MAIXIN GROUP (CHINA) CO., LIMITED

Name

MAIXIN GROUP (CHINA) CO., LIMITED

Legal name

MAIXIN GROUP (CHINA) CO., LIMITED

Website

https://maixin-china.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Manufacturing

NAICS

Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Other Communications Equipment Manufacturing (334290)

SIC

Electronic Components, Nec (3679), Communications Equipment, Nec (3669)

akta.pro primary industry

True Wireless Earbuds (TWS) (CRACANAA)

akta.pro secondary industry

Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)

Keywords

• OEM consumer electronics
• ODM wireless earbuds
• TWS OWS earphones
• Android smart watches
• Tablet PC manufacturing

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Product Sales (ODM/OEM): MAIXIN GROUP manufactures and sells consumer electronics including True Wireless Earbuds, Smart Watches, Tablet PCs, and Mobile Phones under the MaPan brand and through OEM/ODM arrangements with global customers. Revenue is generated through one-time hardware product sales with flexible customization options for B2B clients.
2. ODM/OEM Manufacturing Services: The company provides flexible ODM and OEM solutions to world-renowned customers globally, offering design and manufacturing services for wireless audio and consumer electronics products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MAIXIN GROUP manufactures OWS/TWS true wireless earbuds, Android smart watches, tablet PCs, and mobile phones from its Shenzhen facility under the MAPAN brand and through ODM/OEM arrangements. The company provides flexible small-quantity customization and dropshipping services to global brand distributors and enterprise customers. All products carry RoHS, CE, FCC, BQB, FDA, and MSDS certifications.

Product overview

MAIXIN GROUP (CHINA) CO., LIMITED is a professional Smart Phone, OWS/TWS True Wireless Earbuds, Smart Watches, and Tablet PC manufacturer based in Shenzhen, China, operating since 2008. The company manufactures under the MaPan brand, offering a portfolio of consumer electronics including: wireless earbuds (OWS earbuds, TWS earbuds with ANC/ENC, gaming earbuds, and AI voice-controlled earbuds); Android smart watches with health monitoring features (blood pressure, heart rate, blood oxygen); Android tablet PCs (kids tablets and standard tablets); and Android mobile phones. The company provides ODM/OEM solutions and holds ISO 9001:2008 certification with over 100 patents in designs, utilities, and inventions. All products carry RoHS, CE, FCC, BQB, FDA, and MSDS approvals.

Differentiator

Problem solved

Functional benefit

Brands

• MAPAN: Brand of MAIXIN GROUP focusing on high-end Consumer electronics products. Its product series includes OWS Wireless Earbuds, AI voice-controlled True Wireless Earbuds, Bluetooth TWS earphones, ANC earphones, ENC Earbuds, smart voice EQ earphones, Smart Watch, Android Smart Watches, Android Tablet PCs, Mobile Phones, and Smart Cell phones.

