MAHEC
MAHEC (Xinhua Real Estate) is a privately held Chinese real estate developer founded in 1995, operating a vertically integrated portfolio of residential, commercial, office, and hotel properties across 9 cities in East China with expanding Middle East presence, serving middle-to-upper-class families and commercial tenants through wholly-owned subsidiaries covering development, property management, and related services.
- Company typePrivate
- Founded1995
- Headquarters合肥 (Hefei), China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What MAHEC does
MAHEC (Xinhua Real Estate / 新华地产) is a privately held Chinese real estate developer founded in 1995 and headquartered in Hefei, Anhui Province, operating as the core property vehicle of Xinhua Development Group (新华发展集团) under chairman Wu Wei. The company runs a vertically integrated full industry chain across five business segments: real estate development, commercial operations, property services, landscape engineering, and building decoration, executed through wholly-owned subsidiaries including Xinhua Tianyi Service (property management, established 2003), Xinhua Changjiang Commercial Management (commercial operations, established 2007), Xinhua Boyi Landscape (established 2006), and Xinhua Yunze Decoration (established 2018). Its residential portfolio spans four product lines (TOP series luxury, 荣耀/Star urban elite, 成就/Achievement classics, 成长/Growth family) across approximately 9 cities in Shanghai, Anhui Province, Shandong, and increasingly the Middle East, with major projects including Shanghai Star Oriental, Hefei Star Hanlin, Hefei Star Yuehu, and Tai'an Yuhu Manor.
The company generates revenue through one-time residential property sales (2,767 units delivered in 2025), recurring property management fees across ~100 projects serving nearly 1 million owners and over 20 million sqm, commercial rental and management fees from ~50 projects across 9 cities exceeding 1 million sqm, plus professional services fees from landscape engineering and decoration subsidiaries. Distribution is primarily through direct sales offices at project sites, supported by WeChat and Douyin digital marketing channels, real estate agent networks, and integrated subsidiary-led service channels. The group recently began international expansion, with ADIO delegation engagement in April 2026 following Middle East market entry in 2025. Sister company China Eastern Education (02367.HK) is publicly listed on the Hong Kong Stock Exchange, providing group-level capital backing, though no private equity or venture capital investment in the real estate entity is disclosed.
MAHEC firmographics
Firmographics- Name
- MAHEC
- Legal name
- 华体会体育-华体会(中国)-华体会(中国)
- Website
- https://mahecksa.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MAHEC (Xinhua Real Estate) is a privately held Chinese real estate developer founded in 1995, operating a vertically integrated portfolio of residential, commercial, office, and hotel properties across 9 cities in East China with expanding Middle East presence, serving middle-to-upper-class families and commercial tenants through wholly-owned subsidiaries covering development, property management, and related services.
- Ownership category
- akta.pro rank
MAHEC industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), New Construction & Builder Sales (BPAJAAAB)
Keywords
Where MAHEC is headquartered
LocationHeadquarters
- HQ city
- 合肥 (Hefei)
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
MAHEC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Development Sales: Primary revenue from residential, commercial, office, and hotel property sales. Revenue recognized upon property delivery and title transfer. Major product series include TOP系, 星耀系, 成就系, 成长系 targeting different market segments.
- Commercial Operations Management: Revenue from operating commercial complexes, retail streets, malls, and office buildings. Property management fees, rental income, and operational management fees from commercial tenants. Nearly 50 operating projects across 9 cities with over 1 million sqm managed area.
- Property Management Services: Ongoing property management fees from residential and commercial properties. Services provided through subsidiary 新华天一服务 (Xinhua Tianyi Service) with national Class A qualification.
- Landscape Engineering: Revenue from landscape design and construction through subsidiary 安徽新华博艺景观工程有限公司. Projects span Jiangsu, Zhejiang, Shanghai, Shandong, Henan, Jiangxi provinces collaborating with top 100 real estate developers.
- Decoration Engineering: Green decoration engineering through subsidiary 新华运泽装饰. Services include community facilities, commercial spaces, office spaces, educational spaces, and hotel lounges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Residential properties - High-rise, stacked, and villa units |
| One time/ perpetual license | Pay-as-you-go | TOP系 luxury products - premium pricing |
| One time/ perpetual license | Pay-as-you-go | 星耀系 urban elite products |
| Subscription | Monthly | Property management fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MAHEC product offering
Product offeringCore offering
Xinhua Real Estate (新华地产) develops and sells residential, commercial, office, and hotel properties across Shanghai, Anhui Province (Hefei, Fuyang, Xuancheng, Chaohu, Shucheng, Lingbi), and Shandong (Tai'an), operating a full industry chain that integrates real estate development, commercial operations, property management, landscape engineering, and green decoration services through wholly-owned subsidiaries.
