Maisons du Sud-Ouest

What Maisons du Sud-Ouest does

Maisons du Sud-Ouest is a privately-held French real estate agency (SARL) founded in 2000 by Edouard Gruson and headquartered at 36 Avenue Carnot, Biarritz. Operating under professional card N° CPI 6401 2016 000 008 152 with financial guarantees from QBE France, the firm is regulated for transaction, gestion, and syndic activities in the Nouvelle-Aquitaine region. The company runs three physical offices — Biarritz, Hossegor, and Capbreton — serving the Pays Basque and Landes coastal submarkets, with named operational staff including Marie Canada and Alexandre Baylaucq.

The firm offers a four-pillar service portfolio: property sales (commission-based transactions with valuation, staging, and legal/notary coordination), seasonal vacation rentals (€145–€3,614/night across apartments to premium villas), long-term rentals (€1,569–€6,000/month), and property management. Recurring revenue comes from a subscription-based property-watch and concierge service priced at €100–€180/month, plus à-la-carte concierge add-ons (babysitting, private chef, yoga/surf/golf instruction, housekeeping, key safekeeping). Customer segments are exclusively individual buyers, sellers, renters, and second-home owners served across approximately a dozen municipalities.

The business is delivered entirely through a direct, high-touch model: bilingual French/English website for top-of-funnel, three offices for in-person sales, and a partner agency network for accessing off-market inventory. The technology stack is minimal — a WordPress-based website with property listings and a Google Business profile carrying 40 reviews. Revenue and customer count are not publicly disclosed; the firm claims "hundreds of clients" over 25 years of operation. With ~10 employees and €100,000 share capital, Maisons du Sud-Ouest is a stable owner-operated local agency with no external funding, no subsidiaries, and no recorded M&A or restructuring activity.

Name

Maisons du Sud-Ouest

Legal name

Maisons du Sud Ouest (SARL)

Website

https://maisonsudouest.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Maisons du Sud-Ouest is a privately-held French real estate agency founded in 2000, operating three offices in Biarritz, Hossegor, and Capbreton to serve individual buyers, sellers, and renters with property sales, vacation and long-term rentals, and subscription-based property management across the Pays Basque and Landes regions of southwest France.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Real Estate Property Managers (53131), Other Traveler Accommodation (72119), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (THAMAKAA), Resort/Second-Home Community Association Management (BPAJAHAI)

Keywords

• Real estate agency
• Vacation rentals
• Property management
• Property sales
• Holiday rentals

Headquarters

HQ city

Biarritz, Nouvelleaquitaine

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Property Sales Commission: Traditional real estate agency taking commission on property sales transactions in the Basque Country and Landes regions. They handle the full sales process including valuation, legal documentation, and notary coordination.
2. Vacation Rental Management: Management of seasonal rental properties with concierge services. They offer complete vacation rental management including property preparation, guest services, and auxiliary offerings such as babysitting, chef services, and activity arrangements.
3. Long-term Rental Management: Property management for annual rentals including tenant placement and ongoing property administration. Services include tenant screening, lease management, and property maintenance coordination.
4. Concierge/Property Watch Services: Modular concierge services for second-home owners including monthly inspection visits, intervention coordination with artisans, and key safekeeping. Optional services include housekeeping, work supervision, and grocery shopping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Maisons du Sud-Ouest is a traditional full-service real estate agency offering seasonal vacation rentals (Location saisonnière), property sales (Vente), long-term rentals (Location à l'année), property management (Gestion locative), and concierge services across the Pays Basque and Landes coastal regions of southwest France. The agency curates and markets character properties ranging from apartments and fisherman's cottages to architect villas and historic estates in cities such as Biarritz, Bidart, Saint-Jean-de-Luz, Hossegor, Capbreton, and Seignosse.

