Maheen
Maheen is a privately-held, Bangalore-based Indian D2C e-commerce retailer selling 164+ handcrafted brass sculptures, Hindu and Buddhist deity figurines, lamps, and home decor items directly to consumers through its maheen.in storefront, with shipping across India and internationally.
- Company typePrivate
- Founded-
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Maheen does
Maheen is a privately-held Indian e-commerce company headquartered in Bangalore, Karnataka, operating a direct-to-consumer storefront at maheen.in that sells handcrafted brass sculptures and home decor items. The product catalog spans approximately 164 SKUs across Hindu deity sculptures (Ganesha, Krishna, Laxmi, Shiva, Vishnu, Hanuman, Sai Baba, Kartik), Buddhist figures (Buddha in various mudras, Avalokiteswara, Lokeshwara), brass lamps and diyas, decorative figures, paintings, and gift items. The company serves individual consumers seeking authentic handcrafted brass art for home decor, spiritual practices, puja spaces, and gifting, primarily within India with select international shipping availability.
The technology stack is a standard, off-the-shelf WordPress installation with WooCommerce for product catalog and checkout, and Cashfree Payments as the payment processor supporting cards, net banking, wallets, and UPI domestically plus cards and PayPal/PayU internationally. There is no proprietary technology, no mobile application, no API surface, and no AI/ML components disclosed. Order processing and shipping are centralized at a single warehouse facility in Bangalore, with free shipping offered across India.
The business model is straightforward transactional retail: one-time purchases of physical goods at individually priced SKUs (ranging from roughly ₹693 to ₹37,555), with periodic 30% promotional discounts, GST-inclusive pricing, and a 30-day return policy for damaged or incorrect items. Customer acquisition is product-led and digital-first, relying on the website, organic social media presence on Facebook and Instagram, WhatsApp Business for direct inquiries, and SEO-oriented blog content on the cultural significance of brass deities. The company is independently operated, founder-led per available ownership commentary, with no disclosed venture or private equity funding.
Maheen firmographics
Firmographics- Name
- Maheen
- Legal name
- Maheen
- Website
- https://maheen.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maheen is a privately-held, Bangalore-based Indian D2C e-commerce retailer selling 164+ handcrafted brass sculptures, Hindu and Buddhist deity figurines, lamps, and home decor items directly to consumers through its maheen.in storefront, with shipping across India and internationally.
- Ownership category
- akta.pro rank
Maheen industry classification
Industry- Product category
- Handcrafted Home Decor & Religious Artifacts
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Art Dealers (45992)
- SIC
- Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Maheen is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Maheen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology, Personnel
Revenue model
- Direct Product Sales: One-time purchase of handcrafted brass sculptures and decor items through the e-commerce website. Products include Hindu god sculptures, Buddhist sculptures, and brass decor figures. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Maheen product offering
Product offeringCore offering
Maheen operates an online retail store (maheen.in) that sells handcrafted brass sculptures and home decor items directly to consumers. The product range includes brass idols of Hindu deities and Buddhist figures, brass lamps and diyas, brass wall hangings, and hand-painted artworks sourced from artisans and offered across price points from budget-friendly pieces to premium sculptures.
Product overview
Maheen is an Indian e-commerce platform specializing in handcrafted brass sculptures and home decor. The core product offering is brass sculptures categorized into Hindu God Sculptures (Ganesha, Krishna, Laxmi, Sai Baba, Shiva, Vishnu, Hanuman, Kartik), Buddhist Sculptures (Buddha, Bodhisattvas), and Brass Decor Figures (lamps, diyas, animal figures, carts). Additional categories include paintings and other decor & gift items. The products are handcrafted brass items sold primarily through the maheen.in e-commerce website with shipping across India and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Brass Sculptures & Idols Handcrafted brass idols of Hindu deities and Buddhist figures for home altars, pooja rooms, and decorative display, offered to individual consumers.
