What Reworld Media does

Reworld Media is a French thematic media group, publicly traded on Euronext Growth Paris (ALREW) and rebranded in June 2026 as UNIFY Group, operating 81 proprietary media brands across 20 areas of expertise in 11 countries. The company serves two principal customer segments: B2C, reaching 36 million French readers and 1.5 million paying subscribers through diversified content formats including print magazines, digital platforms, podcasts, thematic TV channels, social media (80M+ followers), and events; and B2B, through Reworld MediaConnect, which monetizes the group's media assets via brand marketing, performance marketing, affiliation (via wholly-owned Tradedoubler, with 180,000 affiliate sites in 80 countries), programmatic advertising, and proprietary data solutions. The group operates an integrated technology stack combining proprietary first-party data infrastructure covering 40M+ French consumer IDs across 1,200 segments, a Data Clean Room with mediarithmics, GEO (Generative Engine Optimization) products, AI conversational agents, and CTV activation capabilities via Stamp.

The business model rests on five revenue streams: B2C subscriptions and content monetization across 81 brands; B2B brand marketing through Reworld MediaConnect; performance marketing via Tradedoubler and programmatic channels; data monetization to advertisers using 1,200 first-party audience segments; and brand licensing internationally (Grazia in 25+ countries, ICON, Marie France). The company has pursued aggressive inorganic growth, acquiring Mondadori France (2019), Unify publisher activities (2022), Tradedoubler (2016), Sporever (2017), Meltygroup (2021), Groupe Psychologies (2022), and Trygr (2024), generating reported revenue of €534M (per company homepage) and an estimated ~€622M in 2025 financials across 1,356 employees. Geographic expansion includes regional headquarters in Milan, New York, and Dubai, alongside international brand licensing partnerships. The company was founded in 2012 by Pascal Chevalier and Gautier Normand through an investor consortium.

Name

Reworld Media

Legal name

Reworld Media SA

Website

https://reworldmedia.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Reworld Media (now UNIFY Group) is a French public media group operating 81 proprietary media brands across 11 countries, reaching 36M French consumers and 32M monthly visitors, monetized through subscriptions, advertising, performance marketing via Tradedoubler, and first-party data solutions for advertisers.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), Food, Cooking & Beverage Magazines (MPAJAEAF), Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Digital media publishing
• Performance marketing
• Affiliate network
• Advertising technology
• Content monetization

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. BtoC Subscriptions and Content Revenue: Direct consumer revenue from 1.5 million paying subscriptions across 81 media brands in 2024, spanning print magazines, digital content, podcasts, and thematic TV channels. Multi-format and multi-support content delivery.
2. BtoB Brand Marketing: Direct advertising and event marketing solutions through Reworld MediaConnect, monetizing the group's 81 media brands and 32M monthly unique visitors for corporate advertisers seeking brand exposure.
3. Performance Marketing (Affiliation and Programmatic): Tradedoubler-powered affiliate network (180,000 sites, 80 countries) and programmatic advertising capabilities providing performance-based marketing solutions to advertisers with measurable ROI.
4. Data Monetization: Commercialization of first-party data assets (40M+ French consumer profiles, 1,200 segments) to advertisers for targeted activation across digital, social, CTV, and AI environments. Partnerships with TF1, Canal+, and others for data-driven advertising.
5. Brand Licensing and International Expansion: Revenue from international licensing of media brands (Grazia in 25+ countries, ICON, Marie France, etc.) through licensing agreements and joint ventures.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Reworld Media owns and operates 81 proprietary media brands across 20 thematic verticals (food, health, science, automotive, women's lifestyle, home, nature, sports, gaming, tech, entertainment), reaching 36 million French consumers through print, digital, social, podcast, TV, and event formats with 1.5 million paying subscribers. Through Reworld MediaConnect and Tradedoubler, the group monetizes these audiences with B2B advertising solutions (brand marketing, performance marketing, affiliation, programmatic) and licenses its media brands internationally.

