Maison de la Magie

Name

Maison de la Magie

Legal name

Maison de la Magie (propriété de la Ville de Blois)

Website

https://maisondelamagie.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Museum and Cultural Heritage Attraction

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Magic museum
• Live magic shows
• Cultural heritage museum
• School educational programs
• Interactive magic exhibits

Headquarters

HQ city

Blois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum admission tickets: Ticket sales for museum entry including access to live magic shows at the Grand Théâtre, animations, and exhibitions

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Maison de la Magie is a public magic museum that operates a permanent visitor experience combining historical magic collections, live magic performances, hands-on workshops, and educational programs. Visitors access a 2,000 m² facility across five levels featuring the Salle Robert-Houdin permanent collection, the Grand Théâtre live show venue, interactive spaces, and rotating temporary exhibitions. Tickets are sold through the TickEasy online platform and on-site, with supplementary school group visits and educational workshops for maternelle through lycée students.

Product overview

Maison de la Magie is a public magic museum offering a unified visitor experience combining permanent collections, temporary exhibitions, and live magic performances. The venue spans approximately 2,000 m² across five levels and features multiple distinct attractions: Le Grand Théâtre hosts annual original magic shows; the Salon des Magiciens offers interactive card and mentalism performances; the Rotonde provides an immersive journey through magic history; the Salle Robert-Houdin displays 170 objects related to Robert-Houdin; and the Grenier Magique features hands-on magic workshops. The museum also operates an educational division offering school programs including visits to Blois (Robert-Houdin's birthplace) and workshops on clockmaking and close-up magic.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Grand Théâtre A 30-minute live magic show theater presenting annually created original magic performances, included in the entry price with 3-4 daily performances during opening seasons. The current 2026 show 'La Boutique des merveilles' was created by Maxime Minerbe.
• Grenier Magique A hands-on magic workshop space on level 2 where visitors learn and discover magician secrets through daily animations led by a magician. Included in museum entry.
• Salle Robert-Houdin A permanent collection gallery on level 1 showcasing 170 objects illustrating Robert-Houdin's talents as clockmaker, magician, scientist, and man of letters. Included in museum entry.
• La Rotonde An immersive hall on level -1 projecting a journey through magic history from Antiquity to modern times, with colors, sounds, and enchanting displays. Included in museum entry.
• Salon des Magiciens An interactive stage area on level -2 featuring card tricks, ball manipulations, rope tricks, and mentalism, with 6 daily 15-minute performances where visitors become actors. Included in museum entry.
• Dragon Automaton Display Six automated dragon heads emerge from the building's windows every 30 minutes (9:30-18:00) to welcome visitors, weather permitting. A signature facade attraction visible from the public square.
• Les Maîtres de l'Évasion (Temporary Exhibition) Temporary themed exhibition in 2026 titled 'Les maîtres de l'évasion' (The Masters of Escape) celebrating escapology and featuring Harry Houdini, 100 years after his death. Included in museum entry.
• School Educational Programs Pedagogical activities for school groups from maternelle to lycée, including themed visits to Blois (Robert-Houdin's birthplace), guided tours, and workshops on close-up magic, time measurement, and clockmaking. Pricing is €6 per child with 1 free supervisor per 10 children; free guided visits for schools in Blois.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Ville de BloiscoreOthersThe City of Blois owns and operates the Maison de la Magie. The Mayor Marc Gricourt serves as Director of Publication. The museum is part of the city's cultural and tourism strategy.
• Direction Régionale des Affaires Culturelles (DRAC) Centre Val de LoirecoreStrategic or Co-development PartnerRegional cultural authority providing technical and financial support. The museum has been classified as 'Musée de France' since 2003 with state support.
• Office de Tourisme de Blois ChambordmajorGTM or Marketing PartnerOfficial tourism partner promoting the museum as part of Blois and Loire Valley tourism itineraries
• CNAMI (Conseil National des Arts Magiques et de l'Illusion)majorStrategic or Co-development PartnerThe CNAMI, particularly under president Christian Fechner in 1998, supported the acquisition of magic objects and posters from the 19th and 20th centuries for the museum's collection.
• Qualité TourismeminorOthersThe museum participates in the French state quality tourism initiative, committed to warm personalized welcome, clear information, competent staff, clean spaces, and territory discovery.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Futuroscope: French theme park focused on technology-based multimedia experiences. Comparable as a French paid-admission family attraction with rotating shows and exhibitions, though targeting a different subject matter.
• Château de Chambord: The most-visited Loire Valley château, drawing significant tourist traffic in the same region. Comparable as a UNESCO-adjacent Loire Valley heritage attraction, with partial overlap in target visitor base.
• Puy du Fou: Major French themed historical attraction park known for live spectacles and immersive shows. Comparable as a French ticketed attractions operator combining heritage narrative with live performance, though at a much larger scale.
• Château Royal de Blois: Adjacent heritage attraction sharing the same Place du Château in Blois and the same TickEasy booking platform. Comparable as a complementary Loire Valley cultural tourism site competing for the same tourist spend.

Emerging players

• Cité de la Magie: Smaller French magic-themed attraction. Comparable as a magic-vertical peer, though smaller in scale and without equivalent museum-grade collection or state designation.

Broad incumbents

• Centre des monuments nationaux: French national public operator of heritage monuments and visitor sites. Comparable as a public-sector cultural site operator managing ticketed visitor experiences across France, with potential partnership/distribution overlap.
• Le Grand Rex: Iconic Paris movie theater and live entertainment venue. Comparable as a French ticketed entertainment venue offering live performances, though with a different core product (cinema-led rather than museum-led).

Direct peers

• Musée des Arts Forains: Parisian museum of fairground arts and attractions, featuring mechanical objects and live performances. Closely comparable to Maison de la Magie in combining historical performance objects with live demonstrations.
• Musée Grévin: Historic Parisian wax museum offering immersive, theatrical visitor experiences with paid admission. Comparable as a ticketed, attraction-format museum combining exhibits with live performance elements for tourist families.
• Musée de l'Illusion: A Parisian museum dedicated to optical illusions and immersive experiences. Highly comparable to Maison de la Magie's combination of interactive exhibits and visual trickery targeting tourist families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maisondelamagieblois
• Instagraminstagram.com/maisondelamagie
• LinkedInlinkedin.com/company/maison-de-la-magie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison de la Magie