Le Grand Rex
Le Grand Rex operates Europe's largest cinema auditorium (2,702 seats) in a 1932 Art Deco Parisian landmark, offering film screenings, live concerts and cine-concerts, the Féeire des Eaux water show, immersive tours, and an escape game to the general public, tourists, and corporate clients.
- Company typePrivate
- Founded1932
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Le Grand Rex does
Le Grand Rex operates a single-site cinema and live entertainment complex at 1 Boulevard Poissonnière in central Paris, anchored by the 2,702-seat Grande Salle — the largest cinema auditorium in Europe — and supported by six additional screens including the 300+ m² Grand Large (the largest cinema screen in Europe excluding Imax) and the Salle Infinite. The venue, housed in a 1932 Art Deco building inscribed on the French Inventory of Historical Monuments, runs a multi-product entertainment model that combines standard and premium film screenings (2D, 3D, 70mm), live concerts and cine-concerts, the seasonal Féeire des Eaux aquatic spectacle, the Rex Studios interactive behind-the-scenes tour, an escape game ("Sauvez le Cinéma!"), and guided/VIP tours of the historic building. The company also sells branded merchandise, prepaid subscription cards, and rents the venue for private corporate events and premieres.
The business operates as a SAS (Société par Actions Simplifiée) registered in Paris with share capital of €2,189,700, privately held with no identified parent company, institutional investors, or funding rounds disclosed. Distribution is primarily direct-to-consumer through the on-site box office, the legrandrex.com website (tickets powered by cotecine.fr), and a mobile app, supplemented by third-party resellers (Fnac, Talticket.com) and an e-commerce boutique. Pricing is fragmented across formats, seat categories, and customer segments (full, reduced, student, senior, child, CE groups), with premium VIP experiences reaching €50 and standard cinema tickets ranging €7-€18. Marketing leverages social media (Facebook, Instagram, TikTok, Snapchat, YouTube, X), email newsletters, and partnerships with major media and entertainment brands. Strategic product launches over 2024-2026 have progressively expanded the experiential and cine-concert calendar, signaling a deliberate evolution from a single-format cinema into a diversified cultural-entertainment destination.
Le Grand Rex firmographics
Firmographics- Name
- Le Grand Rex
- Legal name
- Sas Le grand rex Paris
- Website
- https://legrandrex.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Grand Rex operates Europe's largest cinema auditorium (2,702 seats) in a 1932 Art Deco Parisian landmark, offering film screenings, live concerts and cine-concerts, the Féeire des Eaux water show, immersive tours, and an escape game to the general public, tourists, and corporate clients.
- Ownership category
- akta.pro rank
Le Grand Rex industry classification
Industry- Product category
- Cinema and Live Entertainment
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)
Keywords
Where Le Grand Rex is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Le Grand Rex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Cinema Ticket Sales: Primary revenue stream from movie screenings across 7 theaters. Tickets priced by format (2D, 3D), time of day (morning, full price), and seat location. Additional fees apply for premium formats like 70mm and VIP experiences.
- Concert and Show Tickets: Revenue from live performances including concerts, cine-concerts, comedy shows, and special events. Tickets sold at varying price points depending on event prestige and seat location.
- Subscription Cards: 5-seat card at €45.50 (valid 60 days) and 10-seat card at €80 (from first use). Includes complimentary popcorn and 3D glasses; 10-seat card adds drink.
- Guided Tours and Experiences: Revenue from Rex Studios interactive tours (€12 full price, €10 reduced), guided tours (€13.50-€18), VIP experiences (€50), and escape games (€20).
- Merchandise and E-commerce: Online shop selling gift cards, merchandise including textiles (t-shirts, sweatshirts), accessories (bottles, socks), popcorn, and perfumes.
- Venue Rental: Private event rentals for corporate events, premieres, and special occasions through dedicated rental platform.
