Maillard Espace Aubade
- Company typePrivate
- Founded1919
- HeadquartersAlençon, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Maillard Espace Aubade firmographics
Firmographics- Name
- Maillard Espace Aubade
- Legal name
- Société Maillard
- Website
- https://maillard.fr
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Maillard Espace Aubade industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (444110)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Maillard Espace Aubade is headquartered
LocationHeadquarters
- HQ city
- Alençon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Maillard Espace Aubade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Bathroom: Sale of bathroom products including bathroom furniture, bathtubs, shower cabins and walls, shower trays, taps, washbasins and vanity tops, and WC units.
- Product Sales - Tiling: Sale of tiling products for interior floors, exterior floors, and wall applications.
- Product Sales - Heating and Air Conditioning: Sale of heating products including boilers, water heaters, radiators, towel warmers, heat pumps, air conditioning, and underfloor heating; and electrical products including lighting, ventilation, and central vacuum systems.
- Installation Services: Professional installation services through a network of over 450 certified artisan Pros. The company facilitates the connection between customers and qualified installers for bathroom renovation and HVAC projects.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Maillard Espace Aubade product offering
Product offeringCore offering
Maillard operates a network of 40 retail showrooms across western France selling bathroom products, tiling, heating/air conditioning, and electrical equipment, complemented by digital planning tools (3D bathroom configurator, tiling simulator, financial aid simulator) and a 450+ strong artisan installation network. The company serves both individual homeowners (particuliers) and trade professionals (professionnels) via a dedicated B2B portal (eBAT Pro). Installation services are facilitated through the Pros Aubade network connecting customers with qualified installers.
Product overview
Maillard Espace Aubade is a retail company operating a network of 40 stores across western France, specializing in bathroom products, tiling, heating/air conditioning systems, and electrical products. The company operates under the Espace Aubade brand and offers both consumer (B2C) and professional (B2B) services. Its product portfolio includes complete bathroom solutions (furniture, fixtures, faucets), tiling for floors and walls, heating equipment (boilers, radiators, heat pumps, underfloor heating), air conditioning systems, and electrical products. The company provides digital planning tools including a 3D bathroom configurator, air conditioning simulator, tile simulator, and financial aid simulator. A network of over 450 qualified artisan professionals supports installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Salle de bains (Bathroom products) Complete bathroom retail assortment including bathroom collections, furniture, bathtubs, shower cabins and walls, shower trays, faucets, washbasins, vanity tops, and WC units, sold to individual homeowners and trade professionals across western France.
- Carrelage (Tiling) Floor and wall tiling retail offering covering indoor floor tiles, outdoor floor tiles, and wall tiles for residential and commercial applications, sourced from brands including Villeroy & Boch, Marazzi, Ragno, Ibero, and Cerdisa.
- Chauffage / Climatisation (Heating and air conditioning) Retail offering of heating and air conditioning equipment including boilers, water heaters, radiators, towel warmers, heat pumps, air conditioning systems (mobile, monobloc, console multi-split, reversible, fixed), and underfloor heating, supplied by brands such as Atlantic, Bosch, Daikin, De Dietrich, Mitsubishi Electric, Thermor, Panasonic, Samsung, LG, and Airzone.
- Électricité (Electrical products) Electrical retail assortment including interior lighting, exterior lighting, professional premises lighting, ventilation systems, and central vacuum systems, sold under the 'Le Matériel Électrique' sub-brand.
- MA SALLE DE BAINS 3D (3D bathroom configurator) Standalone digital planning tool that allows customers to design and visualize their bathroom in 3D online before visiting a showroom, available to individual homeowners planning bathroom renovation projects.
- Pros Aubade installation network Service connecting customers with qualified artisan installers for bathroom renovation, tiling, heating, and air conditioning projects across western France, accessible via the 'Trouver un pro' tool.
- eBAT Pro B2B portal (ebatpro.fr) Dedicated B2B ordering and account management platform for trade professional customers (plumbers, electricians, HVAC installers, contractors) purchasing building materials from Maillard.
- Aubade Création (own-brand bathroom fittings) Maillard's own exclusive bathroom faucet and fittings brand, including the Inox Line collection, sold exclusively through Maillard showrooms and the Espace Aubade e-commerce platform.
Companies that use Maillard Espace Aubade
Customer profileSegments2 records
Ideal customer profiles2 records
Maillard Espace Aubade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Maillard Espace Aubade partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- BurgbadcoreParticipating brand in the 'Semaines du Meuble et du Carrelage' campaign (May 11 – June 13, 2026). Burgbad is a premium bathroom furniture brand whose products are featured in Maillard showrooms.
- DuravitcorePremium bathroom brand participating in the 'Semaines du Meuble et du Carrelage' campaign. Duravit supplies high-end bathroom furniture, ceramics, and accessories through Maillard.
- Jacob DelafoncoreMajor bathroom brand participating in the 'Semaines du Meuble et du Carrelage' campaign. Jacob Delafon supplies bathroom furniture, ceramics, and brassware sold through Maillard.
- Villeroy & BochcorePremium tile and bathroom brand participating in the 'Semaines du Meuble et du Carrelage' campaign. Villeroy & Boch supplies tiling and bathroom products through Maillard.
- GrohecorePremium faucet and shower brand whose products are featured across Maillard's bathroom category. Grohe is a leading global brand for bathroom fixtures sold through Maillard showrooms.
