What Major League Content does

Major League Content (MLC) is a B2B content agency founded in 2019 and headquartered in Douglas, Isle of Man, specializing in premium editorial content for the iGaming and sports betting industries. The company serves online casino operators, sportsbooks, poker platforms, bingo operators, and gambling news portals with a six-vertical product portfolio covering casino content, sports betting content, sports coverage, bingo content, poker content, and gambling news. The team of approximately 10 writers, researchers, and editors spans multiple global jurisdictions, providing localized US and European market coverage with specialized jargon and regulatory knowledge.

The business operates as a professional services agency with a sales-led go-to-market, engaging clients directly via email, LinkedIn, and website contact forms. Content is produced on a custom, brief-based model with no publicly disclosed pricing, suggesting quote-based project work and ongoing content partnerships. The company is founder-led by Steve (Ziv) Chen (CEO, 20+ years in online gambling) and Keren Chen (COO, 10+ years in iGaming marketing), with domain expertise spanning casino, sports betting, poker, bingo, and gambling legislation.

MLC is bootstrapped and privately held with no disclosed external funding, parent company, or subsidiary structure. The company leverages its Isle of Man base, which is a recognized iGaming regulatory hub, and markets itself through its own content publication, LinkedIn presence, and SEO-optimized website. There is no proprietary technology platform, API, or AI/ML capability disclosed; the offering is fundamentally human-authored content delivered through a systematic editorial process.

Name

Major League Content

Legal name

Major League Content

Website

https://majorleaguecontent.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Major League Content is a B2B content agency founded in 2019 and headquartered in the Isle of Man, producing premium editorial content for online casino, sports betting, poker, bingo, and gambling news operators across US and European markets via a global team of specialist writers.

Ownership category

akta.pro rank

Headquarters

HQ city

Douglas

HQ country

Isle of Man

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Content Writing Services: B2B content creation services for iGaming and sports betting companies. Services include casino reviews, sportsbook reviews, betting strategies, game guides, news articles, and promotional content. Pricing likely quote-based as a custom agency service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Major League Content is a B2B content creation agency that produces premium, original, SEO-optimized written content for iGaming and sports betting companies worldwide. Its deliverables span six verticals — casino, sports betting, sports coverage, bingo, poker, and gambling news — including casino reviews, sportsbook reviews, betting strategies, game guides, news articles, commercial pages, and promotional content delivered by a global team of specialist writers.

Product overview

Major League Content is a content creation agency that specializes in producing premium online content for the iGaming and sports betting industries. The company offers a portfolio of six core content verticals: Casino Content, Sports Betting Content, Sports Coverage, Bingo Content, Poker Content, and Gambling News. These services are delivered by a team of writers, researchers, and editors with expertise across global jurisdictions and languages, providing SEO-optimized, original content tailored to client specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Content Specialist written content for online casino products, including commercial pages, casino reviews, and game strategy guides targeted at seasoned slot spinners and table game enthusiasts. Intended for iGaming and online casino operators seeking expert gambling content.
• Sports Betting Content Written content covering betting strategies, sportsbook reviews, and mobile sports betting news designed to educate and engage bettors. Intended for sportsbook and online betting companies that need conversion-oriented and educational content.
• Sports Coverage US and European sports coverage delivered by writers with localized jargon, game knowledge, and top-flight expertise, including minor league and niche sports. Intended for sportsbooks, betting platforms, and sports media clients needing jurisdiction-aware sports commentary.
• Bingo Content Written content for online bingo operators covering bingo products and software reviews, landing pages, and promotional content for 90 and 75 ball bingo games. Intended for online bingo platforms and bingo software providers.
• Poker Content Written content for online poker sites covering commercial pages, strategy guides, and legislation updates for Texas Hold'em, No Pot Limit Omaha, Sit & Gos, and cash games at all skill levels. Intended for online poker platforms and poker-focused gambling operators.
• Gambling News Industry news content covering US state sports betting regulations and the evolving European iGaming landscape. Intended for gambling news portals, online gambling media outlets, and operators needing timely regulatory and industry updates.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Catena Media: Catena Media is a publicly-listed iGaming affiliate and content company producing SEO-driven reviews, news, and comparison content for gambling operators globally. Directly comparable business model to MLC (B2B content/affiliate for gambling), though far larger and broader in scope, making MLC a smaller specialized competitor.
• Stats Perform: Stats Perform provides sports data, AI, and content services to media, betting operators, and leagues. Overlaps with MLC in producing sports content for betting operators and sports media, though at vastly larger scale and with proprietary data infrastructure.
• Better Collective: Better Collective is a leading sports betting media and content affiliate group producing educational content, reviews, and news for sportsbook operators. Overlaps with MLC's sports betting content focus and serves gambling operator clients, but operates at much greater scale across multiple markets.
• Sportradar: Sportradar is a global sports data and content provider serving sportsbooks, leagues, and media companies with data feeds, odds, and editorial content. While primarily data-focused, its content and media services overlap with MLC's sports betting and sports coverage verticals.
• Playtech (Content / Marketing Services): Playtech is a large gambling technology and content supplier offering content, marketing, and platform services to gambling operators. Overlaps with MLC in producing gambling-related content and serving operator clients, though as a much larger incumbent with technology-led offerings.

Direct peers

• Game Lounge: Game Lounge is an iGaming-focused digital marketing and SEO content agency producing casino reviews, slot content, and affiliate sites for gambling operators. Very closely aligned with MLC's casino/sports betting content agency model at similar scale.
• TopCreate / iGaming copywriting agencies: Specialized content and copywriting agencies serving the iGaming and sports betting sector with SEO articles, reviews, and operator-targeted editorial services. Directly comparable service offering to MLC for gambling operator clients.
• Red Cat Marketing (iGaming content): Red Cat Marketing is an iGaming-specific marketing agency producing content, SEO, and affiliate services for online gambling operators. Directly comparable niche agency model to MLC serving similar gambling operator client base.
• TopRanked Casino / similar specialist affiliate agencies: Specialized iGaming and casino affiliate/content agencies serving operators with reviews, guides, and SEO content. Closest in scale and niche to MLC, offering the same type of gambling-vertical content writing services to operator clients.

Emerging players

• iGaming Business / SBC Media: iGaming Business is a media and content platform covering B2B gambling industry news, analysis, and editorial. Comparable in producing iGaming-vertical content, though positioned more as a trade publisher than a B2B writing agency like MLC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/major-league-content

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major League Content