Product overview

Reworld Media is a French media group with an international presence operating a platform-plus-modules architecture. The BtoC pole owns and operates 81 proprietary media brands across thematic verticals (food/cuisine, health, science, automotive, women's lifestyle, home, nature, sports, gaming, tech, and entertainment) reaching 36 million French consumers across print, digital, social, podcast, and TV formats. The BtoB pole, centered on Reworld MediaConnect, monetizes these brand assets through brand marketing and performance marketing solutions (including the Tradedoubler affiliate platform and programmatic solutions), while also offering proprietary technology products such as GEO 365 Sport (AI-driven search optimization for sports), the GEO Barometer, a Data Clean Room with Mediarithmics, and cryptocurrency payment via Lyzi. Key sub-brands include Marmiton (with its own TV channel), Grazia (fashion/lifestyle with international editions), Science & Vie (science media with an incubator), Aufeminin, Doctissimo, Auto Plus, Psychologies, Les Numériques, Fraîches, Beauté Test, and ICON. The group also operates creative (Playground/Editorialink), events (Event Flow), TV production (Reworld Media TV), audio (Akouodio), and training (Reworld Media Campus) divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Marmiton: Leading French culinary media brand with 20M+ monthly visitors and 7M social media followers
• Aufeminin
• Doctissimo
• Science & Vie
• Grazia
• Psychologies
• Auto Plus
• Maison & Travaux
• Les Numériques
• Biba
• Closer
• Télé Star
• Melty
• Fraîches
• Tradedoubler
• Media365
• Reworld MediaConnect
• Event Flow
• Editorialink
• Content Squad
• ICON
• Sport en France
• Le Journal de la Maison
• Pleine Vie
• Top Santé
• Marie France
• Beauté Test
• MinuteBuzz
• Hero
• Juste Mieux

Products and services

• Reworld MediaConnect The B2B advertising arm of Reworld Media, commercializing all 81 media brands to enterprise advertisers through brand marketing, performance marketing, affiliation, programmatic, and data activation solutions built on a 40M+ first-party data asset.
• Tradedoubler Performance marketing and affiliate network platform operating in 80 countries with 180,000 affiliated websites, providing global affiliate and performance marketing capabilities to advertisers.
• Marmiton TV Linear TV channel under the Marmiton culinary brand, distributed across major French TV operators and streaming platforms.
• GEO 365 Sport First-to-market Generative Engine Optimization (GEO) solution dedicated to sports industry stakeholders, leveraging Reworld Media's editorial assets and proprietary LLM citation technology.
• GEO Barometer Proprietary barometer measuring brand citation and consideration by generative AI engines (ChatGPT, Gemini, Copilot, Perplexity), providing structured measurement of brand visibility in LLM responses.
• Data Clean Room (Mediarithmics) Large-scale Data Clean Room infrastructure enabling secure advertiser data collaboration, leveraging 40 million first-party identifiers and 1,200 data segments.
• Beauty AI Visibility AI-referencement solution helping beauty brands achieve visibility in LLM environments and conversational AI recommendation flows.
• Editorialink Brand content agency specializing in the creation of editorial platforms for brands, including the Maux Croisés platform for AstraZeneca and content for Ineldéa, Velux, and Verisure.
• Event Flow Event creation and production agency leveraging the group's media brand content, editorial teams, and visibility to deliver events as media experiences.
• Reworld Media TV Linear TV production and SVOD/VàDA publishing division operating thematic channels and on-demand services for the group's media brands.
• Akouodio Proprietary podcast hosting and distribution platform for producing and distributing audio content across Reworld Media's media brands.
• Reworld Media Campus Certified Qualiopi training organization offering programs aligned with the group's media, digital marketing, and business development expertise for professionals.
• Playground Integrated creative studio providing strategic vision, native creative campaign creation, and affinity-based distribution across the group's 80+ million social media followers.
• Air France Media Solutions Dedicated advertising sales house commercializing Air France's media ecosystem including EnVols magazine, digital platforms, DOOH in lounges, in-flight TV, and sponsor wifi activations.
• Reworld Media Ventures Media-for-equity fund investing in digital media startups and talent, providing access to Reworld Media's print, digital, and expertise assets in exchange for equity.