- Brass Lamps & Diyas Traditional brass lamps and diyas used for pooja, festivals such as Diwali, and home decoration, sold to individual consumers.
- Brass Wall Hangings & Decor Brass wall art, decorative plates, and ornamental home decor items designed for interior styling of residential spaces.
- Hand-Painted Paintings & Artworks Hand-painted paintings and artworks sold to consumers seeking art pieces for home decoration.
Quantifiable outcome
- Free shipping across India on all articles
- +1 more outcomes
Companies that use Maheen
Customer profileSegments3 records
Ideal customer profiles1 record
Maheen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Maheen partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Maheen competitors and assessment
Company assessmentDirect peers
- Jaypore: India-based online retailer offering handcrafted Indian jewelry, home decor, and ethnic products sourced from artisans. Overlaps with Maheen on Indian handcrafted home decor and spiritual/traditional gifts sold to a similar culturally-oriented buyer.
- Craftsvilla: India-based e-commerce marketplace specializing in ethnic apparel, handcrafted home decor, and artisan goods including brass and spiritual items. Directly comparable to Maheen's artisan Indian decor and gift positioning with a similar target buyer.
- The India Craft House: India-focused retailer of handcrafted Indian home decor, brass items, and artisan gifts including religious figurines. Closely matches Maheen's product mix and DTC artisan positioning.
- Bigsmall.in: India-based online retailer specializing in quirky, spiritual, and gift items including brass idols and religious decor. Directly comparable product mix targeting similar gifting and devotional use cases.
- Exoticindia: Online retailer specializing in Indian handicrafts, brass sculptures, Hindu/Buddhist statues, and spiritual home decor with international shipping. Directly competes with Maheen in brass deity sculptures and ships globally to diaspora and spiritual buyers.
Broad incumbents
- WoodenStreet: India-based online retailer of furniture and home decor items including pooja units and spiritual decor accessories. A broader Indian home-decor incumbent where customers shopping for brass sculptures may also browse.
- Etsy: Global marketplace for handmade and vintage goods including brass sculptures and religious decor from artisans worldwide. Provides the broader alternative channel where Maheen's target customers also shop for handcrafted spiritual items.
- Pepperfry: Large Indian online furniture and home decor retailer that also carries spiritual and brass decor items. A broader incumbent in Indian home decor where Maheen competes for a portion of the same household buyer wallet.
- Amazon Handmade: Amazon's dedicated marketplace for handcrafted goods including brass sculptures and religious decor from global artisans. Functions as both a competitor channel and a potential expansion outlet that Maheen currently does not participate in.
- IndiaMART: India's largest B2B and B2C marketplace with extensive listings for brass statues, religious idols, and handicraft suppliers. Comparable as the dominant discovery channel that competes with Maheen's direct website for the same artisan spiritual buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Maheen social profiles
Digital presenceMaheen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maheen leadership team
Management profileNumber of profiles
Maheen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maheen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maheen
What does Maheen do?
Maheen operates an online retail store (maheen.in) that sells handcrafted brass sculptures and home decor items directly to consumers. The product range includes brass idols of Hindu deities and Buddhist figures, brass lamps and diyas, brass wall hangings, and hand-painted artworks sourced from artisans and offered across price points from budget-friendly pieces to premium sculptures.
Is Maheen a public or private company?
Maheen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maheen founded?
Maheen was founded in -1. It employs 11 to 50 people.
Where is Maheen based?
Maheen is headquartered in Bangalore, India, in the Asia region.
How does Maheen make money?
One revenue line is on record: direct Product Sales.
Who are Maheen's main competitors?
Direct peers on record are Jaypore, Craftsvilla, The India Craft House, Bigsmall.in and Exoticindia. Broad incumbents are WoodenStreet, Etsy, Pepperfry, Amazon Handmade and IndiaMART.
Does Maheen have an API?
No public API is recorded for Maheen.
What industry is Maheen in?
Maheen's product category is Handcrafted Home Decor & Religious Artifacts. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 459420 and its SIC code is 3910.