La Maison de l'Image

What La Maison de l'Image does

La Maison de l'Image is a French non-profit association (association loi 1901) founded in 1972 in Grenoble as the CAV (Centre Audiovisuel) of the Villeneuve neighborhood. It operates as a cultural and educational organization delivering media literacy education, participatory audiovisual creation, and community media programming for schools, youth aged 11-25, parents, professionals, and local residents. Its core assets include Studio 97 médialab (inaugurated 2019), a physical facility equipped with photo and video studios, a film development laboratory (labo photo argentique), and editing suites running Adobe Premiere CC; the Vidéogazette heritage archive (1972-1976), digitized in partnership with the Bibliothèque nationale de France; and three flagship programs — the annual Le Mois de la Photo festival, the annual Les Rendez-Vous de l'Image conference series (since 2013), and the participatory TV show Dédales et des gens (since December 2023).

The organization's business model blends non-commercial and lightly commercial streams. Direct revenue derives from paid training sessions (formations) in photography, video, and digital media literacy, and from school interventions. Community-facing activities, including Studio 97 memberships and workshop participation, run on a freewill-donation basis (adhésion à prix libre, averaging around 10 euros per member across roughly 100 community members). The financial backbone is recurring institutional support from French public-sector funders including DRAC Auvergne-Rhône-Alpes, ANCT, Grenoble Alpes Métropole, Ville de Grenoble, Département de l'Isère, and CAF, with academic and cultural partnerships (Sciences Po Grenoble, PACTE-CNRS, BnF, Cinéma Le Méliès, Les Films de la Villeneuve, ACRIRA) extending operational capacity. Go-to-market is community-led and event-driven, with awareness generated through the website, YouTube, Instagram, a newsletter, local press partnerships, and the annual festivals.

The organization is governed as an independent association with no parent company, no external investors, and no equity structure. It employs 16 people and serves a single regional market in Auvergne-Rhône-Alpes, with episodic content distributed globally via YouTube.

Name

La Maison de l'Image

Legal name

La Maison de l'Image

Website

https://maison-image.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

La Maison de l'Image is a Grenoble-based French non-profit founded in 1972 that delivers media literacy education, participatory audiovisual workshops, and community television to schools, youth, and Villeneuve neighborhood residents through Studio 97 médialab and annual festivals.

Ownership category

akta.pro rank

Product category

Community Media and Media Literacy Education

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Arts, Entertainment, and Recreation (71), Photography Studios, Portrait (541921)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAGAHAJ

Media Arts & Film/Photography Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYMPABADAN

Public Media Partnerships & Content Co-productions (NGO/Cultural)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Public/Nonprofit Broadcasting (PBS/NPR-style)

SECONDARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAEAGAG

Media Center & Audiovisual Lending Operations (Equipment Checkout, Production Support)

Education/Education Facilities & Support Services/Library, Media Center & Learning Space Operations

Keywords

• Media literacy education
• Audiovisual training
• Community media
• Photography workshops
• Participatory television

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training and workshops: La Maison de l'Image offers paid training sessions (formations) in photography, video, and digital media literacy for various audiences including schools, youth, and professionals
2. Membership and donations: Studio 97 operates on a freewill donation model (adhesion à prix libre) for membership, with activities open free of charge
3. School interventions: Educational interventions in schools covering media literacy, image analysis, and video production

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Maison de l'Image is a non-profit cultural and educational association that provides media literacy education, audiovisual training workshops, and participatory media production for schools, youth, and local residents in the Grenoble area. It operates Studio 97 médialab, delivers school interventions on image and media analysis, runs annual public events (Le Mois de la Photo and Les Rendez-Vous de l'Image), and produces the participatory TV show Dédales et des gens. Its core activity is community-based media education and creative audiovisual practice rather than commercial product sales.

Differentiator

Problem solved

Functional benefit

Brands

• Vidéogazette: Historical participatory cable television project (1972-1976) documenting neighborhood life at the Villeneuve. Archives have been digitized and are being valorized.
• Dédales et des gens
• Studio 97

Products and services

• Studio 97 Médialab A community medialab (third-place artistic and citizen space) dedicated to audiovisual, photo, and sound creation for primarily youth aged 11-25 in Grenoble. Members gain access to professional equipment including a photo studio, darkroom, film development laboratory, and video editing suite with Adobe Premiere CC through a freewill donation membership (approximately 10 euros).
• Dédales et des gens (Participatory TV Show) A participatory television show created collectively by residents of the Villeneuve neighborhood in Grenoble, covering local topics through reportages, interviews, and live multicamera production. Distributed via YouTube. Successor to the historic Vidéogazette project, with episodes produced in partnership with Le Crieur de la Villeneuve and screened at local venues.
• Le Mois de la Photo (Annual Photography Festival) An annual photography festival held in Grenoble featuring themed exhibitions of international photographers, open to the public. Editions have included themes on interiors, portraiture, landscapes, neighborhoods of the world, walls and borders, and memory.
• Les Rendez-Vous de l'Image (RDVI) An annual conference series focusing on media and image education, with conferences, round tables, and practical workshops. Annual themes have included media and democracy, influencers, artificial intelligence and images, youth and media, social struggles, diversity, identity and gender, social networks, media power, current affairs, and screens.
• School Interventions (Media Literacy and Image Education) Educational interventions delivered in schools covering media literacy (éducation aux médias d'information), analysis of press, advertising and propaganda images, decoding stereotypes, video editing discovery, pocket film production, video reportage, and photographic pathways. Designed to develop critical thinking about images and media among students.
• Professional Training Formations Paid training sessions (formations) for adults, parents, and professionals covering photographic shooting, video reportage, video editing with Adobe Premiere CC, media education facilitation, supporting screen use in early childhood, accompanying adolescents in digital practices, and accompanying vulnerable audiences in digital practices.

