Maison Théâtre

What Maison Théâtre does

Maison Théâtre is a Montreal-based, registered charitable organization (CRA No. 119029171 RR 0001) that operates as the premier presenting venue for professional youth theatre in Quebec, serving audiences aged 12 months to 17 years. Founded in 1982 by three theatre companies (Le Carrousel, Théâtre de l'Œil, and Les Deux Mondes) and operational since 1984, it is structured as an association of 34 professional member theatre companies that collectively supply its programming of approximately 15 productions per season. The organization also functions as a B2B cultural mediator for the school system, delivering 1,000+ philothéâtres, classroom workshops, and Théâtrephone audio-theatre sessions annually across the Greater Montreal school boards.

Revenue is generated through a hybrid model combining consumer ticket sales (regular $20, intimate $22, with subscription, student, senior, FADOQ, Access-Montréal, and group rates ranging down to $10), B2B school performance fees ($11–$14.75 per student), workshop and licensing fees ($115–$200 per workshop, $175 per Théâtrephone license), philanthropic donations via the Zeffy platform and annual fundraising (La Grande Sortie cocktail-bénéfice raised $132,980 in 2026), and multi-tier public funding from Quebec, Canada Council for the Arts, and Conseil des Arts de Montréal. Distribution is direct via the Tuxedo Billet online platform, telephone sales, in-person box office, and a dedicated school-group sales channel with transportation coordination.

The operational footprint currently consists of a single headquarters venue at 245 Rue Ontario Est in the Quartier des spectacles. A new purpose-built facility with a 400-seat main hall and 150-seat secondary hall has been confirmed for the Angus neighborhood in Rosemont–La Petite-Patrie, with government construction funding announced in July 2026 and inauguration scheduled for Fall 2028. The organization has accumulated over 2.26 million spectators since inception and runs accessibility programming including sensory-adapted performances, Accès Théâtre subsidized tickets for low-income families, and the Bienvenue au théâtre program serving 1,000+ classes d'accueil students annually.

Name

Maison Théâtre

Legal name

La Maison Théâtre

Website

https://maisontheatre.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Théâtre is a Montreal-based registered charity and presenting venue for professional youth theatre serving children aged 12 months to 17 years. It operates as an association of 34 Quebec theatre companies, runs school mediation programs, and is constructing a new 400-seat facility for Fall 2028.

Ownership category

akta.pro rank

Product category

Youth Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

Keywords

• Youth theatre productions
• School performance programs
• Cultural mediation workshops
• Children's theatre venue
• Philothéâtre dialogue approach

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales (family performances): Individual tickets sold at $17–$22 per person for family performances, with subscription discounts bringing per-ticket cost down to $14.50–$18.50. Additional discounted rates available for students, seniors (FADOQ), Access-Montréal cardholders, groups of 15+, and ATEQ members.
2. School performance tickets: Tickets sold to school groups at $11–$14.75 per student depending on grade level and season. Additional adult supervisor tickets at discounted ratios. Schools in targeted programs receive further reduced rates at $10.50/student.
3. Workshop and atelier fees: Classroom workshops linked to performances offered at $115 per group per session, or $200 for both pre- and post-show workshops. Théâtrophone audio theatre licensing at $175 per group.
4. Philanthropic donations: Individual and corporate donations received through the Zeffy platform (100% free platform), by mail (cheque), or by phone. Maison Théâtre is a registered charity (No. 119029171 RR 0001) issuing official tax receipts for donations of $20 or more. Planned giving options include legacy gifts, securities transfers, and life insurance donations.
5. Season subscriptions: Season subscription packages offering 2 or 3+ shows at discounted per-ticket rates ($14.50–$18.50). Subscribers receive exchange flexibility, exclusive pre-sale access for the following season, and partner discounts.
6. Gift certificates / Chèques-cadeaux: Gift certificates sold for use across any performance in the current season, with no expiration date.
7. La Grande Sortie cocktail-bénéfice event: Annual fundraising gala combining ticket sales, corporate sponsorships, and a virtual auction. The 2026 edition raised $132,980 from approximately 250 attendees. Corporate sponsorships include tiers: Masque Or, Masque Argent, Masque Bronze, and complices.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Maison Théâtre is a non-profit theatre venue and presenter that offers professional live theatre productions designed for children and adolescents aged 12 months to 17 years, complemented by classroom workshops, philosophical dialogue sessions (philothéâtre), audio theatre (Théâtrophone), and specialized accessibility programs including sensory-adapted performances and subsidized tickets for underserved families.

