Maison & Travaux

What Maison & Travaux does

Maison & Travaux is a French digital media brand operating the maison-travaux.fr website and a related magazine focused on home renovation, decoration, and gardening for French homeowners and DIY enthusiasts. Founded in 1981 and headquartered in Boulogne-Billancourt, the company self-describes as France's leading magazine in the renovation and home-improvement universe, and it serves a primarily consumer audience that seeks practical advice, budget guidance, and inspiration for renovation projects. A secondary B2B audience of building professionals is addressed through a dedicated "Maison & Travaux PRO" sub-brand.

The company's product is a multi-platform editorial ecosystem rather than a single site. The core website publishes categorized articles across rooms (kitchen, bathroom, bedroom, salon), project types (renovation, exterior, garden), and practical topics (budget, advice, equipment). Around it sit several specialized verticals — Rêve de Combles for attic renovation and Mon Jardin Ma Maison for gardening — a video property (Maison & Travaux TV), a dedicated TV streaming channel, podcasts, and an interactive planning module ("Mon Projet Déco") fronted by editorial personality Emmanuelle Rivassoux. The underlying technology is a standard digital publishing platform with multimedia distribution (web, video, podcast, TV streaming, social, newsletter), with no disclosed proprietary AI, API, or data-product layer.

The business model is a three-stream consumer media monetization mix: digital advertising (display, sponsored content, and affiliate/referral links to retailers such as Leroy Merlin, Castorama, and IKEA), recurring magazine subscriptions sold through a partnership with kiosquemag.com, and affiliate commission on retailer referrals. The brand operates with a lean team of 9 employees and shows operational affiliation with the French publishing group Reworld Media, as indicated by its cookie policy and career-page links to reworldmedia.com. No public revenue, funding, or ownership figures are disclosed.

Name

Maison & Travaux

Legal name

Maison & Travaux

Website

https://maison-travaux.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison & Travaux is a French digital media brand and renovation magazine, founded in 1981, publishing articles, videos, podcasts, and an interactive planning tool for French homeowners, DIY enthusiasts, and building professionals undertaking home renovation, decoration, and gardening projects.

Ownership category

akta.pro rank

Product category

Home Improvement Media

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Home renovation media
• Decoration inspiration content
• DIY home improvement
• Garden design publishing
• Building trade media

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Advertising: Website generates revenue through display advertising, sponsored content, and affiliate marketing links to products and retailers mentioned in articles
2. Magazine Subscriptions: Print and digital magazine subscriptions available through kiosquemag.com
3. Affiliate/Referral: Articles include links to products and retailers (Leroy Merlin, Castorama, IKEA, etc.) generating referral revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maison & Travaux publishes practical editorial content, buying guides, and project inspiration for home renovation, decoration, and gardening aimed at French homeowners and DIY enthusiasts. Its offering spans a flagship website, a print and digital magazine, video and podcast content, and dedicated sub-brand sites for professionals (PRO), attic conversions (Rêve de Combles), and gardening (Mon Jardin Ma Maison). Revenue is driven by advertising, sponsored content, affiliate partnerships, and magazine subscriptions.

Product overview

Maison & Travaux operates as a multi-platform media ecosystem centered around its core digital magazine covering home renovation and decoration. The portfolio includes specialized verticals targeting distinct audience segments: Maison & Travaux PRO serves building professionals, Rêve de Combles focuses on attic renovation, and Mon Jardin Ma Maison addresses gardening enthusiasts. Content is distributed across multiple formats including the main website, Maison & Travaux TV video platform, dedicated streaming TV channel, and podcasts. The Mon Projet Déco module provides interactive project planning features for users undertaking decoration projects.

Differentiator

Problem solved

Functional benefit

Brands

• Maison & Travaux PRO: Professional version of the website for building industry professionals
• Mon Jardin Ma Maison
• Rêve de Combles

Products and services

• Maison & Travaux (flagship website and magazine) The flagship product: the maison-travaux.fr website together with its associated print and digital magazine, providing editorial articles, buying guides, decoration ideas, and project inspiration on home renovation, improvement, and gardening for French homeowners and DIY enthusiasts.
• Maison & Travaux PRO

Quantifiable outcome

• Reader engagement through diverse content categories covering renovation, decoration, gardening, and budget topics

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Côté Maison: French home, architecture, and decoration magazine and website covering renovation, interior design and lifestyle for a consumer audience. Directly comparable as a multi-format home media brand competing for the same French homeowner reader and advertiser pool as Maison & Travaux.
• Système D: Well-known French DIY and home improvement guide, originally a print magazine, now a major website with practical renovation tutorials and buying guides. Directly comparable on the renovation/DIY editorial side of Maison & Travaux's offering.
• Elle Décoration: French edition of the international Elle Décoration magazine, with a strong digital platform covering interior design, renovation and lifestyle trends. Comparable as a French home/decoration content brand monetized through advertising, subscriptions and affiliate referrals.
• Art & Décoration: French home and decoration magazine and digital platform focused on interior design inspiration and trends. Comparable as a French-language home/decoration content brand competing for the same advertising and affiliate budgets.
• Marie Claire Maison: French home and decoration magazine and website spun off from Marie Claire, covering renovation, decoration and lifestyle. Closely comparable to Maison & Travaux in audience (French homeowners) and business model (editorial-led, ad + subscription + affiliate).
• Le Journal de la Maison: Long-running French home and decoration magazine and website covering renovation, decoration and lifestyle. Direct competitor in the same niche and with a comparable content + subscription + advertising model.

Emerging players

• The Socialite Family: French home decoration and lifestyle media brand with strong digital and social presence, focused on interior design inspiration and curated product discovery. Comparable to Maison & Travaux's home/decoration editorial niche but with a younger, design-led audience and a different monetization mix.

Others

• Leroy Merlin: France's largest DIY and home improvement retailer, operating both physical stores and a major content-rich website covering renovation tutorials, buying guides and inspiration. Comparable audience (French DIY/renovation homeowners) but as a retailer/ecosystem participant rather than a pure editorial publisher, and an important affiliate partner for Maison & Travaux.

Broad incumbents

• Houzz: Global home renovation and design platform with a significant French user base, combining ideabooks, professional directories and product marketplace. Overlaps with Maison & Travaux on French homeowner renovation discovery but operates a broader marketplace model rather than pure editorial.
• Reworld Media: Large French media conglomerate operating many thematic magazine and digital brands; cookie-policy and career-page signals suggest an affiliation with Maison & Travaux. Comparable as a French media group sitting above niche home titles, with overlapping advertisers and shared distribution infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/maisontravaux
• YouTubeyoutube.com/@maisontravaux
• Facebookfacebook.com/MaisonTravaux
• LinkedInlinkedin.com/company/maison-travaux
• Instagraminstagram.com/maisontravaux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison & Travaux