Quantifiable outcome

• 36 million French readers and digital users reached through 81 media brands
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature6 records

Partnerships

20 partnerships are on record, tiered key, minor and core.

• StampkeyTechnology or Integration · 19 May 2026Strategic partnership with Stamp, a specialized platform for marketing data analysis and activation (Streamlined Television Ad Management Platform), to integrate Reworld Media's proprietary data into Connected TV activation devices, with goal of strengthening targeting precision and performance measurement.
• Westfield Les 4 TempskeyGTM or Marketing Partner · 20 April 2026Marmiton and Westfield Les 4 Temps (La Défense) partnered for the second edition of 'Les Jours Les Plus Food', offering masterclasses, tastings, demonstrations, and participatory animations over 10 days.
• SparteokeyTechnology or Integration · 17 March 2026Reworld Media completed migration of all display and video monetization to Sparteo's technology. The group became one of the first major European media players to outsource this strategic component to an independent technology partner to focus on editorial and innovation core business.
• ChangeNOWminorStrategic or Co-development Partner · 17 March 2026Science&Vie partnered with ChangeNOW, the world's largest event dedicated to solutions for the planet, reaffirming commitment to knowledge, concrete action, and impact.
• Digital Brand Makers (DBM)keyGTM or Marketing Partner · 16 March 2026Exclusive Cannes Film Festival partnership where Reworld MediaConnect and DBM co-invest in a villa bringing together creators, talents, partners, and guests. The collaboration aims to create bridges between content creators, talents, and media powers in an accessible, shared experience.
• Surfrider FoundationminorStrategic or Co-development Partner · 2 March 2026Science&Vie partnered with Surfrider Foundation Europe to launch the 'Retrace' participatory science platform analyzing waste found on beaches and riverbanks through rigorous scientific protocols.
• AirbnbkeyGTM or Marketing Partner · 27 February 2026Marmiton and Airbnb partnership to launch two culinary experiences under the Marmiton Kids brand on Airbnb Experiences. Family-friendly cooking experiences led by passionate experts, easy to book, combining discovery, conviviality, and learning.
• MediarithmicscoreTechnology or Integration · 27 January 2026Reworld Media deployed a large-scale Data Clean Room with mediarithmics, consolidating its engaged data strategy. The partnership enables industrial-scale data collaborations, secure advertiser exchanges, and amplified business impact across digital, social, and conversational environments.
• CANAL+ Brand SolutionscoreStrategic or Co-development Partner · 12 January 2026New data partnership expanding access to 540 new thematic data segments (fooding, health, home, automotive, gaming) from over 80 media brands (Doctissimo, Top Santé, Auto Plus, Grazia, aufeminin, Marmiton, etc.) now activable across all Canal+ environments. Based on 40M+ unique IDs.
• HellocarekeyStrategic or Co-development Partner · 16 December 2025Psychologies and Hellocare partnership to launch 'MonPsy', a mental health matchmaking platform. Hellocare is one of the first French e-health actors, and the partnership addresses barriers to psychological consultations.
• Beaugrenelle PariskeyGTM or Marketing Partner · 27 August 2025Les Numériques partnered with Beaugrenelle Paris for the first edition of 'Les Jours Les Plus Tech', an immersive tech experience expected to attract over 1 million visitors from August 28 to September 24, 2025.
• France tv distributionkeyGTM or Marketing Partner · 13 May 2025Marmiton partnered with France tv distribution to accelerate brand licensing development. The partnership aims to extend the Marmiton universe into real life, beyond digital, across all daily moments.
• Accor / The Purist Retreat & SpakeyStrategic or Co-development Partner · 9 April 2025Psychologies and The Purist Retreat & Spa (Sofitel, MGallery Collection, Emblems brands under Accor) partnered to create a total wellbeing experience, combining digital, social, and journaling experiences.
• TF1 PUBcoreStrategic or Co-development Partner · 12 March 2025TF1 PUB and Reworld Media reaffirmed their strategic partnership for 2026, expanding collaboration around segmented TV advertising. Reworld Media's data segments are directly integrated into TF1 AdManager platform, enabling advertisers to access qualified advertising solutions. The partnership builds on existing collaboration around segmented TV and streaming on TF1+.
• Hopscotch GroupekeyStrategic or Co-development Partner · 13 January 2025Reworld Media took a stake in Hopscotch Groupe, French leader in public relations, influence, and events, to accelerate its event diversification.
• En Avant Toute(s)minorStrategic or Co-development Partner · 2 October 2024Fraîches renewed partnership with En Avant Toute(s) association for equality, inclusivity, and combating sexist and sexual violence. Focus on young people, women, and LGBTQIA+ communities.
• TrygrkeyTechnology or Integration · 5 March 2024Reworld Media acquired Trygr, strengthening its digital marketing expertise portfolio under the digital marketing expert activities.
• Air France and MichelinkeyStrategic or Co-development Partner · 10 November 2021Reworld Media and Michelin Editions selected to design and implement Air France's new innovative multichannel editorial offering through Air France Media Solutions.
• France TélévisionskeyStrategic or Co-development Partner · 25 January 2021Sport en France (channel launched with CNOSF) signed co-diffusion agreement with France tv sport to diversify content across both media outlets.
• Chalhoub GroupkeyStrategic or Co-development Partner · 14 April 2019Joint venture with Chalhoub Group for Middle East operations, launching hypely.me (brand advocacy site) and www.moderneast.com.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Webedia: French digital media and entertainment publisher (AlloCiné, Pure People, 750g, etc.) competing directly with Reworld Media's digital properties like Marmiton, Aufeminin, and Doctissimo for both audience and advertising spend in France. Closest direct domestic peer.
• Prisma Media: French magazine and digital media group (Gala, Télé-Loisirs, Capital, Voici, Femme Actuelle). Direct competitor for French advertising budgets and audience engagement across women's lifestyle, entertainment, and news verticals. Owned by Vivendi.
• Lagardère Travel Retail: Historical French media conglomerate (Hachette Lagardère) and direct predecessor/competitor of Reworld Media in French thematic press. Multiple Reworld Media acquisitions came from Lagardère brands (Maison & Travaux, Auto-Moto, F1i.fr, DZ Foot), making it both a comparable peer and historical counter-party.
• Bauer Media Group: European magazine publisher (Bauer, Hobsons, several women's and lifestyle titles across 15+ countries). Directly comparable to Reworld Media's portfolio model of owning 81 brands across verticals and pursuing international licensing of magazine IP.
• Axel Springer: German media and digital classifieds conglomerate with operations spanning thematic verticals. Acquired multiple French assets that Reworld Media also acquired from, making it a structural competitor for legacy European print-to-digital pivots and classified advertising.

