What Saenger Theatre does

Saenger Theatre is a historic live-entertainment venue founded in 1927 and located at 1111 Common Street in downtown New Orleans, steps from the French Quarter. The venue operates as a single physical site within ATG Entertainment's portfolio, branded as "An ATG Entertainment Venue," and is the home of the Broadway in New Orleans series. It hosts touring Broadway productions (including Hamilton, Wicked, and The Lion King), concerts across genres (rock, pop, jazz, blues, R&B), theatrical plays, stand-up comedy, and dance/ballet performances such as the Nutcracker! Magical Christmas Ballet.

The underlying operational stack is the ATG Tickets platform, which powers the official online box office (us.atgtickets.com) and on-site physical box office, providing event calendars, seating selection, accessibility accommodations, food and beverage service, and group sales. The venue's product surface consists of a single historic hall with multiple seating levels, programmed across five event categories: concerts, Broadway musicals, plays, comedy, and dance.

The business model is transactional B2C ticketing revenue. The Saenger sells tickets directly to consumers — local residents, tourists, and live-entertainment enthusiasts — through the ATG Tickets e-commerce platform and walk-up box office, with pricing set on an event-specific basis by touring promoters and Broadway producers. The venue participates in ticketing economics via box-office and facility arrangements with those promoters and producers; there is no disclosed subscription, SaaS, advertising, or ancillary revenue stream of material scale. Customer acquisition runs through ATG Entertainment's marketing infrastructure, including email newsletters, the official venue website, and organic social channels, with the French Quarter's tourist traffic providing organic demand.

Name

Saenger Theatre

Legal name

ATG Tickets US LLC

Website

https://saengernola.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Saenger Theatre is a historic 1927 live-entertainment venue in downtown New Orleans, steps from the French Quarter. Operated as an ATG Entertainment venue, it hosts Broadway tours, concerts, comedy, plays, and dance, selling tickets directly to tourists, locals, and live-entertainment consumers.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Theater, Musicals & Performing Arts (THAJAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment venue
• Broadway productions
• Performing arts
• Concert venue
• Theater performances

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, Broadway productions, plays, dance performances, and comedy shows at the venue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Saenger Theatre operates a historic New Orleans venue that hosts live entertainment events including touring Broadway musicals, concerts, plays, comedy performances, and dance/ballet productions. The venue sells tickets to consumers directly through the ATG Tickets platform and its on-site box office, serving local residents, tourists, and Broadway/concert enthusiasts visiting the New Orleans French Quarter area.

Product overview

Saenger Theatre is a single historic venue offering live entertainment through five distinct event categories: Concert Events featuring touring musicians, Broadway Musicals showcasing professional theatrical productions, Plays presenting dramatic performances, Comedy Events hosting stand-up comedians, and Dance Performances including ballet productions. The venue operates as a ticketing platform managed by ATG Tickets, providing online ticket sales, venue information, food and drink services, seating options, and accessibility accommodations for patrons.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert Events

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ATG EntertainmentcoreStrategic or Co-development PartnerATG Entertainment is the parent company and operator of the Saenger Theatre. The venue is branded as 'An ATG Entertainment Venue' and uses ATG Tickets as its official box office platform for ticket sales and event promotion.
• Broadway in New OrleanscoreStrategic or Co-development PartnerThe Saenger Theatre is the home venue for Broadway in New Orleans, hosting touring Broadway productions including Hamilton, Wicked, The Lion King, and other major musical productions.
• Mahalia Jackson TheaterminorChannel Partner/ Reseller/ DistributorNearby venue in New Orleans listed as a related ATG Entertainment venue. Both venues serve the live entertainment market in the New Orleans area.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Broward Center for the Performing Arts: Large multi-venue performing arts complex in Fort Lauderdale hosting Broadway tours, concerts, and theatrical productions, serving as a comparable Southeast US Broadway-anchor venue.
• Orpheum Theatre (Memphis): Historic 1928 theater hosting Broadway touring productions, concerts, and family shows in Memphis, comparable to the Saenger in era, scale, and Broadway-anchor programming model.
• Fox Theatre (Atlanta): Historic 1929 performing arts venue hosting Broadway touring series, concerts, and comedy in a major US Southeast market — comparable in scale, content mix, and historic-venue positioning to the Saenger.
• Orpheum Theater New Orleans: Historic New Orleans theater venue hosting live music, comedy, and theatrical events, directly competing for the same local audience, touring productions, and corporate event bookings as the Saenger.
• Mahalia Jackson Theater: Another ATG Entertainment-operated historic performing arts venue in New Orleans, serving the same metropolitan market with comparable Broadway touring, concerts, and live entertainment programming.

Others

• Broadway Across America: Touring Broadway presenter and subscription operator that brings touring productions to regional venues like the Saenger — directly relevant as a content partner and comparable as a Broadway tour distribution channel.

Broad incumbents

• Beacon Theatre: Iconic historic 1929 Upper Manhattan venue operated by MSG Entertainment, hosting premium concerts, comedy, and select theatrical events — comparable in historic positioning and premium-ticket model but in a much larger metro.
• AEG Presents: Major live entertainment promoter and venue operator (Theaters and Clubs division), comparable to ATG Entertainment as a strategic parent-operator of mid-size historic theaters hosting touring content.
• Live Nation Entertainment: Largest live entertainment company globally, operating and promoting concerts at numerous owned/operated venues — overlaps with Saenger's concert programming and touring-artist booking activity.
• Kennedy Center: National performing arts center operating multiple venues in Washington DC for theater, dance, opera, and concerts, providing a benchmark for historic, large-scale performing arts venue operations in the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SaengerNOLA
• Facebookfacebook.com/SaengerNOLA
• LinkedInlinkedin.com/company/the-saenger-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saenger Theatre