Maison Moderne électricité

What Maison Moderne électricité does

Maison Moderne électricité is a France-based, privately held e-commerce retailer of professional and consumer-grade electrical equipment, headquartered in Le Havre with a physical showroom in Saint-Jean-de-la-Neuville, Normandy. The company operates a dual-channel model: a self-serve online catalog with home delivery across France via Colissimo, Mondial Relay, and Transport France Alliance, and a retail store offering in-person expert advice. It serves two horizontal customer segments — professional electricians and contractors procuring at wholesale-like prices, and individual homeowners/DIY buyers seeking certified products — without disclosed enterprise concentration.

The catalog spans 12+ product categories, anchored in core electrical equipment (panels, circuit breakers, fuses, GTLs, switch-disconnectors, contactors), switches and sockets, cables and conduits, LED lighting, sanitary (electric water heaters), heating, access control and security, IT network infrastructure (FTTH, fiber, 19-inch cabinets), and electric vehicle charging stations, sourced primarily from the four leading French OEMs: Legrand, Schneider Electric, Hager, and Eur'ohm. Products are listed with NF and CE certifications and reference compliance with French standards such as NF C 15-100, signaling positioning in the regulated professional trade channel.

The business model is straightforward retail: one-time product sales, unit pricing with a €249 TTC free-delivery threshold, 4x interest-free installments via PayPal (€30–€2,000), and a 14-day return policy. The website displays a 4.6/5 average rating from 1,181 reviews, used as a trust signal. The company is privately held with no disclosed investors, funding rounds, parent company, or executive team; headcount is 5, consistent with a small independent operator rather than a venture-backed retailer.

Name

Maison Moderne électricité

Legal name

Maison Moderne Électricité

Website

https://maisonmoderne-electricite.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Moderne électricité is a small French e-commerce and showroom retailer of professional-grade electrical equipment, serving electricians and DIY homeowners in France with brands such as Legrand, Schneider, Hager, and Eur'ohm.

Ownership category

akta.pro rank

Product category

Electrical Equipment Retail

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

akta.pro secondary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical equipment retail
• Professional electrical supplies
• LED lighting products
• Electrical installation materials
• Switches and sockets

Headquarters

HQ city

Le Havre

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales through e-commerce and physical retail store. Products include electrical hardware, switches, circuit breakers, LED lighting, plumbing fixtures, heating equipment, and tools from brands such as Legrand, Schneider, Eur'ohm, and Hager.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maison Moderne électricité is a French retailer of professional-grade electrical equipment, operating both an e-commerce website and a physical store in Normandy. It sells a comprehensive catalog including switches, sockets, circuit breakers, electrical panels, LED lighting, cables, EV charging stations, security and access systems, sanitary water heaters, heating equipment, ventilation, IT networking gear, and tools from leading brands such as Legrand, Schneider Electric, Hager, and Eur'ohm, targeting both individual DIY consumers and professional electricians at wholesale-like prices.

Product overview

Maison Moderne électricité is an online retailer of electrical equipment serving both professionals and individuals. The company operates on a platform-plus-modules architecture with its core e-commerce platform complemented by multiple product categories. The main product lines include: (1) Electrical Equipment - circuit breakers, switches, panels, fuses and fuse holders from major brands Legrand, Schneider, Hager, and Eur'Ohm; (2) Lighting & Detection - LED interior/exterior lighting, spots, panels, and bulbs; (3) Access & Security - intercoms, alarms, cameras, smoke detectors; (4) IT Network - cabinets, fiber optics, Ethernet equipment; (5) Tools - electrical installation tools; (6) Sanitary - water heaters; (7) Electric Vehicles - charging stations; (8) Cables & Wires; (9) Ventilation & Air Conditioning; and (10) Clearance products. The company positions itself as offering professional-grade products at wholesale prices, with brands including Legrand, Schneider, Eur'Ohm, Noirot, Miidex Lighting, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Outillage (Tools) Hand tools and equipment for electrical installation work, including cutting tools, wire stripping, measurement, drilling, pliers, marking, welding, wire pulling, screwing, storage, and personal protective equipment. Targeted at professional electricians and DIY homeowners performing electrical installations.
• Accès & Sécurité (Access & Security)
• Sanitaires (Sanitary Equipment)
• Chauffage (Heating Equipment)
• Matériel Électrique (Electrical Equipment)
• Éclairage & Détection (Lighting & Detection)
• Véhicules Électriques (Electric Vehicle Charging)
• Réseau Informatique (IT Network Equipment)
• Interrupteurs & Prises (Switches & Sockets)
• Câbles & Fils Électriques (Cables & Wires)
• Ventilation & Climatisation (Ventilation & Air Conditioning)
• Destockage (Clearance Products)

Quantifiable outcome

• 4.6/5 customer satisfaction rating from 1181 ratings

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• LegrandcoreOthersPrimary brand partnership for switches, sockets, circuit breakers, and electrical infrastructure products. Maison Moderne électricité offers Legrand products at competitive wholesale-like prices.
• Schneider ElectriccoreOthersKey brand partnership for electrical protection, automation, and smart building solutions including circuit breakers, switches, and EV charging stations.
• HagercoreOthersBrand partnership for fusible equipment, circuit breakers, and electrical installation accessories.
• Eur'ohmminorOthersBrand partnership for switches, sockets, and electrical accessories at competitive price points.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rexel: France's largest electrical distribution group with a nationwide network of branches serving electrical contractors. Overlaps directly in product categories but at vastly larger scale with B2B-grade services.
• Castorama: Major French big-box home improvement retailer (Kingfisher group) with full electrical and lighting assortments including Legrand and Schneider. Overlap on the DIY/individual electrical customer but not the pro electrician niche.
• Leroy Merlin: France's leading DIY/home improvement big-box retailer carrying electrical, lighting, and renovation products. Broad incumbent with overlapping assortment and a much larger physical and digital footprint.
• Bricoman: French pro-focused DIY and construction materials retailer (Adecco-group adjacent / Saint-Gobain). Comparable in serving trades with electrical and building materials at contractor-friendly pricing.

Others

• Wesco International: Global electrical, communications, and utility distribution company with French operations. Operates in adjacent B2B electrical distribution and increasingly in e-commerce, supplying many of the same Tier-1 brands.
• Schneider Electric Direct / Legrand Pro Portal: Direct sales and digital channels of the two lead brand partners. They represent both Maison Moderne's key supplier relationships and competitive threat as brands expand own-channel sales in France.

Direct peers

• ManoMano: French-founded online marketplace for home improvement, DIY, and professional trades including electrical supplies, lighting, and heating. Directly comparable e-commerce model serving both DIY and professional electrician customers in France.
• Bricozor: Online French retailer focused on electrical, lighting, and home improvement products. Comparable digital-first model serving DIY and semi-pro buyers with comparable SKU breadth.
• 123elec: French e-commerce specialist retailer of Legrand, Schneider, Hager, and Eur'ohm electrical products sold to electricians and individuals. Closest direct competitor in product mix, brand portfolio, and target customers.
• CEF (Compagnie d'Électricité Française) / Yeska: Major French electrical distribution chain serving electricians and trades with branch and online sales. Competitor for the same Legrand/Schneider/Hager installed-base customers across France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfr-fr.facebook.com/www.maisonmoderne.electricite.fr
• LinkedInlinkedin.com/company/maison-moderne-%C3%A9lectricit%C3%A9

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Moderne électricité