- Féerie des Eaux Package Sales: Combined tickets for the water show plus feature film, with pricing from €10 to €45 depending on date and experience level (VIP with champagne).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Great Hall - Féerie des Eaux + Christmas Film |
| Unit Pricing | Pay-as-you-go | Great Hall - 2D Standard |
| Unit Pricing | Pay-as-you-go | Great Hall - 3D |
| Unit Pricing | Pay-as-you-go | Salle Infinite - 2D |
| Unit Pricing | Pay-as-you-go | Rex Halls 3-7 - 2D |
| Unit Pricing | Pay-as-you-go | Rex Studios Tour |
| Unit Pricing | Pay-as-you-go | Guided Tour |
| Unit Pricing | Pay-as-you-go | Escape Game |
| Subscription | Multi-year contract | Subscription Cards |
| Unit Pricing | Pay-as-you-go | Féerie des Eaux + Film Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Le Grand Rex product offering
Product offeringCore offering
Le Grand Rex operates a multi-auditorium cinema and live entertainment complex in Paris, screening films across seven theaters (including Europe's largest cinema auditorium, the 2,702-seat Grande Salle, and the Grand Large with its approximately 300 m² screen). Beyond cinema exhibition, the venue produces live entertainment including the seasonal Férie des Eaux water spectacle, cine-concerts, concerts, and theatrical shows, and operates immersive experiences such as the Rex Studios behind-the-scenes tour and the "Sauvez le Cinéma!" escape game.
Product overview
Le Grand Rex operates as a multi-venue cinema and live entertainment complex in Paris. Its core cinema product spans several auditoriums: the Grande Salle (Great Hall) with 2,702 seats—the largest cinema in Europe—the Grand Large with a 300 m² screen, and Salle Infinite, plus additional Rex 1–7 classic halls. Beyond standard and premium film screenings, the venue offers live entertainment through its Shows & Concerts program in the Great Hall, the seasonal Féerie des Eaux water spectacle, and specialty experiences including Rex Studios (interactive behind-the-scenes cinema tours) and the "Sauvez le Cinéma!" escape room developed with Team Break. Supporting services include guided tours of the historic Art Deco building, VIP tour packages, an online ticketing platform, prepaid cinema subscription cards, and a merchandise boutique.
Differentiator
Problem solved
Functional benefit
Brands
- Rex Studios: Interactive audio-guided tour behind the scenes of the cinema, exploring sets, projection booth, director's office, and special effects.
- Féerie des Eaux
- Grand Large
- Salle Infinite
Products and services
- Grande Salle Cinema Screenings
- Grand Large Premium Screenings
- Salle Infinite Screenings
Quantifiable outcome
- Largest cinema auditorium in Europe (2,702 seats)
- +1 more outcomes
Companies that use Le Grand Rex
Customer profileSegments4 records
Ideal customer profiles4 records
Le Grand Rex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Le Grand Rex partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- UGC (UGC Illimité, UGC Solo, UGC Blue)coreMajor cinema card partner accepting UGC subscription cards for screenings. Cards can be used 1 hour before sessions at the box office, subject to availability. Additional fees apply for special events like Féerie des Eaux.
- Ciné ChèquesminorAccepted as payment for cinema tickets with a €5 supplement for the Féerie des Eaux show.
- Grévin MuseumcoreCombined ticket packages available for visiting both Rex Studios and the Grévin wax museum, two iconic Parisian attractions located in the same area.
- Choco Story MuseumminorCombined 'Découverte' package (2 hours) offering both Rex Studios tour and Chocolate Museum visit, creating a family-friendly cultural package.
- Yellow Socks OrchestracoreFrench symphony orchestra specializing in film music that regularly performs cine-concerts at Le Grand Rex, including Harry Potter, Jurassic Park, Star Wars, and other major film scores.
- uGo&PlaycoreProduction company behind numerous cine-concert events at Le Grand Rex, including Harry Potter, Azur et Asmar, Whiplash, and Edward aux mains d'argent concerts.
- Overlook EventscoreEvent production company producing John Williams and Hans Zimmer symphonic concert events at Le Grand Rex.
- Team BreakminorEscape game collaboration partner for 'Sauvez le Cinéma!' - an original cinematic escape game experience within the Grand Rex venue.