Product overview

Maisons du Sud-Ouest operates as a traditional real estate agency offering a unified portfolio of property services centered on vacation rentals, property sales, and property management across France's Basque Country and Landes coastal regions. The core offerings include seasonal vacation rental listings (Location saisonnière), property sales (Vente), and long-term rental management (Location à l'année), supplemented by property management services (Gestion locative) and optional concierge add-ons such as key guardianship and vacation support services. The company does not operate as a SaaS platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Location saisonnière (Seasonal Vacation Rentals) Holiday rental listings of villas, houses, apartments, and character properties across the Basque Country and Landes regions. Available with features including swimming pools, beach proximity, sea views, and golf course locations. Prices range from €145/night for apartments to €3,614/night for premium villas, with high-season (July-August) requiring minimum 2-week stays.
• Vente (Property Sales) Real estate sales services for residential properties in the Basque Country and Landes. Includes property valuation, notary and legal documentation preparation, interior decoration staging, and transaction support throughout the buying and selling process. Listings are tiered by price: under €300,000, €300,000-€600,000, €600,000-€1,200,000, and over €1,200,000.
• Location à l'année (Long-Term Rentals) Annual rental listings for apartments and houses in Biarritz, Anglet, Bayonne, Bidart, Saint-Jean-de-Luz, Seignosse, and surrounding areas. Options include unfurnished, furnished, and mobility lease arrangements. Prices range from €1,569/month for furnished apartments to €6,000/month for villas, with security deposits typically equal to 2 months' rent.
• Gestion locative (Property Management) Property management services including rental management, co-ownership syndicate administration, and concierge arrangements such as babysitting, private chef, yoga, surf, and golf instruction bookings for clients.
• Service de Gardiennage (Key Guardianship / Property Watch) Monthly property check subscription for secondary residences including artisan coordination, weather damage inspection, and key storage at the agency. Priced at €100/month for apartments and €180/month for large houses; each tier includes monthly inspection, one intervention per month, and key safekeeping at the agency.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Interior DecoratorminorImplementation/ SI/ Consulting PartnerCollaborates with an interior decorator to stage properties for sale, helping to highlight property features and trigger emotional responses in potential buyers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Le Bon Coin: France's leading classifieds platform for property sales and rentals. Comparable as a competing discovery and lead-generation channel in the same regional markets, complementing and partially substituting for traditional agency services.

Broad incumbents

• Orpi: Largest French real estate network with extensive coverage across Biarritz, Bayonne, and the Landes. Comparable for transaction brokerage, long-term rental, and management services, though operating at national scale with a more standardized model.
• Barnes Biarritz: International luxury real estate agency with a Biarritz presence offering high-end property sales and holiday rentals across the Basque Country. Comparable as a coastal Southwest France boutique-luxury competitor serving similar buyer and renter segments, but with a wider portfolio and global brand.
• Stéphane Plaza Immobilier: Large French real estate franchise with branches across the Basque Country and Landes. Comparable as a competing residential brokerage and rental agency serving the same regional buyer and renter pool.
• Engel & Völkers Biarritz: Global real estate franchise operating in Biarritz, providing property sales and luxury vacation rentals in the Basque Country. Comparable due to overlapping service mix (brokerage plus vacation rentals) in the same geography, with broader international reach.

Emerging players

• Welkeys: French short-term rental management company providing full-service vacation rental management across major French destinations. Comparable as a tech-enabled competitor in the same vacation rental management space, but with broader geographic reach.
• Homeloop: Tech-enabled French property buyer/seller matching platform with growing presence in coastal markets. Comparable as an emerging alternative to traditional brokerage for residential sales in the same regional buyer pool.
• Airbnb: Global short-term rental platform capturing demand for vacation stays in the Basque Country and Landes coastal markets. Comparable as a competing channel for the agency's seasonal rental management business, though with a self-serve rather than full-service model.

Direct peers

• Hossegor Immobilier: Local real estate agency in Hossegor covering the Landes coast with sales, seasonal rentals, and property management. Direct regional competitor serving overlapping customer segments in the same micro-market.
• Sextant Properties & Hotels: Boutique French real estate agency specialized in Basque Country and Landes character properties, offering vacation rentals, sales, and management. Most directly comparable peer given shared geography, similar curated-luxury positioning, and overlapping service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maisons-du-sud-ouest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisons du Sud-Ouest