Maid To Clean AU

What Maid To Clean AU does

Maid to Clean AU (legal entity: Maid to Clean Pty Ltd) is a Melbourne-based residential and commercial cleaning services provider founded in 2013 by English engineer Edward Clayton. The company operates a portfolio of cleaning services centered on a proprietary online booking platform, which it pioneered as the first self-serve digital booking system in the Melbourne cleaning market. Service lines include regular subscription cleaning (from $71/hr with weekly and fortnightly discounts), one-off cleaning (from $179), end-of-lease cleaning with bond-back guarantee (from $374), and specialized verticals spanning NDIS participants, aged care clients, commercial properties, and exterior building cleaning (acquired via Exterior Clean Melbourne in 2024).

The company serves individual residential homeowners and renters as the primary customer segment, with secondary segments in NDIS-funded disability support cleaning, aged care cleaning, and commercial office cleaning. Go-to-market is direct-to-consumer via self-serve online booking and phone bookings (03 8391 7026), supported by a marketing mix that includes PR and earned media (Sunrise, ABC News, FOX 101.9), a $150 referral bonus program, content marketing, and local SEO across Melbourne suburb landing pages. Distribution is concentrated in Melbourne and, as of July 1, 2024, Geelong, with no marketplace or reseller channels.

The business model combines recurring subscription revenue (regular cleaning) with transactional one-time services (one-off, end-of-lease, specialty). Reported performance signals include a 96% client satisfaction rate, 96.5% service reliability rate, and 97.5% professionalism rate, alongside 900+ 5-star Google reviews in the Brighton area. The company is founder-owned and privately held with no external funding, operates from its Brunswick East headquarters, and holds a documented COVIDSafe Plan (February 2022) plus industry awards including Home and Garden Awards and Australian Enterprise Awards.

Name

Maid To Clean AU

Legal name

Maid to Clean Pty Ltd

Website

https://maidtoclean.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maid to Clean AU is a Melbourne-based residential and commercial cleaning service provider offering regular, one-off, end-of-lease, NDIS, aged care, commercial, and exterior cleaning through a proprietary online booking platform, serving households across Melbourne and Geelong, Australia.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172), Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Whole-Home One-Time Cleaning (HSAEAFAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE)

Keywords

• Residential cleaning services
• House cleaning services
• End of lease cleaning
• Commercial cleaning services
• Carpet steam cleaning

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. One-time Cleaning Services: One-off cleaning services including spring cleans, end-of-lease cleans, and one-time refreshes at flat rates
2. Regular/Recurring Cleaning Services: Weekly, fortnightly, and monthly cleaning services with hourly or flat rate pricing, offering discounts for regular clients (10% for weekly, 10% for fortnightly)
3. Specialized Cleaning Services: Carpet and steam cleaning, NDIS cleaning, aged care cleaning, commercial cleaning, and exterior cleaning services offered as add-ons or standalone services

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maid to Clean AU is a Melbourne-based professional cleaning services company that delivers residential, commercial, NDIS, aged care, and exterior building cleaning services to homeowners, renters, and businesses across Melbourne and Geelong. Customers book recurring or one-time cleans through a proprietary high-tech online booking platform (the first of its kind in the Melbourne market), with hourly or flat-rate pricing, police-checked and insured cleaners, all equipment and supplies included, and a 200% satisfaction guarantee.

Product overview

Maid to Clean AU is a residential and commercial cleaning service provider operating in Melbourne and Geelong, Australia. The company offers a portfolio of cleaning services centered around its proprietary high-tech online booking platform. Core services include Regular Cleaning (subscription-based), One-Off Cleaning, End of Lease Cleaning, and Commercial Cleaning, with specialized offerings for NDIS and Aged Care clients. Additional services encompass Steam/Carpet Cleaning and Disinfectant Cleaning as add-on modules. The company expanded its portfolio by acquiring Exterior Clean Melbourne, rebranded as Exterior Cleaning Services. The company also offers gift cards as a supplementary product.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Cleaning

Quantifiable outcome

• 96% client satisfaction rate
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Exterior Clean MelbourneminorOthersAcquisition of Exterior Clean Melbourne - a leading provider in Exterior Building Cleaning. Maid to Clean now offers all types of exterior building cleaning including house washing, roof cleaning, gutter cleaning, driveway cleaning and more. Existing Maid to Clean customers receive 25% off any exterior cleaning service.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Taskrabbit: Global freelance services marketplace including cleaning tasks. Competes for the same end customers with a marketplace model and is selectively active in the Australian market.
• Airtasker: Australian two-sided marketplace for local services including cleaning. Competes for the same end customers via a different (marketplace) model and pressures incumbent pricing and labor availability.
• Whizz (Whizz Home Services): Australian on-demand home cleaning platform with similar tech-led booking and recurring model. Comparable on technology-led go-to-market and direct-to-consumer motion.
• Oneflare: Australian services marketplace where customers post cleaning jobs and providers bid. Indirect competitor that lowers customer acquisition friction for competing independents and erodes brand-driven pricing power.

Direct peers

• Endless Cleaning: Melbourne-based cleaning company offering regular, one-off, end-of-lease and commercial cleaning. Direct competitor in the same geography with overlapping service portfolio and pricing structure.
• Molly Maid (Australia): Global franchise cleaning brand operating in Melbourne with recurring residential and one-off cleaning services. Closest direct competitor on service mix (regular, one-off, end-of-lease) and target customer.
• Jim's Cleaning: Part of the Jim's Group franchise network across Australia, offering residential and commercial cleaning. Comparable on service offerings, local-market focus, and franchise model that competes for the same customer base.

Others

• ServiceM8: Australian job management software used by cleaning and trade operators. Adjacent to Maid To Clean's tech stack — a typical enablement vendor for similar SMB cleaning businesses rather than a direct competitor.
• Care.com (Australia): Online marketplace for caregivers and home services including cleaning. Thematically adjacent — competing for households' spending on in-home services and household help.

Broad incumbents

• Fantastic Services: Large Australian home services platform offering cleaning, handyman, gardening and more. Directly comparable to Maid To Clean on residential cleaning and end-of-lease offerings, but with much broader geographic reach and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maid-to-clean-au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maid To Clean AU