Product overview

Maison Théâtre is a theater venue and presenting organization in Montreal that serves as the premier destination for young audience theater in Quebec. The organization operates as a unified venue offering core theater performance products (family and school performances), enhanced experiences (subscriptions, gift certificates, workshops), and specialized accessibility programs (sensory-adapted performances, solidarity representations). The portfolio includes the Philothéâtre methodology-driven mediation approach, artist residency through La Chambre d'ami·es, audio theater via Théâtrophone, and various community engagement programs targeting diverse and underserved populations.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Performances (Spectacles familiaux)
• School Performances (Programmation scolaire)
• Workshops and Animations (Ateliers et animations)
• Théâtrophone Audio Theatre
• Philothéâtre Approach
• Season Subscriptions (Abonnement)
• Gift Certificates (Chèques-cadeaux)
• Bienvenue au théâtre!
• Club Tapis Rouge
• La Chambre d'ami·es
• Solidarity Performances (Représentation solidaire)
• Sensory-Adapted Performances (Représentations sensoriellement adaptées / RSA)
• Destination Théâtre

Quantifiable outcome

• 2,267,625+ cumulative spectators since 1984
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

22 partnerships are on record, tiered minor, core and major.

• Renaud-BrayminorGTM or Marketing PartnerReading corner partner providing gift certificates (carte-cadeau of $20 value) for Club Tapis Rouge members as a loyalty benefit. Cross-promotional relationship with the bookstore chain.
• Centre de services scolaire de Montréal (CSSDM)coreStrategic or Co-development PartnerKey school board partner for the Bienvenue au théâtre program serving welcome class (classes d'accueil) students. Collaboration includes pedagogical tools, preparatory workshops, personalized theatre outings, and post-show reflection activities.
• Centre de services scolaire Marguerite-BourgeoiscoreStrategic or Co-development PartnerPartner school board for the 'Notre école de proximité' program with École Marguerite-Bourgeois in Centre-Sud. Includes philothéâtre workshops, performance attendance, and co-creation with guest artists.
• Une école montréalaise pour touscoreStrategic or Co-development PartnerNon-profit organization working in Montreal primary schools in disadvantaged areas. Maison Théâtre collaborates on creative mediation projects, theatre outings, and accompaniment activities aligned with teachers' educational goals.
• Le Carrousel, compagnie de théâtrecoreStrategic or Co-development PartnerOne of the three founding member companies of Maison Théâtre (1982). Le Carrousel has reached over 1 million spectators on 4 continents over 50 years. Producer of 'Traversée' in the 2026-2027 season.
• Théâtre de l'ŒilcoreStrategic or Co-development PartnerOne of the three founding member companies of Maison Théâtre (1982). A puppet theatre company based in Montréal since 1974, contributing productions to the annual programming.
• Les Deux Mondes (formerly La Marmaille)coreStrategic or Co-development PartnerOne of the three founding member companies of Maison Théâtre (1982). Montréal-based theatre company completing the founding triad of the Maison Théâtre association.
• Théâtre MotusmajorStrategic or Co-development PartnerMontréal-based puppet theatre company (Longueuil, 2001) with 19 original creations, 2,000+ performances, and 425,000+ spectators internationally. Producer of 'Baobab' with Troupe Sô (Mali), reaching its 800th performance.
• Troupe Sô (Mali)majorStrategic or Co-development PartnerMalian theatre troupe directed by Hamadoun Kassogué, based in Mali since 1990. Co-producer with Théâtre Motus of 'Baobab', bringing African storytelling traditions and live music (balafon, kora, djembé) to Montreal audiences.
• OndinnokmajorStrategic or Co-development PartnerCanada's first francophone Indigenous theatre company (Montréal, 1985), producing over 30 works. Producer of 'ESPOTEWSET / La reine ourse' for the 2026-2027 season. Exploring plural Indigenous identity through contemporary francophone theatre.
• Les IncomplètesmajorStrategic or Co-development PartnerQuébec theatre company founded 2011, specializing in early childhood and crossings between live and visual arts. Creator of 'Roadtrip' for the 2026-2027 season, an immersive sensory performance for children 12 months to 4 years.
• SNAFU Society of Unexpected Spectacles (Canada)minorStrategic or Co-development PartnerVictoria, Canada-based puppet theatre company (2006) known for surrealist puppet cabaret. Producer of 'Le Bébé Tyler Show' for 2026-2027. Associated with the Jim Henson Company for Fraggle Rock and Sesame Street.
• Compagnie Djarama (Sénégal)minorStrategic or Co-development PartnerDakar, Senegal-based company founded 2005 by Mamby Mawine, creating theatre with and for disadvantaged children. Producer of 'Petit bout de bois'. Mamby now runs a center in Dakar providing education and culture access to street children.
• Société de développement Angus (SDA)majorStrategic or Co-development PartnerMasque Argent sponsor of La Grande Sortie 2026. Owner of the Locoshop Angus venue hosting the annual cocktail-bénéfice and future host neighborhood for the new Maison Théâtre building (inauguration Fall 2028).