Quantifiable outcome

• Several hundred households were reached by the original Vidéogazette cable TV experiment in 1973

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Le Crieur de la VilleneuvecoreStrategic or Co-development Partner · 1 January 2023Partnership with local participatory journal for the production of Dédales et des gens TV emissions. The three first emissions were created in partnership with Le Crieur de la Villeneuve.
• Bibliothèque nationale de France (BnF)coreStrategic or Co-development Partner · 1 January 2016Partnership for digitization of Vidéogazette magnetic tapes (1972-1976 archival footage). BnF provided digitization services for this pioneering local TV experiment.
• Sciences Po GrenobleminorStrategic or Co-development PartnerAcademic partner in the Vidéogazette digitization and documentation project.
• PACTE-CNRS (laboratory)minorStrategic or Co-development PartnerResearch laboratory partner in the Vidéogazette archiving project.
• Les Films de la VilleneuvecoreStrategic or Co-development PartnerPartnership for youth screenwriting workshops and film production projects. Collaborated on Studio 97 productions including short films and series creation.
• Cinéma Le MélièsminorChannel Partner/ Reseller/ DistributorLocal cinema venue for screening Studio 97 youth film productions, including annual December screenings.
• DRAC Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerRegional cultural authority providing funding support for Dédales et des gens emissions and organizational activities.
• ANCT (Agence Nationale de la Cohésion des Territoires)minorStrategic or Co-development PartnerNational agency supporting cohesion projects, providing funding for Dédales et des gens.
• Grenoble Alpes MétropolecoreStrategic or Co-development PartnerMetropolitan area authority providing support for Dédales et des gens emissions.
• Ville de GrenoblecoreStrategic or Co-development PartnerCity of Grenoble providing institutional support for organizational activities.
• Département de l'IsèreminorStrategic or Co-development PartnerDepartmental council providing funding support.
• CAF (Caisse d'Allocations Familiales)minorStrategic or Co-development PartnerFamily allowance office providing support for family-oriented activities.
• ACRIRAminorStrategic or Co-development PartnerRegional association partner for series writing workshops and youth film projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visa pour l'Image: Annual photojournalism festival in Perpignan with educational programming; comparable to Le Mois de la Photo as a regional festival anchor for photography audiences.
• Les Rencontres d'Arles: Major annual photography festival in Arles with associated education programs; directly comparable to Le Mois de la Photo in scale and curatorial approach.
• Le BAL: Paris-based cultural venue dedicated to image education and photography exhibitions, runs school programs and community workshops analogous to La Maison de l'Image's media literacy mission.
• Bibliothèque publique d'information (BPI) — Médialab: Public library-based media lab in Paris offering free audiovisual creation spaces and workshops, analogous to Studio 97's médialab concept and target audience.
• La Gaîté Lyrique: Paris digital arts and contemporary creation center running workshops, festivals, and educational programs on media and digital culture; comparable community-and-arts third-place model.
• Centquatre (104): Public cultural center in Paris offering free workshops, residencies, and exhibitions with strong community engagement, similar to La Maison de l'Image's participatory programming ethos.
• Le Crieur de la Villeneuve: Local participatory journal in the Villeneuve neighborhood that co-produces Dédales et des gens; a hyperlocal peer with overlapping community-media mission and audience.

Broad incumbents

• France Télévisions: France's national public broadcaster, sharing participatory/public-broadcasting traditions with Dédales et des gens while operating at vastly larger scale and broader scope.
• Maison des Jeunes et de la Culture (MJC) de France: Federation of community cultural centers across France running workshops, youth programs, and media activities; broader network but overlapping mission and target audience.
• Fémis (École nationale supérieure des métiers de l'image et du son): French national film school offering professional training in audiovisual production; relevant counterpart for the professional formations segment of La Maison de l'Image's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@studio97grenoble
• Facebookfacebook.com/La-Maison-de-lImage-420828201341167
• Instagraminstagram.com/moisdelaphoto.grenoble
• LinkedInlinkedin.com/company/la-maison-de-limage-grenoble

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison de l'Image