- Paini FrancecoreItalian-French faucet and shower brand whose products (One Piece, Round, Rotondo, New York collections) are prominently featured on Maillard's website across bathroom categories.
- Aubade CréationcoreOwn-brand of Maillard / Espace Aubade. Aubade Création is the company's proprietary bathroom faucet and fitting brand (Inox Line collection), sold exclusively through Maillard showrooms and Espace Aubade platform.
- AtlanticcoreMajor heating and air conditioning brand featured in the 'Semaines de la Clim'' campaign. Atlantic supplies heat pumps, water heaters, and air conditioning units sold through Maillard showrooms.
- DaikincorePremium air conditioning brand participating in the 'Semaines de la Clim'' campaign. Daikin is a leading global HVAC brand whose products are featured in Maillard showrooms and blog content.
- De DietrichcoreParticipating brand in the 'Semaines de la Clim'' campaign. De Dietrich supplies high-end heating and air conditioning solutions through Maillard.
- Mitsubishi ElectriccoreMajor HVAC brand featured in the 'Semaines de la Clim'' campaign. Mitsubishi Electric supplies heat pumps and air conditioning systems sold through Maillard.
- ThermorcoreParticipating brand in the 'Semaines de la Clim'' campaign. Thermor, part of the Groupe A. O. Smith, supplies water heaters and heating products through Maillard.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Maillard Espace Aubade competitors and assessment
Company assessmentEmerging players
- ManoMano: France-founded online pure-play marketplace for home improvement and DIY, competing head-on with Maillard's showroom-and-pro-assisted model through a fully digital browsing and purchasing experience.
Direct peers
- Cedeo: Saint-Gobain distribution brand specializing in plumbing, heating, and sanitaryware for trade professionals — directly comparable to Maillard's eBAT Pro B2B trade business and overlapping supplier brands.
- Lapeyre: French home improvement retailer specializing in bathroom, windows, doors, and interior renovation — closely comparable to Maillard's showroom-led, project-based selling model in the bathroom and renovation categories.
- Mr.Bricolage: French home improvement chain with a network of independent affiliated stores selling bathroom, tiling, heating, and electrical products — a comparable multi-store retail model serving both particuliers and professionnels.
- Leroy Merlin: France's largest home improvement retailer (part of ADEO), operating large-format stores selling bathroom, tiling, heating, and electrical products directly overlapping Maillard's full assortment and target customer.
- Brico Dépôt: Discount home improvement chain (Kingfisher) serving DIY consumers and trade professionals across France with comparable bathroom, tiling, heating, and electrical product ranges.
- Richardson: French wholesaler-distributor of plumbing, heating, and sanitaryware products serving trade professionals across France — a comparable B2B supply channel for the same artisan installer base that Maillard's Pros Aubade network serves.
- Castorama: National DIY and home improvement chain (Kingfisher Group) selling bathroom, tiling, heating, and electrical products to both consumers and trade professionals — directly overlapping Maillard's product mix and customer segments.
Broad incumbents
- Thermador Groupe: French-listed group of specialist distributors in plumbing, heating, and water treatment accessories, serving professional installers — overlapping with Maillard's HVAC and plumbing wholesale business.
- Saint-Gobain Distribution Bâtiment France: Parent of Point.P, Cedeo, and other building materials distribution brands in France — broad incumbent with deep trade relationships in plumbing, heating, and tiling that overlap with Maillard's professional offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maillard Espace Aubade social profiles
Digital presenceMaillard Espace Aubade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maillard Espace Aubade leadership team
Management profileNumber of profiles
Maillard Espace Aubade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maillard Espace Aubade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maillard Espace Aubade
What does Maillard Espace Aubade do?
Maillard operates a network of 40 retail showrooms across western France selling bathroom products, tiling, heating/air conditioning, and electrical equipment, complemented by digital planning tools (3D bathroom configurator, tiling simulator, financial aid simulator) and a 450+ strong artisan installation network. The company serves both individual homeowners (particuliers) and trade professionals (professionnels) via a dedicated B2B portal (eBAT Pro). Installation services are facilitated through the Pros Aubade network connecting customers with qualified installers.
Is Maillard Espace Aubade a public or private company?
Maillard Espace Aubade is a private company. It is classified as unknown and is currently operating.
When was Maillard Espace Aubade founded?
Maillard Espace Aubade was founded in 1919. It employs 101 to 250 people.
Where is Maillard Espace Aubade based?
Maillard Espace Aubade is headquartered in Alençon, France, in the Europe region.
How does Maillard Espace Aubade make money?
Four revenue lines are on record. Product Sales - Bathroom is the primary driver. The others are product Sales - Tiling, product Sales - Heating and Air Conditioning and installation Services.
Who are Maillard Espace Aubade's main competitors?
ManoMano is listed as an emerging player. Direct peers are Cedeo, Lapeyre, Mr.Bricolage, Leroy Merlin, Brico Dépôt, Richardson and Castorama. Broad incumbents are Thermador Groupe and Saint-Gobain Distribution Bâtiment France.
Does Maillard Espace Aubade have an API?
No public API is recorded for Maillard Espace Aubade.
What industry is Maillard Espace Aubade in?
Maillard Espace Aubade's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 444110 and its SIC code is 5070.