• LE CUBE (Montreal)minorStrategic or Co-development PartnerArtistic partner supporting Maison Théâtre's programming. Montreal-based arts organization providing collaborative artistic support.
• Centre des auteurs dramatiques (CEAD)minorStrategic or Co-development PartnerArtistic partner supporting Maison Théâtre's programming. Quebec organization supporting French-language dramatists and dramatic writing.
• La Mèche CourteminorStrategic or Co-development PartnerFestival and artistic partner. La Mèche Courte is a festival that ignites young imaginations (Nov 7–16, 2025), with Maison Théâtre as a host venue and collaborator.
• UQAM (Université du Québec à Montréal)coreStrategic or Co-development PartnerAcademic research partner. Professor Sylvie Viola at UQAM conducted a study on Maison Théâtre's philothéâtre approach. Maison Théâtre also collaborates with UQAM's early childhood education program to create philothéâtre practice spaces throughout the bachelor's program.
• Partenariat du Quartier des spectaclesmajorStrategic or Co-development PartnerDistrict partnership providing Maison Théâtre's current location in the Quartier des spectacles, Montreal's entertainment district. Maison Théâtre is a member of this partnership governing the cultural district.
• ALTERGOminorStrategic or Co-development PartnerOrganization focused on accessibility and disability inclusion. Maison Théâtre is a member, reflecting its commitment to accessible programming for audiences with disabilities.
• ASSITEJ International / ASSITEJ CanadamajorStrategic or Co-development PartnerInternational Association of Theatre for Children and Young People. Maison Théâtre is a member, contributing to the global youth theatre ecosystem and accessing international touring and co-production opportunities.
• Centre de pédiatrie sociale L'Envol, Carrefour des PUF, and other community partnersminorStrategic or Co-development PartnerCommunity mediation partners including social pediatrics centers, community centres, immigrant integration organizations (CITIM), cultural organizations (Espace Jeunes de la Grande Bibliothèque), and youth organizations (GO JEUNESSE, OXY-JEUNES). These partners help reach diverse and underserved audiences.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Children's Theatre Company (Minneapolis): One of North America's leading professional theatres for young audiences, producing original work and presenting performances plus in-school residencies. Comparable as a large-scale dedicated youth theatre institution.
• Unicorn Theatre: London's leading theatre for young audiences, producing and presenting professional productions for children from 6 months upward with extensive education and outreach programming. Highly comparable in age-segment breadth and educational focus.
• Young People's Theatre: Toronto-based professional theatre dedicated exclusively to young audiences with school and family programming, curriculum-linked workshops, and accessibility initiatives. Comparable in scope of mission and audience-development approach.
• Polka Theatre: London-based dedicated children's theatre presenting professional productions, school programming, and participation activities. Comparable as a mission-driven youth theatre with strong school partnerships.
• Geordie Theatre: Montreal-based professional English-language theatre company dedicated to young audiences, offering school and family programming in the same Quebec market. Directly comparable as a youth theatre presenting organization with school and family ticketing.
• Théâtre jeunesse Les Gros Becs: Quebec City-based youth theatre presenting organization offering school and public performances for young audiences. Closely comparable in mission, programming model, and Quebec cultural ecosystem positioning.

Broad incumbents

• Alliance Theatre: Atlanta-based regional theatre with a significant education and youth programming division including school residencies and a dedicated children's series. Comparable in offering youth and family programming but as part of a broader adult portfolio.
• National Arts Centre (Canada): Canada's national performing arts presenting organization, offering youth and family programming alongside adult seasons. Comparable in bilingual family programming and partnership with schools across Canada.

Regional players

• Théâtre de Quat'Sous: Montreal-based contemporary theatre company presenting a mix of adult and family-oriented programming. Adjacent peer in the same Quebec francophone theatre ecosystem, overlapping on certain family productions.

Others

• ASSITEJ International: International Association of Theatre for Children and Young People, of which Maison Théâtre is a national member. Relevant as the umbrella ecosystem for international co-production, touring, and sector advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC88LMrX9NAu77OMLfbxJSeA/videos
• Facebookfacebook.com/MaisonTheatreMTL
• LinkedInlinkedin.com/company/maison-theatre
• Instagraminstagram.com/maisontheatre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Théâtre