Broad incumbents

• TF1 Group: France's leading free-to-air broadcaster and a strategic partner of Reworld Media via TF1 PUB/AdManager. Comparable as a large incumbent French media group with overlapping audience monetization goals and integrated advertising/data capabilities through TF1+.
• Hearst Communications: US-headquartered diversified media conglomerate operating thematic magazines (Cosmopolitan, Esquire, etc.) and digital properties (BuzzFeed-style content, streaming). Provides a benchmark for the multi-vertical, multi-format thematic media playbook Reworld Media executes in France.
• Condé Nast: Global publisher of premium thematic magazines (Vogue, Vanity Fair, GQ, etc.). Comparable by virtue of multi-vertical magazine ownership, international brand licensing (Grazia's parent lineage is adjacent), and event-driven monetization used by both Reworld Media and Condé Nast Properties.
• MFE-MediaForEurope (Mediaset): Pan-European broadcaster (Mediaset in Italy, ProsiebenSat.1 in Germany, etc.). Comparable to Reworld Media's cross-border media ownership model and TV channel/Marmiton TV-style operations, though at significantly larger scale as a public incumbent.

Others

• Sporever / Sport en France: Wholly-owned subsidiary of Reworld Media since 2017, operating Sport en France channel with CNOSF. Worth listing as a peer to capture the sports vertical specifically (L'Équipe, Eurosport), where Reworld Media competes against established sports media brands for audience and rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reworld-media
• Xx.com/ReworldMediaGp
• Facebookfacebook.com/ReworldMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reworld Media