Products and services

• MaPan OWS Earbuds MH01 Open Wearable Sound (OWS) wireless earbuds with touch controls, 13MM speaker, Bluetooth 5.3-6.0, 40mAh earphone battery, and 20 hours total battery life with charging case, targeted at global brand distributors and consumer retail buyers.
• MaPan Gaming Earbuds MH02 Low latency gaming earbuds with under 65ms latency, Bluetooth 5.2, 35mAh earphone battery, 400mAh charging case, and 40 hours total battery life, designed for gaming-focused consumers and gaming accessory distributors.
• True Wireless Earbuds MH09 Transparent design true wireless earbuds with 13MM speaker, Bluetooth 5.3-6.0, music/game dual mode, IPX4 waterproof, and 21 hours total battery life, targeted at style-conscious consumers and retail distributors.
• MaPan TWS Earbuds MH06 True wireless earbuds with JL6976D4 chip, Bluetooth 5.2, 10MM titanium speaker, auto pairing, and 20 hours total battery life with Type C charging, for B2B brand distributors and consumer retail markets.
• 128GB Mobile Phone MX65 Android mobile phone with MT6765 octa-core, 6GB RAM, 128GB ROM, 6.6 inch display, 5000mAh battery, and 13MP camera, for global brand distributors and consumer markets.
• Mobile Phones New 23 Ultra Premium Android phone with octa-core processor, 6.79 inch display, 4500mAh battery, touch pen included, and glass rear cover, for global brand distributors and high-end consumer markets.
• Android Mobile Phones 15Pro MAX Large screen Android phone with in-Cell display supporting 4G LTE networks globally, for international brand distributors and consumer retail markets.
• MaPan Tablet PC F10B 4G Pro 10 inch pro tablet with T310 CPU, Android 11, 2GB/4GB RAM options, 7000mAh battery, Bluetooth 5.0, and GPS, for global brand distributors and consumer tablet markets.
• Smart Watch 100 Plus Smart watch with 1.75 inch HD IPS screen, SYD8810+FR3028 CPU, blood pressure/oxygen/temperature monitoring, 32M flash, IP67 waterproof, paired with HryFine companion app, for health-conscious consumers and wearable distributors.
• Smart Watch S1 Smart watch with 1.75 inch HD IPS screen, Realtek 8762DK CPU, real blood pressure/oxygen monitoring, ATM waterproof, and magnetic charging, paired with Dafit companion app, for fitness consumers and brand distributors.
• Smart Watch S8 Max Smart watch with 1.82 inch IPS screen, Realtek 8762DT CPU, NFC, blood pressure/oxygen/temperature monitoring, and wireless charging, paired with Dafit companion app, for global brand distributors and consumer retail.
• Smart Watch S7 Pro Smart watch with 1.75 inch IPS screen, 5108 CPU, blood pressure/oxygen monitoring, 128M flash, wireless charging, IP67 waterproof, paired with SZOS companion app, for health-conscious consumers and brand distributors.
• SmartWatch S27 Smart watch with 1.9 inch HD IPS screen, JL5108 CPU, NFC, blood pressure/oxygen monitoring, 128MB flash, and sports tracking modes, paired with SZOS companion app, for fitness consumers and wearable distributors.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Xiaomi: Xiaomi is a major Chinese smartphone and IoT manufacturer with extensive TWS earbud and smartwatch offerings under Mi and Redmi brands. Comparable to MAIXIN as a Shenzhen consumer electronics player but operates at vastly larger scale and with proprietary brand power.
• OPPO: OPPO is a major Chinese smartphone manufacturer with a significant TWS earbud line (Enco series). Comparable product overlap with MAIXIN's mobile phones and TWS earbuds, though OPPO operates as a global brand rather than as an ODM/OEM manufacturer.
• Anker Innovations: Anker Innovations is a Shenzhen-based consumer electronics company that evolved from a Chinese ODM/OEM manufacturer into a globally recognized audio and charging brand. Highly comparable to MAIXIN given shared Chinese OEM heritage, TWS earbud offerings (Soundcore), and B2B/B2C hybrid model.
• Realme: Realme is a Chinese smartphone brand with an extensive TWS earbud and wearable product line targeting global markets. Comparable to MAIXIN's product mix in mobile phones and TWS earbuds, though Realme operates as a major global brand rather than as an ODM/OEM.
• Skullcandy: Skullcandy is an established US consumer audio brand offering TWS earbuds and headphones with global retail distribution. Comparable to MAIXIN's MAPAN brand ambitions in the TWS category, though Skullcandy is brand-led rather than manufacturing-led.

Direct peers

• QCY: QCY is a Chinese TWS earbud specialist offering affordable Bluetooth audio products to global markets via B2B distributors and e-commerce. Directly comparable to MAIXIN's TWS-focused product range and small-MOQ B2B distribution model.
• Edifier: Edifier is a Chinese audio products manufacturer producing speakers, headphones, and TWS earbuds with both ODM/OEM services and branded sales. Directly comparable to MAIXIN's audio manufacturing focus, Shenzhen operations, and dual ODM/brand go-to-market.
• SoundPEATS: SoundPEATS is a Shenzhen-based TWS earbud and wearable audio brand targeting global online retail. Comparable to MAIXIN given shared Chinese manufacturing base, TWS specialization, and reliance on cross-border e-commerce/B2B distributors.
• Shenzhen Cannice Technology (Bluedio): Bluedio is a Shenzhen-based ODM/OEM manufacturer and brand of wireless headphones and earbuds with global distribution. Highly comparable to MAIXIN as a Shenzhen-headquartered ODM/OEM audio specialist targeting international B2B buyers.
• Havit: Havit is a Shenzhen-based consumer electronics manufacturer producing TWS earbuds, headphones, speakers, and gaming accessories for global markets via ODM/OEM and branded channels. Directly comparable to MAIXIN's Shenzhen ODM/OEM model and multi-product audio portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maixin

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAIXIN GROUP (CHINA) CO., LIMITED