Product overview
MAHEC (新华地产) operates as a comprehensive real estate development group with full industry chain capabilities including property development, commercial operations, property services, landscape engineering, and building decoration. The company offers four residential product lines (TOP系, 星耀系, 成就系, 成长系) targeting different market segments from premium to growth-oriented buyers. Key subsidiaries include 新华天一服务 (property management, established 2003), 新华长江商管 (commercial operations, established 2007), 新华博艺景观 (landscape engineering, established 2006), and 新华运泽装饰 (decoration services, established 2018). The portfolio spans residential projects across Shanghai, Hefei, Tai'an, Fuyang, Xuancheng, Chaohu, Lingbi, and Shucheng, complemented by commercial complexes, office buildings, and hotels.
Differentiator
Problem solved
Functional benefit
Products and services
- TOP系 (TOP Series) residential properties
Quantifiable outcome
- 近98% continuous multi-year homeowner satisfaction rate reported by 新华天一服务
- +4 more outcomes
Companies that use MAHEC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MAHEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MAHEC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADIO (Abu Dhabi Investment Office)flagshipAbu Dhabi Investment Office delegation visited Xinhua Development Group on April 17, 2026, conducting field inspections of multiple projects including Xinhua Yuhu Manor, Xinhua City, and Canal New City residential and commercial projects. The visit demonstrates Xinhua's exploration of international market expansion and potential cross-border cooperation in the Middle East region.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
MAHEC competitors and assessment
Company assessmentBroad incumbents
- Longfor Group: Large diversified Chinese developer with residential, commercial, rental housing, and property management segments. Vertically integrated model closely mirrors MAHEC's full industry chain approach, though at significantly larger scale.
- Country Garden Services: Largest Chinese developer and its affiliated property management arm (Country Garden Services). Provides reference benchmark for vertical integration between development and property management, though at vastly larger scale.
- China Vanke: Largest Chinese residential developer with nationwide presence, diversified property services (Vanke Service), and commercial property operations. Provides scale benchmark for MAHEC's full industry chain model.
Direct peers
- Logan Group Company: Regional Chinese developer focused on residential and commercial projects in Greater Bay Area and other tier-2 cities. Comparable product positioning and integrated development model, though with greater geographic concentration in southern China.
- Times China Holdings: Regional Chinese residential developer with focus on Pearl River Delta and tier-2 cities. Similar product line segmentation strategy targeting urban professional buyers and similar scale of project delivery.
- Greentown China Holdings: Premium Chinese residential developer with similar product positioning around quality housing, design-led projects, and a parallel property management arm (Greentown Service). Comparable mid-to-high-end buyer targeting and tier-1/tier-2 city focus.
- CIFI Holdings (CIFI Ever Sunshine Services): Mid-size Chinese developer with integrated property management arm. Similar regional concentration, product segmentation approach, and integrated business model targeting tier-1/2 urban upgrade buyers.
- Zhongliang Holdings: Regional Chinese residential developer with similar scale and tier-2/3 city focus. Both companies target upgrade buyers with multi-product line strategies and operate property management subsidiaries.
- Powerlong Real Estate: Mid-size Chinese developer focused on mixed-use commercial and residential complexes, often featuring integrated hotel, retail, and office components. Comparable scale and regional concentration profile to MAHEC.
Emerging players
- Greentown Service Group: Property management arm of Greentown China, providing direct comparison for MAHEC's Tianyi Services subsidiary. Both target premium residential communities with structured service standards and tech-enabled operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAHEC social profiles
Digital presenceMAHEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAHEC leadership team
Management profileNumber of profiles
Profiles4 records
MAHEC subsidiaries and ownership
Company hierarchySubsidiaries9 records
MAHEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAHEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAHEC
What does MAHEC do?
Xinhua Real Estate (新华地产) develops and sells residential, commercial, office, and hotel properties across Shanghai, Anhui Province (Hefei, Fuyang, Xuancheng, Chaohu, Shucheng, Lingbi), and Shandong (Tai'an), operating a full industry chain that integrates real estate development, commercial operations, property management, landscape engineering, and green decoration services through wholly-owned subsidiaries.
Is MAHEC a public or private company?
MAHEC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAHEC founded?
MAHEC was founded in 1995. It employs 51 to 100 people.
Where is MAHEC based?
MAHEC is headquartered in 合肥 (Hefei), China, in the Asia region.
How does MAHEC make money?
Five revenue lines are on record. Real Estate Development Sales are the primary driver. The others are commercial Operations Management, property Management Services, landscape Engineering and decoration Engineering.
Who are MAHEC's main competitors?
Broad incumbents on record are Longfor Group, Country Garden Services and China Vanke. Direct peers are Logan Group Company, Times China Holdings, Greentown China Holdings, CIFI Holdings (CIFI Ever Sunshine Services), Zhongliang Holdings and Powerlong Real Estate. Greentown Service Group is listed as an emerging player.
Does MAHEC have an API?
No public API is recorded for MAHEC.
What industry is MAHEC in?
MAHEC's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6532.