Maison Guava

What Maison Guava does

Maison Guava is a privately held, France-based curated multi-brand retailer of contemporary fashion and luxury streetwear, operating three physical boutiques — a Paris flagship on Rue Cambon, a seasonal Saint-Tropez boutique, and a seasonal Courchevel 1850 boutique — alongside a global Shopify-powered e-commerce platform shipping to 23 countries via DHL. The assortment spans 50+ curated brands ranging from established names such as Chrome Hearts, KidSuper, Who Decides War, and Perplex to emerging Parisian labels like Abela023, APF (Attention Peinture Fraîche), Les Bons Gars, and Marmo, with an own-label Maison Guava streetwear line layered on top. Pricing spans from €15 accessories to €18,900 rare sourced pieces, with Klarna installment payments available.

The company's commercial model is a hybrid of one-time retail transactions (own-label and partner-brand merchandise) and bespoke professional services, specifically a Sourcing Service that hunts off-catalogue items (Chrome Hearts grails, archive Louis Vuitton, Hermes Birkin, Rolex) through trusted networks and authenticates them in-house, and a Look Styling Service that delivers curated full outfits either as one-click look purchases or via WhatsApp-driven bespoke requests. Differentiation rests on curatorial taste, in-house authentication capability, access to rare and exclusive pieces, and white-glove service delivered across physical and digital touchpoints. Klarna (3x installments), DHL express logistics, and WhatsApp-based concierge are the primary third-party integrations.

Revenue figures, funding history, headcount, ownership structure, and management team are not publicly disclosed. The company has no AI/ML capabilities, no patents, no disclosed certifications, and no strategic partnerships beyond standard commerce integrations. Customer segmentation is hybrid, targeting luxury streetwear enthusiasts and affluent fashion consumers seeking authenticated rare pieces and personalized styling, with a secondary segment of service-oriented shoppers.

Name

Maison Guava

Legal name

Maison Guava

Website

https://maisonguava.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Guava is a France-based curated multi-brand fashion retailer operating three premium French boutiques and a global Shopify e-commerce platform, selling 50+ brands — including its own streetwear label — to affluent consumers seeking authenticated luxury streetwear and bespoke styling and sourcing services.

Ownership category

akta.pro rank

Product category

Curated Multi-Brand Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAABAI

Luxury & Designer Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Curated fashion retail
• Luxury streetwear
• Multi-brand boutique
• Contemporary apparel
• Premium resale sourcing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail fashion sales: One-time transaction sales of curated contemporary fashion items including own-label Maison Guava products and partner brand merchandise across clothing, accessories, and lifestyle categories.
2. Sourcing services: Bespoke sourcing service for off-catalogue pieces through trusted professional networks, with in-house authentication. Customers request specific pieces via WhatsApp or sourcing form, with pieces delivered after authentication.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Guava is a curated multi-brand fashion retailer selling contemporary apparel, accessories, jewelry and lifestyle/fragrance products through three physical boutiques (Paris, Saint-Tropez, Courchevel) and a global e-commerce platform. The assortment combines the proprietary Maison Guava streetwear label with 50+ partner brands including Chrome Hearts, KidSuper, Perplex, Who Decides War, Better With Age, Abela023, APF and Les Bons Gars. The company layers two service offerings on top of the retail assortment: a WhatsApp-based Look Styling service that lets customers shop pre-styled outfits or request bespoke looks, and a Sourcing service that hunts, authenticates and delivers off-catalogue luxury pieces on request.