- RMC SportminorOfficial media partner for UFC events broadcast at Le Grand Rex, including Benoît Saint Denis UFC 329 fan zone event.
- Kadeos, AMEX, Credit Cards, ANCV, Cheque CultureminorVarious payment and voucher partners accepted at the venue for tickets and services.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Le Grand Rex competitors and assessment
Company assessmentDirect peers
- Gaumont: Historic French cinema chain and film distributor with flagship Parisian sites. Closely comparable in combining theatrical exhibition with premium and heritage positioning.
- CGR Cinémas: French cinema chain operating multiplexes across France. Direct competitor in mainstream exhibition with similar programming of blockbusters and event cinema.
- Pathé: Major French cinema exhibitor and film producer/distributor. Competes directly for Paris cinema audiences and operates premium-format and event programming comparable to Le Grand Rex.
- MK2: Paris-focused cinema operator with strong cultural/event programming. Comparable as a boutique-style cinema operator blending film exhibition with cultural and event-led revenue.
- UGC: France's largest cinema chain with ~50 multiplexes. Direct competitor in French theatrical exhibition and active partner of Le Grand Rex via UGC Illimité/Solo/Blue card acceptance.
Others
- Imax Corporation: Large-format cinema technology licensor. Le Grand Rex competes adjacent to IMAX with the 300 m² Grand Large screen; relevant technology and premium-format comparable.
Broad incumbents
- Odeon Cinemas: Pan-European cinema chain (part of AMC). Comparable as a heritage/exhibition operator in European markets with multiplex and event programming.
- Cineworld Group: One of the world's largest cinema operators. Comparable as a broad incumbent in theatrical exhibition with overlapping premium-format and event-cinema capabilities.
- AMC Theatres: Largest cinema chain in the US/Europe (operator of Odeon). Broad incumbent comparable in scale, premium-format (IMAX) deployment, and event programming.
Regional players
- L'Olympia: Iconic Parisian concert hall hosting live music and special events. Comparable as a Paris-based historic entertainment venue operating concerts and live events at premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Grand Rex social profiles
Digital presenceLe Grand Rex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Grand Rex leadership team
Management profileNumber of profiles
Le Grand Rex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Grand Rex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Grand Rex
What does Le Grand Rex do?
Le Grand Rex operates a multi-auditorium cinema and live entertainment complex in Paris, screening films across seven theaters (including Europe's largest cinema auditorium, the 2,702-seat Grande Salle, and the Grand Large with its approximately 300 m² screen). Beyond cinema exhibition, the venue produces live entertainment including the seasonal Férie des Eaux water spectacle, cine-concerts, concerts, and theatrical shows, and operates immersive experiences such as the Rex Studios behind-the-scenes tour and the "Sauvez le Cinéma!" escape game.
Is Le Grand Rex a public or private company?
Le Grand Rex is a private company. It is classified as unknown and is currently operating.
When was Le Grand Rex founded?
Le Grand Rex was founded in 1932. It employs 11 to 50 people.
Where is Le Grand Rex based?
Le Grand Rex is headquartered in Paris, France, in the Europe region.
How does Le Grand Rex make money?
Seven revenue lines are on record. Cinema Ticket Sales are the primary driver. The others are concert and Show Tickets, subscription Cards, guided Tours and Experiences, merchandise and E-commerce, venue Rental and Féerie des Eaux Package Sales.
Who are Le Grand Rex's main competitors?
Direct peers on record are Gaumont, CGR Cinémas, Pathé, MK2 and UGC. Imax Corporation is listed as an others. Broad incumbents are Odeon Cinemas, Cineworld Group and AMC Theatres. L'Olympia is listed as a regional player.
Does Le Grand Rex have an API?
No public API is recorded for Le Grand Rex.
What industry is Le Grand Rex in?
Le Grand Rex's product category is Cinema and Live Entertainment. Its primary akta.pro industry code is MPADAKAF, Screening Rooms & Cinematheques (Nonprofit/Institutional), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 512131 and its SIC code is 7830.