subscription packages. The local entity is reported at 5 employees, indicating that the majority of ticketing infrastructure, marketing, and back-office operations are centralized at the parent network level rather than executed on-site. No proprietary technology stack, AI/ML capabilities, patents, or software integrations are disclosed.

Revenue is generated primarily through ticket sales for live performances (classified as transaction-fee revenue), supplemented by group sales for bulk and corporate purchases and subscription packages for recurring attendees. Ticket pricing is event-specific and not publicly listed, varying by performance, seating location, and demand. The venue's core GTM motion is event-driven: bookings are secured from touring productions and headline acts, tickets are sold through the ATG Tickets platform, and audiences are drawn from regional Gulf Coast consumers seeking world-class live entertainment. The company is privately held with no disclosed funding history, no executive leadership team listed, and no reported revenue or profitability metrics.

Name

Mahalia Jackson Theatre-Arts

Legal name

ATG Tickets US LLC

Website

https://mahaliajacksontheater.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mahalia Jackson Theatre-Arts is a 2,100-seat performing arts venue in Louis Armstrong Park, New Orleans, operated by ATG Entertainment subsidiary ATG Tickets US LLC, hosting touring Broadway productions, concerts, comedy, and family entertainment for Gulf South audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live entertainment venue
• Performing arts theater
• Broadway touring productions
• Concert ticketing platform
• Live event tickets

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue generated through ticket sales for live performances including Broadway productions, concerts, comedy shows, and family events. Tickets are sold through the ATG Tickets official box office platform.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

The Mahalia Jackson Theater for the Performing Arts operates as a 2,100-seat live entertainment venue located in Louis Armstrong Park, New Orleans, hosting touring Broadway productions, concerts, comedy shows, and family performances. Tickets for these live events are sold through the official ATG Tickets online box office platform, with supplementary distribution via group sales and subscription packages. The venue also provides on-site services such as food and beverage, seating, and accessibility information for event attendees.

Product overview

Mahalia Jackson Theatre-Arts operates a ticket sales and venue management platform for the Mahalia Jackson Theater for the Performing Arts in New Orleans. The platform provides event ticketing services, venue information, and related entertainment services. Key offerings include ticket purchasing for upcoming events, venue navigation (seating, food & drink, accessibility), and group sales. The theater hosts a variety of live entertainment including Broadway productions, concerts, comedy shows, and family performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Performance Ticketing (Broadway, Concerts, Comedy, Family Shows)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ATG EntertainmentcoreChannel Partner/ Reseller/ DistributorATG Entertainment is the parent company and operator of the Mahalia Jackson Theater. The venue is part of the ATG Entertainment network and uses ATG Tickets as its official box office platform for ticket sales and distribution.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Joy Theater New Orleans: Mid-sized New Orleans venue operated by Live Nation presenting concerts, comedy, and touring productions. Direct competitor for touring acts and discretionary live-entertainment spend in the same city.
• Saenger Performing Arts Center (various — e.g., Mobile, Pensacola): Network of Saenger-branded historic theaters in Gulf South cities. Closely comparable in size, programming, and regional touring route positioning in the same broadcast market.
• Peabody Auditorium (Daytona Beach): Mid-capacity (~2,000+ seat) regional performing arts venue hosting Broadway tours, symphony pops, and touring concerts. Closely comparable on capacity, programming mix, and regional-market position.
• Orpheum Theater New Orleans: Historic New Orleans theater hosting Broadway tours, concerts, and special events. Directly comparable in seating scale, programming mix, and target audience within the same metro.
• Saenger Theatre New Orleans: Nearby New Orleans performing arts venue explicitly named as a sibling on the same ATG Tickets platform. Most direct comparable given identical parent, identical market, and overlapping Broadway/concert programming.

Others

• Linda Ronstadt Music (cultural-tourism venues): Network of cultural-tourism-oriented performing arts venues in the Southeast. Adjacent — comparable as a network player but distinct geography and branding.

Broad incumbents

• Ambassador Theatre Group (ATG): Mahalia Jackson's parent operator — a global live entertainment and venue group running dozens of theaters across the US and UK. Strategic owner that defines distribution, ticketing platform, and parent-level economics.
• Live Nation Theatrical / House of Blues (New Orleans): Live Nation's New Orleans venue operates competing concerts and comedy programming under a larger national ticketing/promotion infrastructure. Larger incumbent with broader concert footprint in the same metro.
• AEG Presents (New Orleans / regional): Global live entertainment operator with competing venues and tour promotion. Comparable as a larger incumbent competitor for top-tier touring acts passing through the Gulf Coast.

Emerging players

• Broadway Across America: Broadway touring presenter that books productions into regional theaters including competitors' venues. Adjacent — defines the supply of Broadway content Mahalia Jackson depends on for its Broadway-in-New Orleans programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mahalia-jackson-theatre-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahalia Jackson Theatre-Arts