MAISON ARABELLA

What MAISON ARABELLA does

MAISON ARABELLA is a privately held architectural interior design studio founded in 2016 by Arabella Bassadone and headquartered at 3 Chesham Close in Chelsea, London. Operating as Arabella (International) Limited, the studio is a boutique practice of approximately 16 professionals delivering bespoke interior design through a four-stage process — Brief & Concept Creation, Detail Design, Technical Design, and Realisation — underpinned by global supplier relationships that enable procurement of furniture, fittings, and artworks at trade prices.

The studio serves three core client segments: high-net-worth individuals for private residential projects, commercial and hospitality operators for workplace and hospitality interiors, and developers for residential development and renovation work. Projects are delivered on a worldwide basis from the Chelsea base, with documented engagements in London, Monaco, and France. Revenue is generated through professional design fees and procurement/FF&E fees, with pricing tailored to project scope and budget. The business extends beyond services through the Objets Collection, an award-winning line of furniture, lighting, and home accessories that represents the studio's move into branded product IP.

The company is privately held with no external institutional investors or parent company disclosed, and operates under no AI or proprietary technology platform. Distribution is direct and relationship-led: phone, email, and in-person studio consultations, supplemented by Instagram, LinkedIn, email marketing, and earned media in luxury publications. Industry recognition includes SBID Awards, Country and Town House's 50 Best UK Interior Designers list, United in Design, and BIID membership for the founder.

Name

MAISON ARABELLA

Legal name

Arabella (International) Limited

Website

https://maisonarabella.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Arabella is a boutique architectural interior design studio in Chelsea, London, founded in 2016 by Arabella Bassadone, serving high-net-worth individuals, developers, and premium commercial clients worldwide through bespoke residential, hospitality, and development projects, with an award-winning Objets product line.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industry

Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

Keywords

• Interior design services
• Residential interior design
• Commercial design studio
• Bespoke furniture design
• Architectural interior design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: The studio provides comprehensive interior design services following a four-stage process: Brief & Concept Creation, Detail Design, Technical Design, and Realisation. Services are tailored to client needs with value-engineering to meet budget expectations.
2. Procurement Services: The studio offers procurement of furniture, fittings, decorative finishes, accessories, and artworks through global relationships at trade prices, subject to a procurement fee.
3. FF&E (Furniture, Fittings & Equipment): Furnishing concept is meticulously translated into an itemised estimate, ready for client sign-off before orders are placed. Includes artwork acquisition, signage, accessories and curating every last detail.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maison Arabella is an architectural interior design studio delivering bespoke interior design services for private residences, commercial and hospitality spaces, and residential developments. The studio follows a four-stage process (Brief & Concept Creation, Detail Design, Technical Design, and Realisation) and additionally offers procurement of furniture, fittings, decorative finishes, accessories, and artworks through global trade relationships, subject to a procurement fee. The studio also extends its design credentials through the Objets Collection of award-winning furniture, lighting, and home accessories.

Product overview

Maison Arabella is an architectural interior design studio offering a unified service portfolio centered on bespoke interior design. The core offering comprises three interconnected service lines: Private Residential, Commercial & Hospitality, and Residential Development design. The studio also extends its design credentials through the Objets Collection—a separate product line featuring furniture, lighting, and home accessories. The design service follows a four-stage process (Brief & Concept Creation, Detail Design, Technical Design, and Realisation), while the Objets Collection represents the studio's expansion into award-winning product design. The company is led by founder Arabella Bassadone with support from an Advisory Board.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Residential Interior Design Bespoke interior design services for private residences, transforming intimate spaces through a collaborative design process that reflects clients' lifestyles and preferences. Services span the full four-stage process from Brief & Concept Creation through Realisation.
• Commercial & Hospitality Design Interior design services for offices, hospitality spaces, and commercial environments. Focuses on creating emotionally resonant working environments that enhance productivity, culture, and wellbeing.
• Residential Development Design Interior design services for residential developments and renovations, fostering emotional relationships between owners, guests, and environments while maximising budget potential and reconciling brand, audience, and location.
• Objets Collection An award-winning collection of designed furniture, lighting, and home accessories created by the studio, extending its design credentials into product design.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LinkedInminorOthersMaison Arabella maintains a LinkedIn company page for professional networking and talent recruitment, allowing exceptional candidates to connect with the studio or send CVs and portfolios.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yabu Pushelberg: Internationally recognized design studio working across luxury hospitality, residential, and retail interiors. Comparable in luxury segment positioning, multi-segment service mix, and award-led brand strategy.
• Rose Uniacke: London-based luxury interior designer with a flagship showroom and product/furniture collections alongside bespoke residential design. Comparable in operating model combining services with proprietary products, and in HNW private client focus.
• Studio Indigo: London-based architectural interior design practice serving luxury residential, hospitality, and heritage projects for private and developer clients. Comparable boutique luxury UK practice with overlapping residential and hospitality design work.
• Martin Brudnizki Design Studio: London-based design studio specializing in luxury residential and hospitality interiors for international premium brands and operators. Closely comparable in segment mix (private residential + commercial/hospitality), project scale, and London luxury positioning.
• Kelly Wearstler: US-based luxury interior design studio and product brand serving HNW residential and hospitality clients. Comparable in combining bespoke design services with proprietary product lines (furniture, lighting, accessories) similar to Maison Arabella's Objets.
• Kelly Hoppen Interiors: London-based luxury interior design studio serving HNW residential and commercial clients globally. Directly comparable to Maison Arabella in service mix, client profile (private clients, developers, premium operators), and boutique UK luxury positioning.
• Champalimaud Design: International luxury interior design studio specializing in high-end residential, hospitality, and commercial interiors. Comparable in serving premium operators/developers on luxury briefs with a relationship-led, project-based model.

Broad incumbents

• Gensler: Global architecture and design firm with large commercial and hospitality interior design practices. Overlaps with Maison Arabella in commercial/hospitality interior design but operates at vastly larger scale across broader project types and geographies.
• Foster + Partners: Global architectural practice with interior design capability across luxury residential, hospitality, and commercial sectors. Comparable in overlapping architectural interior design services for premium clients but at materially larger scale and broader scope.

Others

• CLOSE Brothers Asset Finance (specialty luxury fit-out lender): UK specialty finance provider to high-end interior design, fit-out, and FF&E projects. Not a direct design competitor but an ecosystem enabler for luxury interior projects of the type Maison Arabella delivers.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-arabella
• Instagraminstagram.com/maisonarabellainteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON ARABELLA