Apiculture

What Apiculture does

Maison Vergnon Apiculture is a France-based beekeeping supply company incorporated in 2011 as a SARL à associé unique and headquartered in Vienne, Auvergne-Rhône-Alpes. The company supplies a comprehensive range of apiculture products — live honey and derived goods including royal jelly, pollen, and mead, alongside beekeeping equipment, packaging, and handling tools — to a customer base spanning professional beekeepers, amateur/hobbyist beekeepers, and health/wellness consumers purchasing honey-based products.

The business operates a dual-channel distribution model. A physical retail store in Vienne serves walk-in customers, while a proprietary e-commerce website handles direct-to-consumer sales nationwide. A dedicated Espace Pro portal functions as a separate B2B channel targeting professional beekeepers, indicating deliberate segmentation between consumer and trade customers. The company also publishes free educational/training content on beekeeping, which serves both as a customer acquisition mechanism for hobbyists and a category-knowledge asset.

Financially, Maison Vergnon is a privately held, founder-owned entity with a €150,000 share capital and no disclosed external funding rounds. Reported headcount sits in the 51–100 employee range per firmographic data, though first-party legal mentions reference a single-director structure consistent with the SARL à associé unique form. Revenue, ARR, and customer count are not publicly disclosed. Operations are entirely domestic, with no evidence of international expansion, partnerships, M&A activity, patents, or third-party certifications in the available data.

Name

Apiculture

Legal name

MAISON VERGNON Apiculture

Website

https://maisonvergnon.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Maison Vergnon Apiculture is a French beekeeping supply company, founded 2011 in Vienne, selling equipment, live honey, and derived products (royal jelly, pollen, mead) to professional beekeepers, hobbyists, and wellness consumers via a physical store and DTC e-commerce site.

Ownership category

akta.pro rank

Product category

Beekeeping Supplies & Equipment

NAICS

Apiculture (11291)

SIC

Farm Machinery & Equipment (3523), Food And Kindred Products (2000)

akta.pro primary industry

Beekeeping Equipment Manufacturing & Supply (Hives, Frames, Tools, PPE) (AFAEAHAI)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Package Bees & Colony Sales (AFAEAHAF)

Keywords

• Beekeeping equipment
• Apiary supplies
• Honey packaging
• Apiculture tools
• Hive components

Headquarters

HQ city

Vienne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beekeeping Equipment and Supplies Sales: Revenue generated from selling a comprehensive range of beekeeping equipment including hives, extractors, maturators, wax, beekeeping tools, and handling equipment to amateur and professional beekeepers. Products are sold both online and in-store with pricing displayed in euros (HT and TTC).
2. Honey and Hive Products Sales: Sale of honey and derived products including royal jelly, pollen, propolis-based wellness products, vinegars, mead (hydromel), soaps, and food products containing honey. Sold at wholesale, demi-gros, and retail levels.
3. Packaging and Conditioning Sales: Sale of packaging materials including pots, capsules, labels, and containers for honey and bee products. Also offers labeling solutions for beekeepers to package their own products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Vergnon Apiculture sells beekeeping equipment and supplies (hives, swarms, apiary tools, honey-extraction and handling equipment), bee-derived products (honey, wax, derived wellness items), and packaging/conditioning materials. It serves professional beekeepers, amateur/hobbyist beekeepers, and health-and-wellness consumers through both a physical store in Vienne (Isère) and a national e-commerce platform, with a dedicated Espace Pro portal for professional B2B customers.

Product overview

Maison Vergnon Apiculture is a French beekeeping supply company offering a comprehensive range of products for professional and amateur beekeepers. The company operates as a wholesale and retail distributor of honey and bee-related products, selling equipment ranging from complete hives and swarms to industrial honey processing machinery. Their product portfolio includes core beekeeping essentials (honey, wax, hives, swarms), miellerie equipment for honey extraction and processing (extractors, maturators, filters, refractometers, bottling equipment), derived bee products (royal jelly, pollen, propolis, honey vinegar, mead, cosmetics), packaging solutions (jars, capsules, labels), and handling equipment. The company provides both physical store and e-commerce sales channels, located in Vienne, Isère, France.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivery available across France
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Apiboost: French bee-health and nutritional supplements brand sold through beekeeping retailers. Could be either a partner (distribution through Maison Vergnon's derived-products channel) or an adjacent competitor in the propolis/wellness segment.

Regional players

• Ruchers de Lorraine: Regional French honey producer and beekeeping supplier based in eastern France. Comparable product mix (honey + derived products + equipment) but geographically distinct from Maison Vergnon's Auvergne-Rhône-Alpes footprint.

Direct peers

• Nicotplast: French/European specialist in plastic beekeeping equipment (frames, feeders, queen-rearing supplies). Competes with Maison Vergnon on core consumables and apiary tools for both amateur and professional beekeepers.
• Apiculture.net: French online beekeeping supply retailer offering hives, equipment, derived products and packaging. Direct e-commerce competitor to Maison Vergnon's online channel with a similar mid-market positioning.
• Thomas Apiculture: French beekeeping equipment manufacturer and distributor offering hives, extractors, protective gear and packaging. Closely overlaps Maison Vergnon's equipment catalogue and B2B/professional customer segment.
• Biové: French distributor of beekeeping equipment and protective clothing. Comparable SKU overlap with Maison Vergnon's 'Le Rucher' and handling-equipment categories.
• Icko Apiculture: France's largest beekeeping equipment and supply wholesaler. Directly comparable to Maison Vergnon across hives, miellerie equipment, packaging, and consumables, with a much broader catalogue and national logistics network.

Broad incumbents

• Mann Lake: Large US beekeeping supply retailer and manufacturer with national distribution. Comparable business model (DTC + B2B) and category mix; useful as a structural benchmark for scaling a beekeeping supply operation.
• Dadant & Sons: US-based, internationally distributed beekeeping equipment manufacturer with a full hive, tool and processing line. Comparable at the category level; less relevant geographically but sets pricing and product benchmarks Maison Vergnon must match.
• Lega Costruzioni Apistiche: Italian manufacturer of professional-grade honey processing equipment (extractors, maturators, uncapping machines). Overlaps with Maison Vergnon's miellerie category and represents a premium import competitor for French professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrjxCFWsK6mzFyr-r4coGCw
• Facebookfacebook.com/MaisonVergnonApiculture/?locale=fr_FR
• LinkedInlinkedin.com/company/apiculture
• Instagraminstagram.com/maisonvergnon_apiculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apiculture