Product overview

Maison Guava is a curated house of contemporary fashion retail operating as a multi-brand e-commerce platform with three physical boutiques in Paris, Saint-Tropez, and Courchevel. The offering centers on a carefully curated mix of emerging French labels and established sought-after brands, including its own Maison Guava streetwear label. The portfolio includes apparel categories spanning tops (T-shirts, longsleeves, shirts, tank tops), bottoms (jeans, shorts, joggers, pants), outerwear (jackets, coats), accessories (caps, beanies, bags), and lifestyle/fragrance products. Services include personal look styling and piece sourcing for rare items. The company positions itself around authenticity, rarity, and discovery, with in-house authentication of all pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Maison Guava (own brand) The company's proprietary streetwear label, presented as a label in its own right rather than merchandise. It distills the curation and taste developed through years of working with world-class brands and is sold through both the e-commerce store and the physical boutiques.
• Chrome Hearts collection Chrome Hearts jewelry, apparel and accessories — American luxury brand founded in 1988 by Richard Stark, renowned for craftsmanship using sterling silver, gold and leather goods, with items priced up to €18,900 for rare pieces.
• Better With Age collection Luxury upcycling apparel crafted exclusively from vintage garments and recycled materials, known for hand-set embellishments and denim transformations.
• KidSuper collection KidSuper streetwear apparel and accessories, including the KidSuper x Mercedes-Benz collaboration, featuring hand-painted collage aesthetics and playful tailoring.
• Perplex collection Elevated everyday wear from the German brand Perplex, featuring distinctive cuts, fabrics, and signature double-layer fabric sets with minimal visible logos.
• Who Decides War collection Contemporary apparel from Who Decides War, known for intricately distressed and hand-dyed denim featuring the brand's signature stained-glass arch motif.
• Vale Lives collection Apparel from Vale Lives blending bold graphics and vintage textures into relaxed silhouettes.
• Abela023 collection Wardrobe essentials from Parisian house Abela023 with a couture sensibility, including hand-set embellishments, jewel-worked caps and denim focused on material contrast.
• APF (Attention Peinture Fraîche) collection APF streetwear apparel turning clothing into canvas with graphics, messages and artistic collaborations originating from Parisian graffiti culture.
• Les Bons Gars collection Garments from Les Bons Gars merging Parisian elegance with contemporary styles for men and women, embodying simplicity and an everyday lifestyle.
• Marmo collection Apparel from Marmo, a Paris-based brand by photographer Martin Mougeot that bridges fashion, storytelling and culture, combining apparel with print and narrative.
• French Designers Collection Curated collection of 96 products from French fashion and perfume houses such as Sora Dora, Une Nuit Nomade and Le Galion, focused on French creative visionaries across fashion and fragrance.
• Look Styling Service Personal styling service in which the Maison Guava team composes full outfits that can be shopped in a single click, with bespoke looks requested via WhatsApp by specifying occasion, usual sizes and budget.
• Sourcing Service Off-catalogue piece hunting service where buyers search trusted professional networks to find specific items, authenticate them in-house and deliver them to the customer, spanning Chrome Hearts grails to archive Louis Vuitton. Requests are submitted via WhatsApp or the website sourcing form.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vestiaire Collective: Global authenticated luxury resale marketplace. Comparable to Maison Guava on the authentication-led luxury resale thesis and rare/sourced-piece sourcing, though operating as a peer-to-peer marketplace rather than a curated retailer.
• Farfetch: Global luxury marketplace and platform operator connecting boutiques and brands with consumers. Overlaps with Maison Guava on multi-brand luxury/streetwear assortment, authenticated luxury positioning and worldwide shipping; operates at far greater scale as a broader incumbent.

Direct peers

• Slam Jam: Milan-based retailer and distributor with a long-standing position at the intersection of streetwear and luxury, including multibrand e-commerce and own-label offerings. Directly comparable to Maison Guava on luxury-streetwear curation and the combination of retail with own-brand production.
• SSENSE: Montreal-based multi-brand luxury and streetwear retailer known for curating emerging designers alongside luxury houses. Directly comparable to Maison Guava in streetwear-luxury crossover, emerging French designer exposure, and editorial positioning toward a younger luxury consumer.
• Antonioli: Milan-based luxury multi-brand boutique and e-tailer with deep streetwear-luxury curation and European flagship presence. Directly comparable in positioning, brand mix (including cult labels) and continental-European boutique strategy.
• Mr Porter (Net-a-Porter Group): Global multi-brand luxury menswear e-tailer curating 500+ brands with editorial-led merchandising. Closely comparable to Maison Guava in target customer (affluent men), curated brand mix and service-led positioning, though at far greater scale and with a wider assortment.
• Tres Bien: Swedish curated menswear multi-brand retailer famous for discovering designers (A-COLD-WALL*, Our Legacy) and running a tightly edited luxury-streetwear mix. Closely aligned with Maison Guava's curation philosophy, emerging-designer exposure and service-led approach.
• The Broken Arm: Paris-based concept multi-brand boutique on Rue de Marseille known for cutting-edge luxury and emerging designer curation. Comparable to Maison Guava on Paris flagship positioning, curated luxury-streetwear mix and French-designer emphasis.
• Browns (Browns Fashion): London-headquartered multi-brand luxury boutique with physical stores and global e-commerce, known for designer discovery and curated luxury mix. Directly comparable to Maison Guava's boutique + e-commerce hybrid model and emerging/luxury brand curation.
• END. UK-based multi-brand retailer specializing in luxury menswear and streetwear with curated drops and emerging brands. Overlaps with Maison Guava on cult streetwear-luxury brands (Chrome Hearts, KidSuper, Who Decides War) and authenticated resale/launch allocations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@maisonguava
• Instagraminstagram.com/maisonguava/?hl=fr
• TikToktiktok.com/@maisonguava?lang=fr
• LinkedInlinkedin.com/company/maison-guava

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Guava