Mahavir Jewellers

Name

Mahavir Jewellers

Legal name

Mahavir Jewellers

Website

https://mahavirjeweller.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKAGAJ

Custom/Bespoke Jewelry Retail Studios

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

Keywords

• Fine jewelry retail
• Gold jewelry
• Diamond jewelry
• Precious gemstones
• Wedding jewelry

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Jewelry Sales: One-time purchase of physical jewelry products including gold, silver, platinum, diamond, and gemstone jewelry. The company sells individual pieces such as rings, bangles, mangalsutras, pendant sets, and complete sets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mahavir Jewellers is a family-run jewelry retailer founded in 1957 in Thane, India, selling gold, silver, platinum, diamond, and gemstone jewelry. The product assortment includes rings, bangles, mangalsutra, pendant sets, and coordinated jewelry sets targeted at individual consumers for occasions such as weddings, festivals, and gifting. The company operates both a physical showroom and an e-commerce website to serve local and online customers.

Product overview

Mahavir Jewellers is a traditional jewelry retail business offering a curated collection of gold, silver, platinum, diamond, and gemstone jewelry. The company operates a physical double-story showroom in Thane, India, and an e-commerce platform. The product portfolio consists of five core product categories: Rings (including couple rings and various styles), Bangles, Mangalsutra (traditional Indian wedding necklaces), Pendant Sets, and jewelry Sets. The company also categorizes products by material type across Gold Jewelry, Silver Jewelry (including silver gifting articles), Platinum Jewelry, Diamond Jewelry, and Gemstone Jewelry. Founded in 1957, the company emphasizes traditional craftsmanship combined with contemporary designs for special occasions including weddings and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings
• Bangles Wrist bangles available in gold, silver, and other precious materials, targeted at women for traditional, bridal, and festive wear.
• Mangalsutra Traditional Indian mangalsutra jewelry sold primarily to brides and married women, typically crafted in gold and sometimes accented with black beads or diamonds.
• Pendant Set Matching pendant-and-earrings (or pendant-set) jewelry sold as a coordinated set, targeted at women for daily, festive, and gifting use.
• Jewelry Sets Coordinated multi-piece jewelry sets (such as bridal or festive sets combining necklace, earrings, and other pieces) sold to individual customers for weddings and special occasions.
• Gold Jewelry Jewelry items made primarily of gold (across rings, bangles, mangalsutra, pendant sets, and sets), targeted at Indian consumers for investment, weddings, festivals, and gifting.
• Silver Jewelry Jewelry items made primarily of silver, targeted at price-sensitive consumers and those seeking daily-wear and traditional designs.
• Platinum Jewelry Premium jewelry items made primarily of platinum, targeted at consumers seeking high-end, modern, and contemporary designs.
• Diamond Jewelry Diamond-set and diamond-studded jewelry across rings, pendants, earrings, and sets, targeted at consumers seeking premium pieces for engagement, weddings, and gifting.
• Gemstone Jewelry Jewelry pieces featuring precious and semi-precious gemstones (such as ruby, emerald, sapphire), often combined with gold or silver, targeted at buyers seeking astrological, traditional, or colored-stone designs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• BlueStone: Digital-first Indian jewelry retailer offering gold, diamond, and platinum jewelry online. Comparable in product mix and omnichannel ambition, but operates without physical showrooms in the same way Mahavir does.
• CaratLane (Titan Company subsidiary): India's leading online-first jewelry brand, part of the Titan group. Comparable as a digital jewelry competitor serving the same urban Indian consumer, but with a much broader catalog and try-at-home model.

Direct peers

• Joyalukkas: Global Indian-origin jewelry chain with strong India and international showrooms. Competes in the same gold, diamond, and traditional bridal categories that anchor Mahavir's offering.
• PC Jeweller: Listed Indian jewelry retailer with omnichannel presence across gold, diamond, and silver. Comparable in product mix and DTC showroom-plus-online model, with broader geographic reach.
• Senco Gold and Diamonds: East India-headquartered jewelry retailer with pan-India and online presence. Directly comparable as a regional family-rooted chain now expanding omnichannel, with similar product breadth.
• Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian jeweler founded in 1864, comparable to Mahavir's 1957 founding as a long-standing trusted multi-generational brand. Directly comparable in bridal, gold, and diamond jewelry retail.
• Tanishq (Titan Company): India's largest national jewelry retail chain, selling gold, diamond, and platinum jewelry across physical stores and online. Directly comparable as a multi-category precious-metal jeweler, though at vastly greater scale than Mahavir.
• Kalyan Jewellers: Major Indian jewelry chain with strong presence in Maharashtra and online. Competes directly with Mahavir across gold, diamond, and traditional Indian bridal/mangalsutra categories.
• Malabar Gold & Diamonds: One of India's leading gold and diamond jewelry retailers with extensive physical showrooms and growing e-commerce. Directly comparable multi-category jewelry retailer targeting similar ceremonial and bridal occasions.

Regional players

• PNG Jewellers: Pune-headquartered regional Indian jewelry chain with a Maharashtra strong presence including the Mumbai metro area. Closest geographic peer to Mahavir's Thane base, competing for the same local ceremonial jewelry customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/mahavirjewellersofficial
• LinkedInlinkedin.com/company/mahavir-jewellers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahavir Jewellers